全球AVOD市場預測

全球電視劇和電影AVOD收入預計將從2023年的390億美元成長到2029年的690億美元，增加300億美元。

美國佔 AVOD 總收入的份額預計將從 2023 年的 40% 下降到 2029 年的 31%，顯示了其他國家的成長速度。此外，預計2023年至2029年美國將增加60億美元，中國約佔一半。

本報告考察了全球 AVOD（僅電視劇集和電影）市場，並總結了全球 138 個國家主要 AVOD 平台的收入預測。

目錄

• 執行摘要
• 主要AVOD平台： 138個國家的營收預測（Netflix、Disney+、Paramount+、HBO Max、YouTube、Facebook等）
• OTT Insight 概況：世界與 10 個國家（巴西、加拿大、中國、法國、德國、印度、日本、韓國、英國、美國）
• 預測： 138個國家預測與世界概況（2015-2029）

138 個國家的 AVOD 預測：Netflix、Disney+、HBO Max、Paramount+、Pluto TV、Samsung TV Plus、Roku Channel、YouTube、Facebook 以及以下平台

AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Simon Murray, Principal Analyst at Digital TV Research, said: "These forecasts are a lot lower than our previous edition as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower."

Murray continued: "We have cut back the number of countries where these hybrid tiers will appear. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries."

Table of Contents

Published in September 2023, this 236-page PDF and excel report contains extensive coverage of the AVOD sector (TV episodes and movies only) . Based on June 2023 results and updating major platform launches, the report comprises:

• Executive Summary.

• Major AVOD platforms, including revenue estimates for 138 countries, regionally and globally (2015 to 2029), including Netflix, Disney+, Paramount+, HBO Max, YouTube and Facebook.

• OTT insight profiles: globally and for 10 countries: Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK, USA

• Forecasts for 138 countries and global overviews from 2015 to 2029

AVOD forecasts for 138 countries with platforms including Netflix, Disney+, HBO Max, Paramount+, Pluto TV, Samsung TV Plus, Roku Channel, YouTube and Facebook where applicable as well as: