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市場調查報告書

商品編碼

1741348

仙貝市場：按口味類型、質地類型、包裝類型、分銷管道、價格分佈、成分/健康意識類型、目標人群和地區

Senbei Rice Crackers Market, By Flavor Type, By Texture, By Packaging Type, By Distribution Channel, By Price Range, By Ingredients and Health Focus, By Target Demographic, By Geography

出版日期: 2025年03月26日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年米餅市場價值將達到 86.8 億美元，到 2032 年將達到 129.7 億美元，2025 年至 2032 年的年複合成長率為 5.9%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	86.8億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年年複合成長率：	5.90%	2032年價值預測	129.7億美元

鹹味米餅通常會塗抹醬油和味醂，而甜味米餅則通常會塗抹砂糖。最常見的米餅是醬油味的，旺旺牌米餅則是烤過後撒上辣椒粉。

市場動態：

預計在預測期內，亞洲零嘴零食的日益普及、健康意識的增強、便利性和便攜零食的興起將推動全球米餅市場的成長。此外，口味的多樣化也有望推動全球米餅市場的成長。健康保健趨勢、優質化和手工製品、全球趨勢以及居家零食的興起預計將為全球米餅市場創造成長機會。

然而，預計某些市場認知度較低、來自其他零食的競爭、價格敏感度、易腐性和保存期限將阻礙預測期內米餅市場的成長。

本研究的主要特點

本報告對全球米餅市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率(CAGR)。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、業績和策略等參數，介紹了全球米餅市場的主要企業概況。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球米餅市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
透過用於分析全球米餅市場的各種策略矩陣，相關人員將更容易做出決策。

市場動態
- 驅動程式
亞洲小吃越來越受歡迎
健康意識
方便攜帶的零食
- 限制因素
某些市場認知度較低
與其他零食的競爭
價格敏感度
- 機會
健康與保健趨勢
優質化和工藝化
全球擴張
影響分析
主要亮點
監管情景
產品發布/核准
PEST分析
波特分析
併購場景

第4章全球米餅市場-冠狀病毒（COVID-19）大流行的影響

COVID-19流行病學
供需側分析
經濟影響

第5章。 2020-2032 年全球米餅市場（依口味類型）

原版/普通版
醬油
海藻
芥末
照燒
蝦
海藻
其他地區風味或創新風味

第6章 2020-2032 年全球米餅市場（依質地類型分類）

又薄又脆
厚實酥脆
柔軟豐滿

第7章 2020-2032 年全球米餅市場（依包裝類型）

獨立包裝
多件裝或家庭裝

第8章。 2020-2032 年全球米餅市場（依分銷通路分類）

超級市場/大賣場
便利商店
網上零售（電子商務）
專賣店

第9章。 2020-2032 年全球米餅市場（價格分佈）

價格分佈
價格分佈
奢華

第 10 章 2020 年至 2032 年全球米餅市場（按成分和健康類型分類）

無麩質米餅
有機米餅
純素/素食米餅
低鹽米餅
高纖維全麥米餅

第 11 章 2020 年至 2032 年全球米餅市場（依目標族群分類）

孩子
成人
注重健康的消費者
傳統小吃愛好者

第 12 章 2020 年至 2032 年全球米餅市場（按地區分類）

北美洲
歐洲
亞太地區
拉丁美洲
中東和非洲

第13章競爭格局

Kameda Seika Co., Ltd.
Bourbon Corporation
Calbee, Inc.
Glico Group
Ito En, Ltd.
Yamazaki Baking Co., Ltd.
Iwatsuka Confectionery Co., Ltd.
Tanawachi Co., Ltd.
Morinaga & Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.

第 14 章章節

調查方法
關於出版商

簡介目錄

Product Code: CMI6120

Senbei Rice Crackers Market is estimated to be valued at USD 8.68 Bn in 2025 and is expected to reach USD 12.97 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 8.68 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	5.90%	2032 Value Projection:	USD 12.97 Bn

Savory varieties tend to be coated with both soy sauce and mirin, while sweet Senbei are often covered in granulated sugar. The most common savory Senbei are shoyu (soy sauce) flavored, while the Want Want brand's shelly Senbei are glazed with red pepper powder after toasting.

Market Dynamics:

Growing popularity of Asian snacks, health consciousness, convenience and on-the-go snacking is anticipated to drive growth of the global Senbei rice crackers market over the forecast period. Moreover, diversification of flavors is also expected to boost the growth of the global Senbei rice crackers market over the forecast period. Health and wellness trends, premiumization and artisanal offerings, global expansion, and snacking at home are expected to create growth opportunities for the global Senbei rice crackers market during the forecast period.

However, limited awareness in some markets, competition from other snack options, price sensitivity, and perishability and shelf life are expected to hamper growth of the Senbei rice crackers market over the forecast period.

Key features of the study:

This report provides in-depth analysis of the global Senbei rice crackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global Senbei rice crackers market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Kameda Seika Co., Ltd., Bourbon Corporation, Calbee, Inc., Glico Group, Ito En, Ltd., Yamazaki Baking Co., Ltd., Iwatsuka Confectionery Co., Ltd., Tanawachi Co., Ltd., Morinaga & Co., Ltd., Kobayashi Pharmaceutical Co., Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global Senbei rice crackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Senbei rice crackers market

Detailed Segmentation:

Global Senbei Rice Crackers market, By Flavor Type:
- Original/Plain
- Soy Sauce
- Seaweed
- Wasabi
- Teriyaki
- Shrimp
- Nori (seaweed)
- Other regional or innovative flavors
Global Senbei Rice Crackers market, By Texture:
- Thin and crispy
- Thick and crunchy
- Soft and puffed
Global Senbei Rice Crackers market, By Packaging Type:
- Individual packaging
- Multipack or family-size packaging
Global Senbei Rice Crackers market, By Distribution Channel:
- Supermarkets/hypermarkets
- Convenience stores
- Online retail (e-commerce)
- Specialty stores
Global Senbei Rice Crackers market, By Price Range:
- Economy/low-cost Senbei crackers
- Mid-range
- Premium
Global Senbei Rice Crackers market, By Ingredients and Health Focus:
- Gluten-free Senbei
- Organic Senbei
- Vegan/Vegetarian Senbei
- Low-sodium Senbei
- High-fiber or whole-grain Senbei
Global Senbei Rice Crackers market, By Target Demographic:
- Children
- Adults
- Health-conscious consumers
- Traditional snack enthusiasts
Global Senbei Rice Crackers market, By Geography:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profiles:
- Kameda Seika Co., Ltd.
- Bourbon Corporation
- Calbee, Inc.
- Glico Group
- Ito En, Ltd.
- Yamazaki Baking Co., Ltd.
- Iwatsuka Confectionery Co., Ltd.
- Tanawachi Co., Ltd.
- Morinaga & Co., Ltd.
- Kobayashi Pharmaceutical Co., Ltd.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Flavor Type
- Market Snippet, By Texture
- Market Snippet, By Packaging Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Price Range
- Market Snippet, By Ingredients and Health Focus
- Market Snippet, By Target Demographic
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing Popularity of Asian Snacks
Health Consciousness
Convenience and On-the-go Snacking
- Restraints
Limited Awareness in Some Markets
Competition from Other Snack Options
Price Sensitivity
- Opportunities
Health and Wellness Trends
Premiumization and Artisanal Offerings
Global Expansion
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Senbei Rice Crackers Market- Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Senbei Rice Crackers Market, By Flavor Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Original/Plain
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Soy Sauce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Seaweed
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Wasabi
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Teriyaki
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Shrimp
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Nori (seaweed)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Other regional or innovative flavors
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Senbei Rice Crackers Market, By Texture, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Thin and crispy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Thick and crunchy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Soft and puffed
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Senbei Rice Crackers Market, By Packaging Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Individual Packaging
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Multipack or Family-Size Packaging
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Senbei Rice Crackers Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Supermarkets/hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Convenience stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Online retail (e-commerce)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, b(US$ Bn)
Specialty stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Senbei Rice Crackers Market, By Price Range, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Economy/Low-Cost Senbei Crackers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Mid-range
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Premium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global Senbei Rice Crackers Market, By Ingredients and Health Focus, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Gluten-free senbei
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Organic senbei
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Vegan/Vegetarian senbei
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Low-sodium senbei
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
High-fiber or whole-grain senbei
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

11. Global Senbei Rice Crackers Market, By Target Demographic, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Children
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Adults
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Health-conscious consumers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Traditional snack enthusiasts
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

12. Global Senbei Rice Crackers Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032,( US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032,( US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - GCC Countries
  - Israel
  - South Africa
  - North Africa
  - Central Africa
  - Rest of Middle East

13. Competitive Landscape

Kameda Seika Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bourbon Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Calbee, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Glico Group
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ito En, Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Yamazaki Baking Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Iwatsuka Confectionery Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Tanawachi Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Morinaga & Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Kobayashi Pharmaceutical Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views