美國服裝和鞋類市場

2025年，美國服飾和鞋類市場成長溫和，零售量略有成長，零售額成長1%。這種溫和的成長是多種因素共同作用的結果，包括持續的關稅調整和消費者偏好的轉變。此外，消費者對價格和永續性的追求推動了二手和租賃趨勢的興起，這也抑制了新銷售的成長。

Euromonitor International發布的《美國服裝鞋類市場報告》全面闡述了美國服裝鞋類市場的規模和結構。報告提供2021年至2025年的最新零售銷售數據和分銷分析，協助您識別推動市場成長的細分領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析。此外，報告也預測了2030年之前的市場發展趨勢。

目標產品：服裝、鞋類、運動服

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況服裝和鞋類市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 五年預測可以幫助您評估市場的發展前景。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 預計2025年服裝和鞋類成長速度將放緩，但預計增幅將更加強勁。

關鍵數據結果

• 圖1. 2025年的主要趨勢

產業表現

• 儘管受到經濟和關稅挑戰的影響，增速放緩，但成長仍在繼續。
• 二手房買賣和租賃趨勢正在改變消費行為。
• 圖 2：ThredUp 開設首家線上復古快閃店，拓展永續時尚業務
• 關稅波動促使製造商做出反應
• 圖3：關稅不確定性下，阿迪達斯和彪馬在跑鞋市場領先

未來展望

• 人工智慧驅動美國服裝鞋類產業的創新與成長
• 預計二手房和租賃趨勢將改變美國消費行為
• 永續性和社交媒體將影響未來的成長。
• 圖 4 分析師觀點

競爭格局

• 頂級品牌憑藉品牌知名度、適應能力和分銷管道保持領先地位。
• 市場兩極化正在推動奢侈品市場的復興和人們對價值的追求。
• 圖 5：優衣庫憑藉價格親民且功能齊全的時尚服飾加速進軍美國市場
• 併購重塑競爭格局

頻道

• 線下零售仍佔主導地位，消費者更注重觸覺體驗。
• 由於採用人工智慧主導的成長，電子商務仍然是該行業的主要參與者。

經濟背景

• 圖 6 實質 GDP 成長率與通貨膨脹率（2020-2030 年）
• 圖7. 2025年美國PEST分析

消費者背景

• 圖 8. 2025 年美國消費者的關鍵洞察
• 圖9：2025年美國消費者趨勢

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資訊來源

美國童裝

關鍵數據結果

2025年的發展

• 儘管經濟不確定性，父母仍在尋求負擔能力，但他們依然保持韌性。
• 圖 10. 2025 年的主要趨勢

產業表現

• 經濟不確定性和關稅將抑制價值成長
• 二手房買賣和租賃市場正在蓬勃發展，抑制了新房銷售的成長。
• 圖 11：Babylist 透過提供「二手」選項來應對不斷上漲的成本。
• 市場兩極化將導致許多公司降低產品價格並推出新產品。
• 圖 12：沃爾瑪推出青少年時尚市場的週末學院

未來展望

• 嬰幼兒服裝必須應對不斷下降的出生率
• 永續性、可負擔性和協作在決策中發揮關鍵作用。
• 整體性和適應性預計將成為童裝設計中不可或缺的要素。
• 圖 13 分析師觀點

競爭格局

• 大眾市場參與企業以策略定價引領童裝市場。
• 圖 14 Abercrombie Kids 透過與大型批發商合作擴大其在美國的業務
• 新興品牌適應美國本土消費者的偏好

頻道

• 線下零售商憑藉其物美價廉的大賣場和大型超級市場，繼續保持領先地位。
• 零售電子商務依然重要，全通路零售正變得至關重要。

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美國服裝配件

關鍵數據結果

2025年的發展

• 關稅將在2025年降低服裝配件的需求，但帽子/鴨舌帽的需求將逆勢成長。
• 圖 15. 2025 年的主要趨勢

產業表現

• 關稅和供應鏈的不確定性導致銷售成長放緩
• Shane正在推動業務本地化，以降低關稅風險。
• 圖16 Shein在關稅壓力下的在地化策略
• LVMH在市場變化中加強本地佈局
• 圖 17：LVMH 加強在美國的業務，以適應不斷變化的市場環境

未來展望

• 戶外愛好者推動了對功​​能性配件的需求。
• 預計在預測期內，社群媒體的影響力將進一步成長。
• 圖 18 分析師觀點
• 奢侈品牌擁抱循環時尚模式

競爭格局

• 加速關稅分部
• 參與企業旨在以實惠的價格提供優質產品，以滿足不斷變化的需求。
• 圖 19 Quince 獲得 2 億美元資金籌措，市值翻倍

頻道

• 線下零售在服裝配件領域佔據主導地位，因為消費者希望在購買前先查看和試用商品。
• 在美國，零售電子商務在服裝和配件領域正獲得越來越大的市場佔有率。

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美國牛仔褲

關鍵數據結果

2025年的發展

• 牛仔褲產業將在2025年克服挑戰，但預計未來將實現成長。
• 圖 35. 2025 年的主要趨勢

產業表現

• 經濟不確定性，牛仔褲市場今年舉步維艱，但平價牛仔褲表現最佳。
• 由於關稅和牛仔褲產業面臨挑戰，Kontoor Brands 透過策略性收購實現多元化發展。
• 圖 36 Kontoor Brands 透過收購 Helly Hansen 拓展業務範圍，超越丹寧布料領域。
• 永續性和整體性仍然是品牌的重要優先事項。
• 圖 37 Gap 的「Better in 丹寧布料」（牛仔更美好）宣傳活動利用 2000 年代的懷舊情懷和全球女子組合來吸引 Z 世代

未來展望

• 品牌計劃透過滿足多樣化的需求來重獲市場認可並推動成長。
• 永續性和整體性正變得越來越重要
• 圖 38 分析師觀點
• 人工智慧主導的創新將塑造牛仔褲的未來

競爭格局

• Levi's 透過策略性舉措保持領先地位
• 圖 39 Levi's 透過策略定價和供應鏈調整因應關稅
• 併購重塑競爭格局

頻道

• 儘管電子商務發展迅速，但線下零售仍佔據主導地位。
• 全通路零售正變得日益重要，以滿足不斷變化的需求

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美國鞋業

關鍵數據結果

2025年的發展

• 關稅不確定性和供應鏈問題導致下滑，但前景依然樂觀。
• 圖 40. 2025 年的主要趨勢

產業表現

• 關稅和供應鏈的不確定性影響成長
• 圖 41：耐吉和阿迪達斯警告將提價，鞋業巨頭抵制關稅
• 女性用很常見，但男鞋更耐穿。
• Zellerfeld 利用 3D 列印客製化技術推動創新
• 圖 42 澤勒菲爾德利用 3D 列印技術革新鞋類製造

未來展望

• 得益於休閒風潮的興起和可支配收入的增加，鞋類市場呈現復甦跡象。
• 雖然休閒風潮會變得越來越重要，但更多參與企業會更加重視永續性和整體性。
• 技術創新是競爭格局中的關鍵。
• 圖 43 分析師觀點

競爭格局

• 知名品牌透過適應消費者偏好來維持強勢地位
• 新興品牌正在顛覆鞋類產業的競爭格局，並對老牌品牌構成挑戰。
• 圖 44 Salomon 在芝加哥巴克鎮開設新店，擴大在美國的零售業務
• 3G Capital收購斯凱奇是一項改變遊戲規則的舉措。

頻道

• 線下零售仍佔據主導地位，其中體育用品店表現尤為出色。
• 儘管市場佔有率略有下降，但零售電子商務仍佔有重要地位。

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美國運動服

關鍵數據結果

2025年的發展

• 在消費者需求不斷變化的背景下，休閒推動了運動服裝的擴張。
• 圖 45 2025 年的主要趨勢

產業表現

• 儘管面臨挑戰，休閒風潮仍推動成長。
• 關稅和供應鏈挑戰影響運動服裝產業
• 圖 46 阿迪達斯透過策略定價和供應鏈調整來應對關稅壓力
• 耐吉與SKIMS攜手重新定義運動服飾
• 圖 47 耐吉與 SKIMS 的合作旨在在策略議程中體現文化相關性

未來展望

• 預計該品牌將以適合各種活動的款式推動成長
• 女式運動服裝成為關鍵成長機會
• 永續性、科技和多元化的運動項目有望重新定義運動服裝。
• 圖 48 分析師觀點

競爭格局

• 耐吉保持領先地位，但小規模的品牌正在挑戰其市場佔有率。
• 圖 49 美國休閒產業的策略成長
• Dick's Sporting Goods 和 Foot Locker 的合併將改變零售業的面貌。

頻道

• 線下零售持續佔據主導地位，體驗式消費和新店分店。
• 電子商務在零售業中佔據較高佔有率，全通路零售的重要性預計將會不斷提升。

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美國女性服飾

關鍵數據結果

2025年的發展

• 女性服飾品牌轉向價格親民和永續性，以應對2025年的挑戰
• 圖 30. 2025 年的主要趨勢

產業表現

• 關稅和供應鏈中斷減緩成長
• 二手交易平台推動了二手女性服飾的成長，為傳統零售商帶來了挑戰。
• 圖 31 ThredUp 和 The RealReal 報告稱，2025 年二手銷售額將創歷史新高
• 儘管關稅前景不確定性，H&M 仍保持價格競爭力。
• 圖 32：關稅迫使快時尚競爭對手漲價，H&M 試圖贏得美國消費者的青睞

未來展望

• 人工智慧創新有望在未來促進女性服飾產業的成長。
• 女性用外套仍然是最暢銷的商品
• 預計女性服飾將受到環保意識和社群媒體的影響。
• 圖 33 分析師觀點

競爭格局

• 市場高度分散，低價品牌越來越受歡迎
• 市場兩極化促使人們更加關注價值，從而推動了芒果等品牌的成長。
• 圖34 Mango將在2025年透過策略性門市擴張來加強其在美國的市場地位。
• SKIMS 利用積極的身體形象、舒適的穿著體驗和直接面對消費者的互動方式。
• Authentic Brands Group透過收購擴大其在美國的時尚品牌組合

頻道

• 線下零售業領先並持續成長，但百貨公司面臨挑戰
• 電子商務在零售業依然重要，全通路零售是未來的發展方向。

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美國男裝

關鍵數據結果

2025年的發展

• 經濟不確定性和生活成本上漲導致消費謹慎。
• 圖25. 2025年的主要趨勢

產業表現

• 受不確定的經濟環境下消費者謹慎情緒的限制，成長受到限制。
• 品牌必須應對關稅引起的波動
• 圖 26 拉夫勞倫利用敏捷的全球供應鏈應對關稅挑戰
• 市場兩極化正在改變男裝的面貌
• 圖 27 Hollister 鞏固了 Abercrombie 作為低價品牌的地位

未來展望

• 預計男士外套將繼續佔據主導地位，因為消費者追求的是物有所值的產品。
• 將人工智慧應用於設計、行銷和購物體驗，以塑造未來的銷售
• 服裝作為一種自我表達的方式以及包容性品牌的興起
• 圖 28 分析師觀點

競爭格局

• 沃爾瑪和耐吉仍佔據市場領先地位，但競爭日益激烈。
• Primark在美國的雄心勃勃的擴張計劃，正是利用了消費者習慣的改變。
• 圖 29 儘管關稅不確定性，Primark 仍繼續在美國擴張
• 策略性併購與擴張，進一步的成長機會

頻道

• 隨著消費者更加重視體驗與互動，線下零售仍保持優勢。
• 零售電子商務也是一個關鍵管道，而全通路零售很可能成為必需品。

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美國襪子

關鍵數據結果

2025年的發展

• 絲襪市場面臨逆風，但厚實的緊身褲卻呈現穩定成長動能。
• 圖 20. 2025 年的主要趨勢

產業表現

• 儘管經濟形勢不利，厚絲襪的銷量仍在成長。
• 關稅背景下，吉爾丹收購案重塑襪業供應鏈
• 圖21：吉爾丹收購HanesBrands將重塑受關稅影響的服裝供應鏈
• 永續性推動襪業創新
• 圖 22 沃爾瑪推出回收襪子以減少紡織品廢棄物

未來展望

• 隨著收入和非正規化趨勢的持續，經濟成長率將會上升。
• 時尚和社群媒體推動了對絲襪的需求。
• 圖 23 分析師觀點
• 永續性比以往任何時候都更重要。

競爭格局

• 襪業是一個高度分散且競爭激烈的行業。
• 一些品牌開始挑戰現有公司。
• 圖 24 Splendid 透過與 Majesty Brands 的合作進入厚褲襪市場

頻道

• 線下零售仍保持領先地位，因為消費者在商店購買商品往往是衝動消費。
• 隨著數位平台上第三方經銷商的日益普及，電子商務具有巨大的成長潛力。

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Apparel and footwear in the US experienced modest growth in 2025, with a marginal retail volume increase, and 1% retail current value growth. This subdued performance was driven by a combination of factors, including ongoing tariff changes and shifting consumer preferences. The rise of the resale and rental trends, driven by consumers seeking affordability and sustainability, also hampered growth in primary sales. Apparel and footwear is characterised by a high level of fragmentation, with a mix...

Euromonitor International's Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth continues, although this is minimal due to economic and tariff challenges
• Resale and rental trend reshapes consumer behaviour
• CHART 2 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
• Tariff volatility prompts response from manufacturers
• CHART 3 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty

WHAT'S NEXT?

• AI set to drive innovation and higher growth in apparel and footwear in the US
• Resale and rental trend expected to reshape US consumer behaviour
• Sustainability and social media will impact future growth
• CHART 4 Analyst Insight

COMPETITIVE LANDSCAPE

• Top brands maintain their lead due to brand recognition, adaptation, and distribution
• Market polarisation sees luxury resilience alongside the quest for value
• CHART 5 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
• Mergers and acquisitions reshape the competitive landscape

CHANNELS

• Offline retail remains dominant, with consumers valuing tactile experiences
• E-commerce maintains a significant presence with AI-driven growth

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in the US 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in the US 2025
• CHART 9 Consumer Landscape in the US 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHILDRENSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience despite economic uncertainties, with parents looking for affordability
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty and tariffs constrain the value growth rate
• Resale and rental gains traction, hampering growth in primary sales
• CHART 11 Babylist Tackles Rising Costs with "Open to Second-hand" Option
• Market polarisation drives trading down for many, and new product launches
• CHART 12 Walmart Launches Weekend Academy to Target Tween Fashion Market

WHAT'S NEXT?

• Baby and toddler wear will have to contend with the falling birth rate
• Sustainability, affordability, and collaborations will play important roles in decision-making
• Inclusivity and adaptability expected to become essential in childrenswear
• CHART 13 Analyst Insight

COMPETITIVE LANDSCAPE

• Mass-market players lead childrenswear with strategic pricing
• CHART 14 Abercrombie Kids Expands its US Reach Through Key Wholesale Partnerships
• Emerging brands adapt to US consumer preferences with localisation

CHANNELS

• Offline retail maintains its lead, with hypermarkets and supermarkets offering value
• Retail e-commerce remains important, with omnichannel retailing becoming essential

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories declines in 2025 amid tariffs, but hats/caps defies this trend
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and supply chain uncertainty dampen sales growth
• Shein localises operations to mitigate tariff risks
• CHART 16 Shein's Localisation Strategy Amid Tariff Pressures
• LVMH strengthens its local presence amid market shifts
• CHART 17 LVMH Strengthens Local Presence to Navigate US Market Shifts

WHAT'S NEXT?

• Outdoor enthusiasts will drive demand for functional accessories
• Greater influence from social media expected in the forecast period
• CHART 18 Analyst Insight
• Luxury brands to use circular fashion models

COMPETITIVE LANDSCAPE

• Fragmentation accelerated by tariffs
• Players aim to offer luxury-quality goods at accessible prices to meet changing needs
• CHART 19 Quince Doubles Down on Value with $200M Funding Boost

CHANNELS

• Offline retail dominates apparel accessories as consumers look and try before they buy
• Retail e-commerce has gained share in apparel accessories in the US

COUNTRY REPORTS DISCLAIMER

JEANS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Jeans navigates challenges in 2025, but is set for future growth
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• A difficult year for jeans due to economic uncertainty, with economy jeans performing best
• Kontoor Brands diversifies with strategic acquisition due to tariffs and challenges in jeans
• CHART 36 Kontoor Brands Expands Beyond Denim with Helly Hansen Acquisition
• Sustainability and inclusivity remain key priorities for brands
• CHART 37 Gap's "Better in Denim" Campaign Wins Generation Z with Y2K Nostalgia and Global Girl Group

WHAT'S NEXT?

• Brands set to drive growth through regaining relevance and addressing different needs
• The continued increasing importance of sustainability and inclusivity
• CHART 38 Analyst Insight
• AI-driven innovation to shape the future of jeans

COMPETITIVE LANDSCAPE

• Levi's maintains its lead through strategic moves
• CHART 39 Levi's Tackles Tariffs with Strategic Pricing and Supply Chain Shifts
• Mergers and acquisitions reshape the competitive landscape

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Omnichannel retail is becoming essential to meet evolving expectations

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tariff uncertainties and supply chain issues contribute to decline, but the forecast is brighter
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and supply chain uncertainty impact growth
• CHART 41 Footwear Giants Push Back on Tariffs as Nike and adidas Warn of Rising Prices
• Women's footwear dominates, but men's footwear shows more resilience
• Zellerfeld drives innovation with 3D-printed customisation
• CHART 42 Zellerfeld Sparks a Footwear Revolution with 3D-Printed Innovation

WHAT'S NEXT?

• Footwear poised for recovery, driven by athleisure trend and rising disposable incomes
• Athleisure trend will be crucial, while more players will focus on sustainability and inclusivity
• Technological innovation will be important in a competitive landscape
• CHART 43 Analyst Insight

COMPETITIVE LANDSCAPE

• Leading brands maintain strength by adapting to consumer preferences
• Emerging brands disrupt the competitive landscape in footwear, challenging incumbents
• CHART 44 Salomon Expands US Retail Footprint with New Chicago Store in Bucktown
• Skechers acquisition by 3G capital reshapes the competitive landscape

CHANNELS

• Offline retail maintains its lead, with sports goods stores performing well
• Retail e-commerce maintains a significant presence despite a slight share decline

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Athleisure fuels sportswear expansion amidst evolving consumer demand
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Athleisure trend drives growth despite challenges
• Tariffs and supply chain challenges shape sportswear
• CHART 46 adidas Responds to Tariff Pressure with Strategic Pricing and Supply Chain Adjustment
• Nike and SKIMS collaboration redefines sportswear
• CHART 47 Nike and SKIMS Collaboration Aims for Cultural Relevance Amid Strategic Challenges

WHAT'S NEXT?

• Brands expected to drive growth through styles that are suitable for various activities
• Women's sportswear emerges as a key growth opportunity
• Sustainability, technology, and diverse sports expected to redefine sportswear
• CHART 48 Analyst Insight

COMPETITIVE LANDSCAPE

• Nike maintains its lead, but smaller brands challenge its share
• CHART 49 Vuori's Strategic Rise in Athleisure in the US
• Dick's Sporting Goods and Foot Locker merger set to reshape the retail landscape

CHANNELS

• Offline retail maintains its dominance due to experiences and openings
• Retail e-commerce maintains a high share, with omnichannel retail set to be more important

COUNTRY REPORTS DISCLAIMER

WOMENSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Womenswear brands eye affordability and sustainability to overcome 2025 challenges
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and supply chain disruptions slow growth
• Resale platforms drive growth for second-hand womenswear, challenging primary sales
• CHART 31 ThredUp and The RealReal Report Record Resale Growth in 2025
• H&M maintains competitive pricing amid tariff uncertainty
• CHART 32 H&M Seeks to Attract US Shoppers as Fast Fashion Rivals Raise Prices Amid Tariffs

WHAT'S NEXT?

• AI innovation expected to contribute to growth in womenswear in the future
• Women's outerwear will continue to account for the highest sales
• Womenswear anticipated to be impacted by eco-consciousness and social media
• CHART 33 Analyst Insight

COMPETITIVE LANDSCAPE

• High fragmentation, with budget-friendly brands gaining traction
• Market polarisation drives value focus, propelling growth for brands like Mango
• CHART 34 Mango Strengthens US Presence with Strategic Store Expansion in 2025
• SKIMS capitalises on body positivity, comfort, and direct-to-consumer engagement
• Authentic Brands Group expands its US fashion portfolio through acquisitions

CHANNELS

• Offline retail leads and grows, but department stores faces challenges
• Retail e-commerce remains crucial, with omnichannel retailing the way forward

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic uncertainty and rising living costs lead to cautious consumption
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is limited due to consumer caution in an uncertain economic environment
• Brands have to navigate the volatility caused by tariffs
• CHART 26 Ralph Lauren Navigates Tariffs with Agile Global Supply Chain
• Market polarisation reshapes the menswear landscape
• CHART 27 Hollister Reinforces Its Role as Abercrombie's Budget-Friendly Brand

WHAT'S NEXT?

• Men's outerwear set to remain dominant, with consumers looking for value-driven products
• Use of AI in design, marketing, and shopping experiences to shape future sales
• Clothing as a form of self-expression, and the rise of inclusive branding
• CHART 28 Analyst Insight

COMPETITIVE LANDSCAPE

• Walmart and Nike maintain their lead, but the competition rises
• Primark's ambitious US expansion capitalises on shifting consumer habits
• CHART 29 Primark Pushes Ahead with US Expansion Despite Tariff Uncertainty
• Strategic mergers and expansions, with further opportunities for growth

CHANNELS

• Offline retail maintains its dominance as consumers value experiences and engagement
• Retail e-commerce is also a vital channel, with omnichannel retail likely to become essential

COUNTRY REPORTS DISCLAIMER

HOSIERY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hosiery faces headwinds, but non-sheer hosiery sees solid growth
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Non-sheer hosiery sees value growth despite economic headwinds
• Gildan's acquisition reshapes hosiery supply chains amid tariffs
• CHART 21 Gildan's Acquisition of HanesBrands Set to Reshape Apparel Supply Chains Amid Tariffs
• Sustainability drives innovation in hosiery
• CHART 22 Walmart Launches Circular Socks to Tackle Textile Waste

WHAT'S NEXT?

• Higher growth as incomes rise and the casualisation trend continues
• Fashion and social media to drive demand for hosiery as a statement
• CHART 23 Analyst Insight
• Sustainability will play an ever-more important role

COMPETITIVE LANDSCAPE

• Hosiery has a highly fragmented competitive landscape
• Brands emerge to challenge incumbent players
• CHART 24 Splendid Expands Into Non-Sheer Hosiery with Majesty Brands Partnership

CHANNELS

• Offline retail maintains its lead as products are purchased on impulse in stores
• Growth potential for e-commerce as third-party sellers on digital platforms gain popularity

COUNTRY REPORTS DISCLAIMER