印度服裝鞋帽市場

2025年，印度服飾鞋類市場表現強勁，零售額成長8%，主要受消費兩極化和可支配所得增加的推動。高階市場表現良好，這得益於富裕的都市區消費者對高品質和品牌產品的偏好，但低階市場的需求仍然強勁。其他主要趨勢包括D2C品牌的崛起、對永續性需求的不斷成長以及電子商務日益重要。服裝鞋類市場將繼續保持其成長潛力。

Euromonitor International的《印度服裝鞋類市場報告》全面分析了印度服裝鞋類市場的規模和結構。報告提供2021年至2025年的最新零售銷售數據和分銷分析，協助您識別推動市場成長的細分領域。報告重點介紹了主要企業和領先品牌，並對影響市場的關鍵因素進行了策略分析。此外，報告也對2030年的市場發展趨勢進行了預測。

目標產品：服裝、鞋類、運動服

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

購買這份報告的理由：

• 詳細整體情況服裝和鞋類市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 服裝和鞋類市場正在成長，但同時也出現了兩極化和數位管道興起的趨勢。

關鍵數據結果

• 圖1. 2025年的主要趨勢

產業表現

• 兩極化驅動著服裝和鞋類雙重策略
• 圖2：大眾可負擔性和高階創新都將促進2025年的價值成長。
• 關稅和供應鏈中斷給零售商帶來挑戰。
• 圖3：孟加拉禁令促使印度服裝供應鏈轉向國內採購
• 服裝仍然是銷量最高的類別，但運動服的成長速度最快。

未來展望

• 收入成長、數位轉型和在地化預計將促進經濟成長。
• 圖 4 分析師觀點
• 受健康和舒適趨勢以及在地化生產的推動，運動服裝行業成長。
• 快時尚、優質化和永續性預計將塑造未來。

競爭格局

• 現有企業保持主導地位，而DTC品牌則重塑了權力格局。
• 創新產品發布和策略夥伴關係
• 圖 5：NewMe 以數位優先的時尚和名流合作模式推動了 Z 世代的參與度
• 新參與企業和策略聯盟預計將對競爭格局產生影響。

頻道

• 儘管電子商務發展迅速，但線下零售仍佔據主導地位。
• 零售電子商務正在推動成長，預計這一趨勢將持續下去。

經濟背景

• 圖 6 實質 GDP 成長率與通貨膨脹率（2020-2030 年）
• 圖7 印度PEST分析：2025年

消費者背景

• 圖 8. 2025 年印度消費者的關鍵洞察
• 圖 9. 2025 年印度消費者趨勢

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資訊來源

印度女性服飾

關鍵數據結果

2025年的發展

• 儘管供應鏈中斷，市場仍展現韌性。
• 圖 10. 2025 年的主要趨勢

產業表現

• 政府進口禁令擾亂供應鏈
• 圖11：到2025年，孟加拉的禁令將推動印度服裝供應鏈轉向國內採購。
• 國內採購確保了外套業務的成長

未來展望

• 收入成長和女性勞動力的增加將推動長期成長。
• 品牌優先考慮整體性，以吸引更廣泛的消費群體。
• 全通路整合對於增強競爭力至關重要。
• 圖 12 分析師觀點

競爭格局

• 特倫特和阿迪亞·比拉的時尚零售部門將領導女性服飾部門，並擁有多元化的產品組合。
• 主要參與企業將採取獨特的策略

頻道

• 實體店仍然是女性服飾的主要銷售管道。
• 電子商務的成長正在蠶食線下零售通路。

產品

• 網紅品牌「Underneat」致力於打造舒適整體性。
• 圖 13 Kusha Kapila 的作品《Underneath》：重新定義 2025 年的包容性塑身衣
• Siyaram攜新品牌「Zecode」進軍平價時尚領域
• 圖 14 Siyaram推出Zecode，旨在讓快時尚對 Z 世代和都市區消費者更有價值。

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印度男裝

關鍵數據結果

2025年的發展

• 千禧世代和Z世代優先考慮舒適性和多功能性，推動成長
• 圖 15. 2025 年的主要趨勢

產業表現

• 隨著經濟擴張和收入成長，男裝產業也在蓬勃發展。
• 隨著男性越來越重視自己的服裝，男士外套正逐漸成為主流。
• 挑戰者品牌與老牌品牌之間的互動正在再形成男裝產業。

未來展望

• 全通路佈局預計將成為成長的關鍵要素。
• 男士外套仍然是最大的品類，訂製外套的銷量正在上升。
• 圖 16 分析師觀點
• 人工智慧主導的個人化和挑戰者品牌將塑造未來

競爭格局

• 主要品牌透過優質化來維持其市場地位。
• 信實零售透過全通路策略推動男裝業務成長
• 圖 17：Reliance Retail 透過 Azio 和 Azio Lux 以及零售擴張來成長。
• 個人化機會與挑戰者品牌

頻道

• 儘管零售電子商務興起，線下零售仍佔據主導地位。
• Snitch是一個挑戰者品牌，希望透過全通路零售來成長。
• 圖 18：Challenger Snitch 透過全通路零售快速擴張男裝零售業務

產品

• 人工智慧驅動的個人化服務正在改變男裝購物體驗
• 圖 19 谷歌的 AI 驅動虛擬試穿將徹底改變印度的男裝購物方式

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印度兒童服裝

關鍵數據結果

2025年的發展

• 優質化和時尚化推動市場擴張
• 圖 20. 2025 年的主要趨勢

產業表現

• 政策轉變加速了對在地採購的重視。
• 圖 21：禁止與孟加拉進行陸路運輸後，印度童裝品牌面臨的挑戰
• 嬰幼兒服裝推動了童裝市場的成長。
• 小規模貿易業者的供應鏈面臨重大中斷。

未來展望

• 家長們開始轉向購買有機且時尚的服裝。
• 全通路策略對於現有企業參與競爭至關重要。
• 圖 22 分析師觀點
• 兒童的聲音會影響購買決策

競爭格局

• 參與企業憑藉龐大的零售網路佔據領先地位。
• 直接面對消費者的品牌利用全通路建立消費者忠誠度。

頻道

• 實體店的優點在於顧客更喜歡試穿衣服。
• 圖 23 Rare Rabbit's Ones 在德里開設三家新店，擴大零售版圖
• 便利性和優質化推動電子商務成長

產品

• Kidbea 倡導使用環保布料，以促進永續性。
• 圖 24 Kidbea 為印度的功能性永續性樹立了新標準

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印度運動服

關鍵數據結果

2025年的發展

• 對舒適性和多功能性的需求推動了市場擴張。
• 圖25. 2025年的主要趨勢

產業表現

• 健身和休閒運動推動成長
• 價值時尚品牌加劇了市場競爭
• 品牌加速本地化生產以減少壁壘
• 圖 26：監管和供應鏈壓力將在 2025 年改變印度的運動服裝產業

未來展望

• 全通路零售能夠提升線上線下所有接點的用戶互動。
• Z世代日益增強的健康意識推動了運動服飾的需求成長。
• 包容性設計和數位化影響正在重新定義印度的運動服裝。
• 圖 27 分析師觀點

競爭格局

• 彪馬憑藉持續的產品創新保持領先地位。
• lululemon與Tata CLiQ合作，實現策略性市場准入
• 圖 28：Lululemon 計畫於 2026 年透過與 Tata CLiQ 的特許經營合作進入印度市場。
• BlissClub 以包容性強的女性運動服挑戰印度現有品牌。
• 圖 29 BlissClub 以包容性強的女性用運動服挑戰全球運動服飾巨頭

頻道

• 由於消費者更傾向於體驗式購物，線下零售仍佔據主導地位。
• 服裝和鞋類專賣店憑藉價值擴張主導線下零售市場。

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印度牛仔褲

關鍵數據結果

2025年的發展

• 受經濟成長和人工智慧創新推動，牛仔褲銷售飆升。
• 圖 30. 2025 年的主要趨勢

產業表現

• 預測性人工智慧變革庫存管理並推動銷售
• 圖 31：人工智慧驅動的預測分析革新時尚零售業並減少庫存積壓。
• 標準牛仔褲是最大的品類，推動了成長。

未來展望

• 由於收入成長和對時尚丹寧布料的需求增加，預計強勁成長勢頭將持續。
• 預計更多品牌將採用人工智慧和永續實踐來推動成長。
• D2C品牌與網紅的合作改變了消費者的參與方式。

競爭格局

• 特倫特和李維·史特勞斯憑藉創新保持領先。
• D2C挑戰者和現有企業共同推動創新和成長
• 圖 32 現有企業和 D2C 挑戰者正在推動牛仔褲產業的創新和成長

頻道

• 線下零售商以體驗式購物方式佔領牛仔褲市場
• 零售電子商務在牛仔褲產業中扮演著越來越重要的角色。
• D2C品牌與網紅的合作改變了消費者的參與方式。
• 圖 33 分析師觀點

產品

• 像Indigotex的靛藍染色羊毛丹寧布料這樣的永續創新產品正在牛仔褲領域越來越受歡迎。
• 圖 34 Indigotex 引領靛藍染色羊毛丹寧布料的永續創新

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印度襪子

關鍵數據結果

2025年的發展

• 多元化發展與持續成長：高階消費趨勢轉變與線上銷售熱潮推動襪類產品銷售激增
• 圖 35. 2025 年的主要趨勢

產業表現

• 隨著可支配收入的增加，高階產品和低價產品都在促進市場成長。
• 由於消費者群體廣泛，不透明絲襪已成為主流。
• SocksXpress在清奈機場開設高階門市，進一步強化其奢侈品策略。
• 圖 36 SocksXpress 透過拓展機場門市提升高階襪子體驗

未來展望

• 年輕消費者推動了對優質、功能性絲襪的需求。
• 圖 37 分析師觀點
• 就舒適性和實用性而言，不透明的絲襪仍將佔據主導地位。
• 塑造電子商務、數位行銷和襪業未來的先進功能

競爭格局

• 挑戰者品牌趕上老牌
• D2C和高階品牌的推出推動了成長。
• 圖 38 Supersox 推出以 Kartik Aaryan 為主題的 IPL 球襪系列
• 企業將持續向高級產品轉型並利用網紅效應。

頻道

• 線下零售透過傳統經銷店主導著襪類零售市場。
• 電子商務在年輕消費者和高階消費者中越來越受歡迎。

產品

• 高階品牌採用先進材料來提升舒適度。
• 圖39 Bonjour將於2025年推出無異味竹纖維襪子，提供卓越的舒適度。

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印度服飾配件

關鍵數據結果

2025年的發展

• 隨著收入成長，經濟成長持續，但兩極化現像日益加劇。
• 圖 45 2025 年的主要趨勢

產業表現

• 可支配收入的增加和永續的成長加劇了社會兩極化。
• 腰帶推動了服裝配件的成長，而高檔絲巾的表現也十分出色。
• 圖 46 絲巾在時尚界成為一種用途廣泛的奢侈品微趨勢
• Urban Monkey 利用旅遊業的蓬勃發展推動帽子/棒球帽的成長
• 圖 47 Urban Monkey 的 2025 年帽子/鴨舌帽系列將協助印度旅遊業蓬勃發展

未來展望

• 市場兩極化和旅遊業推動成長，其中「帶狀」區域表現良好。
• 其他服飾配件銷售持續下滑，手套銷售也維持低檔。

競爭格局

• Lifestyle International、Puma Sports 和 Aditya Birla 保持領先地位
• 在缺乏組織的競爭環境中，差異化更有可能被強調。
• 圖 48 分析師觀點

頻道

• 線下零售是服裝和配件銷售的主流方式。
• 以高階潮流產品為特色的零售電子商務正在蓬勃發展。

產品

• 永續性推動產品創新，環保材料成為關鍵。
• 圖 49：Ethik 引領印度永續時尚潮流，2025 年推出純素皮革配件。

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印度鞋履

關鍵數據結果

2025年的發展

• 收入成長和休閒風潮推動鞋類市場顯著成長
• 圖 40. 2025 年的主要趨勢

產業表現

• 收入成長、季節性產品發布和健身趨勢推動成長
• 男鞋佔據主導地位，但童鞋和女性用更受青睞。
• ASICS擴大本地生產規模以因應監管變化
• 圖 41 ASICS 計畫在 2025 年加強在地化生產，以因應供應鏈問題

未來展望

• 預計可支配收入的成長將提振對奢侈鞋的需求。
• 儘管增速放緩，男鞋仍然是銷售的主要驅動力。
• 全通路零售和快速商務正在改變鞋類銷售

競爭格局

• Bata 和 Relaxo 仍然位居排行榜榜首，但挑戰也越來越大。
• 圖 42 分析師觀點
• 策略性舉措和新興趨勢創造了新的機遇
• 挑戰者品牌透過數位化優先策略變革零售業。
• 圖 43 Comet 透過限量版產品發布和身臨其境型零售體驗鞏固其市場地位

頻道

• 線下零售仍佔據主導地位，其中以專業服裝和鞋類零售商為主導。
• 零售電子商務憑藉快速的配送和便利性推動成長。

產品

• 品牌合作和季節性產品發布塑造了鞋履設計
• 圖 44 品牌夥伴關係和季節性宣傳活動將在 2025 年促進鞋類銷售

國家報告免責聲明

Apparel and footwear in India demonstrated resilience in 2025, with retail value sales growing by 8%, driven by polarisation and rising disposable incomes. The premium segment performed well due to affluent urban consumers seeking quality and branded products, although demand at the lower-end of the market remained significant. Other key trends included the rise of D2C brands, increasing demand for sustainability, and the growing importance of e-commerce. Apparel and footwear will remain attract...

Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear sees growth, with polarisation and the rise of digital channels evident

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Polarisation drives dual strategies in apparel and footwear
• CHART 2 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
• Tariffs and supply chain disruptions challenge retailers
• CHART 3 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
• Apparel maintains the highest sales, but sportswear sees the fastest growth

WHAT'S NEXT?

• Rising incomes, digital transformation, and localisation set to contribute to growth
• CHART 4 Analyst Insight
• Growth in sportswear to be supported by the health and comfort trends and local production
• Fast fashion, premiumisation, and sustainability expected to shape the future

COMPETITIVE LANDSCAPE

• Incumbents maintain their leading positions while D2C brands reshape the dynamics
• Innovative product launches and strategic partnerships
• CHART 5 NewMe's Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
• New entrants and strategic partnerships expected to impact the competitive landscape

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Retail e-commerce drives growth, with this trend set to continue

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in India 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in India 2025
• CHART 9 Consumer Landscape in India 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market shows resilience despite supply chain disruptions
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Government import ban disrupts supply chain
• CHART 11 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
• Domestic sourcing ensures outwear growth

WHAT'S NEXT?

• Rising incomes and female workforce fuel long-term growth
• Brands prioritise inclusivity to attract wider consumer base
• Omnichannel integration becomes essential for competitiveness
• CHART 12 Analyst Insight

COMPETITIVE LANDSCAPE

• Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
• Leading players utilise distinct strategies

CHANNELS

• Physical retail remains dominant in womenswear
• E-commerce growth chips away at offline retail channels

PRODUCTS

• Influencer brand, Underneat, champions comfort and inclusivity
• CHART 13 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
• Siyaram's enters value fashion with new brand, Zecode
• CHART 14 Siyaram's launches Zecode to drive fast fashion value for Gen Z and urban shoppers

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MENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Millennials and Generation Z power growth, with comfort and versatility priorities
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear sees growth along with economic expansion and rising incomes
• Men's outerwear dominates and grows as men experiment more with their clothing
• The interplay between challenger and incumbent brands reshapes menswear

WHAT'S NEXT?

• Omnichannel presence expected to be essential for growth
• Men's outerwear to remain the largest category, with made-to-order on the rise
• CHART 16 Analyst Insight
• AI-driven personalisation and challenger brands to shape the future

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through premiumisation
• Reliance Retail drives growth in menswear with an omnichannel strategy
• CHART 17 Reliance Retail Sees Growth Thanks to Ajio and Ajio Luxe and Retail Expansion
• Opportunities through personalisation, and for challenger brands

CHANNELS

• Offline retail remains dominant despite the rise of retail e-commerce
• Snitch is a challenger brand seeing growth through omnichannel retailing
• CHART 18 Challenger Snitch's Rapid Retail Expansion in Menswear Through Omnichannel Retail

PRODUCTS

• AI-powered personalisation transforms the menswear shopping experience
• CHART 19 Google's AI-Powered Virtual Try-On Revolutionises Menswear Shopping in India

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CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and style drive market expansion
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Policy shift accelerates focus on local sourcing
• CHART 21 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
• Baby and toddler wear leads childrenswear growth
• Smaller traders face signficant supply chain disruptions

WHAT'S NEXT?

• Parents trade up to organic and stylised clothing
• Ominchannel strategies become essential for incumbents to compete
• CHART 22 Analyst Insight
• Children's voices influence purchasing decisions

COMPETITIVE LANDSCAPE

• Established players lead through vast retail networks
• Direct-to-consumer brands use omnichannel to build consumer loyalty

CHANNELS

• Preference for try-on keeps physical retail dominant
• CHART 23 are Ones by Rare Rabbit expands retail presence with three new stores in Delhi
• Convenience and premiumisation fuel e-commerce growth

PRODUCTS

• Kidbea champions sustainability with eco-friendly fabrics
• CHART 24 Kidbea sets new standards for functional sustainability in India

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SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for comfort and versatility drives market expansion
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Fitness awareness and athleisure drive growth
• Value fashion brands intensify market competition
• Brands accelerate local production to mitigate barriers
• CHART 26 Regulatory and supply chain pressures transform sportswear in India in 2025

WHAT'S NEXT?

• Omnichannel retail drives engagement across digital and physical touchpoints
• Rise in health consciousness drives Gen Z demand for sportswear
• Inclusive design and digital influence set to redefine sportswear in India
• CHART 27 Analyst Insight

COMPETITIVE LANDSCAPE

• Puma maintains lead through consistent product innovation
• lululemon partners with Tata CLiQ for strategic market entry
• CHART 28 lululemon to enter India in 2026 through a franchise partnership with Tata CLiQ
• BlissClub challenges incumbents with inclusive activewear for Indian women
• CHART 29 BlissClub challenges global sportswear giants with inclusive women's activewear

CHANNELS

• Offline retail remains dominant owing to experiential shopping preference
• Apparel and footwear specialists dominates offline retail through value expansion

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JEANS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of jeans surge, fuelled by economic boom and AI innovation
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Predictive AI transforms inventory management and helps boost sales
• CHART 31 AI-Powered Predictive Analytics Revolutionise Fashion Retail to Cut Overstock
• The largest category, standard jeans, drives growth

WHAT'S NEXT?

• Rising incomes and demand for fashionable denim will ensure continued solid growth
• More brands expected to adopt AI and sustainable practices to drive growth
• D2C brands and influencer collaborations set to reshape consumer engagement

COMPETITIVE LANDSCAPE

• Trent and Levi Strauss maintain their lead through innovation
• D2C challengers and incumbents drive innovation and growth
• CHART 32 Incumbents and D2C Challengers Drive Innovation and Growth in Jeans

CHANNELS

• Offline retail dominates jeans through experiential shopping
• Retail e-commerce plays an increasingly significant role in jeans
• D2C brands and influencer collaborations reshape consumer engagement
• CHART 33 Analyst Insight

PRODUCTS

• Sustainable innovations gain traction in jeans, such as Indigotex's indigo-dyed wool denim
• CHART 34 Indigotex Leads Sustainable Innovation in Indigo-Dyed Wool Denim

COUNTRY REPORTS DISCLAIMER

HOSIERY IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented yet growing: Hosiery sees sales surge amidst premium shift and online traction
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium and budget products both contribute to growth as disposable incomes rise
• Non-sheer hosiery dominates due to wide consumer group
• SocksXpress opens a premium store at Chennai airport, reinforcing its high-end strategy
• CHART 36 SocksXpress Elevates the Premium Socks Experience with Airport Store Expansion

WHAT'S NEXT?

• Younger consumers set to drive demand for premium and functional hosiery
• CHART 37 Analyst Insight
• Non-sheer hosiery will maintain dominance with comfort and practicality
• E-commerce, digital marketing, and advanced features to shape the future of hosiery

COMPETITIVE LANDSCAPE

• Challenger brands gain ground on established incumbents
• D2C brands and premium launches drive growth
• CHART 38 Supersox Debuts Kartik Aaryan-Powered IPL Sock Collection
• The move by companies towards premium products and use of influencers set to continue

CHANNELS

• Offline retail dominates hosiery through traditional outlets
• E-commerce gains traction among young and premium consumers

PRODUCTS

• Premium brands elevate comfort with advanced materials
• CHART 39 Bonjour Launches Odour-Free Bamboo Socks in 2025 to Deliver Superior Comfort

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APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth continues as incomes rise, with polarisation evident
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising disposable incomes and sustainability, with polarisation evident
• Belts drives growth of apparel accessories, while luxury silk scarves perform well
• CHART 46 Silk Scarves Emerges as a Versatile Luxury Micro-Trend in the Fashion Landscape
• Urban Monkey takes advantage of the travel and tourism boom to drive growth for hats/caps
• CHART 47 Urban Monkey's 2025 Hats/Caps Ride the Travel Wave in India

WHAT'S NEXT?

• Market polarisation and travel and tourism set to drive growth, with belts performing well
• Other apparel accessories will maintain its declining trend, and sales of gloves to remain low

COMPETITIVE LANDSCAPE

• Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
• A focus on differentiation likely in an unorganised competitive landscape
• CHART 48 Analyst Insight

CHANNELS

• Offline retail dominates sales of apparel accessories
• Retail e-commerce gains traction with premium and fashion-forward products

PRODUCTS

• Sustainability drives product innovation with eco-friendly materials
• CHART 49 Ethik Leads India's Sustainable Fashion Wave with Vegan Leather Accessories in 2025

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FOOTWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and athleisure trend spark significant growth in footwear
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising incomes, seasonal launches, and the fitness trend
• Men's footwear dominates, but children's and women's footwear are more dynamic
• Asics increases local manufacturing to navigate regulatory changes
• CHART 41 ASICS Boosts Local Manufacturing in 2025 to Counter Supply Chain Issues

WHAT'S NEXT?

• Rising disposable incomes anticipated to fuel demand for premium footwear
• Men's footwear will continue to lead sales despite slower growth
• Omnichannel retailing and quick commerce to reshape footwear sales

COMPETITIVE LANDSCAPE

• Bata and Relaxo maintain their leading positions, but see increasing challenges
• CHART 42 Analyst Insight
• Strategic moves and emerging trends create new opportunities
• Challenger brands reshape the retail landscape with digital-first strategies
• CHART 43 Comet Strengthens its Position Through Limited-Edition Drops and Immersive Retail

CHANNELS

• Offline retail remains dominant, led by apparel and footwear specialists
• Retail e-commerce drives growth with fast delivery and convenience

PRODUCTS

• Brand partnerships and seasonal launches shape footwear
• CHART 44 Brand Partnerships and Seasonal Campaigns Boost Sales of Footwear in 2025

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