中國家電市場

2025年，受政府補貼和其他經濟因素的影響，中國家電市場呈現出喜憂參半的發展趨勢。儘管面臨房地產市場低迷和消費者信心降溫等挑戰，市場依然保持成長，其中洗碗機銷售在相對較低的基數上實現了顯著成長。智慧和人工智慧技術在家用電器中的應用也大大促進了其價值成長。

歐睿國際發布的《中國家電市場報告》全面分析了中國家電市場的規模和結構。報告提供2021年至2025年的最新零售銷售數據，協助您識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括新產品開發、業態趨勢和分銷問題。報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：家用空調設備、大型家用電器、小型家用電器

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解家電市場整體情況。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

歐睿國際擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 家電產業憑藉著人工智慧、功能性和價值主導成長克服逆境

關鍵數據結果

• 圖1. 2025年的主要趨勢

產業表現

• 儘管面臨經濟挑戰，政府補貼仍能推動銷售。
• 個人護理電器推動了銷售額的成長，其中高速吹風機是成長的主要驅動力。
• 智慧家電和人工智慧家電將徹底改變家用電器。
• 圖 2 海爾 AI Eyes 和 Uhome 為日常物品帶來視覺和智慧

未來展望

• 各公司正在實施各種策略以避免預期的銷售下滑。
• 個人護理電器將繼續佔據主導地位，洗碗機也預計將表現良好。
• 人工智慧已經從噱頭發展成為具有內在實用性和具身智慧的技術。
• 消費者理性化與利基家用電器的興起
• 圖 3：家用電器市場成長細分（2024-2029 年）

競爭格局

• 美的、海爾和格力憑藉著規模和創新引領產業。
• 創新和生態系統正在改變消費性電子產業的競爭格局。
• 運用核心能力和採取以消費者為中心的策略所帶來的機會
• 海爾的「傾聽式行銷」透過共同創造革新研發模式
• 圖4 「傾聽式行銷」為海爾在多鼓賽車中帶來巨大成功

頻道

• 零售電子商務憑藉快速的配送和安裝服務佔據主導地位
• 全通路策略成為成功的關鍵
• 圖 5. 分析師觀點

產品

• 便利性和客製化驅動創新產品設計
• 圖 6：Narwal 推出了一款免維護的乾濕兩用直立式吸塵器，並附有自濾功能。

經濟背景

• 圖 7 實質 GDP 成長率與通貨膨脹率（2020-2030 年）
• 圖8 2025年中國PEST分析

消費者背景

• 圖 9. 2025 年中國消費者的關鍵洞察
• 圖10：2025年中國消費者趨勢

國家報告免責聲明

資訊來源

中國空調

關鍵數據結果

2025年的發展

• 人工智慧和進階功能推動空調在成熟階段的成長
• 圖 11. 2025 年的主要趨勢

產業表現

• 補貼和促銷活動持續推動強勁成長。
• 分離式空調已成為主流，對節能產品的需求不斷成長。
• 改善空氣品質對消費者來說至關重要，而這不僅關乎降溫。
• 圖 12 分析師觀點

未來展望

• 由於對節能智慧產品的需求，預計成長將持續。
• 分離式空調仍將是主流選擇，但可能會出現新的趨勢。
• 人工智慧技術和環保效率將推動未來的銷售成長。

競爭格局

• 美的、格力和海爾憑藉創新和通路實力保持領先地位。
• 高階和具成本效益產品擁有自己的消費群。
• Dreame憑藉著創新的人工智慧空調革新銷售模式

頻道

• 零售電子商務持續成長，但線下創新也正在興起。
• 整合補貼以提高零售電子商務平台的吸引力
• 圖13：美的「唱歌空調」在抖音上成為熱門話題，獲得200萬個贊

產品

• 海爾以Good Air空調的智慧功能推動創新
• 圖 14 海爾推出 Good Air空調產品組合，打造個人化舒適體驗
• 圖15 格力發布“AI王子”，一款節能型AI空調

國家報告免責聲明

中式廚具

關鍵數據結果

2025年的發展

• 補貼政策訂定後，銷售量下降，但智慧功能和電子商務推動了價值成長。
• 圖 21. 2025 年的主要趨勢

產業表現

• 逐步取消補貼會阻礙銷售量成長
• 攪拌機是最大的類別，預計到 2025 年銷售量將下降，但攪拌器銷售將表現良好。
• 技術進步驅動市場趨勢

未來展望

• 這款外形時尚緊湊的產品有望促進銷售。
• 圖 22 分析師觀點
• 儘管銷量下滑，但攪拌機預計仍將是最暢銷的產品。
• 技術進步和設計將塑造未來，但價格仍然至關重要。
• 設計與性能同等重要

競爭格局

• 知名品牌透過創新鞏固自身優勢。
• 圖 23 熊牌發布了一款新型攪拌機，該攪拌機配備了分離水和豆子的技術。
• 未來的關鍵在於產品創新和通路拓展。

頻道

• 零售電子商務以具有競爭力的價格推動食品加工設備的銷售。
• 美的和九陽憑藉全通路策略引領線上銷售

產品

• 智慧功能重新定義了食品加工設備的功能。
• 圖 24 Supor 推出配備智慧數位介面的新型研磨機
• 一款緊湊型攪拌機應運而生，旨在滿足日益分散的市場需求。
• 圖25：九陽發布了一款帶有折疊式手柄的新型緊湊型攪拌機

國家報告免責聲明

中國熱泵

關鍵數據結果

2025年的發展

• 透過創新和政策克服衰退，走向成長
• 圖 26 2025 年的主要趨勢

產業表現

• 中央政府補貼逐步取消會阻礙企業績效。
• 在嚴峻的市場環境下，空氣源熱泵引領潮流。
• 永續性至關重要，因為消費者和政府都在優先考慮環保供暖解決方案。
• 圖 27 美的推出 True Warm 超低溫熱泵，協助農村供暖轉型

未來展望

• 技術整合和政府支持推動成長
• 圖 28 分析師觀點
• 低溫技術對北方地區至關重要
• 空氣源熱泵將繼續佔據主導地位。

競爭格局

• 海爾和美的在適應不斷變化的消費者需求方面處於領先地位
• 國內領導者透過多元化經營來適應不斷變化的市場環境。

頻道

• 非零售通路憑藉整合解決方案佔據主導地位。
• 零售電子商務已成為重要的通路

產品

• 人工智慧和智慧技術革新熱泵
• 圖 29 TCL Air Energy 將在 2025 年 HPE Expo 上展示 AI 賦能的超級節能係列
• 海爾以熱聲技術的進步推動創新
• 圖 30 海爾發布了一款不使用壓縮機或冷媒的熱聲熱泵

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中國家用洗衣設備

關鍵數據結果

2025年的發展

• 人工智慧、補貼和收入成長推動了家用洗衣機的成長
• 圖 31 2025 年的主要趨勢

產業表現

• 都市化和收入成長推動了對高階洗衣機的需求。
• 隨著快速高效的烘乾成為越來越多消費者的首要考慮因素，自動烘乾機正展現出蓬勃發展的勢頭。
• 美的利用人工智慧驅動的洗衣解決方案優質化
• 圖 32 COLMO Turing 將引領智慧洗衣機邁向真正的人工智慧

未來展望

• 由於可支配收入增加以及消費者對先進功能的需求，預計價值將會上漲。
• 人工智慧驅動的洗衣解決方案有望推動優質化。
• 不斷變化的消費者需求和永續性正在改變產業格局。

競爭格局

• 海爾以創新的洗衣解決方案引領業界潮流。
• 圖 33 分析師觀點
• 新進入者以創新產品挑戰現有競爭對手。
• 海爾以「傾聽式行銷」取得成功
• 圖34 海爾透過「傾聽式行銷」取得了巨大成功

頻道

• 零售電子商務逐漸成為主流，促銷和直播帶貨推動了銷售成長。
• 線下零售在推動高級產品銷售方面仍然發揮關鍵作用。
• 家用洗衣機品牌轉向D2C和“數位聆聽”

產品

• 多鼓設計成為各大品牌的差異化優勢
• 圖 35. 多滾筒設計將成為家用洗衣機領導者必備的要素

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中國大炊具

關鍵數據結果

2025年的發展

• 收入成長和政府補貼支撐著持續強勁的成長。
• 圖 36 2025 年的主要趨勢

產業表現

• 補貼和經濟狀況改善提振了零售量
• 海爾透過人工智慧賦能的抽油煙機提升優質化。
• 圖 37 海爾在 AWE 2025 上發表人工智慧全自動抽油煙機
• 住宅市場疲軟導致爐具需求下降

未來展望

• 嵌入式爐灶仍將主導市場，但隨著補貼減少，預計其市場佔有率將會下降。
• 人工智慧驅動的優質化推動成長
• 多功能嵌入式產品可實現最高效能。

競爭格局

• 現有核心品牌透過專注於廚房的策略來保持其優勢。
• 圖 38 分析師觀點
• 爐灶製造商舉步維艱，而智慧產品製造商卻蓬勃發展。

頻道

• 線下體驗能促進高階消費，但零售電商正在加速發展

產品

• 烤箱的先進演算法重新定義了烹飪體驗
• 圖39 美的微型蒸氣燒烤燉菜煎烤箱實現了演算法精度
• Robam的整合式廚房套件提供協調且智慧的產品
• 圖 40 Robam 將於 2025 年推出多款不同風格主題的廚房套件。

國家報告免責聲明

中國微波爐

關鍵數據結果

2025年的發展

• 在銷量下滑的背景下，優質化和多功能微波爐成為市場主流。
• 圖 41 2025 年的主要趨勢

產業表現

• 經濟放緩會導致銷量下降，但多功能性仍然很重要。
• 獨立式微波爐是主流。
• 技術進步推動了豪華車型的成長
• 圖42 美的推出一款略帶復古風的多功能微波爐

未來展望

• 微波爐的銷售量預計將會下降，而價格實惠的產品可能會繼續佔據主導地位。
• 儘管消費者對高階功能的需求不斷成長，但嵌入式微波爐仍然是一個小眾市場。
• 智慧和多才多藝是推動創新和成長的關鍵。

競爭格局

• 美的和格蘭仕憑藉具有競爭力的價格繼續保持領先地位。
• 圖 43 分析師觀點
• 新參與企業利用高階和功能豐富的趨勢

頻道

• 零售電商憑藉極具競爭力的價格主導微波爐市場。
• 線下零售商仍堅守陣地，銷售高級產品。

產品

• 格蘭仕透過設計和技術推動創新
• 圖 44 格蘭仕擴大其復古微波爐產品線，以迎合年輕消費者的美的偏好
• 小米以時尚可靠的微波爐產品瞄準注重性價比的消費者。
• 圖 45 小米推出米家 20L 節能微波爐，採用「回歸本源」設計

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中國個人護理電器

關鍵數據結果

2025年的發展

• 創新和高階需求推動價值成長，而銷售卻停滯不前。
• 圖 46 2025 年的主要趨勢

產業表現

• 家電補貼和收入成長為這個艱難的年份帶來了穩定。
• 美髮產品類別成長強勁，而其他類別則出現下滑。
• 便攜性重新定義了中國個人護理電器。
• 圖 47 松下發布了一款高功率的折疊式吹風機

未來展望

• 預計其價值將因品質和設計而增加。
• 價值型產品與高階創新產品之間可能日益加劇的兩極化
• 隨著智慧功能整合和效能提升，除毛刀變得更具吸引力。

競爭格局

• 主要企業面臨日益激烈的競爭。
• 對提供可攜式和小型個人護理設備的品牌的需求
• 市場趨勢與創新帶來的機遇

頻道

• 隨著消費者追求便利性，零售電子商務逐漸成為主流。
• 多通路策略是零售策略的關鍵。
• 圖 48 分析師觀點

產品

• Dreame憑藉先進的健康功能推動創新
• 圖 49 Dreame 推出配備先進護髮技術的 X30 高階吹風機
• 智慧科技透過個人化提升使用者體驗
• 圖 50 博朗推出搭載 SkinAir 技術的男士刮鬍刀 9 系列 2.0

國家報告免責聲明

中國冷凍設備

關鍵數據結果

2025年的發展

• 隨著銷售成長放緩，優質化有助於提升價值。
• 圖 51 2025 年的主要趨勢

產業表現

• 美的透過創新高容量機型推動優質化
• 儘管冷凍設備技術日趨成熟，多門冷藏庫仍是推動銷售的主要動力。
• 優質化和創新驅動價值成長
• 圖 52 美的推出業內容量最大的嵌入式冰箱/冷藏庫，容量達 750 公升
• 根據消費者回饋持續改進產品
• 圖 53 海爾的 Wheat Wave冷藏庫之所以成功，要歸功於「傾聽行銷」。

未來展望

• 優質化和創新勢在必行，但銷售成長卻難以實現。
• 在高階市場之外，營養成分保留的重要性也日益凸顯。
• 人工智慧和永續性塑造製冷產業的未來

競爭格局

• 海爾、美的和海信憑藉優質化和創新佔據市場主導地位。
• 新創新興企業推動創新和活力
• 圖 54 分析師觀點

頻道

• 零售電商透過促銷和直播獲得優勢
• 社交電商隨著高階冷凍設備銷售的成長而蓬勃發展

產品

• 氮肥保藏技術革新食品保藏方案
• 圖 55 卡薩特和方迪率先開發了以氮為基礎的保鮮技術

國家報告免責聲明

中國小炊具

關鍵數據結果

2025年的發展

• 優質化推動價值成長，而銷量卻在下滑。
• 圖 56 2025 年的主要趨勢

產業表現

• 儘管銷量下降，但由於可支配收入增加，銷售額反而上升了。
• 對咖啡研磨機和咖啡機的優質需求推動了價值和銷售量的成長。
• 圖 57 分析師觀點
• 功能更強大、設計更緊湊的多功能烹飪鍋越來越受歡迎。
• 圖 58 Bear 推出 6 合 1 多功能烹飪鍋，可實現多種烹飪方式

未來展望

• 儘管銷量下滑，但優質化預計將推動價值銷售。
• 塑造小型廚房電器的創新多功能產品
• 環保節能產品正日益受到重視。

競爭格局

• 美的和浙江蘇珀爾以高級產品處於領先地位。
• 新興企業和創新推動優質化

頻道

• 零售電商透過快速配送和互動內容提升銷售量
• 家用電器和電子產品專家呼籲那些尋求建議和試用的人士注意。

產品

• 美的推出採用先進技術的更健康的電鍋
• 圖 59 展示了一種新型低脂電鍋，其內鍋更健康。
• 小米升級智慧水壺，容量更大，功能更強大
• 圖 60 小米對其暢銷智慧水壺升級，容量更大，功能更強大

國家報告免責聲明

中國吸塵器

關鍵數據結果

2025年的發展

• 智慧解決方案和收入成長推動中國吸塵器市場成長
• 圖 61 2025 年的主要趨勢

產業表現

• 透過資助計劃實現社會經濟和人口變化與成長
• 智慧創新助力掃地機器人銷售量大幅成長
• 對清潔效率的需求推動了機器人吸塵器的發展。
• 圖 62 石頭科技發布了一款配備機械臂的掃地機器人，以提高清潔效率

未來展望

• 預計可支配收入的成長將推動經濟成長，但補貼的結束將阻止經濟成長的顯著增加。
• 價格競爭推動直立式吸塵器銷售量持續成長
• 人工智慧驅動的創新重新定義了掃地機器人

競爭格局

• 知名品牌透過創新加劇競爭。
• 圖 63 分析師觀點
• 消費者需求變化與技術進步帶來的品牌機會

頻道

• 零售電子商務正在佔據主導地位
• Dreame 和 Ecovacs Robotics 推動線下門市擴張

產品

• DJI 以先進的智慧功能驅動創新
• 圖 64 大疆推出首款具備高效避障功能的掃地機器人
• Narwal 的先進吸塵器提供極致的便利性
• 圖 65 Narwal 推出了一款免維護的乾濕兩用直立式吸塵器，並附有自濾功能。

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中國洗碗機

關鍵數據結果

2025年的發展

• 收入成長和先進功能將推動洗碗機的快速普及。
• 圖 16. 2025 年的主要趨勢

產業表現

• 這種動態變化仍在持續，兩極化已成為關鍵特徵。
• 嵌入式洗碗機將推動銷售成長至2025年。
• 能源效率和永續性正在改變洗碗機市場
• 圖 17 美的以創新技術樹立永續性新標準

未來展望

• 優質化和細分市場將推動未來的成長
• 嵌入式洗碗機繼續保持其主導地位
• 戰略夥伴關係和服務化正在塑造洗碗機的未來。
• 圖 18 分析師觀點

競爭格局

• 美的集團在永續性和創新方面引領產業。
• 推動洗碗機產業發展的新興企業和創新

頻道

• 線下專家透過展示室體驗提升銷售額
• 零售電子商務憑藉定價、清晰的篩選功能和直播演示而蓬勃發展。

產品

• 消費者觀點分散推動洗碗機創新
• 圖 19：Rissome 推出小型家庭的 28 公分超薄膠囊洗碗機
• 消費者想要像博世這款新產品一樣具有多功能性的產品。
• 圖 20 博世推出配備蒸氣消毒和沸石烘乾功能的高階洗碗機

國家報告免責聲明

Consumer appliances in China experienced a complex performance in 2025, driven by government subsidies and economic factors. Despite challenges such as real estate weakness and muted consumer confidence, growth continued, with dishwashers leading volume growth from a comparatively low base. The integration of smart and AI-powered technology in consumer appliances significantly impacted value growth, with manufacturers like Haier incorporating AI into their products to enhance functionality and t...

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances navigates headwinds with AI, functionality, and value-driven growth

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Government subsidies drive sales despite economic challenges
• Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
• Smart and AI-powered appliances revolutionise consumer appliances
• CHART 2 Haier's AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances

WHAT'S NEXT?

• Companies implement different strategies to avoid the anticipated volume decline
• Personal care appliances will continue to dominate, and dishwashers set to perform well
• AI's evolution from gimmick to essential utility and embodied intelligence
• Consumer rationalisation and the rise of niche appliances
• CHART 3 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Midea, Haier and Gree lead with scale and innovation
• Innovation and ecosystems reshape the competition in consumer appliances
• Opportunities by leveraging core capabilities and adopting consumer-first strategies
• Haier's "listening marketing" revolutionises research and development through co-creation
• CHART 4 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race

CHANNELS

• Retail e-commerce dominates with fast delivery and installation
• Omnichannel strategies are emerging as key to success
• CHART 5 Analyst Insight

PRODUCTS

• Convenience and customisation drive innovative product designs
• CHART 6 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in China 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in China 2025
• CHART 10 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• AI and premium features propel growth in air conditioners amidst maturity
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Solid growth continues, driven by subsidy payouts and promotions
• Split air conditioners dominates, with energy-efficient products seeing rising demand
• Improving air quality is important to consumers, not just cooling
• CHART 12 Analyst Insight

WHAT'S NEXT?

• Continued growth anticipated, driven by demand for energy-efficient and smart products
• Split air conditioners will remain dominant, but new trends likely to emerge
• AI-powered technology and eco-efficiency to drive future sales

COMPETITIVE LANDSCAPE

• Midea, Gree and Haier maintain leadership through innovation and channel strength
• Premium and value-driven products have their own consumer bases
• Dreame disrupts sales with an innovative AI-powered air conditioner

CHANNELS

• Retail e-commerce continues its growth, but offline innovation seen
• Retail e-commerce platforms appeal with subsidy integration
• CHART 13 Midea's "Singing Air Conditioner" Goes Viral on Douyin with Two Million Likes

PRODUCTS

• Haier drives innovation with the smart features of its Good Air air conditioner
• CHART 14 Haier Unveils the Good Air Air Conditioners Portfolio with Personalised Comfort
• CHART 15 Gree Debuts Prince of AI Energy Saving Air Conditioner

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volumes dip post-subsidy, but smart features and e-commerce drive value growth
• CHART 21 Key Trends 2025

INDUSTRY PERFORMANCE

• Phasing out of subsidy programme hampers volume performance
• Largest category, blenders, sees decline in 2025, but mixers performs well
• Technological advancements drive market trends

WHAT'S NEXT?

• Smart and compact designs expected to drive sales
• CHART 22 Analyst Insight
• Blenders anticipated to continue to account for the highest sales despite decline
• Technological advancements and design to shape the future, but price will remain crucial
• Design will be important as well as performance

COMPETITIVE LANDSCAPE

• Leading brands reinforce dominance through innovation
• CHART 23 Bear Launches a New Blender With Water-Bean Separation Technology
• Product innovation and distribution expansion likely to be key moving forward

CHANNELS

• Retail e-commerce drives sales of food preparation appliances with competitive pricing
• Midea and Joyoung lead online sales with omnichannel strategies

PRODUCTS

• Smart features redefine the functionality of food preparation appliances
• CHART 24 Supor Launches a New Meat Grinder Equipped With Smart Digital Interface
• Compact blender launched to meet the needs of an increasingly segmented market
• CHART 25 Joyoung Launches a New Small Blender Model With Foldable Handle

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Navigating decline and moving towards growth through innovation and policy
• CHART 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Gradual withdrawal of central government subsidy hampers performance
• Air to water heat pumps leads in challenging market conditions
• Sustainability key as consumers and governments prioritise eco-friendly heating solutions
• CHART 27 Midea Launches Zhen Nuan Ultra-Low Temperature Heat Pump to Support Rural Heating Transition

WHAT'S NEXT?

• Technological integration and government support set to drive growth
• CHART 28 Analyst Insight
• Extreme low temperature technology will be important for northern areas
• Air to water heat pumps will remain dominant

COMPETITIVE LANDSCAPE

• Haier and Midea lead as they adapt to changing consumer demands
• Domestic leaders adapt to changing market conditions through diversification

CHANNELS

• Non-retail channels dominate with integrated solutions
• Retail e-commerce emerges as key distribution channel

PRODUCTS

• AI and smart tech revolutionise heat pumps
• CHART 29 TCL Air Energy Showcases AI-Driven Super-Saving Series at 2025 HPE Expo
• Haier drives innovation with thermoacoustic technology advancements
• CHART 30 Haier Releases Thermoacoustic HP with No Compressor and Refrigerant

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth in home laundry appliances driven by AI, subsidies, and rising incomes
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Urbanisation and income growth fuel demand for premium laundry appliances
• Automatic dryers sees dynamism as fast, effective drying is a priority for more consumers
• Midea drives premiumisation with AI-powered laundry solutions
• CHART 32 COLMO Turing Leads the Upgrading of Laundry Appliances from Smart to True AI

WHAT'S NEXT?

• Value growth projected as disposable incomes rise and consumers demand advanced features
• AI-powered laundry solutions anticipated to drive premiumisation
• Changing consumer needs and sustainability set to reshape the landscape

COMPETITIVE LANDSCAPE

• Haier dominates with innovative laundry solutions
• CHART 33 Analyst Insight
• New entrants challenge established players with innovative offerings
• Haier sees success through "listening marketing"
• CHART 34 "Listening Marketing" Brings Haier Huge Success

CHANNELS

• Retail e-commerce dominates, with promotions and livestreaming fuelling sales
• Offline retail still plays a significant role in driving sales of premium products
• Home laundry appliances brands to pivot to D2C and "digital listening"

PRODUCTS

• Multi-drum designs become a differentiating factor for leading brands
• CHART 35 Multi-drum Designs Become a Must-have for Home Laundry Appliance Leaders

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and government subsidies support continued solid growth
• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Retail volumes rise thanks to subsidies and improving economic conditions
• Haier drives premiumisation with AI-powered cooker hoods
• CHART 37 Haier Unveils AI-Powered Fully Automatic Cooker Hoods at AWE 2025
• Range cookers declines amid housing market softness

WHAT'S NEXT?

• Built-in hobs will continue to lead, but decline expected as subsidies taper off
• AI-driven premiumisation set to drive growth
• Multifunctional and built-in products expected to see the best performances

COMPETITIVE LANDSCAPE

• Core incumbent brands maintain their lead through kitchen-centric strategies
• CHART 38 Analyst Insight
• Players in range cookers struggle, while those offering smart products fare better

CHANNELS

• Offline experiences drive premium sales but retail e-commerce gains traction

PRODUCTS

• Advanced algorithms in ovens redefine cooking experiences
• CHART 39 Midea's Micro-Steam-Grill-Stew-Fry Oven Delivers Algorithmic Precision
• Robam's integrated kitchen suites offer coordinated smart products
• CHART 40 Robam Introduces Multiple Kitchen Suites with Style-Themed Sets in 2025

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and multifunctionality shape microwaves amidst volume dip
• CHART 41 Key Trends 2025

INDUSTRY PERFORMANCE

• Although economic slowdown drives volume delcine, multifunctionality is important
• Freestanding microwaves dominates
• Technological advancements fuel growth for high-end models
• CHART 42 Midea Launches its Little Taste Retro Multifunction Microwave

WHAT'S NEXT?

• Microwaves expected to decline, with affordable products likely to maintain dominance
• Built-in microwaves to remain a niche despite growing demand for premium features
• Intelligence and multifunctionality to drive innovation and growth

COMPETITIVE LANDSCAPE

• Midea and Galanz maintain dominance through competitive pricing
• CHART 43 Analyst Insight
• New entrants capitalise on premium and multifunctional trends

CHANNELS

• Retail e-commerce dominates microwaves with competitive pricing
• Offline retailers still have their place, often for sales of premium products

PRODUCTS

• Galanz drives innovation with design and technology
• CHART 44 Galanz Expands Retro Microwave Line to Capture Young Consumers' Aesthetic Preferences
• Xiaomi targets those on a budget with a sylish, reliable microwave model
• CHART 45 Xiaomi Launches Mijia 20l Energy-Saving Microwave with "Back to Basics" Design

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value grows amidst static volumes, driven by innovation and premium demand
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Appliance subsidy programmes and rising incomes drive stability in a challenging year
• Hair care appliances leads growth, but other categories see decline
• Portability redefines personal care appliances in China
• CHART 47 Panasonic Launches New Foldable Hair Dryer with Relatively Higher Power

WHAT'S NEXT?

• Value growth expected to be driven by quality and design
• Polarisation likely between value products and premium innovation
• Body shavers will appeal with smart feature integration and performance upgrades

COMPETITIVE LANDSCAPE

• Leading companies in personal care appliances see increasing competition
• Demand for brands offering portable and compact personal care appliances
• Opportunities emerging from market trends and innovations

CHANNELS

• Retail e-commerce dominates as consumers seek convenience
• Multi-channel approach emerges as key retail strategy
• CHART 48 Analyst Insight

PRODUCTS

• Dreame drives innovation with advanced health features
• CHART 49 Dreame Launches X30 Premium Hair Dryer with Advanced Hair Care Technology
• Smart technology enhances the user experience with personalisation
• CHART 50 Braun Launches New Men's Shaver Series 9 2.0 with SkinAir Technology

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation contributes to value growth amidst slowing volume growth
• CHART 51 Key Trends 2025

INDUSTRY PERFORMANCE

• Midea drives premiumisation with innovative large capacity models
• Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
• Premiumisation and innovation drive value growth
• CHART 52 Midea Launches Industry's Largest 750l Built-in Fridge Freezer
• Product improvement through constant consumer feedback
• CHART 53 Haier's Wheat Wave Fridge-Freezer Thrives on "Listening Marketing"

WHAT'S NEXT?

• Premiumisation and innovation expected, but volume growth will be difficult to achieve
• Retention of nutrients will be increasingly important, even beyond the premium segment
• AI and sustainability to shape the future of refrigeration appliances

COMPETITIVE LANDSCAPE

• Haier, Midea and Hisense dominate with premiumisation and innovation
• Emerging players drive innovation and dynamism
• CHART 54 Analyst Insight

CHANNELS

• Retail e-commerce dominates through promotions and livestreaming
• Social commerce gains traction for sales of new premium refrigeration appliances

PRODUCTS

• Nitrogen preservation revolutionises food storage solutions
• CHART 55 Casarte and Fotile Pioneer Nitrogen-Based Freshness Technologies

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation drives value growth amidst volume decline
• CHART 56 Key Trends 2025

INDUSTRY PERFORMANCE

• Value sales grow despite volume decline as disposable incomes rise
• Coffee mills and coffee machines drive value and volume growth with premium demand
• CHART 57 Analyst Insight
• Multi-cookers with enhanced functionality and compact design are increasingly popular
• CHART 58 Bear Launches a New 6-in-1 Multi-Cooker for Versatile Cooking

WHAT'S NEXT?

• Despite volume decline, premiumisation expected to drive value sales
• Innovative and multifunctional products to shape small cooking appliances
• Eco-friendly and energy efficient products likely to come to the fore

COMPETITIVE LANDSCAPE

• Midea and Zhejiang Supor dominate with premium offerings
• Emerging players and innovation drive premiumisation

CHANNELS

• Retail e-commerce drives sales with fast delivery and engaging content
• Appliances and electronics specialists appeal to those looking for advice and trials

PRODUCTS

• Midea introduces healthier rice cookers with advanced technology
• CHART 59 idea Introduces New Low Fat Electric Multi-Cooker with Healthier Inner Pot
• Xiaomi upgrades smart kettles with larger capacity and enhanced features
• CHART 60 Xiaomi Upgrades Top-Selling Smart Kettle with Larger Capacity and Enhanced Features

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart solutions and rising incomes propel growth in vacuum cleaners in China
• CHART 61 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by socioeconomic and demographic changes, and subsidy programmes
• Robotic vacuum cleaners sees higher volume growth due to smart innovations
• Demand for cleaning efficacy drives advances in robotic vacuum cleaners
• CHART 62 Roborock Launches a Robotic Vacuum Cleaner with a Robotic Arm to Ensure Cleaning Efficacy

WHAT'S NEXT?

• Rising disposable incomes set to drive growth, but end of subsidies to prevent stronger rise
• Price wars to drive continued volume dynamism for upright vacuum cleaners
• AI-powered innovation to redefine robotic vacuum cleaners

COMPETITIVE LANDSCAPE

• Leading brands intensify the competition through innovation
• CHART 63 Analyst Insight
• Opportunities for brands through changing consumer demands and technological advances

CHANNELS

• Retail e-commerce increases its dominance
• Dreame and Ecovacs Robotics drive offline outlet expansion

PRODUCTS

• DJI drives innovation with advanced smart features
• CHART 64 DJI Launches its First Robotic Vacuum Cleaners with Highly Efficient Obstacle Avoidance
• Advanced vacuum cleaner from Narwal offers ultimate convenience
• CHART 65 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and advanced features propel rapid expansion for dishwashers
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Dynamism continues, with polarisation an important feature
• Built-in dishwashers lead sales and growth in 2025
• Energy efficiency and sustainability are reshaping the dishwashers landscape
• CHART 17 Midea Sets New Benchmark in Sustainability with Innovative Technologies

WHAT'S NEXT?

• Premiumisation and segmentation set to drive growth in the future
• Built-in dishwashers to extend its dominance
• Strategic partnerships and servitisation to shape dishwashers in the future
• CHART 18 Analyst Insight

COMPETITIVE LANDSCAPE

• Midea takes the lead through sustainability and innovation
• Emerging players and innovation to drive dynamics in dishwashers

CHANNELS

• Offline specialists drive sales through showroom experience
• Retail e-commerce gains traction with pricing, clear filters, and livestream demonstrations

PRODUCTS

• Segmented consumer focus drives innovation in dishwashers
• CHART 19 Lissome Launches 28cm Ultra-Slim Capsule Dishwasher for Micro-Households
• Consumers look for multifunctional products, such as the new launch from Bosch
• CHART 20 Bosch Introduces Premium Dishwasher with Steam Sterilisation and Zeolite Drying

COUNTRY REPORTS DISCLAIMER