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市場調查報告書
商品編碼
2125154
新加坡的家居園藝Home and Garden in Singapore |
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預計到2025年，新加坡家居園藝市場的銷售額（名目值）將略微下降至36.51億美元。這與全部區域的經濟成長形成鮮明對比，後者在同年保持了成長。儘管經濟狀況強勁，包括實際GDP成長4%以及消費支出增加，但緊湊的都市區生活方式和不斷上漲的生活成本抑制了自由裁量權支配的支出，促使消費者更加關注那些具有適應性和實用價值的產品。雖然能夠最佳化空間利用、提供數位化便利性和經實踐驗證的永續性的品牌仍然具有吸引力，但日益挑剔的消費者要求供應商提供功能創新、透明的環境記錄以及無縫的全通路體驗。如今，要想在新加坡家居園藝市場取得成功，企業必須提供節省空間、多功能的解決方案、強大的數位互動和價格合理的商品，同時展現明確的環境責任，並充分利用緊湊型城市園藝和連網家庭產品的興起。
Euromonitor International發布的「新加坡家居園藝市場報告」全面分析了新加坡全國範圍內的市場規模和需求趨勢。報告涵蓋最新的零售銷售數據（包括歷史數據），並指出了推動市場成長的類別。此外，報告還重點介紹了主要參與者及其品牌，並對影響需求的關鍵因素進行了策略分析，例如新產品開發、消費者生活方式、分銷通路和定價問題。報告也對2030年之前的市場需求進行了預測，展現了中期內市場需求的預期發展趨勢。
目標產品類別：家居園藝商店、園藝用品、家居用品、室內設計。
數據範圍：市場規模（歷史數據和預測）、企業市場占有率、品牌佔有率、分銷數據
購買這份報告有什麼好處？
- 詳細了解整體家居園藝市場。
- 辨識成長型產業，了解推動市場變化的因素。
- 分析競爭格局、主要市場參與企業和主要品牌。
- 根據五年預測，評估市場的未來成長潛力。
目錄
摘要整理
- 2025 年的發展趨勢
關鍵數據分析
產業表現
- 宜家提倡為緊湊型都市區住宅提供節省空間的解決方案。
- Fortytwo 透過以價值為導向的線上零售，擴大經濟實惠的住宅翻新服務。
- 有認證支持的永續性聲明正在贏得消費者的信任。
前景
- 隨著電子商務的擴張，數位購物者有望加速全通路策略的發展。
- 節省空間的設計和永續發展措施有望徹底改變購買決策。
- 緊湊型園藝工具和模組化系統，旨在促進都市區的自給自足。
競爭格局
- 憑藉其豐富的產品線和節省空間的設計，Ikano 保持主導地位。
- Signify 和 Aerospring Gardens 正在推動智慧互聯創新。
頻道
- 家居用品專家透過整合店內和線上體驗，持續引領產業發展。
- 隨著數位原生代對便利性和選擇性的需求日益成長，零售電子商務正在加速發展。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
新加坡住宅裝修
關鍵數據分析
- 2025 年的發展趨勢
- 住宅維修概要
產業表現
- Horme Hardware 加快向全通路轉型，以吸引都市區消費者。
- 在成本壓力不斷上升的情況下，宜家正在推廣「以價值為導向」的家居園藝。
- 隨著家居園藝客製化需求的不斷成長，Lamitac 正在推廣個人化服務。
前景
- 多功能設計有望推動以價值為導向的升級。
- 隨著代行サービsu（代理服務）的需求不斷成長，專業安裝服務正顯示出越來越普遍的跡象。
- 永續發展法規可望重塑材料和品牌的競爭格局。
競爭格局
- 立邦塗料保持領先地位，但市佔率分散化進程正在加速。
頻道
- 雖然 Shopee、Lazada 和 Qoo10 等電商平台推動了電子商務的快速發展，但實體店仍然保持著主導地位。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
新加坡園藝
關鍵數據分析
- 2025 年的發展趨勢
- 園藝概要
產業表現
- Agrihomesg的垂直農場牆解決方案正在徹底改變都市區家庭園藝的概念。
- 遠東花卉在其以健康為主題的門市中提升了顧客的植物購買體驗。
- Bio-Flora 憑藉其經過認證的天然肥料，正在幫助園丁們過渡到使用有機材料。
前景
- 線上和線下零售商將透過融入數位技術的便利性來適應變化。
- 以設計主導的創新有望吸引精通數位科技的城市園丁。
- 預計千禧世代和 Z 世代將推動對數位化植物養護的需求。
競爭格局
- Aerospring Gardens 利用智慧系統，將緊湊型城市園藝提升到了一個新的水平。
頻道
- 家居建材商店和園藝中心正透過推出特色產品系列來鞏固其行業領先地位。
- 精通數位技術的消費者正利用便利的工具加速電子商務的發展。
- 全新的園藝中心和智慧系統將重新定義植物零售業。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
新加坡家居用品
關鍵數據分析
- 2025 年的發展趨勢
- 家庭用品匯總
產業表現
- 宜家正在推動緊湊型生活空間對節省空間的家居用品的需求。
- Fortytwo 透過以價值為導向的促銷活動，加速「數位優先」的購物方式。
- Iuiga 正在響應市場對兼具耐用性和永續性的設計主導家居產品的日益成長的需求。
前景
- 各大品牌將競相爭取消費者對小型生活產品的需求。
- 永續發展要求預計將徹底改變產品設計和報告策略。
- 「數位化優先」的價值購物和體驗式零售正在樹立新的標準。
競爭格局
- 儘管市佔率有所下降，但憑藉其規模和品牌價值，Ikano 仍然保持著明顯的領先地位。
頻道
- 百貨公司產業透過展示室體驗增強全通路優勢
- 隨著注重成本的消費者轉向線上銷售，零售電子商務的表現優於競爭對手。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
新加坡室內裝飾用品
關鍵數據分析
- 2025 年的發展趨勢
- 家具和室內產品概述
產業表現
- Hipvan推動了緊湊型住宅對節省空間設計的需求。
- Castlery 透過整合線上和實體門市，重新定義了人們購買家具的方式。
- 照明設備的更換速度正在加快，永續性的重要性也日益凸顯。
前景
- 模組化家具品牌有望憑藉其客製化解決方案贏得「數位化優先」住宅的青睞。
- 智慧照明和整合技術的家具正在推動緊湊型住宅的優質化。
- 數位化互動和靈活設計有望徹底改變購買行為和利潤率。
競爭格局
- 儘管倡導數位化優先策略的新興企業正在縮小差距，但 Ikano 仍保持領先地位。
頻道
- 這家生活風格用品和室內設計專賣店透過全通路整合保持其增值領先地位。
- 數位原生品牌和電子商務平台正在推動通路轉型。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
Home and garden in Singapore experienced a marginal dip in current value sales in 2025 to SGD3,651 million, contrasting with the broader Asia Pacific region, which maintained growth during the same year. Despite robust macroeconomic conditions, such as a 4% increase in real GDP and rising consumer expenditure, compact urban living and mounting cost-of-living pressures moderated discretionary spending, prompting a sharper focus on products that deliver adaptability and visible value. The environment remains attractive for brands that can cater to space optimisation, digital convenience, and substantiated sustainability, but increasingly demanding consumers require suppliers to offer functional innovation, transparent environmental credentials, and seamless omnichannel experiences. Success in home and garden in Singapore now depends on providing space-efficient, multifunctional solutions, robust digital engagement, and affordability, while demonstrating clear environmental responsibility and capitalising on the rise of compact urban gardening and connected home products.
Euromonitor International's Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Industry Performance
- CHART 1 Ikea Meets Singapore's Compact Home Needs with Multifunctional, Space-Saving Homewares
- Ikea Drives Space-Saving Solutions for Compact Urban Homes
- Fortytwo Expands Affordable Home Upgrades through Value-Led Online Retail
- CHART 2 Fortytwo Pairs Broad Assortment and Value Promotions with an Omnichannel Showroom in Singapore
- CHART 3 Lamitak's Made-To-Fit Laminate Solutions Meet Demand for Space-Efficient Renovation in Singapore
- Sustainability Claims Backed by Certification Win Consumer Trust
- CHART 4 Value Sales 2020-2030
- CHART 5 Value Sales by Category 2025
What's Next?
- Digital Shoppers to Accelerate Omnichannel Growth as E-Commerce Expands
- Space-Saving Design and Sustainability Claims Set to Reshape Purchasing Decisions
- Compact Gardening Tools and Modular Systems to Boost Urban Self-Sufficiency
- CHART 6 Forecast Value Sales 2020-2030
- CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikano Leverages a Broad Product Range and Space-Saving Design to Sustain Leadership
- Signify and Aerospring Gardens Drive Smart, Connected Innovation
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Home Products Specialists Maintains Lead by Blending In-Store and Online Experiences
- Retail E-Commerce Accelerates as Digital Natives Demand Convenience and Choice
- CHART 10 Retail Channels 2020-2025
Economic Context
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
- CHART 13 Economic Context for Home and Garden
Consumer Context
- CHART 14 Population 2020-2030
- CHART 15 Consumer Expenditure 2020-2030
- CHART 16 Population by Generation 2025
- CHART 17 Consumer Context for Home and Garden
- Country Reports Disclaimer
HOME IMPROVEMENT IN SINGAPORE
Key Data Insights
- 2025 Developments
- Home Improvement Summary
Industry Performance
- CHART 18 Horme Hardware's Mature Omnichannel Model Reshapes Singapore's Home Improvement Retail
- Horme Hardware Accelerates Omnichannel Shift to Capture Urban Shoppers
- CHART 19 Cost Pressure Steers Singapore Households toward Value-Led, Staged Home Improvements, Led by Ikea
- Ikea Enables Value-Led Renovation as Cost Pressure Intensifies
- CHART 20 Lamitak's Made-To-Fit Laminate Solutions Meet Demand for Space-Efficient Renovation in Singapore
- Lamitak Empowers Personalisation as Renovation Customisation Persists
- CHART 21 Value Sales 2020-2030
- CHART 22 Value Sales by Category 2025
What's Next?
- Multifunctional Designs Set to Drive Value-Led Upgrades
- Professional Installation Set to Gain Traction as Do-It-For-Me Demand Rises
- Sustainability Regulations Anticipated to Reshape Materials and Brand Competitiveness
- CHART 23 Forecast Value Sales 2020-2030
- CHART 24 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Nippon Paint Defends Its Lead, Although Share Fragmentation Accelerates
- CHART 25 Company Shares 2025
- CHART 26 Brand Shares 2025
Channels
- Shopee, Lazada and Qoo10 Drive E-Commerce Surge, Although Offline Stores Defend Dominance
- CHART 27 Retail Channels 2020-2025
Economic Context
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
- CHART 30 Economic Context for Home Improvement
Consumer Context
- CHART 31 Population 2020-2030
- CHART 32 Consumer Expenditure 2020-2030
- CHART 33 Population by Generation 2025
- CHART 34 Consumer Context for Home Improvement
- Country Reports Disclaimer
GARDENING IN SINGAPORE
Key Data Insights
- 2025 Developments
- Gardening Summary
Industry Performance
- CHART 35 Agrihomesg's Compact Vertical Systems Bring Food Growing to Singapore's Urban Homes
- Agrihomesg'S Vertical Farmwall Solutions Redefine Urban Home Gardening
- CHART 36 Far East Flora's Experiential Flora Centre Captures Wellness-Led Plant Buying in Singapore
- Far East Flora Elevates Plant Buying with a Wellness Destination
- CHART 37 Bio-Flora's Natural Organic Fertilisers Meet Singapore's Demand for Sustainable Gardening
- Bio-Flora Shifts Gardeners to Organic Inputs with Certified Natural Fertilisers
- CHART 38 Value Sales 2020-2030
- CHART 39 Value Sales by Category 2025
What's Next?
- Online and Offline Retailers Will Adapt with Digital Convenience
- Design-Led Innovation Expected to Attract Digitally Savvy Urban Gardeners
- Millennials and Gen Z to Drive Demand for Digital Plant Care
- CHART 40 Forecast Value Sales 2020-2030
- CHART 41 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Aerospring Gardens Elevates Compact Urban Growing with Smart Systems
- CHART 42 Company Shares 2025
- CHART 43 Brand Shares 2025
Channels
- Home Improvement and Gardening Stores Consolidates Leadership with Specialist Ranges
- Digital-Savvy Shoppers Accelerate E-Commerce Gains in Compact Tools
- Floriculture Destinations and Smart Systems Redefine Plant Retail
- CHART 44 Retail Channels 2020-2025
Economic Context
- CHART 45 Real Gdp Growth 2020-2030
- CHART 46 Inflation 2020-2030
- CHART 47 Economic Context for Gardening
Consumer Context
- CHART 48 Population 2020-2030
- CHART 49 Consumer Expenditure 2020-2030
- CHART 50 Population by Generation 2025
- CHART 51 Consumer Context for Gardening
- Country Reports Disclaimer
HOMEWARES IN SINGAPORE
Key Data Insights
- 2025 Developments
- Homewares Summary
Industry Performance
- CHART 52 Ikea Meets Singapore's Compact Home Needs with Space-Saving Homewares Including Stackable Kitchenware
- Ikea Drives Demand for Space-Saving Homewares in Compact Living Spaces
- CHART 53 Fortytwo Pairs Broad Assortment and Value Promotions with an Omnichannel Showroom in Singapore
- Fortytwo Accelerates Digital-First Shopping with Value-Driven Promotions
- CHART 54 Iuiga Meets Singapore's Demand for Higher-Quality, Sustainable Homewares through Transparent Pricing
- Iuiga Meets Rising Demand for Durable, Sustainable Design-Led Homewares
- CHART 55 Value Sales 2020-2030
- CHART 56 Value Sales by Category 2025
What's Next?
- Brands Will Compete to Win Compact Living Spend
- Sustainability Requirements Set to Reshape Product Design and Reporting Strategies
- Digital-First Value Shopping and Experiential Retail Set New Benchmarks
- CHART 57 Forecast Value Sales 2020-2030
- CHART 58 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikano Leverages Scale and Brand Equity to Retain Clear Lead Despite Share Decline
- CHART 59 Company Shares 2025
- CHART 60 Brand Shares 2025
Channels
- Department Stores Strengthens Omnichannel Lead through Showroom Experiences
- Retail E-Commerce Outpaces Rivals as Value-Seeking Shoppers Migrate Online
- CHART 61 Retail Channels 2020-2025
Economic Context
- CHART 62 Real Gdp Growth 2020-2030
- CHART 63 Inflation 2020-2030
- CHART 64 Economic Context for Homewares
Consumer Context
- CHART 65 Population 2020-2030
- CHART 66 Consumer Expenditure 2020-2030
- CHART 67 Population by Generation 2025
- CHART 68 Consumer Context for Homewares
- Country Reports Disclaimer
HOME FURNISHINGS IN SINGAPORE
Key Data Insights
- 2025 Developments
- Home Furnishings Summary
Industry Performance
- CHART 69 Hipvan Builds Its Range around Space-Saving, Multifunctional Furniture for Singapore's Small Homes
- Hipvan Drives Demand for Space-Saving Designs in Compact Homes
- CHART 70 Castlery Blends Digital Discovery with Physical Experience to Reshape Furniture Buying in Singapore
- Castlery Redefines Furniture Buying with Digital and Physical Integration
- Lighting Upgrades Accelerate, While Sustainability Gains Importance
- CHART 71 Value Sales 2020-2030
- CHART 72 Value Sales by Category 2025
- CHART 73 Commune Anchors Singapore's Furniture Sustainability Shift with Responsibly Sourced Solid Wood
What's Next?
- Modular Furniture Brands Expected to Capture Digital-First Homeowners with Tailored Solutions
- Smart Lighting and Tech-Integrated Furnishings to Drive Premiumisation in Compact Homes
- Digital Engagement and Flexible Design Anticipated to Reshape Buying Behaviour and Margins
- CHART 74 Forecast Value Sales 2020-2030
- CHART 75 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikano Sustains Lead as Digital-First Challengers Narrow the Gap
- CHART 76 Company Shares 2025
- CHART 77 Brand Shares 2025
Channels
- Homewares and Home Furnishing Stores Sustains Value Leadership through Omnichannel Integration
- Digitally Native Brands and E-Commerce Platforms Drive Channel Transformation
- CHART 78 Retail Channels 2020-2025
Economic Context
- CHART 79 Real Gdp Growth 2020-2030
- CHART 80 Inflation 2020-2030
- CHART 81 Economic Context for Home Furnishings
Consumer Context
- CHART 82 Population 2020-2030
- CHART 83 Consumer Expenditure 2020-2030
- CHART 84 Population by Generation 2025
- CHART 85 Consumer Context for Home Furnishings
- Country Reports Disclaimer
