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市場調查報告書

商品編碼

1956085

越南家用電器市場

Consumer Appliances in Vietnam

出版日期: 2026年02月20日 | 出版商:

Euromonitor International | 英文 97 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2025年，家用電器零售呈現穩健成長，主要受收入水準提高和都市化的推動。日益增強的環保意識、更嚴格的政府監管以及不斷上漲的能源成本也促使消費者持續轉向節能智慧家電。市場競爭格局仍維持中等集中度，儘管部分小型品牌不斷擴張，但主要企業仍維持主導。

Euromonitor International發布的《越南家用電器市場》報告全面分析了越南家用電器市場的規模和結構。報告提供2021年至2025年的最新零售銷售數據，協助您識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括新產品開發、產品形態趨勢和分銷管道等。報告也對2030年的市場發展趨勢進行了預測。

目標產品：家用空調、大型家電、小型家電

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

詳細了解家電市場整體情況。
找出成長領域，了解改變的促進因素。
了解競爭格局、主要市場參與企業和領導品牌。
利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄和表格

執行摘要

消費性電子產品受益於都市化加快和可支配收入增加。

關鍵數據結果

圖1. 2025年的主要趨勢

產業表現

收入成長和都市化推動家用電器市場成長
智慧人工智慧技術改變了家用電器的功能。
圖 2. 三星的 AI 智慧冷凍系統重新定義了便利性
對節能產品的需求推動了永續家電的銷售。
圖3：節能型Casper XC-09IU38以僅950萬越南盾的價格吸引消費者。
影響者行銷和社群媒體推動消費性電子產品的成長

未來展望

收入成長和都市化推動家用電器市場成長
圖 4. 分析師觀點
儘管電子商務蓬勃發展，但家電和電子產品專賣店仍處於領先地位。
便利性、健康和永續性將塑造未來對智慧家電的需求。
圖 5：家用電器市場成長細分（2024-2029 年）

競爭格局

松下和飛利浦目前處於領先地位，但國內外參與企業也將影響股價走勢。

頻道

家電及電子產品專賣店以豐富的產品線引領線下銷售

經濟背景

圖 6 實質 GDP 成長率與通貨膨脹率（2020-2030 年）
圖 7 越南 PEST 分析（2025 年）

消費者背景

圖 8. 越南消費者關鍵洞察（2025 年）
圖 9：越南消費趨勢（2025 年）

國家報告免責聲明

資訊來源

越南的洗碗工

關鍵數據結果

2025年的發展

對洗碗機的需求持續從小規模擴大。
圖 10. 2025 年的主要趨勢

產業表現

營收成長推動了對便利家用電器的需求。
永續性推動洗碗機設計創新
圖 11 LG 發表新款 QuadWash TrueSteam 洗碗機
隨著人們對便利性的需求不斷成長，人工智慧洗碗機正在興起。
在圖 12 中，Comfee 洗碗機以其先進的 AI 加熱和烘乾技術脫穎而出。

未來展望

隨著可支配收入的增加，洗碗機市場預計將繼續擴張。
圖 13 分析師觀點
智慧技術與永續性持續塑造創新
全通路零售有助於提高洗碗機的使用率。

競爭格局

BSH Hausgerate GmbH 保持其洗碗機領先地位
博世推動洗碗機優質化
圖 14 博世將高階歐洲產品引進越南廚房
洗碗機產業新舊參與企業的擴張機會

頻道

分銷主要由家用電器和電子設備專家主導。

國家報告免責聲明

越南家用洗衣設備

關鍵數據結果

2025年的發展

越來越多的家庭選擇節能型家用洗衣機
圖 15. 2025 年的主要趨勢

產業表現

全自動洗衣機的需求受益於可支配收入的成長。
在越南，對永續性的需求日益成長，並逐漸成為一種常態。
圖16 LG AI DD 2.0變頻器採用變頻直驅技術，在越南留下了深刻印象。
智慧人工智慧技術驅動創新
圖17：Aquacolor AI洗衣機（型號AW12-BD4377U1L）在越南的受歡迎程度

未來展望

消費者預計將優先考慮永續洗衣機
隨著消費者期望的提高，智慧家電將持續受到歡迎。
圖 18 分析師觀點
零售電子商務可望透過創新的零售策略推動銷售成長。

競爭格局

三星和東芝憑藉成熟的品牌影響力領先，而海信正在快速成長。
三星的上市案例反映了消費者細分的重要性

頻道

一家領先的家電和電子產品零售商，擁有廣泛的經銷店網路和服務。

國家報告免責聲明

越南的大型烹飪用具

關鍵數據結果

2025年的發展

生活水準的提高增加了對大型廚房電器的需求。
圖 19. 2025 年的主要趨勢

產業表現

優質化推動了對嵌入式廚房電器的需求。
圖 20 Sunhouse 在越南推出 Mama MMB52025BN-PRO
具備節能功能的智慧大型廚房電器正在推動市場需求。
越來越多的消費者選擇方便、可客製化的大型炊具
圖 21 Comfee AI Knob CIH-52DHP 是一款配備 AI 的便利 IH 爐具。

未來展望

由於消費者偏好不斷變化，對大型廚房電器的需求持續成長。
圖 22 分析師觀點
智慧、節能的大型廚房電器預計將繼續受到歡迎。
零售電子商務正逐漸成為日益重要的通路。

競爭格局

Sunhouse集團股份公司憑藉強大的製造和分銷能力處於領先地位

頻道

在社群電商興起的推動下，零售電子商務持續成長。

國家報告免責聲明

越式微波爐

關鍵數據結果

2025年的發展

微波爐正受益於消費者對便利性日益成長的需求。
圖 23：2025 年的主要趨勢

產業表現

快節奏的生活方式推動了需求成長，高級產品越來越受到青睞。
圖 24. Mirror Lake 微波爐 MW3-EG26PE (BM)VN 是按照精湛製程的精神製造的。
對永續微波爐的需求正在上升
圖 25 小米米家 20L 節能微波爐注重節能
都市區更青睞小巧、多功能的產品。
圖 26 Bear WBL-H20S2 20L 無轉盤微波爐

未來展望

隨著需求的成長，功能齊全且外觀精美的微波爐將變得更加普及。
強制微波爐貼標籤將加劇競爭。
圖 27 分析師觀點
零售電子商務幫助小眾品牌瞄準年輕消費者群體，進而拓展業務。

競爭格局

儘管競爭加劇，夏普仍保持領先。

頻道

儘管電子商務發展迅速，線下零售通路仍佔據主導地位。

國家報告免責聲明

越南的冷凍設備

關鍵數據結果

2025年的發展

在地化服務成為關鍵的差異化因素。
圖 28：2025 年的主要趨勢

產業表現

生活水準的提高將增加農村地區對基本冷凍設備的需求。
圖 29 松下 Harmony+ Edition 旨在適應不斷變化的生活方式
電費上漲推動了對節能冷藏庫的需求。
越南正在興起智慧人工智慧製冷設備。

未來展望

都市化的加速將持續支撐對冷凍設備的需求。
強制性標籤檢視持續加速節能產品的普及。
圖 30 分析師觀點
對智慧、人工智慧製冷設備的需求預計將加速成長。
圖 31 三星的 AI 智慧冰箱吸引了科技消費者

競爭格局

三星憑藉創新和行銷努力保持領先地位

頻道

分銷主要由家用電器和電子設備專家主導。

國家報告免責聲明

越南的空調

關鍵數據結果

2025年的發展

對智慧節能空調的需求日益成長
圖 32 2025 年的主要趨勢

產業表現

區域需求和創新推動成長，而優質化則改變市場格局。
圖 33 松下發布 2025 XU空調，具備即時空氣品質警報功能
隨著電費上漲，越來越多的消費者開始轉向節能型空調。
圖34：節能型Casper XC-09IU38以僅950萬越南盾的價格吸引消費者。
智慧人工智慧空調在富裕人群中越來越受歡迎。
圖 35 三星推出客製化 AI Windfree Combo Gallery，配備 AI Comfort 功能

未來展望

農村需求和創新將推動預測期內的銷售成長。
由於政府監管力道加大，節能空調持續普及。
圖 36 分析師觀點
利用人工智慧功能瞄準注重健康的消費者

競爭格局

領先企業透過創新和行銷來保持競爭優勢。
產品組合擴張、促銷活動和零售曝光度的提升推動了Casper的持續成長。

頻道

儘管零售電子商務蓬勃發展，但專業家電和電子產品商店仍然佔據主導地位。

國家報告免責聲明

越南菜烹飪設備

關鍵數據結果

2025年的發展

影響者和社交媒體促進了食品製備的成長
圖 37 2025 年的主要趨勢

產業表現

消費者正在推動對多功能和注重健康的家用電器的需求。
對健康和福祉的關注塑造了都市區需求
圖 38 Hurom E50ST 慢速果汁機保留了維生素、酵素和營養素。
可攜式多功能攪拌機越來越受歡迎
圖 39 樂扣樂扣 (Lock & Lock) Jenniferoom可攜式攪拌機 75W 2000mAh JRK-BLP101

未來展望

多功能食品加工設備可望推動需求成長。
圖 40 分析師觀點
智慧食品烹飪設備的普及預計將加速。
烹飪用具有望成為生活風格產品。

競爭格局

飛利浦電子越南有限公司鞏固其領先地位
品牌正在利用社交媒體來提高知名度並促進銷售。
圖 41：Thu Nhi Eat Clean 在 TikTok 上推廣 Milk Nut Blender。

頻道

儘管線下零售業仍佔據主導地位，但網紅和社群媒體推動了零售電商的成長。

國家報告免責聲明

越南個人護理電器

關鍵數據結果

2025年的發展

可支配收入的成長推動了對個人護理設備的需求。
圖 42 2025 年的主要趨勢

產業表現

影響者行銷推動了美髮產品的成長
圖 43 Masuto 與多位 KOL 合作，以提高品牌知名度和銷售額
智慧人工智慧技術提升使用者體驗
多功能性和緊湊的設計吸引了消費者
圖 44 飛利浦 Sonicare ProtectiveClean 5300 提升使用者體驗

未來展望

健康、福祉和先進功能透過優質化推動成長。
圖 45 分析師觀點
社群媒體與電子商務塑造銷售的未來
多功能智慧家庭設備預計將會越來越受歡迎。

競爭格局

松下越南有限公司憑藉創新產品處於領先地位

頻道

電子商務平台透過便利的購物體驗和促銷活動推動銷售成長。

國家報告免責聲明

越南小型廚房用具

關鍵數據結果

2025年的發展

隨著營收成長和網紅行銷的推動，小型廚房電器銷售也在成長。
圖 46 2025 年的主要趨勢

產業表現

小型廚房電器受益於社群媒體曝光度的提高
健康生活方式影響著人們對小型炊具的需求。
圖 47 OCOO 營養保鮮蒸煮器
人工智慧驅動的產品推動了小型廚房電器的創新
圖 48 飛利浦氣炸鍋 5000 系列 XXL 互聯智慧烹飪

未來展望

可支配收入的增加推動了對小型烹飪電器的需求。
圖 49 分析師觀點
預計對智慧、多功能產品的需求將會增加
利用零售電子商務和社交媒體推動銷售和產品創新

競爭格局

夏普憑藉精準的產品策略保持領先。

頻道

透過積極的推廣來促進成長

國家報告免責聲明

越南吸塵器

關鍵數據結果

2025年的發展

吸塵器的需求持續成長，小規模擴大。
圖 50 2025 年的主要趨勢

產業表現

人們對健康和保健的日益關注推動了對吸塵器的需求。
社群媒體正日益影響人們對吸塵器的需求。
圖 51 知名 KOL Duy Luan D Thuong 提升吸塵器銷售
人工智慧模型打造的智慧吸塵器
圖 52 三星將於 2025 年推出客製版 AI Jet Ultra 並升級現有型號

未來展望

手持式吸塵器預計仍將是成長最快的類別。
圖 53 分析師觀點
人工智慧機器人吸塵器將繼續發展壯大。
社群媒體平台更有可能成為行銷宣傳活動的優先選擇。

競爭格局

日立以創新保持領先地位
Dreame 充分利用了機器人吸塵器市場的成長
圖 54 Dreame Aqua 10 Pro 高階人工智慧機器人將於 2025 年進入越南市場

頻道

越來越多的品牌轉向社群電商和直接面對消費者的模式來提升銷售。

國家報告免責聲明

簡介目錄

Product Code: WGVN

Consumer appliances experienced robust retail volume growth in 2025, driven by rising incomes and urbanisation. The industry was also marked by a steady shift towards energy-efficient and smart appliances, driven by increasing environmental awareness, reinforced by government regulations and the rising cost of energy. The competitive landscape remained moderately concentrated, with the top players retaining their lead despite the expansion of smaller brands. To succeed, manufacturers are betting...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer appliances benefits from rising urbanisation and higher disposable incomes

KEY DATA FINDINGS

CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

Rising incomes and urbanisation drive growth for consumer appliances
Smart and AI-powered technologies transform appliance functionality
CHART 2 Samsung AI-Driven Smart Refrigeration Redefines Convenience
Demand for energy efficiency boosts sales of sustainable consumer appliances
CHART 3 Power-Saving Casper XC-09IU38 Attracts Consumers at Only VND9.5 Million
Influencer marketing and social media drive growth for consumer appliances

WHAT'S NEXT?

Rising incomes and urbanisation set to fuel growth in consumer appliances
CHART 4 Analyst Insight
Appliances and electronics specialists to maintain lead despite rise in e-commerce
Convenience, wellness and sustainability to shape future demand for smart appliances
CHART 5 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

Panasonic and Philips lead, but local and other international players impact share dynamics

CHANNELS

Appliances and electronics specialists dominates offline sales with a wide product range

ECONOMIC CONTEXT

CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Vietnam 2025

CONSUMER CONTEXT

CHART 8 Key Insights on Consumers in Vietnam 2025
CHART 9 Consumer Landscape in Vietnam 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

DISHWASHERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Demand for dishwashers continues to expand from a small base
CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

Rising incomes fuel demand for convenient home appliances
Sustainability drives innovation in dishwasher designs
CHART 11 LG Launches New Version of its QuadWash TrueSteam Dishwasher
AI-powered dishwashers are emerging as demand for convenience rises
CHART 12 Comfee Dishwasher Stands Out with its Advanced AI Heat Dry technology

WHAT'S NEXT?

Dishwashers expected to continue expanding as disposable incomes rise
CHART 13 Analyst Insight
Smart technologies and sustainability will continue shaping innovation
Omnichannel retailing will contribute to improved dishwasher penetration

COMPETITIVE LANDSCAPE

BSH Hausgerate GmbH retains its lead in dishwashers
Bosch drives premiumisation in dishwashers
CHART 14 Bosch Brings European Premium Products to Vietnamese Kitchens
Opportunities for expansion for new and existing players in dishwashers

CHANNELS

Appliances and electronics specialists dominates distribution

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

More households are opting for energy-efficient home laundry appliances
CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

Demand for automatic washing machines benefits from rising disposable incomes
Demand for sustainability is growing, increasingly becoming a standard in Vietnam
CHART 16 LG AI DD 2.0 Inverter with Inverter Direct Drive Makes an Impression in Vietnam
Smart and AI-powered technologies drive innovation
CHART 17 AQUA COLOR AI Washing Machine (Model AW12-BD4377U1L) Appeals in Vietnam

WHAT'S NEXT?

Consumers expected to prioritise sustainable laundry appliances
Smart appliances to continue gaining traction as consumer expectations rise
CHART 18 Analyst Insight
Retail e-commerce expected to drive sales growth through innovative retail strategies

COMPETITIVE LANDSCAPE

Samsung and Toshiba lead with an established brand presence, while Hisense grows
Consumer segmentation exemplified by Samsung launch

CHANNELS

Appliances and electronics specialists leads with extensive outlet networks and services

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rising standard of living boosts demand for large cooking appliances
CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

Premiumisation drives demand for built-in cooking appliances
CHART 20 Sunhouse Introduces Mama MMB52025BN-PRO in Vietnam
Smart large cooking appliances with energy-efficient features drive demand
More consumers opt for convenient and customised large cooking appliances
CHART 21 Comfee AI Knob CIH-52DHP Introduces Convenient AI-Powered Induction Hob

WHAT'S NEXT?

Shifting consumer preferences will continue driving demand for large cooking appliances
CHART 22 Analyst Insight
Smart, energy-efficient large cooking appliances expected to continue to gain traction
Retail e-commerce will emerge as an increasingly important distribution channel

COMPETITIVE LANDSCAPE

Sunhouse Group JSC leads with strong manufacturing and distribution

CHANNELS

Retail e-commerce drives growth, driven in part by the emergence of social commerce

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Microwaves benefits from increased consumer demand for convenience
CHART 23 Key Trends 2025

INDUSTRY PERFORMANCE

Busy lifestyles drive demand, with premium products increasingly favoured
CHART 24 The Mirror Lake Microwave MW3-EG26PE(BM)VN is Crafted Based on the Takumi Spirit
Demand for sustainable microwaves is increasing
CHART 25 Xiaomi Mijia 20-litre Energy-Saving Microwave Focuses on Energy Saving
Compact and multifunctional products are favoured in urban areas
CHART 26 Bear WBL-H20S2 20L Turntable-Free Microwave

WHAT'S NEXT?

Multifunctional, aesthetic microwaves will become more accessible as demand rises
Mandatory labelling for microwaves will intensify the competition
CHART 27 Analyst Insight
Retail e-commerce will support expansion for niche brands targeting young consumers

COMPETITIVE LANDSCAPE

Sharp maintains its lead, although the competition intensifies

CHANNELS

Offline retail channels remain dominant despite e-commerce growth

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Localised offerings emerge as an important differentiating tool
CHART 28 Key Trends 2025

INDUSTRY PERFORMANCE

Rising living standards increase demand for basic refrigeration appliances in rural areas
CHART 29 Panasonic's Harmony + Edition Aims to Address Evolving Lifestyles
Rising cost of electricity drives demand for energy-efficient refrigerators
Smart and AI-powered refrigeration appliances are emerging in Vietnam

WHAT'S NEXT?

Rising urbanisation will continue supporting demand for refrigeration appliances
Mandatory labelling will continue to accelerate the adoption of energy-efficient products
CHART 30 Analyst Insight
Demand for smart and AI-powered refrigeration appliances expected to accelerate
CHART 31 Samsung AI-Driven Smart Refrigeration Appliances Attract Tech-savvy Consumers

COMPETITIVE LANDSCAPE

Samsung maintains its lead through innovation and marketing efforts

CHANNELS

Appliances and electronics specialists dominates distribution

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rising demand for smart and energy-efficient air conditioners
CHART 32 Key Trends 2025

INDUSTRY PERFORMANCE

Rural demand and innovation drive growth, with premiumisation reshaping the landscape
CHART 33 Panasonic Launches 2025 XU Air Conditioner with Real-Time Air Quality Alerts
More consumers turn to energy-efficient air conditioners as electricity costs rise
CHART 34 Power-Saving Casper XC-09IU38, Available at Only VND9.5 Million, Attracts Consumers
Smart and AI-powered air conditioners gain traction amongst affluent consumers
CHART 35 Samsung Launches the Bespoke AI Wind-Free Combo Gallery with AI Comfort

WHAT'S NEXT?

Rural demand and innovation to drive sales growth in the forecast period
Energy-efficient air conditioners to continue expanding as government intensifies scrutiny
CHART 36 Analyst Insight
AI-powered features to increasingly target health-conscious consumers

COMPETITIVE LANDSCAPE

Leading players maintain dominance through innovation and marketing
Portfolio expansion, promotions, and greater retail visibility drive the continued rise of Casper

CHANNELS

Appliances and electronics specialists still dominates, despite the rise of retail e-commerce

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Influencers and social media contribute to growth for food preparation appliances
CHART 37 Key Trends 2025

INDUSTRY PERFORMANCE

Consumers drive demand for versatile and health-oriented appliances
Health and wellness focus shapes demand in urban areas
CHART 38 Hurom E50ST Slow Juicer Preserves Vitamins, Enzymes, and Nutrients.
Portable and multifunctional blenders gain popularity
CHART 39 Jenniferoom Portable Blender 75W 2000mAh JRK-BLP101 by Lock &Lock

WHAT'S NEXT?

Multifunctional food preparation appliances likely to drive demand
CHART 40 Analyst Insight
Connected food preparation appliances expected to gain momentum
Food preparation appliances anticipated to become lifestyle products

COMPETITIVE LANDSCAPE

Philips Electronics Vietnam Co Ltd strengthens its lead
Brands turn to social media to raise their profile and drive sales
CHART 41 Thu Nhi Eat Clean's Promotion of the Milk Nut Blender on TikTok

CHANNELS

Influencers and social media drive growth for retail e-commerce despite offline dominance

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rising disposable incomes drive demand for personal care appliances
CHART 42 Key Trends 2025

INDUSTRY PERFORMANCE

Influencer marketing drives growth for hair care appliances
CHART 43 Masuto Collaborates With Multiple KOLs to Promote Brand Awareness and Sales
Smart and AI-powered technology enhance the user experience
Multifunctionality and compact design drive consumer preference
CHART 44 The Philips Sonicare ProtectiveClean 5300 Upgrades Users' Experience

WHAT'S NEXT?

Health and wellbeing and advanced features set to drive growth through premiumisation
CHART 45 Analyst Insight
Social media and e-commerce will shape the future of sales
Multifunctional, smart appliances set to increase in popularity

COMPETITIVE LANDSCAPE

Panasonic Vietnam Co Ltd leads with innovative products

CHANNELS

E-commerce platforms drive sales growth with convenience and promotions

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Small cooking appliances sees growth as incomes rise and influencers drive sales
CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

Small cooking appliances benefits from increased visibility on social media
Health and wellness is shaping demand for small cooking appliances
CHART 47 OCOO Nutrient-Preserving Cooker
AI-powered products drive innovation in small cooking appliances
CHART 48 I-Driven Smart Cooking with Philips Airfryer 5000 Series XXL Connected

WHAT'S NEXT?

Increasing disposable incomes to fuel demand for small cooking appliances
CHART 49 Analyst Insight
Smart and multifunctional products anticipated to see rising demand
Retail e-commerce and social media to drive sales and product innovation

COMPETITIVE LANDSCAPE

Sharp maintains its lead through targeted offerings

CHANNELS

E-commerce platforms drive growth with aggressive promotions

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Demand for vacuum cleaners continues to rise from a small base
CHART 50 Key Trends 2025

INDUSTRY PERFORMANCE

Rising health and wellness focus supports demand for vacuum cleaners
Social media is increasingly shaping demand for vacuum cleaners
CHART 51 Duy Luan D? Thuong, a Famous KOL, Boosts Sales of Vacuum Cleaners
Smart vacuum cleaners shaped by AI-powered models
CHART 52 Samsung Upgrades its Model with the Introduction of Bespoke AI Jet Ultra in 2025