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市場調查報告書
商品編碼
1773088
新加坡玩具和遊戲市場Toys and Games in Singapore |
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預計新加坡的玩具和遊戲市場在2024年將經歷低成長。受社交媒體趨勢以及受兒童喜愛的盲盒等收藏品的推動，傳統玩具和遊戲迅速擴張。同時，由於經濟不確定性，電子遊戲的銷售量有所下降，但隨著遊戲機技術的進步，預計銷售將有所改善。該行業高度分散，零售電商是主要的分銷管道。
本報告由Euromonitor International)對新加坡玩具和遊戲市場進行了分析和預測。報告提供了 2020 年至 2024 年的最新零售數據，可協助您識別哪些產業將推動成長。該報告還列出了主要企業和主要品牌，並對影響市場的主要因素（新產品開發、分銷、定價問題等）進行了策略性分析。此外，該報告還對 2029 年市場變化進行了預測。
目標產品：傳統玩具及遊戲、電子遊戲
數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據
為什麼要購買這份報告？
- 詳細了解玩具和遊戲市場
- 確定成長領域並確定變革的動力
- 了解競爭格局、主要市場參與企業和領導品牌
- 使用五年預測來評估市場預期如何發展
Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。
目錄
目錄和表格
執行摘要
- 電子遊戲銷售下滑，傳統玩具及遊戲整體維持成長
關鍵數據發現
- 圖 1：2024 年的主要趨勢
產業表現
- 電子遊戲衰落，傳統玩具和遊戲在新加坡日益流行
- 社群媒體和收藏家心態推動盲盒潮流
- 圖 2：分析師觀點
- 萬代利用社區活動和模型建構來引領兒童成人潮流
- 圖 3：萬代南夢宮支持收藏家社區
- PlayStation 5 Pro 和 Nintendo Switch 2 旨在透過增強的遊戲體驗吸引消費者
- 圖 4：PlayStation 5 Pro
下一步
- 電子遊戲恢復成長，引領整個玩具和遊戲產業
- 永續性和人工智慧遊戲將影響玩具和遊戲的需求
- 數位化影響分銷策略
- 公司需要發展能體現 Alpha 世代所重視的價值觀的玩具。
競爭格局
- 樂高和泡泡瑪特品牌在分散的競爭格局中定位自己
- Pop-Mart 利用豐富的系列和「FOMO」來推動購買
頻道
- 實體門市對傳統玩具和遊戲仍然很重要，但線上商店對電子遊戲來說占主導地位
- Pop Mart Robo Shop 自動販賣機擴大產品供應範圍，協助業務成長
- 圖5：泡泡瑪特機器人商店自動販賣機
經濟背景
- 圖6：2019-2029年實質GDP成長與通膨
- 圖 7：2024 年新加坡 PEST 分析
消費者背景
- 圖 8：2024 年新加坡消費者的關鍵洞察
- 圖 9：2024 年新加坡消費者格局
國別報告免責聲明
資訊來源
新加坡傳統玩具與遊戲
關鍵數據發現
2024年的發展
- Kidult 和收藏品是推動傳統玩具和遊戲發展的一大趨勢
- 圖 10：2024 年的主要趨勢
產業表現
- 2024 年玩偶及配件將推動傳統玩具和遊戲的成長
- 當地社區和競爭支持建築銷售
- 圖11：分析師觀點
- Pop Mart 等公司擴大收藏品選擇以推動成長
- 圖12：名創優品收藏品展示
- 出於環保考慮，品牌追求永續包裝
下一步
- 玩偶和配件繼續推動傳統玩具和遊戲的成長
- Kidult 趨勢和收藏品將影響設計和行銷策略
- 擴大數位化以支援線上內容和銷售
競爭格局
- 樂高和泡泡瑪特正在日益集中的競爭環境中鞏固自己的地位
- 樂高植物系列持續擴展，以吸引老年消費者
- 圖 13：樂高擴大其植物收藏
- Pop Mart 利用系列和秘密盒子來吸引收藏家的興趣
頻道
- 線下零售推廣傳統玩具和遊戲的分銷
- 電子商務零售作為傳統玩具和遊戲的替代管道繼續擴大其佔有率
- Pop Mart 和 RobotShop 在新加坡透過自動販賣機販售收藏品
國別報告免責聲明
新加坡的電子遊戲
關鍵數據發現
2024年的發展
- 雲端遊戲的興起促使玩家要求增強體驗
- 圖 14：2024 年的主要趨勢
產業表現
- 隨著對新硬體發布的期待上升，電子遊戲銷量下降
- M1 利用基礎設施推動雲端遊戲普及，推出極具吸引力的 GamePRO 計劃
- 圖 15：Zolaz—新加坡熱門雲端遊戲服務供應商
- SONY和任天堂在通貨膨脹期間投資遊戲機
- 圖 16：任天堂 Switch 2
下一步
- 預測期內，電玩軟體將推動類別成長
- 新的遊戲機和軟體推動本地市場消費
- 人工智慧驅動的遊戲開發和逼真的角色增加了用戶參與度
競爭格局
- 動視暴雪收購案提振微軟股價，任天堂股價下跌
- 圖 17：分析師觀點
- 獨立遊戲工作室宣揚「他者」的優勢
頻道
- 零售電子商務將大幅擴張並主導電動遊戲發行
- 本地遊戲大會和錦標賽旨在提高人們對電子遊戲的興趣
國別報告免責聲明
Toys and games in Singapore experienced low growth in 2024. Traditional toys and games saw rapid expansion, driven by collectibles such as blind box toys, which were influenced by social media trends and kidults. Meanwhile, video games faced declining sales due to economic uncertainty but are expected to improve with advancements in console technology. The industry is highly fragmented, while retail e-commerce is the leading distribution channel.
Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Traditional toys and games keeps overall growth positive amid video games decline
KEY DATA FINDINGS
- CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
- Traditional toys and games gains ground, while video games declines in Singapore
- Blind box trend driven by social media and collector psychology
- CHART 2 Analyst Insight
- BANDAI leverages kidult trend with community events and model creation
- CHART 3 BANDAI NAMCO Supports Community of Collectors
- PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
- CHART 4 PlayStation 5 Pro
WHAT'S NEXT?
- Video games to resume growth and lead overall toys and games
- Sustainability and AI-enhanced games to shape demand for toys and games
- Digitalisation to influence distribution strategies
- Companies must develop toys with values important to Generation Alpha
COMPETITIVE LANDSCAPE
- Lego and Pop Mart brands gain ground in fragmented competitive landscape
- Pop Mart uses series diversity and "FOMO" to drive purchases
CHANNELS
- Offline stores remain key for traditional toys and games, while online dominates video games
- Pop Mart Robo Shop vending expands access to products to support growth
- CHART 5 Pop Mart Robo Shop Vending Machines
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2019-2029
- CHART 7 PEST Analysis in Singapore 2024
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Singapore 2024
- CHART 9 Consumer Landscape in Singapore 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Kidults and collectibles are major trends driving traditional toys and games
- CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
- Dolls and accessories drives growth of traditional toys and games in 2024
- Local communities and competitions help support construction sales
- CHART 11 Analyst Insight
- Pop Mart and others expand collectibles ranges to boost growth
- CHART 12 Miniso Collectibles Display
- Brands pursue sustainable packaging amid environmental concerns
WHAT'S NEXT?
- Dolls and accessories to continue to drive growth of traditional toys and games
- Kidult trend and collectibles to influence design and marketing strategies
- Growing digitalisation to support online content and sales
COMPETITIVE LANDSCAPE
- Lego and Pop Mart gain ground in increasingly concentrated competitive landscape
- Lego Botanicals Collection continues to expand to attract older consumers
- CHART 13 Lego Expands Botanicals Collection
- Pop Mart uses series and secret boxes to maintain collector interest
CHANNELS
- Retail offline drives distribution of traditional toys and games
- Retail e-commerce gains further share as alternative channel for traditional toys and games
- Pop Mart Robo Shop uses vending to sell collectibles in Singapore
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Players increasingly search for enhanced experiences amid rise of cloud gaming
- CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
- Video games declines amid anticipation for new hardware launches
- M1 leverages infrastructure for cloud gaming adoption with attractive GamePRO plan
- CHART 15 Zolaz - Popular Cloud Gaming Service Provider in Singapore
- Sony and Nintendo invest in consoles amid inflation
- CHART 16 Nintendo Switch 2
WHAT'S NEXT?
- Video games software to lead category growth over the forecast period
- New consoles and software to drive spending in local market
- AI-driven game development improves user engagement with realistic characters
COMPETITIVE LANDSCAPE
- Activision Blizzard acquisition drives Microsoft share gain, while Nintendo loses ground
- CHART 17 Analyst Insight
- Independent game studios drive dominance of "others"
CHANNELS
- Retail e-commerce dominates video game distribution with significant expansion
- Local gaming convention and competitions aim to increase interest in video games
