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市場調查報告書
商品編碼
1372127
全球強化食品市場 - 2023-2030Global Fortified Foods Market - 2023-2030 |
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2022年,全球強化食品市場達到1,935億美元,預計2030年將達到3,107億美元,2023-2030年預測期間年複合成長率為6.1%。
消費者對微量營養素在維持健康方面重要性的認知的提高有助於促進市場成長。強化麵粉提供了一種提供必需微量營養素的有效方法。強化食品的採用不僅限於特定地區,而且已在全球範圍內被接受,包括在已開發國家,這有助於推動預測期內的市場成長。
政府不斷採取的增加強化食品供應的措施有助於推動預測期內的市場成長。例如,2023 年 6 月 5 日,印度邦政府擴大了強化米的供應,以治療營養不良。卡納塔克邦政府根據 Poushtika 卡納塔克邦計劃決定試點提供強化米。
主要參與者加大強化食品生產設施的擴張有助於推動預測期內的市場成長。例如,2023 年 4 月 10 日,皇家帝斯曼在海德拉巴附近擴建了一條新的強化米仁生產線,有助於滿足消費者的營養需求。新建的工廠每年可生產3,600噸玉米粒。
消費者對強化食品的需求不斷成長,以維持整體健康並降低某些與生活方式相關的慢性健康狀況的風險,推動了市場的成長。富含蛋白質、纖維、微量營養素和植物成分等成分的食品現在吸引了人們更健康的選擇。根據帝斯曼2022年消費者調查給的資料,北美42%的消費者、亞洲52%的消費者和歐洲33%的消費者正在積極尋找強化食品和飲料。
具有體重管理功效、改善消化健康以及降低肥胖、糖尿病和心血管疾病風險的強化食品的選擇不斷增加,推動了健康零食市場的成長。強化食品被認為是功能性食品的子集,除了基本營養之外,還提供特定的健康益處。專為心臟健康、消化健康和免疫支持等設計的產品越來越受歡迎。
老年人變得更加重視健康並尋找營養豐富的食物。富含礦物質、維生素和營養素的強化食品對想要保持健康的老年人很有吸引力。強化食品對於難以準備均衡飲食或取得新鮮農產品的老年人來說很方便。強化食品有多種形式,例如飲料、穀物和零食。
據世界衛生組織稱,2015年至2050年間,全球60歲以上人口將增加近一倍,從12%增加至22%。根據世界衛生組織估計,到 2030 年,世界上六分之一的人將步入老化。 60歲以上老年人口比例將從2020年的10億增加到14億。老年人口的增加有助於推動預測期內的市場成長。
社會經濟地位較低地區的消費者無法獲得高成本的強化食品。這種可近性問題可能會限制某些地區和人口的市場滲透率。提供強化食品的品牌面臨著來自不承擔額外強化成本的低成本替代品的競爭。這阻礙了他們在價格敏感市場中有效競爭的能力。
強化食品的高成本減緩了市場擴張,特別是在新興經濟體,價格敏感度是影響購買決策的重要因素。教育消費者強化食品的價值及其在改善健康方面潛在的長期成本節約具有挑戰性。這需要有效的溝通策略和消費者教育工作。
Global Fortified Foods Market reached US$ 193.5 billion in 2022 and is expected to reach US$ 310.7 billion by 2030, growing with a CAGR of 6.1% during the forecast period 2023-2030.
Increased consumer awareness regarding the importance of micronutrients in maintaining health helps to boost market growth. Fortified flours provide an effective way to deliver essential micronutrients. The adoption of fortified food is not limited to specific regions but has been embraced globally, including in developed countries helps to boost market growth over the forecast period.
Growing government initiatives to increase the supply of fortified food help boost market growth over the forecast period. For instance, on June 05, 2023, the State Government of India expanded the supply of fortified rice to cure malnutrition. The Government under Poushtika Karnataka program decided to provide fortified rice on a pilot basis.
An increase in the expansion of the manufacturing facilities of fortified food by major key players helps boost market growth over the forecast period. For instance, on April 10, 2023, Royal DSM, expanded a new fortified rice kernel manufacturing line near Hyderabad which helps to support the nutritional needs of the consumers. The newly established plant has the ability to produce 3,600 tons of kernels per year.
Consumers' increasing demand for fortified foods to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions drives the market growth. Food products that are enriched with ingredients such as proteins, fiber, micronutrients, and plant-based ingredients are now attracting people's healthier choices. According to the data given by the DSM consumers survey in 2022, 42% of consumers in North America, 52% in Asia, and 33% in Europe are actively looking for the fortified foods and beverages.
The rising choice of fortified foods with weight management benefits, improving digestive health, and reducing the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of healthy snacks. Fortified foods are considered a subset of functional foods, which offer specific health benefits beyond basic nutrition. Products designed for heart health, digestive health, and immune support, among others, are gaining popularity.
Aged people become more health conscious and search for nutrient-rich foods. Fortified foods enriched with minerals, vitamins, and nutrients, appeal to older individuals who want to maintain their health. Fortified foods are convenient for seniors who have difficulty preparing balanced meals or accessing fresh produce. Fortified food products are available in various forms such as beverages, cereals, and snacks.
According to the World Health Organisation, between 2015 and 2050, the world's population over 60 years will nearly double from 12% to 22%. By 2030, 1 in 6 people in the world will be aged, according to the WHO estimation. The share of aged population over 60 years will increase from 1 billion in 2020 to 1.4 billion. The increasing old age population helps to boost market growth over the forecast period.
High-cost fortified foods are not accessible to consumers in regions with lower socio-economic status. This accessibility issue can limit market penetration in certain areas and demographics. Brands offering fortified foods face competition from lower-cost alternatives that do not carry the additional cost of fortification. This hinders their ability to compete effectively in price-sensitive markets.
The high cost of fortified foods slows down market expansion, particularly in emerging economies where price sensitivity is a significant factor influencing purchasing decisions. Educating consumers about the value of fortified foods and their potential long-term cost savings in terms of improved health is challenging. This requires effective communication strategies and consumer education efforts.
The global fortified foods market is segmented based on raw material, micronutrients, technology, distribution channel, application and region.
Governments and public health organizations have recognized the importance of fortifying staple foods, including flour, to improve the nutritional status of populations. This has led to regulatory support and mandatory fortification programs in some countries. Flour is a staple ingredient in many diets worldwide, making it readily available and commonly consumed. Fortified flours are easily integrated into existing dietary patterns, ensuring broad accessibility to fortified nutrients.
Fortified flours have gained consumer acceptance over the years due to their health benefits. Consumers are looking for new products in the market launched by major key players. For instance, on February 28, 2023, the Societe de Transformation Alimentaire company launched Vitamil + , a fortified milk flour in the market. The newly launched product is designed to fulfill children's nutritional needs.
The Asia-Pacific fortified foods market is growing due to the increasing consumer trend of consuming healthy foods. Growing awareness of health and wellness, driven by rising disposable incomes, access to health information, and concerns about lifestyle-related diseases, has spurred demand for functional and fortified foods. Fortified foods and beverages are seen as convenient ways to obtain essential nutrients and support overall health.
Globally, major key players launched fortified milk products in the market to fulfill consumers' demands. For instance, on June 11, 2023, Karimnagar Dairy launched fortified milk with vitamins A and D in the Indian market. It is available in different types such as toned milk, pure milk, gold milk, and tea special milk. It is available in different sizes such as 200 ml, 500 ml, and 1000 ml, and in loose milk cans.
The major global players in the market include: Dean Foods Company, Kraft Foods Inc., Kellogg Company, Meiji Holdings Company, Ltd., Nestle S.A., Unilever Company, BASF SE, General Mills Inc., Tata Chemicals Limited, and Mondelez International.
The pandemic accelerated the growth of the fortified foods market, including vitamins, minerals, and dietary supplements. Many consumers turned to supplements to bolster their immune health. Consumers increasingly looked for products that offered both nutritional benefits and convenience. This trend favored fortified foods like breakfast cereals, energy bars, and meal replacement shakes.
According to the data given by Nutrition International in 2020, 200 million people in Indonesia started eating fortified wheat flour food and fulfilling their daily requirement of minerals and vitamins through noodles and breads. Fortified food helps to build a strong immune system and helps people face the COVID-19 pandemic by improving their immunity system.
The Russia-Ukraine conflict disrupts supply chains for fortified food products, especially if key ingredients or raw materials are sourced from the affected regions. This may lead to shortages and price increases for certain fortified food items. The conflict disrupts food production and distribution in Ukraine and neighboring regions. This disruption affects the availability and affordability of staple foods, potentially leading consumers to seek fortified foods as an alternative source of essential nutrients.
Economic instability resulting from the war led to inflation and currency devaluation in some regions. This could impact the pricing of fortified foods, making them less affordable for some consumers. Heightened geopolitical tensions affect consumer confidence and sentiment. Consumers become more cautious about spending, impacting the demand for fortified food products.
The global fortified foods market report would provide approximately 77 tables, 86 figures and 190 pages.
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