![]() |
市場調查報告書
商品編碼
1980381
罐裝鮪魚市場規模、佔有率、成長及全球產業分析:按類型、應用和地區分類,並預測至2026-2034年Canned Tuna Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034 |
||||||
2025年全球罐裝鮪魚市場規模為296.6億美元,預計將從2026年的304.6億美元成長至2034年的391.4億美元,預測期內(2026-2034年)複合年成長率(CAGR)為3.19%。 2025年,歐洲以43.96%的市佔率領先,這主要得益於強勁的水產品消費趨勢和對即食產品的高需求。
市場成長主要受包裝食品和簡便食品消費量增加的驅動。罐裝鮪魚因其保存期限長、易於儲存、價格實惠且營養價值高,成為全球忙碌消費者和上班族首選的蛋白質來源。
主要生產商包括博爾頓集團、世紀太平洋食品公司、阿爾巴科拉集團、大黃蜂食品公司和泰聯集團。全球市場仍然較為分散,前五大公司佔據了近40%的市場。
市場趨勢
人們對高營養膳食的需求日益成長
消費者越來越傾向於在日常飲食中增加富含蛋白質和Omega-3脂肪酸的食物。鮪魚因其價格實惠、富含優質蛋白質和健康脂肪酸而備受認可。由於其營養價值高,金槍魚被廣泛推薦給孕婦和哺乳期婦女食用。人們日益增強的健康意識和對均衡飲食的關注,持續推動全球對罐裝鮪魚的需求成長。
新冠疫情的影響
新冠疫情暫時擾亂了供應鏈,失業和封鎖措施導致購買力下降。生產放緩和產品價格上漲影響了2020年的銷售。然而,隨著消費者對保存期限長的食品需求激增,罐裝鮪魚的需求也隨之復甦。
例如,泰國聯合Group Limited (Thai Union Group PCL) 報告稱,2020 年前三個季度銷售額成長了 5.9%,這反映出對加工水產品的強勁需求。
市場動態
市場促進因素
即食食品和半成品食品的需求不斷成長
隨著上班族和千禧世代消費者的增多,人們對便利餐食的需求日益成長。罐裝鮪魚營養豐富,同時又能縮短烹調時間。 2019年2月,海洋之雞(Chicken of the Sea)推出了可重複密封、可回收的單份鮪魚罐頭,目標顧客是那些經常外出用餐的消費者。
電子商務通路的拓展
由於線上零售的蓬勃發展和食品供應鏈的不斷完善,罐裝鮪魚的銷售量顯著成長。消費者越來越傾向選擇線上平台,因為這些平台提供便利、折扣和送貨上門等諸多優勢。疫情期間,電子商務成為包裝水產品的主要通路。
市場限制因素
對植物來源替代品的需求不斷成長
在素食主義運動興起和環境問題日益關注的推動下,消費者正轉向植物來源海鮮替代品。世界經濟論壇預測,到2023年,中國植物來源產品市場規模將達到約120億美元。此外,良好食品研究所報告稱,2020年美國植物來源肉品的銷售量成長了45%,反映出傳統海鮮產品面臨激烈的市場競爭。
市場機遇
推出風味創新產品
口味創新正成為一股強勁的成長動力。 2020年1月,泰聯集團(Thai Union Group PCL)與Pa Wen合作,推出了添加薑黃、胡椒和檸檬草調味的辣鮪魚片。 2021年,該公司又推出了DIY辣味鮪魚沙拉套裝,鼓勵用戶依照自己的喜好訂製餐點。
市場挑戰
魚類品種標籤錯誤和替代
標籤錯誤和非法污染,包括用仿製金槍魚品種替代真金槍魚,仍然是嚴重的問題。此類行為損害了消費者的信任,需要更嚴格的監管。
魚類
市面上的鮪魚品種包括黃鰭鮪魚、長鰭鮪魚、大目鮪等等。
預計到2026年,黃鰭鮪將憑藉其豐富的供應量和重要的商業性價值,佔據市場66.58%的佔有率,成為主導市場。黃鰭鮪肉質緊實,風味鮮美,仍然是最受歡迎的魚類之一。
按類型
市場分為兩大類:淡鮪魚和白鮪魚。
低味鮪魚罐頭憑藉其濃郁的風味和高含量的Omega-3,預計到2026年將佔據87.33%的市場佔有率,成為市場主導產品。
由於罐裝白鮪魚質地緊實、熱量低,預計到 2032 年,其年複合成長率將達到 2.73%。
透過儲存方法
由於油浸產品能夠增強風味並保持嫩度,預計到 2026 年,油浸產品將佔據 70.98% 的市場。
水浸和鹽水浸泡食品受到注重卡路里攝取的消費者的青睞,預計將以 2.56% 的複合年成長率成長。
按形狀
由於塊狀食材大小適中,適合製作三明治和沙拉,預計到 2026 年,塊狀食材將佔據市場佔有率的 61.26%,成為市場佔有率最高的食材。
預計薄片類產品將以 2.68% 的複合年成長率成長。
透過分銷管道
在超級市場和線上平台的推動下,零售市場預計將從2025年到2032年以3.36%的複合年成長率成長。由於產品保存期限長且易於製備,餐飲服務業的需求保持穩定。
歐洲
2025年歐洲市場價值130.4億美元,預計2026年將達133.5億美元,持續維持領先地位,2025年市佔率為43.96%。法國預計2025年將達19億美元,德國預計2026年將達12.2億美元,英國預計2026年將達15.6億美元。
北美洲
預計到2025年,北美地區的經濟規模將達到82.5億美元,其中光是美國在2026年就將創造67億美元的經濟規模。預計到2034年,該地區將以2.83%的複合年成長率成長。
亞太地區
預計到 2026 年,亞太地區的經濟規模將達到 58.1 億美元。其中,中國預計達到 11.5 億美元,日本達到 21 億美元,印度達 2.2 億美元。
南美洲、中東和非洲
預計到 2025 年,南美洲市場規模將達到 19.9 億美元。預計到 2025 年,阿拉伯聯合大公國市場規模將達到 2.2 億美元,推動中東和非洲地區的成長。
The global canned tuna market was valued at USD 29.66 billion in 2025 and is projected to grow from USD 30.46 billion in 2026 to USD 39.14 billion by 2034, registering a CAGR of 3.19% during the forecast period (2026-2034). Europe dominated the market in 2025 with a 43.96% share, supported by strong seafood consumption patterns and a high demand for ready-to-eat products.
Market growth is largely driven by rising consumption of packaged and convenience foods. Canned tuna offers long shelf life, easy storage, affordability, and strong nutritional value, making it a preferred protein source for busy consumers and working populations worldwide.
Leading manufacturers include Bolton Group, Century Pacific Food Inc., Grupo Albacora SA, Bumble Bee Foods LLC, and Thai Union Group PCL. The global market remains semi-fragmented, with the top five players accounting for nearly 40% of total share.
Market Trends
Growing Preference for High-Nutrition Diets
Consumers are increasingly incorporating protein-rich and omega-3-enriched foods into their daily diets. Tuna is recognized as an affordable source of high-quality protein and healthy fatty acids. It is widely recommended for pregnant and breastfeeding women due to its nutritional benefits. Rising health awareness and the popularity of balanced diets continue to strengthen canned tuna demand globally.
Impact of COVID-19
The COVID-19 pandemic temporarily disrupted supply chains and reduced purchasing power due to job losses and lockdowns. Production slowdowns and rising product prices affected sales in 2020. However, canned tuna demand rebounded as consumers relied heavily on shelf-stable foods.
For example, Thai Union Group PCL reported 5.9% revenue growth during the first nine months of 2020, reflecting resilience in packaged seafood demand.
Market Dynamics
Market Drivers
Rising Demand for Ready-to-Eat & Ready-to-Cook Foods
The growth in working professionals and millennial consumers has fueled reliance on convenient meal options. Canned tuna saves preparation time while delivering nutritional value. In February 2019, Chicken of the Sea introduced resealable, recyclable single-serve tuna cups to target on-the-go consumers.
Expansion of E-Commerce Channels
Online retail growth and strengthened food supply chains have significantly boosted canned tuna sales. Consumers increasingly prefer digital platforms due to convenience, discounts, and doorstep delivery. During the pandemic, e-commerce became a major distribution channel for packaged seafood.
Market Restraints
Rising Demand for Plant-Based Alternatives
The growing vegan movement and environmental concerns have led consumers toward plant-based seafood alternatives. According to the World Economic Forum, China's plant-based product market reached approximately USD 12 billion in 2023. Additionally, the Good Food Institute reported 45% growth in U.S. plant-based meat sales in 2020, reflecting competitive pressure on conventional seafood products.
Market Opportunities
Launch of Flavored & Innovative Products
Flavor innovation is emerging as a strong growth opportunity. In January 2020, Thai Union Group PCL partnered with Pa Waen to launch spicy tuna flakes in turmeric, pepper, and lemongrass flavors. In 2021, the company introduced a DIY spicy tuna salad kit, encouraging customized meal preparation.
Market Challenges
Mislabelling & Species Substitution
Mislabelling and adulteration, including substitution with pseudo-tuna species, remain significant challenges. Such practices erode consumer trust and require stricter regulatory monitoring.
By Species
The market includes skipjack, albacore, yellowfin, bigeye, and others.
The skipjack segment dominated in 2026 with a 66.58% share, driven by its wide availability and commercial importance. Yellowfin remains another major species due to its strong texture and flavor.
By Type
The market is categorized into canned light tuna and canned white tuna.
The canned light tuna segment is projected to dominate in 2026 with an 87.33% share, supported by its strong flavor and high omega-3 content.
Canned white tuna is projected to grow at a CAGR of 2.73% through 2032 due to its firm texture and low-calorie profile.
By Preservation Method
Oil-based preservation is projected to hold 70.98% share in 2026, as oils enhance flavor and maintain tenderness.
Water & brine is expected to grow at a CAGR of 2.56%, preferred by calorie-conscious consumers.
By Shape
The chunks segment is estimated to lead in 2026 with 61.26% share, driven by its appealing size and suitability for sandwiches and salads.
Flakes are projected to grow at a CAGR of 2.68%.
By Distribution Channel
Retail is projected to grow at a CAGR of 3.36% from 2025-2032, supported by supermarkets and online platforms. Foodservice demand remains stable due to the product's long shelf life and preparation convenience.
Europe
Europe was valued at USD 13.04 billion in 2025 and reached USD 13.35 billion in 2026, maintaining leadership with 43.96% share in 2025. France recorded USD 1.90 billion in 2025, while Germany is projected to reach USD 1.22 billion in 2026. The U.K. is expected to reach USD 1.56 billion in 2026.
North America
North America reached USD 8.25 billion in 2025 and is projected to generate USD 6.7 billion in the U.S. alone in 2026. The region is projected to grow at a CAGR of 2.83% through 2034.
Asia Pacific
Asia Pacific is projected to reach USD 5.81 billion in 2026. China is expected to reach USD 1.15 billion in 2026, while Japan is projected at USD 2.10 billion and India at USD 0.22 billion.
South America & Middle East & Africa
South America generated USD 1.99 billion in 2025. The UAE market reached USD 0.22 billion in 2025, leading growth in the Middle East & Africa region.
Competitive Landscape
Key players focus on product innovation, sustainability certifications, and acquisitions. Companies such as Bolton Group, Thai Union Group PCL, Century Pacific Food Inc., and Bumble Bee Foods LLC continue expanding through flavored product launches and strategic partnerships.
Conclusion
The global canned tuna market, valued at USD 29.66 billion in 2025, is projected to grow to USD 30.46 billion in 2026 and reach USD 39.14 billion by 2034, expanding at a CAGR of 3.19%. Growth is supported by rising convenience food consumption, expanding e-commerce channels, and increasing preference for protein-rich diets. Despite challenges from plant-based alternatives and labeling concerns, continuous product innovation and strong regional demand-particularly in Europe-are expected to sustain steady market expansion through 2034.
Segmentation By Species
By Type
By Preservation Method
By Shape
By Distribution Channel
By Region