![]() |
市場調查報告書
商品編碼
1934973
罐裝鮪魚市場-全球產業規模、佔有率、趨勢、競爭格局、機會及預測:依鮪魚類型、口味、通路、地區及競爭情況分類,2021-2031年Canned Tuna Market - Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, Segmented By Tuna Species, By Flavor, By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球罐裝鮪魚市場預計將從 2025 年的 216.4 億美元成長到 2031 年的 278.1 億美元,複合年成長率為 4.27%。
這種加工海鮮,由已烹調的金槍魚用清水、鹽水或油密封在金屬容器中保存而成,因其保存期限長、蛋白質含量高且價格實惠而越來越受歡迎。這些優點使罐裝鮪魚成為眾多消費者的日常便利食品。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 216.4億美元 |
| 市場規模:2031年 | 278.1億美元 |
| 複合年成長率:2026-2031年 | 4.27% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 歐洲 |
根據聯合國糧食及農業組織(糧農組織)的數據,預計2024年,全球鮪魚貿易量將比上年增加28%。這一成長主要歸因於罐裝鮪魚產品需求的增加。儘管趨勢積極,但該行業仍面臨著與永續採購和過度捕撈相關的重大挑戰。日益成長的監管壓力和對魚類資源環境的擔憂,都可能導致供應鏈中斷,並增加生產商的營運成本。
快速的都市化和現代家庭快節奏的生活方式推動了消費者對便捷免煮食品的需求日益成長,這也是市場成長的關鍵驅動力。作為一種主食,罐裝鮪魚富含蛋白質,保存期限長,且烹飪簡便,因此深受忙碌消費者的青睞。這種對加工水產品的依賴推動了對速食的需求,並顯著促進了貿易活動。根據越南水產品出口商和生產商協會於2025年2月發布的《2024年水產品出口報告》,在穩定的國際訂單推動下,越南罐裝鮪魚的出口額預計將在2024年成長17%,達到2.99億美元。此外,該產品用途廣泛——可用於製作沙拉和義式麵食等多種菜餚——鞏固了主導在保存食品領域的領先地位。
同時,消費者對生態認證、永續水產品的需求日益成長,從根本上改變了海鮮產業的營運模式和供應鏈透明度。零售商和精明的消費者優先選擇值得信賴的生態標籤產品,迫使製造商必須滿足嚴格的採購標準才能維持市場進入。根據國際水產品永續性基金會(ISSF)2025年3月發布的《庫存狀況報告》,目前全球約87%的商業鮪魚漁獲量來自資源豐富的健康族群,體現了該產業對環境保護的承諾。這種向負責任採購的轉變在歐洲產生了特別顯著的影響。越南水產品出口商和生產商協會報告稱,2025年越南對葡萄牙的鮪魚出口量將激增313%,凸顯了在進口法規嚴格的市場中,對高品質、合規海鮮的強勁需求。
永續採購問題和過度捕撈對全球罐裝鮪魚市場的穩定和成長構成重大障礙。在日益成長的環境問題背景下,監管機構正在實施更嚴格的合規標準和捕撈限額,以防止海洋資源枯竭。這些重大措施為供應鏈帶來了波動,迫使製造商應對原料供應的不可預測的波動。因此,漁獲量量的波動迫使加工商應對採購成本的波動,這直接影響了其營運利潤率,並阻礙了其維持滿足全球需求所需產量的能力。
近期統計數據凸顯了資源枯竭的嚴重性,也印證了供應的不穩定性。根據國際水產品永續性基金會(ISSF)預測,到2024年,全球商業鮪魚漁獲量中約有10%將來自過度捕撈的族群。這項數據表明,相當一部分原料供應依賴於脆弱的生態系統,這增加了未來監管收緊的可能性。對脆弱資源的依賴迫使企業承擔與認證和可追溯性相關的不斷增加的成本,進一步削弱了產業的財務潛力,卻無法確保產量的長期穩定。
為了因應商品同質化並吸引追求風味的消費者,製造商正加速產品系列多元化,擴大調味鮪魚產品的供應。他們不再局限於傳統的鹽水和油醃金槍魚,而是推出了檸檬胡椒、辣辣椒和羅勒等靈感源自烹飪的風味。他們將金槍魚定位為一種高階獨立零食,而不僅僅是食品配料。這種向高利潤產品轉型的策略正在產生切實可見的財務效益。根據泰聯集團於2025年2月發布的2024年年度報告,該公司2024年增值產品類別的銷售額預計將年增5.2%,這一成長主要歸功於其創新即食產品線的成功。
同時,受消費者便利性和物流效率的驅動,該行業正經歷從傳統金屬罐包裝到軟包裝袋包裝的結構性轉變。輕量、保存期限長的軟包裝袋不易漏液,既滿足了現代人隨時隨地的消費習慣,也有助於出口商降低運輸成本。這種包裝轉型在全球主要市場正加速發展。根據Attuna於2025年8月發布的報告《美國軟包裝袋進口商預測即將實施的關稅的影響》,預計2025年上半年美國金槍魚軟包裝袋進口量將同比成長12%,這預示著包裝方式將繼續從硬質容器轉向軟包裝袋。
The Global Canned Tuna Market is projected to expand from USD 21.64 Billion in 2025 to USD 27.81 Billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 4.27%. This processed seafood product, which comprises cooked tuna hermetically sealed in metal containers with water, brine, or oil for preservation, is gaining popularity due to its extended shelf life, high protein density, and economic accessibility. These attributes establish canned tuna as a fundamental convenience food across a wide range of consumer demographics.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 21.64 Billion |
| Market Size 2031 | USD 27.81 Billion |
| CAGR 2026-2031 | 4.27% |
| Fastest Growing Segment | Online |
| Largest Market | Europe |
According to data from the Food and Agriculture Organization, global tuna trade volume rose by 28 percent in 2024 compared to the previous year, a surge attributed to escalating demand for canned varieties. Despite this positive trajectory, the sector encounters considerable hurdles related to sustainable sourcing and overfishing; mounting regulatory pressures and environmental worries regarding fish stock levels threaten to interrupt supply chains and escalate operational expenses for manufacturers.
Market Driver
The growing consumer appetite for convenient, ready-to-eat meal options is a major engine for market growth, fueled by rapid urbanization and the demanding schedules of contemporary households. As a crucial pantry staple offering high protein and long shelf stability with minimal preparation requirements, canned tuna appeals strongly to time-poor consumers. This dependence on processed seafood for quick meals is driving significant trade activity; according to the '2024 Seafood Export Report' by the Vietnam Association of Seafood Exporters and Producers in February 2025, Vietnam's canned tuna exports increased by 17 percent in 2024, achieving a value of USD 299 million due to consistent international orders, while the product's versatility in dishes like salads and pasta secures its leadership in the shelf-stable category.
Concurrently, the increasing demand for eco-certified and sustainably sourced seafood is fundamentally altering industry operations and supply chain transparency. Retailers and informed consumers are prioritizing products with credible eco-labels, forcing manufacturers to meet rigorous sourcing standards to retain market access. According to the International Seafood Sustainability Foundation's 'Status of the Stocks' report from March 2025, roughly 87 percent of the global commercial tuna catch now comes from stocks at healthy abundance levels, reflecting the industry's dedication to environmental stewardship. This pivot toward responsible sourcing is especially influential in Europe; the Vietnam Association of Seafood Exporters and Producers noted in 2025 that tuna exports to Portugal skyrocketed by 313 percent, highlighting the intense demand for high-quality, compliant seafood in markets with strict import rules.
Market Challenge
Sustainable sourcing issues and overfishing pose significant obstacles to the stability and growth of the Global Canned Tuna Market. As environmental anxieties rise, regulatory authorities are implementing tighter compliance standards and catch limits to avert the exhaustion of marine resources. These essential measures introduce volatility into the supply chain, forcing manufacturers to deal with unpredictable variations in raw material availability. Consequently, inconsistent fish landings compel processors to manage unstable procurement costs, which directly affects operational margins and hinders the ability to sustain production levels necessary to satisfy global demand.
This instability in supply is highlighted by recent statistics regarding the severity of stock depletion. According to the International Seafood Sustainability Foundation, approximately 10 percent of the global commercial tuna catch in 2024 was derived from overfished stocks. This data suggests that a substantial segment of the raw material supply depends on fragile ecosystems, thereby raising the probability of future regulatory restrictions. Such reliance on compromised stocks forces companies to absorb increased costs associated with certification and traceability, placing further strain on the industry's financial potential without ensuring long-term security in production volume.
Market Trends
To counter commoditization and attract flavor-seeking consumers, manufacturers are increasingly diversifying their portfolios by expanding seasoned and flavor-infused tuna options. Moving beyond traditional brine and oil formulations, companies are launching culinary-inspired varieties such as lemon pepper, spicy chili, and basil-infused tuna, positioning the product as a premium, standalone snack rather than a mere ingredient. This strategic shift toward higher-margin items is generating tangible financial gains; Thai Union's '2024 Annual Review', published in February 2025, reported a 5.2 percent year-over-year sales increase in their value-added category for 2024, largely attributed to the success of these innovative, ready-to-eat lines.
In parallel, the industry is experiencing a structural shift from traditional metal cans to flexible pouch packaging, driven by consumer usability and logistical efficiency. Flexible pouches provide a lightweight, shelf-stable solution that requires no draining, catering to modern on-the-go consumption habits while lowering freight costs for exporters. This transition in packaging is gaining significant momentum in key global markets; according to Atuna's August 2025 report, 'US Pouch Importers Anticipated Effects Of Upcoming Tariffs', the United States saw a 12 percent rise in tuna pouch imports during the first half of 2025 compared to the same period the prior year, indicating a continued departure from rigid containers.
Report Scope
In this report, the Global Canned Tuna Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Canned Tuna Market.
Global Canned Tuna Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: