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市場調查報告書
商品編碼
1797033

玩具和遊戲市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、配銷通路、地區和競爭情況，2020-2030 年）

Toys and Games Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球玩具和遊戲市場價值為 3,354.2 億美元，預計到 2030 年將成長至 4,347.9 億美元，複合年成長率為 4.42%。全球玩具和遊戲市場正穩步成長，這得益於可支配收入的增加、中產階級人口的擴大以及人們對透過遊戲促進兒童成長的認知的提高。由於父母更注重認知技能發展，對益智玩具和 STEM 類玩具的需求激增。科技與傳統玩具的融合——例如應用程式遊戲、擴增實境功能和互動式機器人——正在重塑消費者的期望。此外，電影和電子遊戲收藏品和授權商品的流行進一步促進了銷售。電子商務平台擴大了可近性，尤其是在新興市場。

市場概覽
預測期 2026-2030
2024年市場規模 3354.2億美元
2030年市場規模 4347.9億美元
2025-2030 年複合年成長率 4.42%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

教育和技能開發玩具需求不斷成長

主要市場挑戰

安全問題和嚴格的監管合規性

主要市場趨勢

“Kidult”文化和成人收藏品的興起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球玩具與遊戲市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按產品類型（毛絨玩具、嬰兒/學齡前玩具、活動玩具、玩偶、遊戲和拼圖、其他）
    • 依配銷通路（超市/大賣場、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第5章：北美玩具與遊戲市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型
    • 按配銷通路
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第6章：歐洲玩具與遊戲市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第7章：亞太玩具及遊戲市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第8章：中東和非洲玩具和遊戲市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第9章：南美玩具與遊戲市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章：市場動態

  • 驅動程式
  • 挑戰

第 11 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第12章：干擾：衝突、流行病與貿易壁壘

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Spin Master
    • The Lego Group
    • Sanrio Co., Ltd.
    • Playmates Toys Limited
    • JAKKS Pacific, Inc.
    • Mattel
    • Hasbro
    • Schylling
    • Bandai Namco Holdings Inc.
    • Dream International Limited

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 29886

Global Toys and Games Market was valued at USD 335.42 Billion in 2024 and is expected to grow to USD 434.79 Billion by 2030 with a CAGR of 4.42%. The global toys and games market is witnessing steady growth, driven by increasing disposable incomes, expanding middle-class populations, and rising awareness of child development through play. Demand for educational and STEM-based toys has surged, fueled by parents' preference for cognitive skill development. The integration of technology into traditional toys-such as app-enabled games, augmented reality features, and interactive robots-is reshaping consumer expectations. Moreover, the popularity of collectibles and licensed merchandise from movies and video games has further boosted sales. E-commerce platforms have widened accessibility, especially in emerging markets.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 335.42 Billion
Market Size 2030USD 434.79 Billion
CAGR 2025-20304.42%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Educational and Skill-Development Toys

One of the most influential drivers of the global toys and games market is the growing emphasis on educational toys and those that promote cognitive and motor skill development. Parents, educators, and child development experts are increasingly focusing on toys that not only entertain but also teach essential skills such as problem-solving, creativity, numeracy, language, and emotional intelligence. STEM (Science, Technology, Engineering, and Mathematics) toys are gaining significant traction worldwide, as they are seen as tools to introduce children to complex concepts in a fun and interactive way. Brands are innovating in this space by integrating age-appropriate learning modules, making toys more engaging and effective for early education. The rise in dual-income households and working parents has also led to a preference for toys that offer educational value during independent playtime. In both developed and developing countries, early childhood education is being prioritized, and toys that contribute to this goal are in high demand. Governments and educational institutions are also playing a role by recommending or incorporating specific types of learning toys into curricula and preschool settings. Between 2011 and March 19, 2024, the U.S. Consumer Product Safety Commission (CPSC) issued six recalls of toys containing button-cell batteries, reflecting ongoing regulatory scrutiny and compliance efforts under safety standards like ASTM F963 and the CPSIA. This trend is expected to continue fueling market growth as consumers place a stronger emphasis on learning-based entertainment.

Key Market Challenges

Safety Concerns and Stringent Regulatory Compliance

One of the major challenges facing the global toys and games market is the need to comply with strict safety regulations and standards across different countries and regions. As toys are primarily intended for children, ensuring product safety is paramount, and any failure in this area can result in severe consequences for manufacturers, including legal penalties, product recalls, brand damage, and loss of consumer trust. Governments around the world, particularly in the European Union, the United States, and Japan, have implemented rigorous safety norms concerning the use of hazardous chemicals, choking hazards, sharp edges, and battery safety. For instance, the EU's Toy Safety Directive and the U.S. Consumer Product Safety Improvement Act (CPSIA) impose strict testing and labeling requirements. Smaller manufacturers, especially those in developing countries, often find it difficult to meet the high cost and complexity of regulatory compliance, which limits their ability to expand globally. Furthermore, evolving regulations-such as those focused on sustainability or data privacy in connected toys-create additional pressure to continuously adapt product design and manufacturing processes. Inadequate compliance or oversight can lead to mass recalls, such as those seen in the past due to lead paint or magnetic components, severely damaging a brand's reputation and consumer confidence.

Key Market Trends

Rise of "Kidult" Culture and Adult Collectibles

A significant trend gaining momentum in the global toys and games market is the growing influence of the "kidult" segment-adults who purchase toys for nostalgia, stress relief, or collection purposes. This consumer base, typically aged between 20 and 40, is increasingly driving demand for action figures, model kits, puzzles, board games, LEGO sets, and high-end collectibles based on pop culture, anime, comics, and retro gaming. Unlike children, kidults often have higher disposable incomes and are willing to pay premium prices for exclusive or limited-edition merchandise. Companies are responding by launching nostalgia-themed product lines and collaborating with major entertainment franchises like Star Wars, Marvel, Pokemon, and Harry Potter. These toys are not just meant for play but are seen as lifestyle items or home decor elements. Toy conventions, online fan communities, and social media have also helped to normalize and amplify this trend, turning hobbyist culture into a global market force. Even luxury brands and artists are entering the space, creating high-design figurines and designer toys that appeal to adult collectors. As emotional value, nostalgia, and hobbyism continue to drive consumer behavior, the kidult trend is transforming the perception of toys from child-centric items to multi-generational entertainment.

Key Market Players

  • Spin Master
  • The Lego Group
  • Sanrio Co., Ltd.
  • Playmates Toys Limited
  • JAKKS Pacific, Inc.
  • Mattel
  • Hasbro
  • Schylling
  • Bandai Namco Holdings Inc.
  • Dream International Limited

Report Scope:

In this report, the Global Toys and Games Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toys and Games Market, By Product Type:

  • Plush Toys
  • Infant /Preschool Toys
  • Activity Toys
  • Dolls
  • Games and Puzzles
  • Others

Toys and Games Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Toys and Games Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Toys and Games Market.

Available Customizations:

Global Toys and Games Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Toys and Games Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Product Type (Plush Toys, Infant /Preschool Toys, Activity Toys, Dolls, Games and Puzzles, Others)
    • 4.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 4.2.3. By Region
    • 4.2.4. By Company (2024)
  • 4.3. Market Map

5. North America Toys and Games Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
    • 5.2.2. By Distribution Channel
    • 5.2.3. By Country
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Toys and Games Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Product Type
        • 5.3.1.2.2. By Distribution Channel
    • 5.3.2. Canada Toys and Games Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Product Type
        • 5.3.2.2.2. By Distribution Channel
    • 5.3.3. Mexico Toys and Games Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Product Type
        • 5.3.3.2.2. By Distribution Channel

6. Europe Toys and Games Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. Europe: Country Analysis
    • 6.3.1. France Toys and Games Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Germany Toys and Games Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Spain Toys and Games Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel
    • 6.3.4. Italy Toys and Games Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Product Type
        • 6.3.4.2.2. By Distribution Channel
    • 6.3.5. United Kingdom Toys and Games Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Product Type
        • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Toys and Games Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1.China Toys and Games Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2.Japan Toys and Games Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. India Toys and Games Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Vietnam Toys and Games Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. South Korea Toys and Games Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Toys and Games Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. MEA: Country Analysis
    • 8.3.1. South Africa Toys and Games Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. Saudi Arabia Toys and Games Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. UAE Toys and Games Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Turkey Toys and Games Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel

9. South America Toys and Games Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Toys and Games Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Argentina Toys and Games Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. Colombia Toys and Games Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Developments

  • 11.1. Merger & Acquisition (If Any)
  • 11.2. Product Launches (If Any)
  • 11.3. Recent Developments

12. Disruptions: Conflicts, Pandemics and Trade Barriers

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Spin Master
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. The Lego Group
    • 14.1.3. Sanrio Co., Ltd.
    • 14.1.4. Playmates Toys Limited
    • 14.1.5. JAKKS Pacific, Inc.
    • 14.1.6. Mattel
    • 14.1.7. Hasbro
    • 14.1.8. Schylling
    • 14.1.9. Bandai Namco Holdings Inc.
    • 14.1.10. Dream International Limited

15. Strategic Recommendations

16. About Us & Disclaimer