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1856685

玩具和遊戲市場按產品類型、材料、年齡層和銷售管道－2025-2032年全球預測

Toys & Games Market by Product, Type, Material, Age Group, Sales Channel - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 194 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，玩具和遊戲市場將成長至 6,846.3 億美元，複合年成長率為 5.18%。

關鍵市場統計數據
基準年 2024 4570.5億美元
預計年份：2025年 4794.5億美元
預測年份 2032 6846.3億美元
複合年成長率 (%) 5.18%

本文從策略角度出發，闡述了不斷變化的消費者偏好、技術整合和通路融合如何重塑玩具和遊戲生態系統。

全球玩具和遊戲市場正經歷一場變革時期，消費行為、科技和零售分銷的整合加速了這項變革。如今，消費者追求的是融合觸覺和數位娛樂的玩樂體驗，而由於潮流主導的產品形式和更快更迭的授權娛樂產品，產品生命週期正在縮短。同時，人口結構的變化和家長期望的轉變，使得安全性、教育價值和永續性成為消費者購買的促進因素。在這樣的背景下，企業主管必須在創新與營運韌性之間取得平衡，同時也要權衡不同管道的經濟效益。

除了產品創新之外，零售架構正在向全通路模式轉型，消費者可以透過多個接點完成發現、評估和購買等環節。雖然線上平台推動了便利性和產品種類的拓展，但實體店仍然是品牌展示和體驗的關鍵場所。因此，製造商、授權商和零售商必須協調其線上線下生態系統的產品組合計劃、庫存策略和促銷機制。能夠將文化相關性和技術能力轉化為無縫消費者體驗的企業，將更有利於贏得長期的客戶參與和忠誠度。

玩具和遊戲產業正在經歷一場重大的變革，重新定義產品創新、永續性實踐、全通路分銷和消費模式。

玩具和遊戲產業正經歷一系列變革，這些變革正在重新定義產品的概念化、行銷和消費方式。首先，將數位功能融入實體玩具正從可有可無的附加功能轉變為產品價值提案的核心。擴增實境功能、配套行動應用程式和雲端內容更新正在拓展遊戲的可能性，並增強消費者在購買後的持續參與。因此，智慧財產權所有者和製造商正與軟體開發商和平台提供者更緊密地合作，以創造可互通的體驗。

同時，永續性和循環經濟的考量正在推動材料創新和包裝重新設計。消費者，尤其是年輕一代的父母和收藏家，越來越重視品牌的環境管理，從而推動企業投資於再生塑膠、負責任的木材採購和低影響纖維解決方案。這種轉變正在影響採購決策、供應商選擇和生命週期溝通。監管審查和零售商的永續性要求進一步強化了這一趨勢，迫使企業記錄材料的來源和可回收性。

第三個轉變涉及消費模式。借助數位市場和物流平台，租賃服務和玩具圖書館正在擴大其在都市區和注重成本的消費者群體中的覆蓋範圍，同時也為品牌提供了新的經常性收入來源。同時，授權和娛樂夥伴關係仍然具有影響力，但它們的結構正在適應片段化的內容消費模式和區域偏好。

最後，零售分銷正朝著混合全通路策略演進。零售商和品牌商正利用電子商務能力實現規模化和便利化，同時最佳化本地庫存、體驗式零售模式和精心策劃的產品組合，以創造差異化的線下體驗。這些轉變的整合需要一種敏捷的組織結構，能夠以協作的方式協調產品開發、數位體驗、永續性發展以及通路特定營運。

分析2025年美國關稅環境將如何重塑籌資策略、定價、物流最佳化與營運風險框架

美國2025年關稅的引入和擴大對玩具和遊戲產業鏈產生了即時的連鎖反應，迫使企業重新評估其採購、定價和庫存策略。依賴跨境生產的供應商不得不評估近岸外包、供應商多元化以及重新談判條款以緩解利潤壓力。在許多情況下，採購團隊加快了供應商資格合格和平台轉型工作，以降低關稅波動帶來的風險，並將供應商的靈活性和合規能力放在首位。

從定價角度來看，製造商和零售商面臨兩難：要麼自行承擔成本上漲以保持價格競爭力，要麼將成本轉嫁給消費者，同時還要考慮到非必需消費品的價格彈性。這些選擇通常受到品牌定位、通路動態和促銷計劃的影響。面向高階市場或擁有強大授權品牌的公司在維持價格方面擁有更大的自主權，而面向大眾市場的公司則面臨更大的營運成本抵銷壓力。

物流和庫存管理也隨之調整。一些公司重新調整了庫存緩衝，以縮短因運輸延誤和關稅影響造成的前置作業時間；其他公司則加強了與承運商和報關行的合作，以最佳化關稅分類並尋找優惠貿易路線。策略性產品重組（例如重新設計包裝以減輕體積重量或使用關稅較低的替代材料）成為一種可行的應對策略。

關稅環境凸顯了情境規劃和敏捷財務建模的重要性。由採購、法務、財務和商務等部門的相關人員組成的跨職能團隊開始更頻繁地進行貿易合規審查並制定緊急應變計畫。簡言之，關稅環境促使企業進行結構性調整，這些調整不僅影響短期政策，也波及採購和市場進入決策。

以細分市場為中心的洞察，揭示產品類型、所有權模式、材料、人口統計和銷售管道如何決定差異化策略和消費者旅程。

透過細緻的市場區隔來了解市場，可以揭示不同的動態，這些動態應體現在產品策略和通路規劃中。縱觀動作玩偶、圖板遊戲、玩偶、益智玩具、戶外運動玩具、拼圖以及電子遊戲和主機等產品類型，可以發現不同的消費者參與促進因素。這種差異要求內容策略、授權投資和功能藍圖都應與每種產品的核心價值提案保持一致。

將產品細分為所有權和租賃類型，凸顯了新的獲利模式和可近性途徑。自有產品仍然是收藏家和長期互動的核心，而租賃產品則為尋求多樣化產品和短期使用權的家庭拓展了市場覆蓋範圍。材料選擇也影響設計和永續性理念。織物和泡沫、金屬、塑膠和木材等材料各自提供獨特的觸感和安全特性，這些都會影響製造的複雜性、法規遵循以及產品報廢處理方案。因此，材料的選擇會影響品牌和營運，進而影響成本結構和永續性訊息。

從嬰兒（0-2歲）到學齡前兒童（3-5歲）、學齡兒童（6-12歲）、青少年（13-18歲）以及成人和收藏家，按年齡分類產品需要不同的安全標準、教育目標和行銷策略。針對低齡兒童的產品強調其發展適宜性和贏得監護人的信任，而針對青少年和成人的產品則優先考慮潮流趨勢、收藏價值和品牌真實性。線上和線下銷售管道的分類凸顯了顧客購買旅程和產品組合策略的差異。線下百貨公司和專賣店滿足了消費者探索和體驗的需求，而透過品牌官網和電商平台進行的線上零售則強調便利性、個人化建議和訂閱服務。整合這些細分市場有助於更精準地進行產品組合分配和促銷策略，從而更好地契合受眾期望和通路經濟效益。

影響美洲、歐洲、中東和非洲以及亞太地區供應鏈、合規性和本地化策略的戰略動態和營運考量

區域動態持續影響玩具和遊戲產業的競爭定位、供應鏈建構和內容在地化。美洲市場活動的特點是零售創新強勁、收藏文化蓬勃發展，以及電子商務功能的快速普及，這些功能優先考慮快速履約和全通路客戶體驗。北美消費者對產品的永續性和教育價值表現出日益成長的興趣，推動零售商主導本地產品合規性和材料透明度標準。

在歐洲、中東和非洲，監管協調和文化多樣性影響產品核准、安全合規和主題共鳴。歐洲消費者對產品的真實性和環保資質的期望日益提高，而更廣泛的區域內新興市場則呈現出由都市化和收入分配差異驅動的多元化需求模式。在這些市場中運作的品牌必須平衡以產品為中心的規劃與以在地化為導向的行銷和分銷策略。

在亞太地區，儘管國內消費成長加速，平台主導的零售模式日益普及，製造業生態系統仍是全球供應鏈的核心。快速的數位化普及、強大的行動商務滲透率以及充滿活力的授權許可格局，使該地區既是生產中心，也是戰略市場。區域企業重視產品上市速度、成本效益以及能引起當地共鳴的文化特色內容。在所有地區，跨境物流、合規性和內容在地化都是商業性成功的關鍵因素，因此需要製定客製化的市場准入和擴張策略。

主要企業採取策略行動和能力投資，以建立數位生態系統，增強供應鏈韌性，並提高產品系列的永續性。

領先企業正透過能力投資、策略夥伴關係和產品組合調整等多種方式來應對現代市場動態。對數位化產品能力和知識產權主導夥伴關係的投資，使企業能夠建立生態系統而非單一產品，並透過更新、附加元件和跨平台敘事來延長產品生命週期價值。同時，製造商正與契約製造製造商和物流供應商建立更深入的合作關係，以提高應對力，並將永續性標準納入供應商評分系統。

授權關係仍然至關重要，但其結構正朝著更一體化的商業模式演變，這些模式共用受眾數據並共同製定內容藍圖。在設計和工程方面擁有優勢的公司正在建立自己的平台，以支援模組化產品系列。一些公司也正在嘗試直接面對消費者的銷售模式，以獲取更豐富的行為訊號並控制品牌體驗。

在營運層面，領導企業正在製定永續性目標、加強可追溯性體系，並試行材料替代計劃，以減少其環境足跡。同時，它們也在投資先進的品質保證和合規框架，以應對日益複雜的全球法規。這些策略舉措輔以對數位產品開發、數據分析和消費者洞察等領域的人才投資，旨在維持其在快速變化的市場中的競爭優勢。

為領導者提供切實可行的跨職能舉措，以整合數位化產品設計、供應鏈多元化、永續性承諾和通路特定的打入市場策略。

產業領導者應優先考慮一系列切實可行的舉措，將市場情報轉化為競爭優勢。首先，整合數位化和實體設計藍圖，從一開始就將配套應用程式、模組化更新和平台擴充性融入新產品開發中。這將加快迭代功能的上市速度，並為持續互動鋪平道路。同時，制定清晰的材料過渡計劃，設定可衡量的再生材料含量和低影響包裝目標，並將供應商課責納入採購合約。

第二，要實現採購管道多元化，重點關注供應商的靈活性和合規能力，以應對政策衝擊和物流中斷。可立即採取的措施包括多源認證、加強關稅分類審查以及為關鍵SKU制定策略性緩衝計劃。第三，要最佳化百貨公司和專賣店的產品組合，同時在品牌網站和電商平台上拓展個人化數位體驗，以吸引更多意向消費者，並使市場策略與通路經濟效益保持一致。

第四，我們將探索基於使用權的經營模式，以補充所有權模式，特別是在人口密集的都市區市場，租賃和訂閱服務可以推動試用並延長用戶終身參與度。第五，我們將深化授權和娛樂夥伴關係關係，共同投資在地化內容並共用消費者洞察，以確保我們的智慧財產權在不同人群和地區都具有相關性。最後，我們將建立情境規劃和跨職能貿易合規管治，以便快速應對政策變化和關稅調整，從而保護淨利率並維持客戶服務水準。

採用透明的混合方法研究途徑，結合一手訪談、民族誌觀察、監管審查和交叉細分分析，得出可操作的結論。

這些研究成果結合了第一手資料和第二手資料，建構了一個嚴謹且基於實證的玩具和遊戲產業格局圖景。第一手資料包括對來自製造、授權、零售和分銷等環節的高階主管進行結構化訪談，以及與產品設計師和消費者體驗專家進行定性討論，以了解新興的創新模式。此外，研究人員還在零售商店和體驗式環境中進行了民族誌觀察，以了解消費者對產品演示和互動展示的反應。

二手研究利用監管文件、行業協會指南和貿易期刊，對安全標準、材料限制和關稅相關政策變化趨勢進行三角驗證。供應鏈分析利用貿易流量和物流供應商報告，識別常見的干擾因素並評估常見的緩解措施。在適用情況下，歷史基準分析有助於了解回應時間軸和典型的營運調整。

分析方法包括跨領域綜合分析、情境規劃和實質評估，以根據策略影響和實施複雜性對各項措施進行優先排序。透過多方資訊來源核實和專家對假設的檢驗，確保了資料的完整性。調查方法強調透明度和可重複性，使相關人員能夠追溯結論的原始資料和已記錄的二級資訊來源。

前瞻性結論強調了數位化能力的整合、對永續性、營運韌性和細分市場意識策略的重要性。

總之，玩具和遊戲產業正處於曲折點，消費者期望、監管壓力和通路經濟正在融合，這要求企業建構更整合且更具韌性的經營模式。那些能夠成功將數位化體驗與耐用的實體設計相結合、致力於檢驗的永續性實踐並最佳化通路策略的公司，將更有利於贏得消費者的長期忠誠。透過多元化物流和健全的合規體系來展現的營運韌性，仍將是實現策略目標的關鍵基礎。

此外，尊重產品類型、所有權模式、材料、年齡層和銷售管道等細微差別的細分市場策略，將有助於企業進行更有針對性的資源分配，並打造更具吸引力的消費者提案。企業必須實現內容本地化，遵守不同的管理體制，並據此調整其供應鏈佈局。企業應整合線上線下管道，將永續性融入採購流程，並將通路執行融入產品設計。在這些方面採取果斷行動的企業，將能夠將顛覆性變革轉化為競爭優勢和長期成長。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 將擴增實境融入圖板遊戲以提高玩家參與度
  • 價格承受能力問題推動了訂閱式玩具租賃服務的成長
  • STEM（科學、技術、工程和數學）主題組裝套件的興起，旨在提升教育遊戲體驗
  • 市場對盲盒收藏人偶的需求不斷成長，推動了重複購買行為。
  • 為了減少廢棄物，我們在玩具製造上使用環保的植物來源材料。
  • 將可透過應用程式控制的智慧玩具整合在一起，實現個人化、互動式遊戲。
  • 透過遠端遊戲和視訊聊天功能與遠方的朋友聯繫
  • 與授權品牌的合作日益增多，玩具系列也擴大了粉絲群。
  • 推出針對特定年齡層的訂閱盒，提供精心策劃的遊戲體驗
  • 將感官和治療功能融入玩具，以促進兒童身心健康

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章：玩具與遊戲市場產品分類

  • 可動人偶
  • 圖板遊戲
  • 玩偶
  • 益智玩具
  • 戶外運動玩具
  • 謎
  • 電子遊戲和主機

第9章：玩具和遊戲市場類型

  • 擁有
  • 租賃

第10章：玩具與遊戲市場（依材料分類）

  • 織物和泡沫
  • 金屬
  • 塑膠
  • 木頭

第11章：按年齡分類的玩具和遊戲市場

  • 成人與收藏家
  • 嬰兒（0-2歲）
  • 學齡前（3-5歲）
  • 學齡兒童（6-12歲）
  • 青少年（13-18歲）

第12章：玩具與遊戲市場銷售管道

  • 線下零售
    • 百貨公司
    • 專賣店
  • 線上零售
    • 品牌網站
    • 電子商務平台

第13章：各地區玩具與遊戲市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第14章：玩具和遊戲市場（按群體分類）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第15章：各國玩具與遊戲市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第16章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Bandai Namco Holdings Inc.
    • Buffalo Games, LLC
    • Cartamundi Group
    • Dream International Limited
    • Funtastic International Inc.
    • Gibsons Games Ltd.
    • Hasbro Inc.
    • JAKKS Pacific, Inc
    • Jumbo Group BV
    • Konami Group Corporation
    • LeapFrog Enterprises, Inc.
    • Lego A/S
    • MasterPieces Puzzle Company
    • Mattel Inc.
    • MGA Entertainment Inc.
    • Ravensburger AG
    • Sanrio Company, Ltd.
    • Schmidt Spiele GmbH
    • Simba-Dickie Group
    • Spin Master Corp.
    • Tomy Company, Ltd.
    • Trefl SA
    • Tru Kids, Inc.
    • Vivid Imaginations by Goliath Group
    • VTech Holdings Limited
Product Code: MRR-742BD5184764

The Toys & Games Market is projected to grow by USD 684.63 billion at a CAGR of 5.18% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 457.05 billion
Estimated Year [2025] USD 479.45 billion
Forecast Year [2032] USD 684.63 billion
CAGR (%) 5.18%

A strategic introduction that frames how evolving consumer preferences, technology integration, and channel convergence are reshaping the Toys & Games ecosystem

The global Toys & Games landscape is navigating a period of accelerated transformation driven by converging forces across consumer behavior, technology, and retail distribution. Consumers now expect play experiences that blend tactile engagement with digital enrichment, while product lifecycles compress as trend-driven formats and licensed entertainment properties cycle more rapidly. At the same time, demographic shifts and evolving parental expectations are elevating safety, education value, and sustainability as purchase drivers. These dynamics require executives to balance innovation with operational resilience while remaining attuned to diverse channel economics.

Beyond product innovation, the retail architecture is shifting toward omnichannel models where discovery, evaluation, and purchase are distributed across multiple touchpoints. Brick-and-mortar environments continue to serve as critical brand showcases and experiential venues, even as online platforms drive convenience and assortment depth. Consequently, manufacturers, licensors, and retailers must coordinate assortment planning, inventory strategies, and promotional mechanics across physical and digital ecosystems. Taken together, these pressures underscore the need for strategic clarity: businesses that translate cultural relevance and technical capability into seamless consumer experiences will be best positioned to capture long-term engagement and loyalty.

Key transformative shifts redefining product innovation, sustainability practices, omnichannel distribution, and consumption models across the Toys & Games industry

The Toys & Games industry is undergoing several transformative shifts that are redefining how products are conceived, marketed, and consumed. First, the integration of digital capabilities into physical toys has moved beyond optional add-ons to become central to product value propositions. Augmented reality features, companion mobile apps, and cloud-enabled content updates are extending play horizons and enabling continuous engagement post-purchase. As a result, intellectual property owners and manufacturers are collaborating more closely with software developers and platform providers to create interoperable experiences.

Simultaneously, sustainability and circularity considerations are driving material innovation and packaging redesign. Consumers, especially younger parents and collectors, increasingly assess brands by their environmental stewardship, prompting investment in recycled plastics, responsibly sourced wood, and low-impact textile solutions. This shift is influencing sourcing decisions, supplier selection, and lifecycle communications. Regulatory scrutiny and retailer sustainability mandates amplify this trend, compelling firms to document material provenance and recyclability.

A third shift concerns consumption models: ownership is being complemented by access-based offerings. Rental services and toy libraries, enabled by digital marketplaces and logistics platforms, are expanding reach into urban and cost-sensitive consumer segments while offering brands new recurring-revenue pathways. Concurrently, licensing and entertainment partnerships remain influential, yet their mechanics are adapting to fragmented content consumption patterns and regional preferences.

Finally, retail distribution is evolving toward hybrid omnichannel strategies. Retailers and brands are optimizing local inventory, experiential retail formats, and curated assortments to create differentiated in-person experiences, while leveraging e-commerce capabilities for scale and convenience. These converging shifts require agile organizational structures that can orchestrate product development, digital experiences, sustainability imperatives, and channel-specific operations in a coordinated fashion.

An analysis of how the 2025 United States tariff environment has reshaped sourcing strategies, pricing decisions, logistics optimization, and operational risk frameworks

The introduction and escalation of US tariff measures in 2025 have exerted immediate and cascading effects across the Toys & Games value chain, prompting firms to reassess sourcing, pricing, and inventory strategies. Suppliers dependent on cross-border manufacturing have had to evaluate nearshoring, diversification of supplier bases, and renegotiation of terms to mitigate margin pressure. In many cases, procurement teams accelerated supplier qualification and re-platforming efforts to reduce vulnerability to tariff volatility, emphasizing supplier agility and compliance capabilities.

From a pricing perspective, manufacturers and retailers faced trade-offs between absorbing incremental costs to preserve price competitiveness and passing them through to consumers, mindful of price elasticity in discretionary spending categories. These choices were often guided by brand positioning, channel dynamics, and promotional calendars. Companies targeting premium segments or those with strong licensed properties had greater latitude to maintain pricing, whereas mass-market players felt greater pressure to seek operational offsets.

Logistics and inventory management also adapted. Some organizations recalibrated inventory buffers to reduce exposure to shipment delays and tariff-disrupted lead times, while others extended collaboration with freight forwarders and customs brokers to optimize duty classification and identify preferential trade pathways. Strategic product reengineering-such as redesigning packaging to reduce dimensional weight or substituting materials to lower tariff categories-emerged as a practical mitigation tactic.

Crucially, the tariff environment reinforced the importance of scenario planning and agile financial modeling. Cross-functional teams comprising procurement, legal, finance, and commercial stakeholders established more frequent cadence for trade compliance reviews and contingency playbooks. In sum, the tariff landscape catalyzed structural adjustments that will influence sourcing and go-to-market decision-making beyond the immediate policy horizon.

Segment-focused insights revealing how product categories, ownership models, materials, age cohorts, and sales channels dictate differentiated strategies and consumer journeys

Understanding the market through nuanced segmentation reveals differentiated dynamics that should inform product strategy and channel planning. When viewed through product categories such as Action Figures, Board Games, Dolls, Educational Toys, Outdoor & Sports Toys, Puzzles, and Video Games & Consoles, it becomes clear that engagement drivers vary: narrative and collectible appeal underpin action figures and dolls, while cognitive challenge and family play sustain board games and puzzles, and digital content ecosystems drive consoles and video games. This divergence necessitates tailored content strategies, licensing investments, and feature roadmaps aligned with each product's core value proposition.

Type segmentation-owned versus rented-highlights an emergent pathway for monetization and accessibility. Owned products remain central for collectors and long-term engagement, while rented offerings expand market reach for families seeking variety or temporary access. Material considerations also shape design and sustainability narratives. Fabric & Foam, Metal, Plastic, and Wood each offer distinct tactile and safety characteristics that influence manufacturing complexity, regulatory compliance, and end-of-life options. Material choices therefore have both brand and operational implications, affecting cost structure and sustainability messaging.

Age-group segmentation from Infants & Toddlers (0-2 years) through Preschool (3-5 years), School-age (6-12 years), Teenagers (13-18 years), and Adults & Collectors requires differentiated safety standards, pedagogical intentions, and marketing tones. Products for younger children emphasize developmental appropriateness and caregiver trust, while offerings for teenagers and adults prioritize trend alignment, collectibility, and brand authenticity. Sales-channel segmentation between Offline Retail and Online Retail underscores different customer journeys and assortment strategies. Offline Retail's Departmental Stores and Specialty Stores serve discovery and experiential needs, whereas Online Retail via Brand Websites and E-commerce Platforms drives convenience, personalized recommendation, and subscription opportunities. Synthesizing these segment lenses enables more precise portfolio allocation and promotional tactics tailored to audience expectations and channel economics.

Regional strategic dynamics and operational considerations across the Americas, Europe, Middle East & Africa, and Asia-Pacific that influence supply, compliance, and localization approaches

Regional dynamics continue to influence competitive positioning, supply chain architecture, and content localization across the Toys & Games sector. In the Americas, market activity is characterized by strong retail innovation, a robust collector culture, and rapid adoption of e-commerce enhancements that prioritize fast fulfillment and omnichannel customer experiences. North American buyers demonstrate growing interest in sustainability claims and educational value, prompting local product adaptations and retailer-led standards for material transparency.

Across Europe, Middle East & Africa, regulatory harmonization and cultural diversity shape product approvals, safety compliance, and thematic resonance. European consumers have elevated expectations around product provenance and environmental credentials, while emerging markets in the broader region display heterogeneous demand profiles driven by urbanization rates and income distribution. Brands operating across this constellation of markets must balance centralized product planning with localized marketing and distribution strategies.

In the Asia-Pacific region, manufacturing ecosystems remain central to global supply chains, even as domestic consumption growth and platform-driven retail models accelerate. Rapid digital adoption, strong mobile commerce penetration, and a dynamic licensing landscape make the region both a production hub and a strategic market. Regional players emphasize speed-to-market, cost efficiencies, and culturally specific content that resonates with local narratives. Across all regions, cross-border logistics, regulatory compliance, and content localization are critical determinants of commercial success, necessitating tailored market entry and expansion playbooks.

Strategic actions and capability investments by leading companies to build digital ecosystems, strengthen supply resilience, and advance sustainability across product portfolios

Industry leaders are deploying a mix of capability investments, strategic partnerships, and portfolio realignment to navigate contemporary market dynamics. Investments in digital product capabilities and IP-driven content partnerships are enabling companies to create ecosystems rather than single-point products, thereby extending lifetime value through updates, add-ons, and cross-platform storytelling. At the same time, manufacturers are forming deeper ties with contract manufacturers and logistics providers to improve responsiveness and to embed sustainability criteria into supplier scorecards.

Licensing relationships remain pivotal, but their structuring is evolving toward more integrated commercial models that share audience data and co-develop content roadmaps. Firms with strong design and engineering competencies are building proprietary platforms that support modular product families, while others are focusing on curated brand portfolios to concentrate marketing spend and retail presence. Several companies are also experimenting with direct-to-consumer distribution to capture richer behavioral signals and to control brand experience.

Operationally, leading organizations are formalizing sustainability targets, enhancing traceability systems, and piloting material substitution projects to reduce environmental footprints. Concurrently, they are investing in advanced quality assurance and compliance frameworks to manage increasingly complex global regulations. These strategic moves are complemented by talent investments in digital product development, data analytics, and consumer insights to maintain competitive agility in a rapidly shifting marketplace.

Actionable cross-functional initiatives for leaders to integrate digital product design, supply diversification, sustainability commitments, and channel-specific go-to-market strategies

Industry leaders should prioritize a set of actionable initiatives that translate market intelligence into competitive advantage. First, integrate digital and physical design roadmaps so that new product development incorporates companion apps, modular updates, and platform extensibility from the outset. This reduces time-to-market for iterative features and creates avenues for ongoing engagement. Parallel to this, establish clear material transition plans that set measurable targets for recycled content and low-impact packaging while embedding supplier accountability in procurement contracts.

Second, diversify sourcing footprints with a focus on supplier agility and compliance capabilities to hedge against policy shocks and logistics disruptions. Near-term actions should include multi-source qualification, enhanced duty classification reviews, and strategic buffer planning for critical SKUs. Third, align go-to-market strategies with channel-specific economics by optimizing assortments for Departmental Stores and Specialty Stores while expanding personalized digital experiences on Brand Websites and E-commerce Platforms to capture higher-intent consumers.

Fourth, explore access-based business models to complement ownership offerings, especially in dense urban markets where rental and subscription services can drive trial and broaden lifetime engagement. Fifth, deepen licensing and entertainment partnerships by co-investing in localized content and by sharing consumer insights to ensure IP relevance across age cohorts and regions. Finally, institutionalize scenario planning and cross-functional trade compliance governance to rapidly respond to policy shifts and tariff developments, thereby protecting margins and maintaining customer service levels.

A transparent mixed-methods research approach combining primary interviews, ethnographic observation, regulatory review, and cross-segmentation analysis to support actionable conclusions

The research underpinning these insights combines primary and secondary approaches to construct a rigorous, evidence-based view of the Toys & Games landscape. Primary research included structured interviews with executives across manufacturing, licensing, retail, and distribution, as well as qualitative discussions with product designers and consumer experience specialists to understand emerging innovation patterns. These engagements were complemented by ethnographic observations in retail and experiential environments to capture in-context consumer responses to product demonstrations and interactive displays.

Secondary research drew on regulatory publications, trade association guidance, and industry trade press to triangulate developments in safety standards, material regulations, and tariff-related policy shifts. Supply chain analysis utilized trade flows and logistics provider reports to identify common disruption vectors and to assess common mitigation approaches. Where applicable, benchmarking against historical precedents provided perspective on response timelines and typical operational adjustments.

Analytical methods included cross-segmentation synthesis, scenario planning, and materiality assessment to prioritize initiatives by strategic impact and implementation complexity. Data integrity was maintained through corroboration across multiple sources and by validating assumptions with domain experts. The methodology emphasizes transparency and reproducibility, enabling stakeholders to trace conclusions back to primary inputs and documented secondary sources.

A forward-looking conclusion emphasizing integration across digital capabilities, sustainability commitments, operational resilience, and segmentation-aware strategies

In conclusion, the Toys & Games sector is at an inflection point where consumer expectations, regulatory pressures, and channel economics are converging to demand more integrated and resilient business models. Companies that successfully marry digital enrichment with durable physical design, commit to verifiable sustainability practices, and optimize channel strategies will be better positioned to capture enduring consumer loyalty. Operational resilience-manifested through diversified sourcing, agile logistics, and robust compliance frameworks-remains a critical foundation for executing strategic ambitions.

Moreover, segmentation-aware strategies that respect the nuances of product categories, ownership models, materials, age cohorts, and sales channels will enable precise resource allocation and more compelling consumer propositions. Regional distinctions will continue to matter; firms must localize content, comply with diverse regulatory regimes, and adapt supply footprints accordingly. Taken together, these insights point to a playbook centered on integration: integrate digital with physical, integrate sustainability into procurement, and integrate channel execution into product design. Organizations that act decisively on these fronts can convert disruption into competitive differentiation and long-term growth.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Integration of augmented reality features in board games to boost engagement
  • 5.2. Expansion of subscription-based toy rental services fueled by affordability concerns
  • 5.3. Rise of STEM-focused construction kits enhancing educational play experiences
  • 5.4. Growing demand for collectible blind-box figurines driving repeat purchase behavior
  • 5.5. Adoption of eco-friendly and plant-based materials in toy manufacturing to reduce waste
  • 5.6. Integration of app-enabled smart toys offering personalized interactive play patterns
  • 5.7. Utilization of remote play and video chat features to connect children with distant peers
  • 5.8. Surge in licensed franchise collaborations expanding toy assortments across fanbases
  • 5.9. Implementation of age-targeted subscription boxes delivering curated gaming experiences
  • 5.10. Incorporation of sensory and therapeutic features in toys to support child wellbeing

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Toys & Games Market, by Product

  • 8.1. Action Figures
  • 8.2. Board Games
  • 8.3. Dolls
  • 8.4. Educational Toys
  • 8.5. Outdoor & Sports Toys
  • 8.6. Puzzles
  • 8.7. Video Games & Consoles

9. Toys & Games Market, by Type

  • 9.1. Owned
  • 9.2. Rented

10. Toys & Games Market, by Material

  • 10.1. Fabric & Foam
  • 10.2. Metal
  • 10.3. Plastic
  • 10.4. Wood

11. Toys & Games Market, by Age Group

  • 11.1. Adults & Collectors
  • 11.2. Infants & Toddlers (0-2 years)
  • 11.3. Preschool (3-5 years)
  • 11.4. School-age (6-12 years)
  • 11.5. Teenagers (13-18 years)

12. Toys & Games Market, by Sales Channel

  • 12.1. Offline Retail
    • 12.1.1. Departmental Stores
    • 12.1.2. Specialty Stores
  • 12.2. Online Retail
    • 12.2.1. Brand Websites
    • 12.2.2. E-commerce Platforms

13. Toys & Games Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Toys & Games Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Toys & Games Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Bandai Namco Holdings Inc.
    • 16.3.2. Buffalo Games, LLC
    • 16.3.3. Cartamundi Group
    • 16.3.4. Dream International Limited
    • 16.3.5. Funtastic International Inc.
    • 16.3.6. Gibsons Games Ltd.
    • 16.3.7. Hasbro Inc.
    • 16.3.8. JAKKS Pacific, Inc
    • 16.3.9. Jumbo Group B.V
    • 16.3.10. Konami Group Corporation
    • 16.3.11. LeapFrog Enterprises, Inc.
    • 16.3.12. Lego A/S
    • 16.3.13. MasterPieces Puzzle Company
    • 16.3.14. Mattel Inc.
    • 16.3.15. MGA Entertainment Inc.
    • 16.3.16. Ravensburger AG
    • 16.3.17. Sanrio Company, Ltd.
    • 16.3.18. Schmidt Spiele GmbH
    • 16.3.19. Simba-Dickie Group
    • 16.3.20. Spin Master Corp.
    • 16.3.21. Tomy Company, Ltd.
    • 16.3.22. Trefl S.A.
    • 16.3.23. Tru Kids, Inc.
    • 16.3.24. Vivid Imaginations by Goliath Group
    • 16.3.25. VTech Holdings Limited

LIST OF FIGURES

  • FIGURE 1. GLOBAL TOYS & GAMES MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS TOYS & GAMES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL TOYS & GAMES MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. TOYS & GAMES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL TOYS & GAMES MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL TOYS & GAMES MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 165. AMERICAS TOYS & GAMES MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 166. AMERICAS TOYS & GAMES MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 167. AMERICAS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 168. AMERICAS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 169. AMERICAS TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 170. AMERICAS TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 171. AMERICAS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 172. AMERICAS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 173. AMERICAS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. AMERICAS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. AMERICAS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 176. AMERICAS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 177. AMERICAS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 178. AMERICAS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 179. AMERICAS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 180. AMERICAS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 181. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 184. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 185. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 186. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 187. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 188. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 189. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 192. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 193. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 194. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 195. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 196. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 197. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 200. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 201. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 202. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 203. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 204. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 205. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 208. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 209. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 210. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 211. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 212. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 213. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 214. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 215. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 216. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 217. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 218. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 219. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 220. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 221. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 224. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 225. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 226. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 227. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 228. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 229. EUROPE TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. EUROPE TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. EUROPE TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 232. EUROPE TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 233. EUROPE TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 234. EUROPE TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 235. EUROPE TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 236. EUROPE TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 237. EUROPE TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 238. EUROPE TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 239. EUROPE TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 240. EUROPE TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 241. EUROPE TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 242. EUROPE TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 243. EUROPE TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 244. EUROPE TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 245. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 248. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 249. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 250. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 251. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 252. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 253. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 256. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 257. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 258. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 259. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 260. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 261. AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 262. AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 263. AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 264. AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 265. AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 266. AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 267. AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 268. AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 269. AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 270. AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 271. AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 272. AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 273. AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 274. AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 275. AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 276. AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 277. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 278. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 279. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 280. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 281. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 282. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 283. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 284. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 285. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 288. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 289. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 290. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 291. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 292. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL TOYS & GAMES MARKET SIZE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL TOYS & GAMES MARKET SIZE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 295. ASEAN TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 296. ASEAN TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 297. ASEAN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 298. ASEAN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 299. ASEAN TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 300. ASEAN TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 301. ASEAN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 302. ASEAN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 303. ASEAN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 304. ASEAN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 305. ASEAN TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 306. ASEAN TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 307. ASEAN TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 308. ASEAN TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 309. ASEAN TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 310. ASEAN TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 311. GCC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 312. GCC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 313. GCC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 314. GCC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 315. GCC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 316. GCC TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 317. GCC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 318. GCC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 319. GCC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 320. GCC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 321. GCC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 322. GCC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 323. GCC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 324. GCC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 325. GCC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 326. GCC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 327. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 328. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 329. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 330. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 331. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 332. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 333. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 334. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 335. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 336. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 337. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 338. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 339. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 340. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 341. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 342. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 343. BRICS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 344. BRICS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 345. BRICS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 346. BRICS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 347. BRICS TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 348. BRICS TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 349. BRICS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 350. BRICS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 351. BRICS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 352. BRICS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 353. BRICS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 354. BRICS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 355. BRICS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 356. BRICS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 357. BRICS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 358. BRICS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 359. G7 TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 360. G7 TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 361. G7 TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 362. G7 TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)

TABLE 363