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1360149

全球有機穀物市場 - 2023-2030

Global Organic Cereals Market - 2023-2030

出版日期: 2023年10月11日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述：

全球有機穀物市場在 2022 年達到 43 億美元，預計到 2030 年將達到 74 億美元，2023-2030 年預測期間年複合成長率為 6.9%。

消費者對健康飲食的健康益處意識不斷增強，這為有機穀物帶來了重大機會。該行業主要參與者增加併購策略有助於推動預測期內的市場成長。例如，2023 年 6 月，北美最大的有機零食和早餐公司 Nature's Path Organic Foods 透過收購加拿大價值 4.99 億美元和美國價值 8.5B 美元的 Love Child Organics 擴大了業務。

植物性飲食和純素飲食的日益普及帶來了巨大的市場機會。有機穀物通常不含動物性成分，適合有機穀物的飲食偏好並以此進行銷售。不同口味和質地的有機穀物的各種選擇的增加進一步有助於促進有機穀物的市場成長。

動態：

消費者對天然和有機產品的需求不斷成長

植物性飲食和純素飲食的日益普及推動了對有機穀物的需求，由於其植物性的性質，有機穀物通常適合這些飲食偏好。管理有機產品的嚴格法規和認證標準使消費者相信貼有「有機」標籤的產品符合特定的品質和生產標準，從而刺激了需求。

許多零售商擴大了有機產品範圍，包括有機穀物，使消費者更容易獲得和看到它們。許多衛生組織提高了人們對有機穀物消費及其健康益處的認知。此外，微加工食品和天然食品的成長趨勢進一步有助於推動有機穀物市場的成長。

增加市場上有機穀物產品的供應

消費者通常更喜歡本地採購的產品，支持有機運動和當地農業。零售商開發自己的自有品牌有機穀物產品，並以具有競爭力的價格提供。這可以增加負擔得起的有機穀物的供應並推動市場成長。

電子商務平台的發展使消費者更容易獲得各種有機穀物。線上可用性有助於市場成長，特別是對於喜歡線上購物的消費者而言。有機穀物製造商在市場上推出新產品，以滿足消費者不斷成長的需求。例如，2023 年 9 月 11 日，SunOpta 在其 SOWN 有機燕麥奶精系列中推出了 Newest Flavor。

成本高

維持整個供應鏈有機認證的完整性可能成本高且複雜。確保原料從農場到餐桌始終保持有機狀態需要嚴格的標準和審核，這可能會增加生產成本。與有機認證和法規相關的政府政策也會影響成本。

這些政策的變化可以減輕或加劇有機穀物生產商的成本挑戰。尋求更健康早餐選擇的消費者可能會選擇穀物的替代品，例如優格、冰沙或新鮮水果，這可能會影響穀物產品的市場，包括有機品種。

The increasing health benefits awareness of the consumers of a healthy diet presents a major opportunity for organic cereals. An increase in the merger and acquisition strategies by the major key players in the industry helps to boost market growth over the forecast period. For instance, in June 2023, Nature's Path Organic Foods, North America's largest organic snack and breakfast company expanded its business with the acquisition of love child organics valued at $499M in Canada and $8.5B in the United States.

The growing popularity of plant-based and vegan diets presents a substantial market opportunity. Organic cereals often free from animal-derived ingredients, are suitable for organic cereals dietary preferences and marketed as such. An increase in the availability of various options of organic cereals in different flavors and textures further helps to boost the market growth of organic cereals.

Dynamics:

Rising Consumers Demand for Natural and Organic Products

The increasing popularity of plant-based and vegan diets has driven demand for organic cereals, which are often suitable for these dietary preferences due to their plant-based nature. Strict regulations and certification standards governing organic products provide consumers with confidence that products labeled as "organic" meet specific quality and production criteria, which boosts demand.

Many retailers have expanded their organic product offerings, including organic cereals, making them more readily available and visible to consumers. Many health organizations create awareness about the consumption of organic cereals and their health benefits. Also, the increasing trend of minimaly processed food and natural food further helps to boost market growth of the organic cereals market.

Increasing Availability of Organic Cereal Products in the Market

Consumers often prefer products that are sourced locally, supporting both the organic movement and local agriculture. Retailers develop their own private-label organic cereal products, offering them at competitive prices. This can increase the availability of affordable organic cereals and drive market growth.

The growth of e-commerce platforms has made it easier for consumers to access a wide range of organic cereals. Online availability contributes to market growth, particularly for consumers who prefer online shopping. Manufacturers of organic cereals launched new products in the market to fulfill consumer's increased demand. For instance, on, September 11, 2023, SunOpta launched Newest Flavor in its SOWN organic oat creamer lineup.

High Cost

Maintaining the integrity of organic certification throughout the supply chain can be costly and complex. Ensuring that ingredients remain organic from farm to table involves rigorous standards and auditing, which can add to production costs. Government policies related to organic certification and regulations can also influence costs.

Changes in these policies can either alleviate or exacerbate cost challenges for organic cereal producers. Consumers seeking healthier breakfast options may choose alternatives to cereal altogether, such as yogurt, smoothies, or fresh fruit, which can impact the market for cereal products, including organic varieties.

Segment Analysis:

The global organic cereals market is segmented based on type, application, distribution channel and region.

Increase in the Consumer's Demand for Oat-based Cereal Breakfast

Oats have received positive media coverage and endorsements from health experts, reinforcing their image as a nutritious and wholesome choice for breakfast. Oat-based cereals are easy to prepare and consume, making them a convenient option for busy individuals and families. Oats have received positive media coverage and endorsements from health experts, reinforcing their image as a nutritious and wholesome choice for breakfast.

Some of the major key players launched new products in the market that helped to boost market growth over the forecast period. For instance, on June 08, 2023, SunOpta and Seven Sundays together launched Oat Protein Cereal in the market with SunOpta's upcycled oat protein powder. The newly launched product is available in four flavors such as super fruity, simply honey, maple cinnamon and chocolate sea salt.

Geographical Penetration:

North America Accounted for the Largest Share in the Market

The United States and Canada are major shareholding countries in the region due to an increase in the disposable income of the consumers and an increase in the health benefits awareness of consumers about consuming organic cereals. Also, the increase in the consumer's awareness of environmental issues and sustainable agriculture practices is on the rise that positively impacted on the market growth.

An increase in product launches by the major key players in the region helps to boost the regional growth of the market over the forecast period. For instance, on January 26, 2023, Kellogg Canada launched a New Innovation Line-Up in the region. The newly launched product consists of Vector Apple Cinnamon Crunch Cereal, Special K Cinnamon Pecan Cereal, Maple Cinnamon Frosted Flakes Cereal, Krave Brownie Flavour Cereal, Kellogg's Cinnabon Cereal, Kashi Maple Waffle Crisp Cereal, Eggo Thick & Fluffy Waffles among others.

Competitive Landscape

The major global players in the market include: Kellogg Co., General Mills,Inc., The Kroger Co, The Hain Celestial Group, Inc., Organic India, EcoFarms Ltd., Cereal Partners Worldwide SA., Bagrrys India Ltd., B&G Foods Inc, and Nestle SA.

COVID-19 Impact Analysis:

On the other hand, at the initial stage of the COVID-19, the organic cereals market faced supply chain disruptions, particularly in the early stages of the pandemic. Delays in transportation and logistical challenges affected the availability of organic cereals. Farms and processing facilities experienced labor shortages due to health concerns and lockdowns. This impacted the harvesting and processing of organic cereals.

The closure of restaurants, cafes, and food service establishments led to reduced demand for organic cereals used in commercial food preparation. International trade faced disruptions due to border closures and trade restrictions. This impacted the import and export of organic cereals between countries.

After the first wave of the COVID-19 pandemic, the organic cereal market was impacted positively. The pandemic heightened consumer awareness regarding the importance of a healthy diet. Many individuals turned to organic and healthier food options, including organic cereals, to support their immune systems and overall well-being. With lockdowns and social distancing measures in place, there was a surge in online grocery shopping. Many consumers turned to e-commerce platforms to purchase organic cereals, leading to increased online sales and distribution.

Russia-Ukraine War Impact Analysis:

Ukraine and Russia are significant grain producers and exporters, including organic grains. Any disruptions in the region's agricultural supply chain due to conflict-related issues, such as transportation disruptions, could impact the availability of organic cereals globally. The conflict influenced global grain prices, including those of organic cereals. If Ukraine's or Russia's organic cereal exports are significantly affected, it may lead to price volatility in the organic cereals market, potentially causing price increases for consumers.

Geopolitical tensions lead to trade restrictions, tariffs, and disruptions in the export and import of organic cereals. Exporters and importers in affected regions may need to navigate changing regulations and logistics. Exchange rate fluctuations between the Russian ruble, Ukrainian hryvnia, and other major currencies impacted the cost of organic cereal imports and exports, affecting pricing and market dynamics.

By Type

Wheat
Rice
Oat
Corn
Barley
Millet
Sorghum
Others

By Application

Breakfast
Bakery
Feed
Others

By Distribution Channel

Supermarkets & Hypermarkets
Convenience Stores
Specialty Stores
E-Commerce

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On May 19, 2022, GUUD Modern Muesli launched a functional cereal line in the market. It consists of plant protein, omega fatty acid, prebiotics dietary fibers and superfruits. It is made from the nuts, grains, seeds and fruits. It is good for the gut health and brain health.
On April 02, 2022, Nature's Path launched new children's cereal in the market. It is made from the whole oat and rice flour and sweetened with organic cane sugar. It contains 18 grams of whole grains in each 40-gram serving. The product is available for the sale on company website.
On January 21, 2021, Nestle and Cereal partnered together to launched the organic cheerios line. These are organic cereals made from honey hoops and five organically grown whole grains and chocolate pieces.

Why Purchase the Report?

To visualize the global organic cereals market segmentation based on type, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of organic cereals market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global organic cereals market report would provide approximately 61 tables, 64 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Consumer's Demand for Natural and Organic Products like Organic Cereals
  - 4.1.1.2. Increasing Availability of Organic Cereal Products in the Market
- 4.1.2. Restraints
  - 4.1.2.1. High Cost
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Wheat*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Rice
7.4. Oat
7.5. Corn
7.6. Barley
7.7. Millet
7.8. Sorghum
7.9. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Breakfast*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Bakery
8.4. Feed
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets & Hypermarkets *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Specialty Stores
9.5. E-Commerce

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Kellogg Co. *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. General Mills,Inc.
12.3. The Kroger Co
12.4. The Hain Celestial Group, Inc.
12.5. Organic India
12.6. EcoFarms Ltd.
12.7. Cereal Partners Worldwide SA.
12.8. Bagrrys India Ltd.
12.9. B&G Foods Inc
12.10. Nestle SA

LIST NOT EXHAUSTIVE