電動皮卡市場按動力傳動系統類型、負載容量、車輛尺寸和地區分類

預計到 2025 年，電動皮卡市場規模將達到 246 億美元，到 2032 年將達到 1,270 億美元，2025 年至 2032 年的複合年成長率為 19.6%。

全球電動皮卡市場是汽車產業一個具有變革意義的細分市場，它將傳統皮卡的實用性與尖端電動車技術完美結合。隨著製造商意識到市場對永續的商用和個人交通解決方案的巨大需求，同時又希望保持皮卡應用所需的強勁性能，這個新興市場正以前所未有的速度發展。電動皮卡將零排放動力傳動系統與先進的電池技術相結合，為消費者提供了環保的選擇，同時又不影響負載容量、牽引能力或越野性能。

該市場涵蓋了從小型多用途卡車到重型商用車的多元化車型，滿足了包括車隊營運商、建設公司和具有環保意識的個人買家在內的各類消費群體。電池成本的下降和充電基礎設施的擴展，以及政府鼓勵推廣電動車的舉措，正顯著加速市場發展。各大汽車製造商正投入數十億美元研發電動皮卡，並引入諸如車網互聯（V2G）功能、空中軟體更新以及用於工作場所的整合式電源插座等創新特性。這一市場轉型反映了向永續交通、能源獨立以及車輛設計和製造技術進步的更廣泛轉變。

市場動態

全球電動皮卡市場正受到多方面強勁因素的推動，包括：嚴格的環境法規強制要求減少碳排放；政府為鼓勵電動車普及而提供的巨額補貼；以及企業為實現車隊電氣化而加大永續性力度。意識提升顯著提升了對零排放車輛的需求，而電池化學技術的進步則提高了續航里程並縮短了充電時間，從而解決了消費者對電動車實用性的主要擔憂。

此外，由於燃料和維護成本降低，總擁有成本 (TCO) 也隨之降低，這為推廣皮卡提供了強力的經濟獎勵。然而，市場也存在許多限制因素，包括皮卡主要使用地點——農村和偏遠地區——充電基礎設施不足、初始購買價格高於傳統卡車，以及續航里程問題，尤其是在牽引重物或惡劣天氣條件下行駛時。

本次調查的主要特點

• 本報告對全球電動皮卡市場進行了詳細分析，以 2024 年為基準年，給出了預測期（2025-2032 年）內的市場規模（十億美元）和復合年成長率（%）。
• 我們也將重點介紹各個細分市場的潛在商機，並說明該市場具有吸引力的投資提案矩陣。
• 該研究還提供了有關市場促進因素、限制因素、機會、新產品發布或核准、市場趨勢、區域展望以及主要企業採取的競爭策略的重要見解。
• 該報告根據以下參數對全球電動皮卡市場的主要企業參與者進行了分析：公司概況、產品系列、主要亮點、財務表現和策略。
• 本報告的研究結果將幫助負責人和經營團隊就未來的產品推出、型號升級、市場擴張和行銷策略做出明智的決策。
• 這份全球電動皮卡市場報告的目標受眾是該行業的各類相關人員，包括投資者、供應商、產品製造商、經銷商、新參與企業和金融分析師。
• 相關人員可以透過各種用於分析全球電動皮卡市場的策略矩陣輕鬆做出決策。

目錄

第1章 研究目標與前提條件

• 調查目的
• 先決條件
• 簡稱

第2章 市場範圍

• 報告概述
  • 市場定義和範圍
• 執行摘要

第3章 市場動態、監理及趨勢分析

• 市場動態
• 促進要素
• 抑制因素
• 機會
• 影響分析
• 重大進展
• 法規環境
• 產品上市及核准
• PEST分析
• 波特分析
• 併購趨勢
• 產業趨勢

4. 2020-2032年全球電動皮卡市場（依動力傳動系統類型分類）

• 電池電動皮卡
• 氫燃料電池皮卡
• 插電式混合動力皮卡

5. 2020-2032年全球電動皮卡市場（依負載容量）

• 少量
• 中等重量
• 重量

6. 2020-2032年全球電動皮卡市場（依車輛尺寸分類）

• 緊湊型皮卡
• 中型皮卡
• 全尺寸皮卡

7. 2020-2032年全球電動皮卡市場（依地區分類）

• 北美洲
• 美國
• 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲國家
• 歐洲
  • 德國
  • 英國
  • 西班牙
  • 法國
  • 義大利
  • 俄羅斯
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • ASEAN
  • 其他亞太地區
• 中東
  • 海灣合作理事會國家
  • 以色列
  • 其他中東國家
• 非洲
  • 南非
  • 北非
  • 中非

第8章 競爭情勢

• Tesla
• Ford Motor Company
• Rivian Automotive
• General Motors
• Toyota Motor Corporation
• Isuzu Motors
• Mercedes-Benz Group
• Nissan Motor Company
• Mahindra &Mahindra
• Volkswagen AG
• FAW Group
• Fiat Chrysler Automobiles
• Dongfeng Motor Corporation
• AB Volvo
• Workhorse Group

第9章 分析師建議

• 機會
• 分析師觀點
• Coherent Opportunity Map

第10章 參考文獻與調查方法

• 參考
• 調查方法
• 關於本公司

Electric Pickup Truck Market is estimated to be valued at USD 24.6 Bn in 2025 and is expected to reach USD 127 Bn by 2032, growing at a compound annual growth rate (CAGR) of 19.6% from 2025 to 2032.

The global electric pickup truck market represents a transformative segment within the broader automotive industry, characterized by the convergence of traditional truck utility with cutting-edge electric vehicle technology. This emerging market has gained unprecedented momentum as manufacturers recognize the substantial demand for sustainable commercial and personal transportation solutions that maintain the robust performance characteristics essential to pickup truck applications. Electric pickup trucks combine zero-emission powertrains with advanced battery technologies, offering consumers environmentally conscious alternatives without compromising payload capacity, towing capabilities, or off-road performance.

The market encompasses various vehicle configurations, from compact utility trucks to heavy-duty commercial variants, catering to diverse consumer segments including fleet operators, construction companies, and environmentally aware individual buyers. Government initiatives promoting electric vehicle adoption, coupled with declining battery costs and expanding charging infrastructure, have accelerated market development significantly. Major automotive manufacturers are investing Bns in electric pickup development, introducing innovative features such as vehicle-to-grid capabilities, over-the-air software updates, and integrated power outlets for job site applications. This market transformation reflects broader shifts toward sustainable transportation, energy independence, and technological advancement in automotive design and manufacturing.

Market Dynamics

The global electric pickup truck market is driven by several compelling factors, including stringent environmental regulations mandating reduced carbon emissions, substantial government incentives promoting electric vehicle adoption, and growing corporate sustainability commitments requiring fleet electrification. Consumer awareness regarding climate change impacts has significantly increased demand for zero-emission vehicles, while technological advancements in battery chemistry have enhanced range capabilities and reduced charging times, addressing primary consumer concerns about electric vehicle practicality.

Additionally, lower total cost of ownership through reduced fuel and maintenance expenses provides strong economic incentives for adoption. However, the market faces notable restraints including limited charging infrastructure in rural and remote areas where pickup trucks are predominantly used, higher upfront purchase prices compared to conventional trucks, and range anxiety particularly when towing heavy loads or operating in extreme weather conditions.

Key Features of the Study

• This report provides in-depth analysis of the global electric pickup truck market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global electric pickup truck market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Tesla, Ford Motor Company, Rivian Automotive, General Motors, Toyota Motor Corporation, Isuzu Motors, Mercedes-Benz Group, Nissan Motor Company, Mahindra & Mahindra, Volkswagen AG, FAW Group, Fiat Chrysler Automobiles (now part of Stellantis), Dongfeng Motor Corporation, AB Volvo, and Workhorse Group
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global electric pickup truck market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global electric pickup truck market

Market Segmentation

• Powertrain Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Battery Electric Pickup Vehicles
  • Hydrogen Fuel Cell Pickup Vehicles
  • Plug-In Hybrid Electric Pickup Vehicles
• Payload Capacity Insights (Revenue, USD Bn, 2020 - 2032)
  • Light Duty
  • Medium Duty
  • Heavy Duty
• Vehicle Size Insights (Revenue, USD Bn, 2020 - 2032)
  • Compact Pickup
  • Midsize Pickup
  • Full-Size Pickup
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Tesla
  • Ford Motor Company
  • Rivian Automotive
  • General Motors
  • Toyota Motor Corporation
  • Isuzu Motors
  • Mercedes-Benz Group
  • Nissan Motor Company
  • Mahindra & Mahindra
  • Volkswagen AG
  • FAW Group
  • Fiat Chrysler Automobiles
  • Dongfeng Motor Corporation
  • AB Volvo
  • Workhorse Group

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Electric Pickup Truck Market, By Powertrain Type
  • Global Electric Pickup Truck Market, By Payload Capacity
  • Global Electric Pickup Truck Market, By Vehicle Size
  • Global Electric Pickup Truck Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Driver
• Restraint
• Opportunity
• Impact Analysis
• Key Developments
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Electric Pickup Truck Market, By Powertrain Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Battery Electric Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Hydrogen Fuel Cell Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Plug-In Hybrid Electric Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Electric Pickup Truck Market, By Payload Capacity, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Light Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Medium Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Heavy Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Electric Pickup Truck Market, By Vehicle Size, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Compact Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Midsize Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Full-Size Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Electric Pickup Truck Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
• U.S.
• Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Tesla
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ford Motor Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Rivian Automotive
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• General Motors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Toyota Motor Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Isuzu Motors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mercedes-Benz Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nissan Motor Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mahindra & Mahindra
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Volkswagen AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• FAW Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fiat Chrysler Automobiles
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dongfeng Motor Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• AB Volvo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Workhorse Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us