AVOD 服務市場：按內容類型、按平台類型、按類型、按設備、按廣告格式、按地區

預計2023年全球AVOD服務市場規模為280.9億美元，預計到2030年將達到711.6億美元，2023年至2030年年複合成長率為14.2%。

圖 1. 2023 年按地區分類的 AVOD 服務全球市場佔有率(%)

支援廣告的隨選視訊 (AVOD) 服務是為觀眾提供各種專業製作內容的線上平台。例如 Netflix 和 Hulu。與訂閱視訊隨選 (SVOD) 服務不同，AVOD 服務需要支付經常性費用才能存取無廣告的內容。相反，他們依靠廣告收入，這使他們能夠接觸到更廣泛的受眾。

AVOD 的主要優勢之一是其低進入門檻。對於不想支付訂閱費的觀眾來說，這是一個很好的選擇，並且允許內容創作者在不強迫他們掏腰包的情況下接觸到大量觀眾。然而，由於它依賴廣告收入，因此它可能會根據收視率和廣告需求等因素而波動，這使得創作者有些難以預測。

近年來，AVOD 在運動隊伍和聯盟中越來越受歡迎。他們利用這些平台創建和分發幕後內容、獨家採訪、直播活動等。這不僅為球迷提供了更身臨其境的體驗，而且還提供了透過體育賽事期間的定向廣告產生額外收益的機會，進一步將內容收益。隨著 AVOD 平台的不斷發展，它們已成為體育組織吸引粉絲群並增加財務資源的寶貴工具。

市場動態：

數位視訊消費的成長、廣告支出的轉變以及創作者的內容收益預計將在預測期內推動全球 AVOD 服務市場的成長。此外，競爭形勢和原創內容預計也將在預測期內推動全球 AVOD 服務市場的成長。全球影響力和在地化、行動和智慧電視整合、合作夥伴關係和內容協議以及廣告技術方面的進步預計將為預測期內的全球 AVOD 服務市場提供成長機會。

然而，廣告疲勞和觀眾困惑、廣告攔截和廣告迴避、隱私問題和法規預計將在預測期內阻礙全球 AVOD 服務市場的成長。

本研究的主要特點

• 本報告對全球AVOD服務市場進行了詳細分析，並提出了以2022年為基準年的預測期（2023-2030）的市場規模和年複合成長率（CAGR%）。
• 它還揭示了各個細分市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
• 它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要考察。
• 它根據公司亮點、產品系列、主要亮點、財務實績和策略等參數，介紹了全球 AVOD 服務市場的主要企業。
• 該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、升級、市場擴張和行銷策略做出資訊的決策。
• 全球 AVOD 服務市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
• 透過用於分析全球 AVOD 服務市場的各種策略矩陣，將有助於相關人員做出決策。

目錄

第1章 研究目的與假設

• 研究目標
• 假設
• 簡稱

第2章 市場展望

• 報告說明
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章市場動態、法規及趨勢分析

• 市場動態
  • 促進因素
• 數位視訊消費增加
• 廣告費用趨勢
• 創作者的內容收益
• 競爭形勢與原創內容
  • 抑制因素
• 廣告疲勞與觀眾中斷
• 廣告攔截廣告避免
• 隱私問題和法規
  • 機會
• 全球擴張和本地化
• 行動和智慧電視整合
• 合作夥伴關係和內容協議
• 廣告科技的進步
• 影響分析
• 主要亮點
• 監管場景
• 產品發布/核准
• PEST分析
• 波特的分析
• 併購場景

第4章全球 AVOD 服務市場 – 冠狀冠狀病毒(COVID-19) 大流行的影響

• 新型冠狀病毒感染疾病（COVID-19）的流行病學
• 供需面分析
• 經濟影響

第5章2018-2030年全球AVOD服務市場（依內容類型）

• 介紹
• 電影
• 電視節目
• 原創系列
• 訊息
• 運動的
• 使用者生成內容 (UGC)

第6章 2018-2030 年全球 AVOD 服務市場（依平台類型）

• 介紹
• 獨立的AVOD平台
• 廣泛的串流媒體服務中的 AVOD 服務
• AVOD 支援的社群媒體平台

第 7 章 2018-2030 年全球 AVOD 服務市場（按類型）

• 介紹
• 戲劇
• 喜劇
• 動作冒險
• 恐怖/驚悚片
• 浪漫
• 科幻/奇幻
• 記錄
• 卡通

第 8 章全球AVOD 服務市場（按設備），2018-2030 年

• 介紹
• 行動裝置（智慧型手機、平板電腦）
• 桌上型電腦和筆記型電腦
• 智慧電視
• 串流媒體設備（Roku、Amazon Fire TV、Apple TV 等）

第9章2018-2030年全球AVOD服務市場（以廣告形式）

• 介紹
• 前置廣告
• 中貼片廣告
• 後貼片廣告
• 橫幅廣告
• 互動廣告
• 原生廣告

第10章2018-2030年全球AVOD服務市場（按地區）

• 介紹
• 北美洲
• 美國
• 加拿大
• 歐洲
• 德國
• 英國
• 法國
• 義大利
• 俄羅斯
• 歐洲其他地區
• 亞太地區
• 中國
• 印度
• 日本
• 東南亞國協
• 澳洲
• 韓國
• 其他亞太地區
• 拉丁美洲
• 巴西
• 墨西哥
• 阿根廷
• 其他拉丁美洲
• 中東和非洲
• 海灣合作理事會國家
• 南非
• 其他中東和非洲

第11章競爭形勢

• YouTube（Google）
• Hulu（Disney）
• Peacock（NBCUniversal）
• Tubi（Fox Corporation）
• Pluto TV（ViacomCBS）
• IMDb TV（Amazon）
• Roku Channel（Roku）
• Crackle（Chicken Soup for the Soul Entertainment）
• Xumo（Comcast）
• Vudu（Walmart）
• The Roku Channel（Roku）
• Popcornflix（Screen Media Ventures）
• MX Player（Times Internet）
• Voot（ViacomCBS）

第12章 章節

• 調查方法
• 關於出版商

Global AVOD Services Market size is estimated to be valued at US$ 28.09 Billion in 2023, and is expected to reach US$ 71.16 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2023 to 2030.

Figure 1. Global AVOD Services Market Share (%), By Region, 2023

Ad-supported video-on-demand (AVOD) services are online platforms that provide a wide range of professionally produced content to viewers. Examples of these platforms include Netflix and Hulu. Unlike subscription-based video-on-demand (SVOD) services, where users pay a regular fee to access content without ads, AVOD services are free for users. Instead, they rely on advertising to generate revenue, making them accessible to a broader audience.

One of the key advantages of AVOD is its lower barrier to entry. It's an excellent option for viewers who don't want to pay for subscriptions, and it allows content creators to reach a vast audience without requiring viewers to open their wallets. However, the reliance on ad revenue can be somewhat unpredictable for creators, as it can fluctuate depending on factors like viewership and ad demand.

In recent years, AVOD has gained popularity among sports teams and leagues. They leverage these platforms to produce and distribute behind-the-scenes content, exclusive interviews, and live event streaming. This not only offers fans a more immersive experience but also presents an opportunity to generate additional revenue through targeted advertisements during sports events, further monetizing their content. As AVOD platforms continue to grow, they provide a valuable avenue for sports organizations to engage with their fan base and boost their financial resources.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators are anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the global AVOD services market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

• By Content Type:
  • Movies
  • TV Shows
  • Original Series
  • News
  • Sports
  • User-Generated Content (UGC)
• By Platform Type:
  • Standalone AVOD platforms
  • AVOD offerings within broader streaming services
  • AVOD-supported social media platforms
• By Genre:
  • Drama
  • Comedy
  • Action/Adventure
  • Horror/Thriller
  • Romance
  • Sci-Fi/Fantasy
  • Documentary
  • Animation
• By Device:
  • Mobile devices (smartphones, tablets)
  • Desktop and laptops
  • Smart TVs
  • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
• By Advertising Format:
  • Pre-roll ads
  • Mid-roll ads
  • Post-roll ads
  • Banner ads
  • Interactive ads
  • Native ads
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Content Type
  • Market Snippet, By Platform Type
  • Market Snippet, By Genre
  • Market Snippet, By Device
  • Market Snippet, By Advertising Format
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing Digital Video Consumption
• Shift in Advertising Spending
• Content Monetization for Creators
• Competitive Landscape and Original Content
  • Restraints
• Ad Fatigue and Viewer Disruption
• Ad Blocking and Ad Avoidance
• Privacy Concerns and Regulation
  • Opportunities
• Global Reach and Localization
• Mobile and Smart TV Integration
• Partnerships and Content Agreements
• Ad Tech Advancements
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global AVOD Services Market, By Content Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• TV Shows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Original Series
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• User-Generated Content (UGC)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Standalone AVOD platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• AVOD offerings within broader streaming services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• AVOD-supported social media platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Drama
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Comedy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Action/Adventure
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Horror/Thriller
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Romance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Sci-Fi/Fantasy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Documentary
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Animation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

8. Global AVOD Services Market, By Device, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Mobile devices (smartphones, tablets)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Desktop and laptops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Smart TVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Pre-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Mid-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Post-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Banner ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Interactive ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Native ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

10. Global AVOD Services Market, By Region, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Region, 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• US
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• GCC Countries
• South Africa
• Rest of Middle East and Africa

11. Competitive Landscape

• YouTube (Google)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu (Disney)
• Peacock (NBCUniversal)
• Tubi (Fox Corporation)
• Pluto TV (ViacomCBS)
• IMDb TV (Amazon)
• Roku Channel (Roku)
• Crackle (Chicken Soup for the Soul Entertainment)
• Xumo (Comcast)
• Vudu (Walmart)
• The Roku Channel (Roku)
• Popcornflix (Screen Media Ventures)
• MX Player (Times Internet)
• Voot (ViacomCBS)
• Analyst Views

12. Section

• Research Methodology
• About us