FAST和AVOD服務市場上廣告為基礎的OTT的成長

本報告提供FAST和AVOD服務市場相關調查，探尋廣告為基礎的線上影片的促進成長要素，市場領導簡介，視聽廣告為基礎的內容的消費者喜好評價。還有定量化利用廣告為基礎的線上影片服務的家庭數，觀眾數的5年的成長預測。

目錄

結論

廣告為基礎的串流概要

• 串流服務的成長
• 市場定義:FAST，線性，AVOD，混合
• 美國的各消費者附廣告串流服務的使用
• 廣告銷售額、收益
• 內容取得

廣告為基礎的串流趨勢

• 新的廣告模式
• 硬體設備平台的編入內容
• 綁定套組與整合
• OTT服務的堆疊與支出
• 消費者遠離三巨頭
• 社群媒體內容的整合
• 共同視聽
• 利基內容的經銷店

競爭情形

• 以廣告支持的OTT服務的領導者
• 廣告支援服務簡介
  • 各商業模式彙整
  • 詳細內容簡介
• 廣告支援服務的亮點
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • VIZIO
  • XUMO
• 科技供應商的簡介

市場規模與預測

意義與推薦事項

附錄

引用

歸屬

SYNOPSIS:

This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number of households using ad-based online video services and includes a five-year forecast of viewer growth.

ANALYST INSIGHT:

"Ad-supported OTT has converged on two programming models: linear, also known as FAST (Free Ad-Supported Television), and on-demand, also known as AVOD (Ad-supported Video On Demand). Ad-based services are benefiting from the current uncertain economic climate. Consumers are evaluating discretionary spending, and switching from legacy pay-TV or subscription-based streaming services is a means of cutting costs," said Alan Bullock, Senior Contributing Analyst, Parks Associates.

Key Questions:

• What is the state of the ad-supported video streaming market?

• What is the difference between FAST and AVOD, and which OTT services are using each model?

• What factors are contributing to the growth of ad-supported streaming services?

• Which ad-supported streaming video services are most popular?

• How will new subscription tiers from Disney+, Netflix, and others affect the market?

Table of Contents

Bottom Line

Overview of Ad-Based Streaming

• Growth of Streaming Services
• Defining the Market: FAST, Linear, AVOD, Hybrid
• US Consumers' Use of Ad-Supported Streaming Services
• Ad Sales / Revenues
• Content Acquisition

Ad-Based Streaming Trends

• New Advertising Models
• Built-in Content for Hardware Platforms
• Bundling and Consolidation
• OTT Service Stacking and Spending
• Consumers Diversify Away from The Big Three
• Social Media Content Integration
• Co-Viewing
• Outlet for Niche Content

Competitive Landscape

• Ad-Supported OTT Service Leaders

• Ad-Supported Service Profiles
  • Summary by Business Model
  • Detailed Profiles

• Ad-Supported Service Highlights
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • VIZIO
  • XUMO

• Technology Provider Profiles

Market Size and Forecast

Implications and Recommendations

Appendix

• Glossary
• Parks Associates Entertainment Video Ecosystem
• Companies Briefed or Researched for this Report
• List of Figures

Citations

Attribution

List of Figures

• Linear Channel Guide from The Roku Channel
• On-Demand Selections from The Roku Channel
• Households Using Ad-Based OTT Video Services (2019-2022)
• Top Ten Ad-Based OTT Video Services
• Ad-Based Service Viewing Frequency
• Drivers of Ad-Based OTT Service Usage
• AVOD Users' Attitudes towards Advertising Integration
• Consumers' Primary Streaming Video Products (2018-2021)
• Average Number of OTT Service Subscriptions (2016-2022)
• Average Household Spending for OTT Streaming Services by Number of Subscriptions
• OTT Service Subscriptions: Big Three vs. Non-Big Three (2017-2022)
• Likelihood of Using Co-Viewing Feature from Favorite Video Service
• Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017-2022)
• Roku Platform vs. Player Revenue and Gross Profit/Loss (2017-2022)
• Walmart Shopping on Roku
• Ad-Based OTT Services Forecast (2022-2027)
• Entertainment Video Services Ecosystem