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市場調查報告書
商品編碼
2050874

群發簡訊行銷服務市場：按組件、部署方式、公司規模、設備類型、簡訊類型、最終用戶和地區分類

Bulk SMS Marketing Services Market, By Component, By Deployment type, By Enterprise Size, By Terminal Type, By Type of SMS, By End User, and By Region
出版日期: | 出版商: Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

預計到2026年，大量簡訊行銷服務市場規模將達到66.1億美元，到2033年將達到130.5億美元。預計從2026年到2033年，該市場將以10.2%的複合年成長率成長。

報告範圍 報告詳情
基準年： 2025 2026年市場規模： 66.1億美元
歷史數據時期： 2020年至2024年 預測期： 2026年至2033年
2026年至2033年預測期間的複合年成長率： 10.20% 2033年市場規模預測： 130.5億美元

群發簡訊服務是指向對公司產品或服務表現出興趣的客戶發送大量訊息。如今，許多公司都在使用群發簡訊服務，透過消費者的行動電話推送自有品牌和業務訊息，從而觸達那些先前已對其產品或服務表現出興趣的目標市場。這種群發簡訊行銷服務提供簡訊內容和雙向通訊等功能。對於擁有使用行動裝置和連網裝置的客戶的公司而言，群發簡訊服務是一種便捷且有效率的溝通方式，因為它是一種現代且實用的商業行銷形式。透過群發簡訊行銷，可以向每位客戶發送不同的訊息，從而提升客戶對公司產品和服務的興趣。

市場動態

群發簡訊服務使通訊業公司能夠有效地與行動用戶互動。企業利用文字訊息客戶需要改進的地方，進而提升客戶體驗，進而提高產業收入。在包括銀行、金融服務和保險 (BFSI)、零售和電子商務、旅遊、行銷、在地化企業和醫療保健等的各個行業，簡訊也有助於拓展潛在客戶、提升銷售額並加強客戶關係。在全球範圍內，群發通訊正處於發展和成熟階段，並將隨著主要相關人員應對新舊挑戰而不斷發展。透過網路而非行動網路傳送訊息的 OTT（Over-The-Top）通訊服務對服務供應商的收入構成了新的威脅。亞洲等地區的高行動電話普及率和市場潛力預計將推動市場成長。此外，人工智慧與群發短訊服務的融合是一個充滿機會的新興領域。然而，企業必須遵守各地區的政府法規。

本次調查的主要特點

  • 本研究揭示了各個細分市場的潛在商機，並為該市場說明了一個具有吸引力的投資提案矩陣。
  • 此外，本研究還深入分析了市場促進因素、限制因素、機會、新產品發布和核准、區域展望以及主要市場參與者採取的競爭策略。
  • 本研究基於以下參數分析了全球大量簡訊行銷服務市場的主要參與者：公司概況、財務績效、產品系列、企業發展、市值、主要發展、策略和未來計畫。
  • 透過利用本報告中的見解，企業行銷負責人和經營團隊將能夠就未來的產品發布、產品升級、市場擴張和行銷策略做出明智的決策。
  • 全球群發簡訊行銷服務市場報告的目標受群眾外包括行業內的各種相關人員，例如投資者、供應商、託管服務供應商、第三方服務供應商、分銷商、新參與企業和增值轉售商。
  • 透過分析全球群發簡訊行銷服務市場的各種策略矩陣，相關人員將能夠更輕鬆地做出決策。

目錄

第1章：研究目標與前提條件

  • 分析目的
  • 先決條件
  • 簡稱

第2章 市場展望

  • 報告說明
    • 市場定義和範圍
  • 執行摘要
  • Coherent Opportunity Map（COM）

第3章：市場動態、監管與趨勢分析

  • 市場動態
    • 促進因素
      • 客製化行銷助您達成每日目標。
      • 電子商務的擴張導致群發簡訊需求增加
    • 抑制因子
      • 每條訊息的字元數限制
    • 市場機遇
      • 消費者對人工智慧的依賴日益增強
  • 監管趨勢
  • 產業趨勢
  • 併購
  • 新系統的引進和核准

第4章 全球群發簡訊行銷服務市場：依組成部分分類，2021-2033年

  • 軟體
  • 服務

第5章：全球群發簡訊行銷服務市場：依部署類型分類，2021-2033年

  • 現場
  • SaaS

第6章：全球群發簡訊行銷服務市場：依公司規模分類，2021-2033年

  • SME
  • 大公司

第7章 全球群發簡訊行銷服務市場：依設備類型分類，2021-2033年

  • 移動基地
  • 桌面型

第8章 全球群發簡訊行銷服務市場：依簡訊類型分類，2021-2033年

  • 交易簡訊
  • 促銷簡訊
  • 簡訊提醒
  • 個人化簡訊

第9章 全球群發簡訊行銷服務市場：依最終用戶分類，2021-2033年

  • 廣告和活動管理
  • BFSI
  • Cab Aggregator
  • 媒體與娛樂
  • 零售
  • 飯店和度假村
  • 其他

第10章：全球群發簡訊行銷服務市場：依地區分類，2021-2033年

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 俄羅斯
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲和紐西蘭
    • 韓國
    • 其他亞太國家
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 其他拉丁美洲國家
  • 中東和非洲
    • 海灣合作理事會國家
    • 南非
    • 中東和非洲

第11章 競爭格局

  • 公司簡介
    • agilecrm.com
    • Bitrix, Inc
    • Celerity Systems（Pty）Ltd
    • ClickSend
    • directSMS
    • Dove Soft Pvt Ltd.
    • Exotel Techcom Pvt. Ltd
    • IMImobile
    • King Digital Pvt. Ltd.
    • MessageBird
    • Osumare
    • SendPulse
    • Text Marketer
    • TextMagic Ltd
  • 分析師意見

第12章

  • 參考
  • 調查方法
簡介目錄
Product Code: CMI3117

Bulk SMS Marketing Services Market is estimated to be valued at USD 6.61 Bn in 2026 and is expected to reach USD 13.05 Bn by 2033, growing at a compound annual growth rate (CAGR) of 10.2% from 2026 to 2033.

Report Coverage Report Details
Base Year: 2025 Market Size in 2026: USD 6.61 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2026 To 2033
Forecast Period 2026 to 2033 CAGR: 10.20% 2033 Value Projection: USD 13.05 Bn

Bulk SMS Services include sending numerous SMS messages to customers who are interested in a business's products or services. To reach target markets that have previously expressed interest in the company's products or services, many firms today employ bulk SMS services to send information about their brands or businesses to the mobile phones of those consumers. This bulk SMS marketing service provides SMS texts, interactive messaging, and more. Bulk SMS services are practical means of communication for businesses with clients using mobile devices or computer-connected devices since bulk SMS is the most recent practical form of business marketing. When employing bulk SMS marketing, each customer receives a different message, which increases interest in the company offering the good or service.

Market Dynamics

Bulk SMS Services can facilitate Businesses in the communication industry to engage with mobile users effectively. Businesses employ text messaging to inform customers of improvements for bettering the customer experience, which boosts industry income. In a variety of industries, including BFSI, retail & ecommerce, travel & tourism, marketing, hyper local enterprises, and healthcare, SMS also aids in lead generation, sales growth, and improving customer connections. Globally, Bulk messaging is developing and maturing, and it will continue to change as important stakeholders deal with both old and new difficulties. Over-the-top (OTT) messaging services, which use the internet to transmit messages instead of mobile networks, are offering a new threat to the profits of the service providers. The ubiquitous nature of mobile phones and the market potential of regions such as Asia are expected to drive the market growth. In addition to that, integration of AI and Bulk SMS services is a developing field with many opportunities. Although, companies have to function keeping in line with the various government norms of their respective regions.

Key features of the study

  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
  • It profiles leading players in the global Bulk SMS Marketing Services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study are agilecrm.com, agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • Global Bulk SMS Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bulk SMS Marketing Services market

Market Segmentation

  • Global Bulk SMS Marketing Services Market, By Component (Revenue, USD Bn, 2021 - 2033)
  • Software
  • Services
  • Global Bulk SMS Marketing Services Market, By Deployment Type (Revenue, USD Bn, 2021 - 2033)
  • On-premise
  • SaaS
  • Global Bulk SMS Marketing Services Market, By Enterprise Size (Revenue, USD Bn, 2021 - 2033)
  • SMEs
  • Large Enterprises
  • Global Bulk SMS Marketing Services Market, By Terminal Type (Revenue, USD Bn, 2021 - 2033)
  • Mobile based
  • Desktop based
  • Global Bulk SMS Marketing Services Market, By Type of SMS (Revenue, USD Bn, 2021 - 2033)
  • Transactional SMS
  • Promotional SMS
  • Alert SMS
  • Personalize SMS
  • Global Bulk SMS Marketing Services Market, By End user (Revenue, USD Bn, 2021 - 2033)
  • Advertising and Event management
  • BFSI
  • Cab Aggregator
  • Media & Entertainment
  • Retail
  • Hotel & Resorts
  • Others
  • Global Bulk SMS Marketing Services Market, By Type of SMS (Revenue, USD Bn, 2021 - 2033)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
  • Company Profiles
  • agilecrm.com
  • Bitrix, Inc
  • Celerity Systems (Pty) Ltd
  • ClickSend
  • directSMS
  • Dove Soft Pvt Ltd.
  • Exotel Techcom Pvt. Ltd
  • IMImobile
  • King Digital Pvt. Ltd.
  • MessageBird
  • Osumare
  • SendPulse
  • Text Marketer
  • TextMagic Ltd
  • Others

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snippet, By Component
    • Market Snippet, By Deployment Type
    • Market Snippet, By Enterprise Size
    • Market Snippet, By Terminal Type
    • Market Snippet, By Type of SMS
    • Market Snippet, By End User
    • Market Snippet, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
      • Customized marketing, helps achieve daily targets
      • Increase in demand for Bulk SMSs due to growing e-commerce use
    • Restraints
      • Limited number of characters per message
    • Market Opportunities
      • Growing consumer dependence on AI
  • Regulatory Scenario
  • Industry Trend
  • Merger and Acquisitions
  • New system Launches/Approvals

4. Global Bulk SMS Marketing Services Market, By Component, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
  • Software
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Services
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
  • On-premise
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • SaaS
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
  • SMEs
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
  • Mobile-based
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Desktop-based
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
  • Transactional SMS
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Promotional SMS
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Alert SMS
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Personalize SMS
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

9. Global Bulk SMS Marketing Services Market, By End User, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
  • Advertising & Event Management
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • BFSI
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Cab Aggregator
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Media & Entertainment
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Retail
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Hotels & Resorts
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

10. Global Bulk SMS Marketing Services Market, By Region, 2021 - 2033 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2026 and 2033 (%)
    • Y-o-Y Growth Analysis, 2021 - 2033
    • Segment Trends Market Share Analysis, 2026 and 2033 (%)
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
      • U.S.
      • Canada
  • Europe
    • Introduction
    • Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
      • U.K.
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
      • China
      • India
      • Japan
      • Australia & New Zealand
      • South Korea
      • Rest of Asia Pacific
  • Latin America
    • Introduction
    • Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
  • Middle East & Africa
    • Introduction
    • Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
    • Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
      • GCC Countries
      • South Africa
      • Middle East & Africa

11. Competitive Landscape

  • Company Profiles
    • agilecrm.com
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Bitrix, Inc
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Celerity Systems (Pty) Ltd
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • ClickSend
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • directSMS
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Dove Soft Pvt Ltd.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Exotel Techcom Pvt. Ltd
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • IMImobile
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • King Digital Pvt. Ltd.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • MessageBird
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Osumare
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • SendPulse
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Text Marketer
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • TextMagic Ltd
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
  • Analyst Views

12. Section

  • References
  • Research Methodology
  • About us and Sales Contact