印尼消費性電器產品市場

2025年印尼消費性電器產品市場呈現喜憂參半的局面。受經濟不確定性，大型家電銷售下滑，而小型家電則在電子商務和社群媒體趨勢的推動下持續成長。消費者信心略有下降，但某些家電的需求依然旺盛，這主要得益於永續性、能源效率以及健康養生等趨勢的驅動。

Euromonitor International發布的《印尼消費電器產品市場》報告全面分析了印尼消費性電子市場的規模和結構。報告提供2021年至2025年的最新零售銷售數據，協助您識別推動市場成長的產業。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括新產品開發、產品形態趨勢和分銷管道等。報告也對2030年的市場發展趨勢進行了預測。

目標產品：家用空調、大型家電、小型家電

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況消費性電器產品市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 小家電推動了整個消費性電器產品市場的積極成長

關鍵數據結果

• 圖1. 2025年的主要趨勢
• 圖 2 分析師觀點

產業表現

• 大型家用電器銷售疲軟，而小型家用電器銷售卻呈現成長態勢。
• 冷凍設備因其增強的健康功能而推動增值銷售。
• 影響者和社交媒體推動了價格實惠的家用電器的銷售
• 圖3 Miyako與頂級網紅合作，重塑品牌形象

未來展望

• 能源效率推動家用電器成長
• 以以金額為準，冷凍設備仍然是最大的類別。
• 能源效率、價格可負擔性和在地化將塑造消費性電子產品的未來。
• 圖 4：家用電器市場成長細分（2024-2029 年）

競爭格局

• Miyako 和 Sharp 以價格適中的高級產品引領市場。
• 併購活動再形成競爭格局
• 美的低功耗1/2 PK分離式變頻空調
• 圖5：美的發布低功耗1/2 PK分離式變頻空調

頻道

• 家電和電子產品專賣店引領線下銷售
• 電子商務成為主要分銷管道
• 預計2026年不會出現新的零售品牌或概念。

產品

• 永續性和能源效率驅動創新
• 影響者和社群媒體塑造消費行為
• 健康和保健功能正變得越來越普及。
• 圖 6. 夏普最新 Shine 系列冷藏庫可使食物保鮮更久。

經濟背景

• 圖 7 實質 GDP 成長率與通貨膨脹率（2020-2030 年）
• 圖 8 印尼 PEST 分析（2025 年）

消費者背景

• 圖 9. 印尼消費者關鍵洞察（2025 年）
• 圖 10 印尼消費者趨勢（2025 年）

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資訊來源

印尼空調

關鍵數據結果

2025年的發展

• 隨著新品牌的湧入和電子商務的成長，競爭格局正變得日益動態。
• 圖 11. 2025 年的主要趨勢
• 圖 12 分析師觀點

產業表現

• 儘管趨勢積極，但銷售成長放緩。
• 分離式空調仍然是主流。
• 美的和大金透過創新功能提升了銷售額
• 圖 13 大金 Nusantara Prestige 是印尼的首款機型。
• 圖14 TCL推出AI變頻空調，價格低於競爭對手

未來展望

• 製造商優先考慮能源效率和當地需求。
• 分離式空調仍佔據主導地位，可攜式空調佔有率成長
• 創新和在地化推動業務成長

競爭格局

• 大金和夏普在本地化和創新方面處於領先地位
• 新參與企業以創新改變競爭格局。
• 美的低功耗1/2 PK分離式變頻空調
• 圖15 美的發布低功耗1/2PK分離式變頻空調

頻道

• 家電和電子產品專賣店促進線下銷售
• 品牌商店因其全面的客戶體驗而越來越受歡迎。
• 零售電子商務憑藉具有競爭力的價格和便利性而蓬勃發展。

產品

• 能源效率和在地化驅動創新
• 新進入者和在地化策略加劇了競爭。
• 價格競爭推動電子商務發展

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印尼的洗碗工

關鍵數據結果

2025年的發展

• 節能和緊湊的設計推動了洗碗機的成長
• 圖 16. 2025 年的主要趨勢
• 圖 17 分析師觀點

產業表現

• 製造商透過提高能源效率和緊湊設計來促進銷售。
• 圖 18：「Veres, Bosch」宣傳活動旨在推廣該公司的桌上型洗碗機和其他產品。
• 由於消費者偏好，獨立式洗碗機在銷售中佔據主導地位。
• 圖 19 海福樂新款桌上型洗碗機體積小巧，功能強大
• 永續性和能源效率推動了可觀的銷售成長。
• 圖 20：Technogas 新型洗碗機，重點在於能源效率

未來展望

• 製造商透過提高能源效率和緊湊型設計來促進銷售。
• 消費者仍將偏好獨立洗碗機。
• 旨在改變消費者認知並推動成長的宣傳活動

競爭格局

• 伊萊克斯和美的透過策略舉措推動市場集中化
• 美的收購Teka，增強洗碗機市場競爭

頻道

• 家用電器和電子產品專家引領通路
• 零售電子商務在年輕的都市區消費者中越來越受歡迎。
• 永續性和意識提升宣傳活動將推動未來成長

產品

• 製造商透過提高能源效率和緊湊型設計來促進銷售。
• 在地化工作和數位行銷提升了消費者認知度

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印尼食品炊具

關鍵數據結果

2025年的發展

• 健康意識的提高正在推動食品加工設備市場的成長。
• 圖 21. 2025 年的主要趨勢
• 圖 22 分析師觀點

產業表現

• 電子商務和日益增強的健康意識推動了銷售額的強勁成長。
• 圖 23 Ninja Blast可攜式攪拌機進入印尼市場
• 攪拌機因其價格實惠和用途廣泛而佔據市場主導地位。
• 圖 24 Samono 與頗受歡迎的 Z 世代媽媽網紅合作，以提高品牌知名度
• 影響者和社群媒體能夠促進銷售和提升品牌知名度。

未來展望

• 實惠的價格和電子商務推動了長期成長。
• 攪拌機憑藉其多功能性和價格優勢，繼續保持市場主導地位。
• 創新和Z世代的影響將塑造未來趨勢

競爭格局

• 飛利浦和新興品牌引領市場競爭
• 新興品牌和數位行銷開闢了新的機會

頻道

• 家電和電子產品專家利用他們的專業知識促進銷售。
• 電子商務已成為成長最快的分銷管道
• 影響者與社群媒體塑造零售格局

產品

• 價格承受能力和健康趨勢推動創新
• 迎合注重健康的消費者的創新產品
• 圖 25 Ecentio 慢速榨汁機以實惠的價格提供健康的生活方式
• 創新和不斷變化的消費者偏好如何影響企業

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印尼家用洗衣機

關鍵數據結果

2025年的發展

• 經濟不確定性將導致2025年家用洗衣機銷售下降。
• 圖 26 2025 年的主要趨勢
• 圖 27 分析師觀點

產業表現

• 經濟不確定性和消費者偏好變化導致業績下滑
• 提供實際的解決方案促成了自動洗衣乾衣機市場的快速成長。
• 永續性和能源效率驅動著消費者的偏好。
• 圖28 美的MA200洗衣機實現了高效能

未來展望

• 智慧洗衣機有望推動未來的成長
• 自動洗衣機推動成長
• 永續性和能源效率塑造了該行業

競爭格局

• 夏普和Aqua在在地化和創新方面處於領先地位
• 圖 29：東芝新款洗衣機即使在水流較弱的情況下也能提供優異的效能。
• 中國品牌以價格親民的創新推動成長

頻道

• 家用電器和電子產品專家引領分銷
• 零售電子商務在年輕的都市區消費者中越來越受歡迎。
• 2026年不會出現新的零售品牌或概念。

產品

• 永續性透過節能特性推動創新。
• 便利性和個人化需求推動了對智慧洗衣解決方案的需求。
• 圖 30 海爾新款 Aqua 洗衣機配備人工智慧，提升便利性
• 在地化影響品牌佔有率和產品開發

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印尼的大型烹飪用具

關鍵數據結果

2025年的發展

• 隨著對創新產品的需求不斷成長，大型廚房電器市場預計將在2025年實現成長。
• 圖 31 2025 年的主要趨勢
• 圖 32 分析師觀點

產業表現

• 廚房升級改造需求強勁成長
• 內建烹飪功能促進銷售
• 永續性驅動創新與銷售成長
• 圖 33 Modena 發布新型節能模式嵌入式爐灶

未來展望

• Modena 和 Rinnai 透過提高能源效率推動優質化。
• 預計電爐會越來越受歡迎。
• 永續性和智慧技術將推動未來的成長

競爭格局

• 摩德納以價格適中的高級產品保持領先地位。
• 美的收購Teka將加劇市場競爭。
• 圖34：方太推出了一款外觀簡約、易於清潔的智慧型嵌入式爐具
• 林內（Rinnai）新款嵌入式爐具提供更高的安全性和智慧控制功能。
• 圖 35 林內新型嵌入式爐具實現智慧烹飪

頻道

• 建築商透過與承包商夥伴關係提高銷售額
• 便利性和折扣是電子商務的驅動力。
• 不會出現新的零售概念或合作項目。

產品

• Modena 和 Rinnai 引領能源效率創新
• 美的收購Teka預計將加劇整個市場的競爭。
• 建築商和電子商務推動銷售

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印尼微波爐

關鍵數據結果

2025年的發展

• 便利餐食解決方案日益普及，推動微波爐銷售成長
• 圖 36 2025 年的主要趨勢
• 圖 37 分析師觀點

產業表現

• 經濟性和能源效率推動強勁成長
• 獨立式微波爐銷售佔主導地位
• 圖 38 伊萊克斯組合式微波爐提供多種烹調解決方案
• 影響產業發展的關鍵趨勢
• 圖 39 LG NeoChef 微波爐配備了便利的智慧功能

未來展望

• 由於便利性，快速的都市化導致微波爐銷售增加。
• 獨立式微波爐仍然是主流，但功能更加智慧。
• 能源效率和智慧能力塑造產業

競爭格局

• 夏普和LG憑藉具有競爭力的價格和創新能力保持領先地位。
• 圖 40：Panasonic低功率微波爐在公寓業主中很受歡迎
• 新興參與者和創新將塑造未來的競爭格局。

頻道

• 家用電器和電子產品專家引領微波爐分銷
• 競爭性定價推動零售電子商務發展
• 2026年不會出現新的零售品牌或概念。

產品

• 智慧功能推動創新和銷售成長
• 能源效率和多功能性推動銷售
• 經濟不確定性中，創新驅動成長

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印尼個人護理電器

關鍵數據結果

2025年的發展

• 價格實惠的產品和社交媒體的影響力推動了成長。
• 圖 41 2025 年的主要趨勢
• 圖 42 分析師觀點

產業表現

• 價格親民的品牌推動兩位數成長
• 美髮產品銷售成長迅速
• 市場塑造者及多功能性
• 圖 43 Enchen 推出價格親民的刮鬍刀和理髮器，可與頂級品牌媲美。

未來展望

• 價格親民的品牌和多功能性預計將推動未來的成長。
• 影響者和社群媒體將繼續塑造消費者的偏好。
• 多功能性推動關鍵品類的成長
• 圖 44 Enchen 為大眾市場推出 5 合 1 多功能刮鬍刀

競爭格局

• 飛利浦憑藉著廣泛的分銷管道和創新能力保持領先地位。
• 預計不會有併購，並將持續創新。

頻道

• 由於產品種類繁多，電子商務引領個人護理電器的銷售。
• 2026年不會出現新的零售品牌或概念。
• 多功能性和價格優勢推動了關鍵類別的成長

產品

• Enchen憑藉創新且價格合理的產品推動成長
• 圖 45：恩辰任命韓國頂級明星擔任品牌大使，以提高品牌知名度
• 影響者和社交媒體提高了產品知名度
• 電子商務是主要分銷管道

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印尼冷凍設備

關鍵數據結果

2025年的發展

• 經濟不確定性會對冷凍設備的性能產生負面影響。
• 圖 46 2025 年的主要趨勢
• 圖 47 分析師觀點

產業表現

• 經濟不確定性導致需求放緩
• 冷藏庫和冷凍庫是最大的類別。
• 永續性推動了可觀的銷售成長。
• 圖 48：美的推出具有節能功能的大容量冷藏庫

未來展望

• 消費者正在推動對節能型、高階冷凍設備的需求。
• 冷藏庫和冷凍庫佔據市場主導地位，預計在預測期內將成長最快。
• 永續性和智慧技術將塑造未來的銷售格局

競爭格局

• 夏普和寶利通憑藉其區域獨家產品引領冷凍設備市場。
• 沒有發生重大併購或新產品發布。

頻道

• 家電和電子產品專賣店促進線下銷售
• 零售電子商務在年輕的都市區消費者中越來越受歡迎。
• 到2026年，將不會出現任何新興零售品牌或概念。

產品

• 永續性和能源效率驅動創新
• 圖 49 Polytron 推出售價低於 $800 美元的四門冷藏庫
• 產能提升和本地化將影響產品陣容。
• 圖 50 夏普最新 Shine 系列冷藏庫可使食物保鮮更久。

國家報告免責聲明

印尼小型炊具

關鍵數據結果

2025年的發展

• 可支配所得增加和都市化進程推動成長
• 圖 51 2025 年的主要趨勢
• 圖 52 分析師觀點

產業表現

• 實惠的價格和節能性推動了銷售成長
• 氣炸鍋是最具活力的產品
• 影響市場的主要趨勢
• 圖 53：Ravel 的新款電鍋注重健康，並具有低能耗功能。

未來展望

• 價格實惠且節能的產品推動了銷售成長。
• 電鍋仍然是最大的產品類別。
• 永續性和多功能性將塑造未來的產業格局。

競爭格局

• Rinnai 和當地企業以實惠的價格佔據主導地位。
• 節能、多功能家用電器的需求日益成長
• 飛利浦推出低功耗多功能氣炸鍋
• 圖 54 飛利浦 NA230/00 是一款低功率多功能氣炸鍋

頻道

• 電子產品量販店和線上商店正在引領線下通路的銷售。
• 由於價格競爭激烈，零售電子商務正在快速成長。
• 2026年不會出現新的零售品牌或概念。

產品

• 能源效率和多功能性推動銷售
• 經濟實惠和多功能性推動市場成長

國家報告免責聲明

印尼吸塵器

關鍵數據結果

2025年的發展

• 儘管經濟環境嚴峻，吸塵器市場仍維持強勁成長。
• 圖 55 2025 年的主要趨勢
• 圖 56 分析師觀點

產業表現

• 添可和德爾瑪透過創新功能和行銷策略提升銷量
• 標準吸塵器佔據了市場佔有率的大部分。
• 無線和可攜式解決方案推動了強勁成長

未來展望

• 品牌利用便利性和智慧功能
• 由於其創新功能，機器人吸塵器預計將繼續保持顯著成長。
• 社群媒體和電子商務有助於提升銷售額和品牌知名度。

競爭格局

• 廣東德爾瑪科技與科沃斯機器人引領吸塵器市場
• Tineco的創新方法顛覆了傳統的市場動態。

頻道

• 家用電器和電子產品專賣店仍然是主要管道
• 由於價格競爭激烈，零售電子商務正在快速成長。

產品

• 添科和德爾瑪憑藉智慧能力引領創新
• 圖 57 Dearma 的輕量吸塵器承諾輕鬆清潔
• 圖 58 添可 (Tineco) 的 Pure One Station 5 透過智慧和客製化功能提供便利
• 影響者和社群媒體能夠促進銷售和提升品牌知名度。
• 在經濟狀況，創新是推動業務成長的動力。

國家報告免責聲明

The consumer appliances market in Indonesia exhibited a mixed performance in 2025, with major appliances experiencing a decline in volume sales due to economic uncertainty, while small appliances continued to grow, driven by e-commerce and social media trends. Despite only a slight decrease in consumer confidence, certain consumer appliances remained in demand, driven by trends such as sustainability, energy efficiency, and health and wellness. Indonesia's urban population reached 171 million in...

Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Small appliances driving positive growth in the overall consumer appliances market

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish major appliances sales contrast with small appliances growth
• Refrigeration appliances leads value sales, driven by health features
• Influencers and social media drive sales of affordable appliances
• CHART 3 Miyako Engages with Top Influencers to Change its Brand Image

WHAT'S NEXT?

• Energy efficiency driving growth in consumer appliances
• Refrigeration appliances to remain largest category in value terms
• Energy efficiency, affordability and localisation shaping the future of consumer appliances
• CHART 4 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Miyako and Sharp lead the market with their affordable premium offerings
• Merger and acquisition activity reshaping competitive dynamics
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 5 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists lead offline sales
• E-commerce gains traction as a major distribution channel
• No new retail brands or concepts expected to emerge in 2026

PRODUCTS

• Sustainability and energy efficiency driving innovation
• Influencers and social media shape consumer behaviour
• Health and wellness features gain traction
• CHART 6 Sharp's Latest Shine Series Fridge Keeps Fresh Food Longer

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Indonesia 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Indonesia 2025
• CHART 10 Consumer Landscape in Indonesia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competitive landscape becoming increasingly dynamic with the entry of new brands and e-commerce growth
• CHART 11 Key Trends 2025
• CHART 12 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing sales growth despite favourable trends
• Split air conditioners remain dominant
• Midea and Daikin drive sales with innovative features
• CHART 13 Daikin's Nusantara Prestige is its First Indonesian-made Model
• CHART 14 TCL Launches an AI Inverter Air Conditioner at a Lower Price than its Competitors

WHAT'S NEXT?

• Manufacturers prioritise energy efficiency and local needs
• Split air conditioners maintain dominance, portable units grow
• Innovation and localisation drive business growth

COMPETITIVE LANDSCAPE

• Daikin and Sharp lead through localisation and innovation
• New entrants shake up competitive dynamics with innovation
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 15 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists drive offline sales
• Brand stores gain popularity with comprehensive customer experience
• Retail e-commerce gains traction with competitive pricing and convenience

PRODUCTS

• Energy efficiency and localisation drive innovation
• New entrants and localised strategies boost competition
• E-commerce gains traction with competitive pricing

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency and compact designs among the growth drivers for dishwashers
• CHART 16 Key Trends 2025
• CHART 17 Analyst Insight

INDUSTRY PERFORMANCE

• Manufacturers drive sales through energy-efficient and compact designs
• CHART 18 "Beres, Bosch" Campaign Looks to Promote Products Like the Company's Table-Top Dishwashers
• Freestanding dishwashers dominate sales due to consumer preferences
• CHART 19 Hafele's New Table-Top Dishwasher is Compact but Offers Powerful Cleaning
• Sustainability and energy efficiency drive value sales growth
• CHART 20 New Tecnogas Dishwasher Designed to Offer Energy Efficiency

WHAT'S NEXT?

• Manufacturers will drive sales through energy efficiency and compact designs
• Freestanding dishwashers to remain dominant due to consumer preferences
• Awareness campaigns to shift consumer perceptions and drive growth

COMPETITIVE LANDSCAPE

• Electrolux and Midea drive concentration through strategic moves
• Midea's acquisition of Teka to boost competition in the dishwashers market

CHANNELS

• Appliances and electronics specialists lead distribution channels
• Retail e-commerce grows in popularity among young urban consumers
• Sustainability and awareness campaigns to drive future growth

PRODUCTS

• Manufacturers drive sales through energy efficiency and compact designs
• Localisation efforts and digital marketing drive consumer awareness

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Increasing health awareness is helping drive growth in food preparation appliances
• CHART 21 Key Trends 2025
• CHART 22 Analyst Insight

INDUSTRY PERFORMANCE

• Strong sales growth driven by e-commerce and health awareness
• CHART 23 Ninja Blast Portable Blender Enters Indonesian Market
• Blenders dominate market share thanks to their affordability and versatility
• CHART 24 Samono Partners with Popular Gen Z Mom Influencer to Build Brand Awareness
• Influencers and social media drive sales and brand awareness

WHAT'S NEXT?

• Affordable pricing and e-commerce drive long-term growth
• Blenders will maintain their dominance thanks to their versatility and affordability
• Innovation and Gen Z influence will shape future trends

COMPETITIVE LANDSCAPE

• Philips and emerging brands drive market competition
• Emerging brands and digital marketing open up new opportunities

CHANNELS

• Appliances and electronics specialists drive sales through expertise
• E-commerce emerges as fastest-growing distribution channel
• Influencers and social media shape retail environment

PRODUCTS

• Affordability and health trends drive innovation
• Innovative products cater to health-conscious consumers
• CHART 25 Ecentio Slow Juicer Offers Healthy Lifestyle at Affordable Pricing
• Business impact of innovation and changing consumer preferences

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic uncertainties see home laundry appliances sales decline in 2025
• CHART 26 Key Trends 2025
• CHART 27 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish performance amidst economic uncertainties and shifting consumer preferences
• Automatic washer dryers seeing dynamic growth as they offer practical solutions
• Sustainability and energy efficiency drive consumer preferences
• CHART 28 Midea's MA200 Washing Machine Offers Efficiency and Energy Savings

WHAT'S NEXT?

• Smart laundry appliances expected to drive future growth
• Automatic washing machines to drive growth
• Sustainability and energy efficiency to shape the industry

COMPETITIVE LANDSCAPE

• Sharp and Aqua lead through localisation and innovation
• CHART 29 Toshiba's New Washing Machine Can Deliver a Strong Performance Despite Weak Water Flow
• Chinese brands drive growth with affordable innovations

CHANNELS

• Appliances and electronics specialists lead distribution
• Retail e-commerce gains traction among young urban consumers
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Sustainability drives innovation with energy-efficient features
• Convenience and customisation drive demand for smart laundry solutions
• CHART 30 Haier's New Aqua Washing Machine Incorporates AI to Boost Convenience
• Localisation influences brand shares and product development

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Large cooking appliances growing in 2025, boosted by demand for innovative products
• CHART 31 Key Trends 2025
• CHART 32 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by kitchen upgrades
• Built-in cooking leads sales
• Sustainability drives innovation and sales growth
• CHART 33 Modena Launches New Built-In Hobs with Energy Saving Modes

WHAT'S NEXT?

• Modena and Rinnai drive premiumisation with energy efficiency
• Electric hobs expected to gain traction
• Sustainability and smart technology fuel future growth

COMPETITIVE LANDSCAPE

• Modena maintains lead with affordable premium offerings
• Midea's acquisition of Teka boosts competition in the market
• CHART 34 Fotile Releases Easily Cleanable Smart Built-In Hobs with Minimalist Finishing
• Rinnai's new built-in hobs offer enhanced safety and smart controls
• CHART 35 Rinnai's New Built-In Hobs Deliver Intelligent Cooking

CHANNELS

• Builder merchants drive sales through contractor partnerships
• E-commerce gains traction with convenience and discounts
• No new retail concepts or collaborations emerge

PRODUCTS

• Modena and Rinnai lead innovation with energy efficiency
• Midea's acquisition of Teka expected to boost competition in the overall market
• Builder merchants and e-commerce drive sales

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising popularity of convenient meal solutions helps drive growth in sales of microwaves
• CHART 36 Key Trends 2025
• CHART 37 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by affordability and energy efficiency
• Freestanding microwaves dominate sales
• CHART 38 Electrolux Combination Microwave Oven Offers Multiple Cooking Solutions
• Key trends shaping the industry
• CHART 39 LG NeoChef Microwave Oven Offers Smart Features for Convenience

WHAT'S NEXT?

• Rapid urbanisation driving microwave sales thanks to their convenience
• Freestanding microwaves will remain dominant, more smart features
• Energy efficiency and smart features to shape industry

COMPETITIVE LANDSCAPE

• Sharp and LG maintain lead with competitive pricing and innovation
• CHART 40 Panasonic's Low-Watt Microwave Popular with Apartment Owners
• Emerging players and innovation to shape future competition

CHANNELS

• Appliances and electronics specialists lead microwave distribution
• Retail e-commerce gaining traction with competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Smart features drive innovation and sales growth
• Energy efficiency and multi-functionality boost sales
• Innovation fuels growth amidst economic uncertainties

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable products and social media influence helping to drive growth
• CHART 41 Key Trends 2025
• CHART 42 Analyst Insight

INDUSTRY PERFORMANCE

• Affordable brands drive double-digit growth
• Hair care appliances dominate sales
• Influencers and multi-functionality shaping the market
• CHART 43 Enchen Releases Affordable Shavers and Hair Clippers to Rival Top Brands

WHAT'S NEXT?

• Affordable brands and multi-functionality expected to fuel future growth
• Influencers and social media will continue shaping consumer preferences
• Multi-functionality will drive growth in key categories
• CHART 44 Enchen Launches 5-in-1 Multi-Functional Shaver for the Mass Market

COMPETITIVE LANDSCAPE

• Philips maintains lead through broad distribution and innovation
• No mergers or acquisitions, continued innovation expected

CHANNELS

• E-commerce leads personal care appliances sales thanks to its wide product range
• No new retail brands or concepts emerge in 2026
• Multi-functionality and affordability drive growth in key categories

PRODUCTS

• Enchen drives growth with innovative and affordable products
• CHART 45 Enchen Engages Top Korean Star as Brand Ambassador to Build Awareness
• Influencers and social media boost product visibility
• E-commerce the leading distribution channel

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Refrigeration appliances performance negatively impacted by economic uncertainties
• CHART 46 Key Trends 2025
• CHART 47 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing demand amidst economic uncertainties
• Fridge freezers the largest category
• Sustainability drives value sales growth
• CHART 48 Midea Launches its Large-Capacity Refrigerator with Energy-Efficient Features

WHAT'S NEXT?

• Consumers drive demand for energy-efficient and premium refrigeration appliances
• Fridge freezers dominate market and will see the fastest growth over the forecast period
• Sustainability and smart technology will be shaping future sales

COMPETITIVE LANDSCAPE

• Sharp and Polytron lead refrigeration appliances with localised offerings
• No significant mergers or new product launches observed

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce gains traction among young urban consumers
• No emerging retail brands or concepts in 2026

PRODUCTS

• Sustainability and energy efficiency drive innovation
• CHART 49 Polytron Launches 4-Door Fridge Freezer at Under USD800
• Increasing capacity and localisation shape product offerings
• CHART 50 Sharp's Latest Shine Series Fridge Keeps Food Fresh Longer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising disposable income and increasing urbanisation help drive growth
• CHART 51 Key Trends 2025
• CHART 52 Analyst Insight

INDUSTRY PERFORMANCE

• Affordability and energy efficiency driving sales growth
• Air fryers the most dynamic product
• Key trends shaping the market
• CHART 53 Ravelle's New Rice Cooker Offers Health-Focused and Low-Wattage Features

WHAT'S NEXT?

• Affordable and energy-efficient products will drive sales growth
• Rice cookers will remain largest category
• Sustainability and multi-functionality will be shaping future industry landscape

COMPETITIVE LANDSCAPE

• Rinnai and local players dominate with affordable offers
• Growing demand for energy-efficient and multi-functional appliances
• Philips launches low-wattage multi-functional air fryer model
• CHART 54 Philips NA230/00 is a Low-Wattage Multi-Functional Air Fryer

CHANNELS

• Appliances and electronics stores lead sales through offline channels
• Retail e-commerce grows rapidly with its competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Energy efficiency and multi-functionality driving sales
• Affordability and versatility fuel market growth

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth for vacuum cleaners despite a challenging economic environment
• CHART 55 Key Trends 2025
• CHART 56 Analyst Insight

INDUSTRY PERFORMANCE

• Tineco and Deerma drive sales with innovative features and marketing
• Standard vacuum cleaners dominate market share
• Cordless and portable solutions driving dynamic growth

WHAT'S NEXT?

• Brands capitalise on convenience and smart features
• Robotic vacuum cleaners will continue to see strong growth with their innovative features
• Social media and e-commerce will help drive sales and awareness

COMPETITIVE LANDSCAPE

• Guangdong Deerma Technology and Ecovacs Robotics lead vacuum cleaners
• Tineco's innovative approach disrupts traditional market dynamics

CHANNELS

• Appliances and electronics specialists still the leading channel
• Retail e-commerce grows rapidly with its competitive pricing

PRODUCTS

• Tineco and Deerma lead innovation with smart features
• CHART 57 Deerma's Lightweight Vacuum Cleaner Promises Effortless Cleaning
• CHART 58 Tineco's Pure One Station 5 Offers Convenience Through Smart and Customised Features
• Influencers and social media drive sales and awareness
• Innovation drives business growth in a challenging economy

COUNTRY REPORTS DISCLAIMER