中國服裝鞋類市場

2025年，中國服裝鞋類市場呈現溫和成長態勢，主要受消費者對舒適度和自我滿足感的需求所驅動，其中運動服飾市場成長尤為顯著。家庭可支配收入中位數的成長支撐了消費支出，而穩定的經濟狀況和人們對運動日益成長的興趣也推動了銷售。儘管Anta（中國）股份有限公司在2025年鞏固了其領先地位，但市場競爭格局依然分散。

Euromonitor International發布的中國服裝鞋類市場報告全面分析了中國服裝鞋類市場的規模和結構。本報告基於2020年至2024年的最新零售銷售資料和分銷分析，指出了推動市場成長的行業，重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析。報告也對2029年的市場發展趨勢進行了預測。

目標產品：服裝、鞋類、運動服

資料範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細整體情況服裝和鞋類市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 五年預測可以幫助評估市場的發展前景。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 服裝和鞋類引領消費者舒適度、運動服飾繁榮和數位零售

關鍵資料結果

• 圖表1　2025年的主要趨勢

產業表現

• 成長受經濟狀況、理性消費和技術創新驅動。
• 運動服飾透過創新推動服裝和鞋類市場的成長。
• 圖表2　Descente特進軍更專業的戶外領域
• 市場兩極化影響價值成長

未來展望

• 收入成長、直接面對消費者的策略以及永續性預計將推動成長。
• 功能性和運動性服裝在女性中越來越受歡迎。
• 小眾品牌透過創新推動鞋類產品成長。

競爭格局

• Anta憑藉其多元化的業務覆蓋、品牌策略和通路，進一步鞏固了其市場領先地位。
• 圖表3　Anta門市運用高科技提升顧客購物體驗
• 在穩定的環境下，有機會加強產品和行銷。

通路

• 基於興趣的電商平台抖音從天貓手中奪取市場佔有率
• 圖表4　基於興趣的電子商務對天貓構成挑戰
• 快速交易因30分鐘內送達而流行起來。
• 圖表5　分析師觀點

經濟背景

• 圖表6　實質 GDP 成長率與通貨膨脹率（2020-2030年）
• 圖表7　2025年中國PEST分析

消費者背景

• 圖表8　2025年中國消費者的關鍵洞察
• 圖表9　2025年中國消費者趨勢

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資訊來源

中國女性服飾

關鍵資料結果

2025年的發展

• 受數位領域挑戰和「新中式」的影響，成長緩慢且謹慎。
• 圖表10　2025年的主要趨勢

產業表現

• 預計2025年經濟成長將保持溫和，主要得益於收入成長，但消費者謹慎態度將抑製成長。
• 數位原生品牌能夠吸引更年輕、更注重性價比的消費者。
• 圖表11　像Basement FG這樣的數位原生品牌中國女性服飾市場佔據主導地位。

未來展望

• 可支配收入的成長和「新中國式」生活方式將推動未來的成長。
• 數位商務和全通路策略影響銷售
• 圖表12　分析師觀點
• 新興趨勢對商業的影響

競爭格局

• 大型公司擁有廣泛的零售網路，但存在兩極化現象。
• 圖表13　中國女性服飾的兩極化格局重組
• 數位原生代挑戰者和全通路策略要求現有企業做出調整

通路

• 零售電子商務為女性服飾提供了便利和實惠。
• 全通路策略非常重要，因為線下銷售仍然非常重要。

產品

• 旅遊業徹底改變度假服裝的設計。
• 圖表14　旅遊主題品牌崛起，以滿足不斷變化的消費者需求

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中國男裝

關鍵資料結果

2025年的發展

• 價值、功能性和電子商務推動男裝市場成長，但同時也存在兩極化現象。
• 圖表15　2025年的主要趨勢

產業表現

• 在經濟情勢謹慎的情況下，消費者的優先事項轉變。
• 圖表16　市場兩極化抑制男裝價值成長
• 男士外套銷售成長，因為消費者優先考慮必需品。

未來展望

• 儘管銷售量下降，但由於收入成長和日常必需品增加，價值成長仍將持續。
• 「新中國風」以現代輪廓贏得文化自信
• 男裝需具備功能性特點
• 圖表17　分析師觀點

競爭格局

• 挑戰者將透過數位化敏捷性削弱現有企業的市場佔有率
• 圖表18　挑戰者公司逐步贏得顧客購買傾向率並實現價值銷售
• Hermes和 Basement FG 凸顯了中國市場的兩極化。

通路

• 極具競爭力的定價策略協助男裝零售電商平台取得領先地位。
• 線下韌性和低成本顛覆性創新相結合，迫使零售商做出調整

產品

• Biemlfdlkk 將實用功能與輕鬆美學相結合
• 圖表19　品牌將實用功能與低調風格結合

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中國童裝

關鍵資料結果

2025年的發展

• 高品質、功能性強的產品推動了中國童裝市場的價值成長
• 圖表20　2025年的主要趨勢

產業表現

• 人口和社會經濟因素導致的銷售成長
• Balabala 透過精準的產品和高階策略提升銷售額
• 圖表21　功能型 Balabala 的平均交易額較高
• 戶外風格透過功能性設計推動創新。
• 圖表22　戶外風格是兒童服裝的新趨勢
• 年齡細分加劇推動了童裝市場的成長
• 圖表23　童裝產業正日益按年齡細分

未來展望

• 越來越多的家長開始重視兒童服裝的永續。
• 透過情感價值和高功能性提升童裝銷量
• 圖表24　分析師觀點

競爭格局

• 在競爭格局分散的情況下，Balabala 保持領先地位。
• Zosee的創新優勢推動了童裝產業的快速成長
• Youngor收購Bonpoint預計將擴大中國高階童裝市場。

通路

• 電子商務零售以全新的經營模式引領童裝產業。
• 全通路佈局對童裝品牌非常重要

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中國運動服

關鍵資料結果

2025年的發展

• 戶外服裝和鞋類在激烈的競爭中推動運動服裝的繁榮。
• 圖表25　2025年的主要趨勢

產業表現

• 戶外運動愛好者透過高性能產品推動成長。
• Kailas 利用專業服務促進越野跑的發展
• 圖表26　Kailas利用越野跑日益成長的人氣，迅速獲得了公眾的關注。
• 兩極化推動了對物有所值的奢華運動服的需求。

未來展望

• 政府支持和收入成長預計將推動成長。
• 以業績為導向的產品和品牌建立變得顯而易見

競爭格局

• 在競爭日益激烈的市場中，Nike和adidas依然保持領先。
• 專業技術和社區參與推動了凱拉什的發展
• Anta Group的策略性收購將有助於重塑運動服裝產業，尤其是戶外裝備產業。

通路

• 零售電子商務推動了運動服裝的銷售，但體育用品商店仍然處於領先地位。
• 專業零售概念與直播帶動銷售成長
• 圖表27　分析師觀點
• 暢貨中心以其精緻的概念重新定義了零售體驗。
• 圖表28　超越折扣：中國體育用品經銷店的崛起

產品

• Kailas 和 TopSports 透過專業服務推動創新
• 圖表29　從巨頭到小眾：TopSports 如何重塑中國運動服飾市場

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中國牛仔褲

關鍵資料結果

2025年的發展

• 懷舊情懷、耐用性和數位化推動了中國牛仔褲市場的成長。
• 圖表30　2025年的主要趨勢

產業表現

• 消費者優先考慮耐用性和懷舊風格
• 圖表31　分析師觀點
• 經典的牛仔褲作為必備服飾，引領潮流。

未來展望

• 超高階牛仔褲將帶動成長，其次是普通牛仔褲的銷售。
• 牛仔褲的設計融合了懷舊情懷和實用功能。
• 零售電子商務在牛仔褲產業的重要性

競爭格局

• 儘管數位化原生品牌發展動力強勁，Levi's 依然保持強勁動力。
• 平價品牌和高階品牌都發展良好，導致市場兩極化。
• 圖表32　奢侈品和價值導向參與企業的不同策略
• 新興品牌以創新策略顛覆市場。
• 圖表33　Simple Pieces 以極簡設計和齊全的尺寸重新定義了牛仔褲。

通路

• 電商零售商以增強的行動體驗引領牛仔褲市場
• 線下銷售對合身度和舒適度仍然很重要。

產品

• ICICLE的永續和包容性設計推動了牛仔褲的創新。
• 圖表34　ICICLE 的丹寧布料系列體現了永續性和周到設計的融合。

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中國襪子

關鍵資料結果

2025年的發展

• 情感價值和全通路策略推動了襪業的成長
• 圖表35　2025年的主要趨勢

產業表現

• 在中國，由於銷量龐大，不透明絲襪在絲襪銷售中佔據主導地位。
• Bananain 的情感訴求透過創新行銷提升了庫存銷量
• 圖表36　Bananain Socks不只是襪子

未來展望

• 隨著消費者更加重視健康和個性，不透明絲襪的流行趨勢仍在持續。
• 圖表37　分析師觀點
• 女性平等和服裝規範的改變重新定義時尚標準。
• 功能性長襪在運動愛好者中越來越受歡迎。

競爭格局

• Nan Ji Ren憑藉成本績效策略保持領先地位
• 圖表38 缺乏創新影響銷售，Langsha舉步維艱
• 為以低價提供高價值襪子的玩家提供成長機會

通路

• 憑藉豐富的產品線和實惠的價格，零售電子商務引領庫存產業。
• 創新策略催生新的零售概念

產品

• 新材料推動襪子產品的創新
• 圖表39　材料創新賦予襪子多種功能

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中國服裝配件

關鍵資料結果

2025年的發展

• 儘管面臨經濟逆風，但服裝配件憑藉其實用性和永續性，依然蓬勃發展。
• 圖表40　2025年的主要趨勢

產業表現

• 二手商品轉售業務的擴張威脅到服裝配件的主要銷售
• 圖表41　二手市場的成長威脅一級市場
• 基本款和百搭款服飾配件的關鍵促進因素

未來展望

• 在消費者需求變化和經濟逆風的背景下，價值仍然成長
• 消費者對時尚和實用性的需求不斷成長，但二手房轉售和租賃趨勢預計將阻礙成長。
• 永續性和數位化創新將日益塑造服裝配件的未來。
• 圖表42 分析師觀點

競爭格局

• 雖然奢侈品牌的市場佔有率不斷擴大，但低價品牌也不斷崛起。
• 圖表43　極化現象持續影響中國的銷售與競爭格局
• 挑戰者憑藉創新策略和低價策略獲得優勢。
• 圖表44　挑戰者正積極從現有企業手中搶奪流量和收入

通路

• 零售電子商務推動中國服裝和配件銷售
• 實體店在服裝和配件購物方面經久不衰的吸引力

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中國鞋業

關鍵資料結果

2025年的發展

• 創新、永續性和不斷變化的消費趨勢推動溫和成長
• 圖表452025年的主要趨勢

產業表現

• 購買力和消費者信心的提升支撐了經濟成長。
• 女性用帶動銷售額成長，但童鞋帶動成長。
• 中國都會人喜愛Birkenstock的休閒生活方式。
• 圖表46 Birkenstock策略性地重返中國市場

未來展望

• 隨著新的國家標準對環保產品產生影響，預計成長將持續。
• 品牌建立對於吸引年輕消費者變得越來越重要。
• 隨著健康意識的提高，運動鞋在各個類別中都將越來越受歡迎。

競爭格局

• Anta以強而有力的策略與耐吉展開博弈。
• On的戰略擴張推動了其在中國的成長。

通路

• 隨著消費者追求便利性，零售電子商務引領分銷。
• 具有創新店鋪形式的新型零售概念的湧現
• 圖表47　分析師觀點
• 關稅和供應鏈變化推動分銷組合的轉變
• 圖表48　銷售額從出口轉向國內銷售

產品

• Fila的創新產品發布提升了品牌形象和銷售。
• 圖表49　技術促進鞋類銷售

國家報告免責聲明

Apparel and footwear in China exhibited a slow growth trajectory in 2025, driven by consumer demand for comfort and self-satisfaction, with particularly strong growth for sportswear. Consumer spending was supported by the rising median household disposable income, and sales were driven by steady economic conditions and the growing enthusiasm for exercise and sports. Although Anta (China) Co Ltd extended its leading position in 2025, the competitive landscape remained fragmented. The rise of reta...

Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is driven by economic conditions, rational purchases, and technological innovation
• Sportswear drives growth in apparel and footwear through innovation
• CHART 2 Descente Tap Into the More Professional Outdoor Segment
• Market polarisation affects value growth

WHAT'S NEXT?

• Rising incomes, DTC strategies, and sustainability expected to drive growth
• Functional and athletic apparel set to gain further popularity among women
• Niche brands to drive growth in footwear through innovation

COMPETITIVE LANDSCAPE

• Anta's multi-category coverage, brand strategy, and distribution extend its leading position
• CHART 3 Anta's Store Uses High-Tech to Improve the Customer Shopping Experience
• In a stable environment, opportunities for enhancing products and marketing

CHANNELS

• Interest-based e-commerce platform Douyin takes share from Tmall
• CHART 4 Interest-Based E-Commerce is a Challenger to Tmall
• Quick commerce gains traction with 30-minute delivery
• CHART 5 Analyst Insight

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in China 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in China 2025
• CHART 9 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth amidst caution, driven by digital challengers, and "New Chinese Style"
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
• Digital-native brands capture budget-conscious young consumers
• CHART 11 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China

WHAT'S NEXT?

• Rising disposable incomes and "New Chinese Style" to drive future growth
• Digital commerce and omnichannel strategies to dictate sales
• CHART 12 Analyst Insight
• Business impact of emerging trends

COMPETITIVE LANDSCAPE

• Leaders offer extensive retail networks, while polarisation is seen
• CHART 13 Polarisation Reshapes Womenswear in China
• Digital-native challengers and omnichannel strategies will require adaptation by incumbents

CHANNELS

• Retail e-commerce offers convenience and good prices for womenswear
• As offline sales remain significant, an omnichannel strategy is important

PRODUCTS

• Travel and tourism drive innovation in resortwear designs
• CHART 14 More Brands Follow the Travel Theme to Capture Changing Consumer Needs

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Amidst a cautious economic climate, a shift in consumer priorities is seen
• CHART 16 Market Polarisation Weighs on Value Growth in Menswear
• Men's outerwear drives sales as consumers prioritise essentials

WHAT'S NEXT?

• Value growth to persist amidst volume decline, driven by income rise and essentials
• "New Chinese Style" to gain cultural confidence through modern silhouettes
• Functional features will be demanded in menswear
• CHART 17 Analyst Insight

COMPETITIVE LANDSCAPE

• Challengers erode incumbents' share through digital agility
• CHART 18 Challengers Gradually Capture Mind Share and Value Sales
• Hermes and Basement FG illustrate market polarisation in China

CHANNELS

• Competitive pricing contributes to the lead of retail e-commerce in menswear
• Offline resilience meets low-cost disruption, demanding retailer adaptation

PRODUCTS

• Biemlfdlkk merges practical features with a relaxed aesthetic
• CHART 19 Brands Merge Practical Features with Understated Style

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High-quality, functional products fuel value growth in childrenswear in China
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Sales driven by demographic and socioeconomic factors
• Balabala drives sales with targeted products and high-end strategy
• CHART 21 Balabala's High Average Transaction Value by Focusing on Functionality
• Outdoor style drives innovation with functional designs
• CHART 22 Outdoor Style is a New Trend in Childrenswear
• Further age segmentation drives growth in childrenswear
• CHART 23 Further Segmentation by Age Band Emerges Within Childrenswear

WHAT'S NEXT?

• An increasing number of parents likely to prioritise sustainable childrenswear
• Emotional value and high functionality to drive sales of childrenswear
• CHART 24 Analyst Insight

COMPETITIVE LANDSCAPE

• Balabala maintains its lead in a fragmented competitive landscape
• zosee's innovative edge propels rapid growth in childrenswear
• Youngor's Bonpoint acquisition set to boost luxury childrenswear in China

CHANNELS

• Retail e-commerce leads childrenswear with new business models
• Omnichannel presence becomes key for childrenswear brands

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Outdoor apparel and footwear propels a sportswear boom amidst fierce competition
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Outdoor enthusiasts fuel growth with performance-driven products
• Kailas takes advantage of growth in trail running with specialised offerings
• CHART 26 Kailas Quickly Rises to Public Attention by Capitalising on the Growing Popularity of Trail Running
• Polarisation drives demand for value and premium sportswear

WHAT'S NEXT?

• Government support and rising incomes expected to drive growth
• Performance-driven products and brand-building will be evident

COMPETITIVE LANDSCAPE

• Nike and adidas hold leading positions amidst intensifying competition
• Specialisation and community engagement drive growth for Kailas
• Strategic acquisition by Anta Group set to reshape sportswear, particularly outdoor products

CHANNELS

• Retail e-commerce drives sales of sportswear, but sports goods stores still leads
• Specialised retail concepts and livestreaming drive sales growth
• CHART 27 Analyst Insight
• Outlet stores redefine the retail experience with elevated concepts
• CHART 28 Beyond Discounts: The Rise of Sports Outlet Stores in China

PRODUCTS

• Kailas and TopSports drive innovation with specialised offerings
• CHART 29 From Giants to Niches: How TopSports is Repositioning in Sportswear in China

COUNTRY REPORTS DISCLAIMER

JEANS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Nostalgia, durability, and digital drive growth in jeans in China
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise durability and nostalgic styles
• CHART 31 Analyst Insight
• Standard jeans leads as these are staple apparel

WHAT'S NEXT?

• Growth will be driven by super premium jeans, sales by standard jeans
• Jeans will be shaped by nostalgia and functionality
• The importance of retail e-commerce in jeans

COMPETITIVE LANDSCAPE

• Digital-native brands gain traction, but Levi's holds strong
• Polarisation, with both value-focused and premium brands performing well
• CHART 32 Luxury and Value-Focused Players Illustrate Divergent Strategies
• Emerging brands disrupt market with innovative strategies
• CHART 33 Simple Pieces Disrupts Jeans by Championing Minimalist Design and Inclusive Sizing

CHANNELS

• Retail e-commerce leads jeans with enhanced mobile experiences
• Offline sales remain important for fit and touch

PRODUCTS

• ICICLE's sustainable and inclusive designs drive innovation in jeans
• CHART 34 ICICLE's Denim Line Embodies the Convergence of Sustainability and Thoughtful Design

COUNTRY REPORTS DISCLAIMER

HOSIERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Emotional value and omnichannel strategies drive growth for hosiery
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Non-sheer hosiery dominates value sales of hosiery in China through high volumes
• Bananain's emotional appeal boosts sales of hosiery through innovative marketing
• CHART 36 Bananain Socks Are More Than Just Socks

WHAT'S NEXT?

• A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
• CHART 37 Analyst Insight
• Women's equality and changing dress codes redefine fashion norms
• Functional hosiery set to gain traction among sports enthusiasts

COMPETITIVE LANDSCAPE

• Nan Ji Ren maintains its lead through a cost-performance strategy
• CHART 38 Langsha Struggles as Lack of Innovation Impact Sales
• Opportunities for growth for players offering budget and high-value hosiery

CHANNELS

• Retail e-commerce leads hosiery with its diverse product range and affordable prices
• New retail concepts emerge with innovative strategies

PRODUCTS

• New materials drive functional innovation in hosiery
• CHART 39 Materials Innovation Enables Socks to Have Various Functionalities

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories thrives on practicality and sustainability despite economic headwinds
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Resale expansion threatens primary sales of apparel accessories
• CHART 41 The Rise of the Resale Market Threatens the Primary Market
• Essential and adaptable - key growth drivers in apparel accessories

WHAT'S NEXT?

• Value growth amidst shifting consumer demands and economic headwinds
• Rising demand for style and practicality, but resale and rental trends set to hamper growth
• Sustainability and digital innovation will increasingly shape the future of apparel accessories
• CHART 42 Analyst Insight

COMPETITIVE LANDSCAPE

• Luxury brands consolidate their presence while the low-end fragments
• CHART 43 Polarisation Continues to Impact Sales and the Competitive Landscape in China
• Challengers gain ground through innovative strategies and lower pricing
• CHART 44 Challengers Actively Take Traffic and Sales From Incumbents

CHANNELS

• Retail e-commerce leads sales of apparel accessories in China
• The enduring appeal of physical stores for purchases of apparel accessories

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth driven by innovation, sustainability, and evolving consumer trends
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is sustained by rising spending power and consumer confidence
• Women's footwear leads sales, but children's footwear leads growth
• Chinese urbanites embrace Birkenstock's casual lifestyle appeal
• CHART 46 Birkenstock's Significant Strategic Re-Entry Into the Chinese Market

WHAT'S NEXT?

• Growth set to continue, with new national standard impacting green products
• Brand-building will be increasingly important to attract younger consumers
• Rising health consciousness will make sports footwear more popular across categories

COMPETITIVE LANDSCAPE

• Anta draws closer to Nike with strong strategies
• On's strategic expansion drives its growth in China

CHANNELS

• Retail e-commerce leads distribution as consumers seek convenience
• New retail concepts emerge, with innovative store formats
• CHART 47 Analyst Insight
• Tariffs and supply chain shifts drive changes in distribution mix
• CHART 48 Shift in Sales From Export To Domestic

PRODUCTS

• Fila's innovative product launches boost its brand image and sales
• CHART 49 Technology Can Boost Sales of Footwear

COUNTRY REPORTS DISCLAIMER