印度家居園藝

預計2025年，印度家居園藝市場將呈現強勁成長勢頭，銷售額將達到2.7兆印度盧比，年均成長率達8%。這一增速超過了全部區域的平均水平，並得益於7%的實際GDP成長率。這個市場環境的特點是收入成長、快速都市化以及數位技術的普及，這些因素共同推動了消費者購買行為的改變，並提高了消費者對便利性、設計感和永續性的期望。印度家居園藝市場的吸引力在其顯著的成長前景中得到了充分體現，這得益於不斷成長的人口和日益擴大的消費支出，預計到2030年，其複合年成長率將達到6%。這使得該市場對成熟品牌和新興品牌都極具吸引力。尤其值得一提的是，隨著消費者越來越重視高階、設計感強且環保的解決方案，成功的關鍵在於整合全通路策略、對永續性的可靠承諾以及持續的產品創新。在競爭日益激烈的環境中，能夠快速回應監管變化、投資數位化工具並開發適合都市區和小城鎮家庭的產品和服務的品牌，最有利於抓住未來的成長機會並保護其市場佔有率。

Euromonitor International發布的「印度家居園藝市場」報告全面分析了印度全國範圍內的市場規模和需求趨勢。該報告包含最新的零售銷售數據（涵蓋歷史數據），旨在識別推動市場成長的類別。該報告還列出了主要參與者及其品牌，並對影響需求的關鍵因素進行了策略分析，例如新產品開發、消費者生活方式、市場進入管道和定價問題。報告也對2030年之前的市場需求進行了預測，展現了中期內市場需求的預期發展趨勢。

目標產品類別：家居裝修和園藝、家用物品和室內裝飾

數據範圍：市場規模（歷史數據和預測）、企業市場占有率、品牌佔有率、分銷數據

購買這份報告有什麼好處？

• 詳細整體情況家居園藝市場。
• 辨識成長型產業，了解推動市場變化的因素。
• 分析競爭格局、主要市場參與企業和主要品牌。
• 根據五年預測，評估市場的未來成長潛力。

目錄

摘要整理

• 2025 年的發展趨勢

關鍵數據分析

產業表現

• 全通路零售和數位化互動正在推動家居園藝產業的強勁價值成長。
• 雖然住宅維修是推動成長最強勁的領域，但家具和室內設計產業在銷售額方面仍佔領先地位。
• 在家居和園藝行業，永續性正從小眾領域轉變為主流趨勢。

前景

• 隨著數位化推動需求成長，預計各公司將擴大其全通路策略。
• 將透過環保措施和產品來源資訊進一步促進信任的建立。
• 設計主導的優質化預計將對價值成長產生越來越大的影響。

競爭格局

• 亞洲塗料正在擴大其領先優勢，其自有品牌在高檔市場獲得了更多市場佔有率。

頻道

• 專賣店憑藉著值得信賴的線下體驗和優質的產品選擇，繼續保持主導地位。
• 電子商務正透過數位化便利性和擴增實境（AR）創新加速發展。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印度住宅維修

關鍵數據分析

• 2025 年的發展趨勢
• 住宅維修概要

產業表現

• 亞洲塗料正加速優質化，以滿足都市區消費者的需求。
• Berger Paints 為住宅裝修客戶重新打造了數位化體驗。
• Cera 和 Kajaria 引領了更具環保意識的居家改造潮流。

前景

• 受人們對設計日益成長的興趣推動，住宅塗料預計將推動都市區住宅升級的需求。
• 「數位化優先」策略可望提升品牌參與。
• 品牌可以透過投資符合法規的環保高效解決方案來贏得信任。

競爭格局

• 亞洲塗料利用創新來保持其在行業中的主導地位。
• 優質化、數位化服務和永續性正在推動住宅裝修產業的差異化。

頻道

• 專業商店正透過全通路整合並向二、三線市場擴張，進一步增強其競爭優勢。
• 電子商務憑藉著數位技術的便利性和自助服務趨勢，正在加速發展。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印度的園藝

關鍵數據分析

• 2025 年的發展趨勢
• 園藝概要

產業表現

• 都市化和園藝設備是推動穩定成長的主要動力。
• Trustbasket 和社群媒體的趨勢正在推動對小型空間花盆的需求。
• 電子商務和數位發現正在改變印度人接觸園藝的方式。

前景

• 隨著各大品牌瞄準首次購屋者，他們提供的微型園藝解決方案將徹底改變城市生活。
• 隨著數位通路和實體店通路的融合，以線上為主的零售商可望擴大其業務範圍。
• 隨著環保意識的增強，永續發展正在推動對有機和可再生解決方案的需求。

競爭格局

• 隨著城市園藝越來越受歡迎，博世和宜家印度公司保持了其市場佔有率。

頻道

• 家居建材商店和園藝中心仍然佔主導地位，因為它們允許顧客親身體驗產品並獲得專家建議。
• 電子商務和混合零售模式正透過數位化創新和都市區便利性加速成長。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印度家用物品

關鍵數據分析

• 2025 年的發展趨勢
• 家庭用品匯總

產業表現

• 廚具正在推動印度家居用品市場實現強勁的價值成長。
• 永續性和優質化趨勢正在整個廚具行業中不斷增強。
• 全通路零售正在成為印度家居用品行業的新標準。

前景

• 模組化解決方案和收入成長正在推動節省空間的設計。
• 「數位優先」品牌正在採用全通路策略來吸引都市區消費者。
• 生態認證和相關法規有助於提升優質化和顧客信任。

競爭格局

• TTK Prestige正透過創新和全通路部署，擴大其產業領先地位。

頻道

• 專業商店透過全通路整合，鞏固了主導地位。
• 電子商務和數位化優先品牌正在加速其在年輕、注重設計的消費者群體中的成長。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印度的家居佈置

關鍵數據分析

• 2025 年的發展趨勢
• 家具和室內設計概要

主要行業趨勢

產業表現

• 都市化和以追求高品質生活為驅動的消費正在推動印度家具和室內設計市場的強勁成長。
• Godrej Interio 透過模組化創新重新定義了人們的期望。
• Pepperfly 的全通路策略提高了人們對無縫客戶體驗的期望。

前景

• 隨著室內解決方案的激增，模組化創新有望徹底改變城市生活。
• 全通路策略和環保措施將增強消費者忠誠度。

競爭格局

• 隨著室內生活成為常態，宜家引領主導。

頻道

• 專賣店和大賣場構成線下分銷的核心。
• 電子商務與全通路策略的融合加速了數位轉型。

產品

• 空間最佳化和可重構設計重新定義了開發產品的方式。
• 沙發床和手工紡織品是近期市場趨勢的主要驅動力。
• 盈利的提高和有組織的零售網路的擴張正在鞏固競爭優勢。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

Home and garden in India demonstrated robust momentum in 2025, with value sales reaching INR2.7 trillion and annual growth of 8%, exceeding the pace seen across the wider region and underpinned by real GDP growth of 7%. This environment is characterised by rising incomes, rapid urbanisation, and widespread digital adoption, which together have driven a shift in purchasing behaviour and elevated consumer expectations for convenience, design, and sustainability. The attractiveness of home and garden in India is highlighted by its significant growth outlook, with a 6% CAGR through to 2030, buoyed by an expanding population and rising consumer expenditure, making it an appealing opportunity for both established and emerging brands. Success now hinges on integrated omnichannel strategies, credible sustainability credentials, and continuous product innovation, particularly as consumers increasingly prioritise premium, design-led, and environmentally responsible solutions. Brands that adapt quickly to regulatory shifts, invest in digital tools, and tailor offerings for both urban and smaller-city households are best positioned to capture future growth and defend share against intensifying competition.

Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Industry Performance

• Omnichannel Retail and Digital Engagement Drive Strong Value Growth in Home and Garden
• CHART 1 Berger's Express Painting App Turns Hands-On Category into Digital-First Home Improvement Journey
• Home Furnishings Leads by Value as Home Improvement Drives the Most Dynamic Growth
• CHART 2 Asian Paints Focuses on Adding Premiumisation to Home Paints
• Sustainability Moves From Niche to Mainstream across Home and Garden
• CHART 3 Cera Competes on Water Efficiency with Low-Flush Toilets and Sensor Faucets in India
• CHART 4 Value Sales 2020-2030
• CHART 5 Value Sales by Category 2025

What's Next?

• Players to Expand Omnichannel Reach as Digital Drives Demand
• Further Push to Win Trust with Eco-Credentials and Provenance
• Value Growth to Be Increasingly Shaped by Design-Led Premiumisation
• CHART 6 Forecast Value Sales 2020-2030
• CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Asian Paints Extends Lead as Private Label Gains in Value Segments
• CHART 8 Company Shares 2025
• CHART 9 Brand Shares 2025

Channels

• Specialist Stores Retain Dominance through Trusted In-Person Experience and Premium Ranges
• E-Commerce Accelerates Growth through Digital Convenience and Augmented Reality Innovation
• CHART 10 Retail Channels 2020-2025

Economic Context

• CHART 11 Economic Context for Home and Garden
• CHART 12 Real Gdp Growth 2020-2030
• CHART 13 Inflation 2020-2030

Consumer Context

• CHART 14 Consumer Context for Home and Garden
• CHART 15 Population 2020-2030
• CHART 16 Consumer Expenditure 2020-2030
• CHART 17 Population by Generation 2025
• Country Reports Disclaimer

HOME IMPROVEMENT IN INDIA

Key Data Insights

• 2025 Developments
• Home Improvement Summary

Industry Performance

• Asian Paints Accelerates Premiumisation to Capture Urban Aspirations
• CHART 18 Asian Paints Drives Design-Led, Premium Finishes up the Value Chain
• Berger Paints Transforms the Digital Experience for Home Renovators
• CHART 19 Berger Paints Express Painting App Transforms Physical Experience into Digital-First Home Improvement Journey
• Cera and Kajaria Lead the Charge Towards Greener Renovations
• CHART 20 Cera Competes on Water Efficiency with Low-Flush Toilets and Sensor Faucets in India
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025

What's Next?

• Home Paint to Steer Urban Trading-Up as Design Aspirations Rise
• Digital-First Journeys Set to to Boost Brand Engagement
• Brands Can Gain Trust by Investing in Compliant, Eco-Efficient Solutions
• CHART 23 Forecast Value Sales 2020-2030
• CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Asian Paints Leverages Innovation to Retain Its Leadership
• Premiumisation, Digital Services and Sustainability Drive Differentiation in Home Improvement
• CHART 25 Company Shares 2025
• CHART 26 Brand Shares 2025

Channels

• Specialist Stores Reinforce Dominance through Omnichannel Integration and Tier-2 and Tier-3 Expansion
• E-Commerce Accelerates Growth through Digital Convenience and Self-Installation Trend
• CHART 27 Retail Channels 2020-2025

Economic Context

• CHART 28 Economic Context for Home Improvement
• CHART 29 Real Gdp Growth 2020-2030
• CHART 30 Inflation 2020-2030

Consumer Context

• CHART 31 Consumer Context for Home Improvement
• CHART 32 Population 2020-2030
• CHART 33 Consumer Expenditure 2020-2030
• CHART 34 Population by Generation 2025
• Country Reports Disclaimer

GARDENING IN INDIA

Key Data Insights

• 2025 Developments
• Gardening Summary

Industry Performance

• Urbanisation and Gardening Equipment Drive Steady Growth
• CHART 35 Ugaoo Broadens Urban Gardening to First-Time, Space-Constrained City Dwellers
• Trustbasket and Social Media Trends Fuel Planter Demand in Small Spaces
• CHART 36 Trustbasket Makes Organic, Low-Impact Formats the Core of Its Indian Gardening Range
• E-Commerce and Digital Discovery Transform Gardening Access in India
• CHART 37 Nurserylive Makes E-Commerce Primary Route to Discovery for Gardening
• CHART 38 Value Sales 2020-2030
• CHART 39 Value Sales by Category 2025

What's Next?

• Micro-Gardening Solutions to Reshape Urban Living as Brands Target First-Time Buyers
• Online-First Retailers to Expand Reach as Digital and Physical Channels Converge
• Sustainability Drives Demand for Organic and Renewable Solutions as Eco-Consciousness Rises
• CHART 40 Forecast Value Sales 2020-2030
• CHART 41 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Bosch and Ikea India Defend Share as Urban Gardening Accelerates
• CHART 42 Company Shares 2025
• CHART 43 Brand Shares 2025

Channels

• Home Improvement and Gardening Stores Retain Dominance through Tactile Experience and Expert Advice
• E-Commerce and Hybrid Retail Models Accelerate Growth through Digital Innovation and Urban Accessibility
• CHART 44 Retail Channels 2020-2025

Economic Context

• CHART 45 Economic Context for Gardening
• CHART 46 Real Gdp Growth 2020-2030
• CHART 47 Inflation 2020-2030

Consumer Context

• CHART 48 Consumer Context for Gardening
• CHART 49 Population 2020-2030
• CHART 50 Consumer Expenditure 2020-2030
• CHART 51 Population by Generation 2025
• Country Reports Disclaimer

HOMEWARES IN INDIA

Key Data Insights

• 2025 Developments
• Homewares Summary

Industry Performance

• Kitchen Drives Strong Value Growth in Indian Homewares
• CHART 52 Ttk Prestige Focuses Cookware around Small-Kitchen Utility with Modular Clip-On System
• Sustainability and Premiumisation Gain Traction across Kitchenware
• CHART 53 Ellementry Pairs Eco-Conscious Materials with Design-Led Premium Positioning
• Omnichannel Retail Becomes the New Standard in Indian Homewares
• CHART 54 Nestasia Aims to Make Omnichannel the Default Retail Strategy
• CHART 55 Value Sales 2020-2030
• CHART 56 Value Sales by Category 2025

What's Next?

• Modular Solutions and Rising Incomes to Boost Space-Efficient Design
• Digital-First Brands Set to Integrate Omnichannel to Capture Urban Consumers
• Eco-Certification and Regulation to Drive Premiumisation and Trust
• CHART 57 Forecast Value Sales 2020-2030
• CHART 58 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ttk Prestige Extends Leadership through Innovation and Omnichannel Reach
• CHART 59 Company Shares 2025
• CHART 60 Brand Shares 2025

Channels

• Specialist Stores Reinforce Leadership with Omnichannel Integration
• E-Commerce and Digital-First Brands Accelerate Growth among Younger, Design-Conscious Consumers
• CHART 61 Retail Channels 2020-2025

Economic Context

• CHART 62 Economic Context for Homewares
• CHART 63 Real Gdp Growth 2020-2030
• CHART 64 Inflation 2020-2030

Consumer Context

• CHART 65 Consumer Context for Homewares
• CHART 66 Population 2020-2030
• CHART 67 Consumer Expenditure 2020-2030
• CHART 68 Population by Generation 2025
• Country Reports Disclaimer

HOME FURNISHINGS IN INDIA

Key Data Insights

• 2025 Developments
• Home Furnishings Summary

Key Industry Trends

• CHART 69 Key Industry Trends for Home Furnishings

Industry Performance

• Urbanisation and Aspirational Consumption Drive Robust Growth in Indian Home Furnishings
• CHART 70 Fabindia Builds Home Business on Handcrafted, Artisan-Sourced Sustainability in India
• Godrej Interio Redefines Expectations with Modular Innovation
• CHART 71 Godrej Interio's Upmods Allows Consumers to Upgrade and Reconfigure Furniture
• Pepperfry'S Omnichannel Expansion Raises Expectations for Seamless Journeys
• CHART 72 Pepperfry Blends Digital Discovery with Studio Touch-And-Feel across India
• CHART 73 Value Sales 2020-2030
• CHART 74 Value Sales by Category 2025

What's Next?

• Modular Innovation Set to Reshape Urban Living as Indoor Solutions Surge
• CHART 75 Analyst Insight for Home Furnishings
• Omnichannel Strategies and Eco-Credentials Will Drive Consumer Loyalty
• CHART 76 Forecast Value Sales 2020-2030
• CHART 77 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ikea Gains Leadership as Indoor Living Dominates
• CHART 78 Company Shares 2025
• CHART 79 Brand Shares 2025

Channels

• Specialist Stores and Hypermarkets Anchor Offline Distribution
• E-Commerce and Omnichannel Integration Accelerate Digital Transformation
• CHART 80 Retail Channels 2020-2025

Products

• Space Optimisation and Reconfigurable Design Redefine Product Development
• Sofa Beds and Artisan-Crafted Textiles Lead Recent Market Activity
• Profitability Milestones and Organised Retail Expansion Secure Competitive Advantage

Economic Context

• CHART 81 Economic Context for Home Furnishings
• CHART 82 Real Gdp Growth 2020-2030
• CHART 83 Inflation 2020-2030

Consumer Context

• CHART 84 Consumer Context for Home Furnishings
• CHART 85 Population 2020-2030
• CHART 86 Population by Generation 2025
• Country Reports Disclaimer