藜麥市場，按類型、按應用、按分銷管道、按最終用途、按加工類型、按有機與傳統、按地區

預計 2025 年全球藜麥市場規模為 11.828 億美元，到 2032 年將達到 24.557 億美元，2025 年至 2032 年的複合年成長率為 11.0%。

圖：2025年藜麥市場佔有率（按地區）

藜麥是一種假穀物，營養豐富，不含麩質，富含必需胺基酸、維生素和礦物質。它還富含膳食纖維和抗氧化劑，因此受到注重健康的人的歡迎。藜麥營養豐富，與其他穀物相比，蛋白質含量非常高。它不含麩質，易於消化，是植物性蛋白質的絕佳來源。近十多年來，藜麥因其極高的營養價值，作為超級食品和健康食品在世界各地越來越受歡迎。藜麥傳統上在南美洲種植和消費，但近年來，由於全球注重健康的消費者的需求不斷成長，出口量迅速擴大。

市場動態：

藜麥穀物市場的主要驅動力是對健康和有機食品日益成長的需求。隨著消費者飲食意識的增強，他們擴大選擇天然和有機的穀物替代品。藜麥具有眾多的健康益處，完全符合此趨勢。麩質不耐症和乳糜瀉的日益普及進一步推動了對藜麥等無麩質穀物的需求。此外，藜麥的多功能性使其可以用於各種菜餚，這也促進了市場的成長。藜麥可以作為米飯或義式麵食的替代品，用於沙拉、湯和烘焙點心，也可以作為早餐碗和甜點的基礎。它的堅果味道和獨特的質地使其成為廚師和家庭廚師的最愛。

然而，藜麥市場在機會眾多的同時，也面臨挑戰。主要阻礙因素之一是藜麥主要生長在南美洲安第斯山脈地區，限制了其地理分佈。由於生產在地理上集中，市場容易受到供應鏈中斷和價格波動的影響。此外，藜麥相對於其他穀物的高成本也是其廣泛應用的障礙。

本研究的主要特點

• 本報告對全球藜麥市場進行了詳細分析，並提供了預測期（2025-2032）的市場規模和年複合成長率(CAGR)，假設 2024 年為基準年。
• 它還揭示了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
• 它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數概述了藜麥市場的主要企業。
• 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 藜麥市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
• 相關人員將透過用於分析藜麥市場的各種策略矩陣來做出決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章市場動態、法規與趨勢分析

• 市場動態
  • 健康與營養趨勢
  • 價格波動
  • 新產品開發
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購場景

4. 全球藜麥市場－冠狀病毒（COVID-19）大流行的影響

• COVID-19流行病學
• 供需側分析
• 經濟影響

5. 2020-2032 年全球藜麥市場（按類型）

• 白色的
• 紅色的
• 黑色的
• 3種顏色
• 其他（包括不太常見的品種，如橙色藜麥）

6. 2020-2032 年全球藜麥市場（按應用）

• 食品和飲料業
• 早餐用麥片穀類
• 沙拉
• 烘焙
• 小吃
• 喝
• 營養補充品
• 動物飼料

7. 2020-2032 年全球藜麥市場（依通路分類）

• 超級市場/大賣場
• 專業零售商
• 網路零售
• 其他（如當地市場和小型零售店）

8. 2020-2032 年全球藜麥市場（依最終用途分類）

• 家庭
• 餐廳
• 食品加工機

9. 2020-2032 年全球藜麥市場（按加工類型分類）

• 生藜麥
• 加工藜麥

10. 2020-2032 年全球有機與常規種植藜麥市場

• 有機的
• 傳統的

第 11 章。 2020-2032 年按地區分類的全球藜麥市場

• 北美洲
• 歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • ASEAN
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 以色列
  • 南非
  • 中部非洲
  • 北非
  • 其他中東地區

第12章競爭格局

• Ancient Harvest
• Andean Valley Corporation
• Andean Naturals
• Quinoa Foods Company
• Northern Quinoa Production Corporation（NorQuin）
• The British Quinoa Company
• Inca Organics
• Alter Eco
• COMRURAL XXI
• Irupana Andean Organic Food

第13章 章節

• 調查方法
• 關於出版商

Global Quinoa Grain Market is estimated to be valued at USD 1,182.8 Mn in 2025 and is expected to reach USD 2,455.7 Mn by 2032, growing at a compound annual growth rate (CAGR) of 11.0% from 2025 to 2032.

Figure. Quinoa Grain Market Share (%), By Region 2025

Quinoa, a pseudo-cereal, is known for its high nutritional value, gluten-free nature, and rich content of essential amino acids, vitamins, and minerals. It is also a good source of dietary fiber and antioxidants, thus making it a popular choice among health-conscious individuals. Quinoa is a powerhouse of nutrients and has an exceptionally high protein content relative to other grains. It is gluten-free and easy to digest, making it an optimal source of plant-based protein. Over the past decade or so, quinoa has grown in popularity worldwide as a superfood and health food due to its nutritional value. While traditionally grown and consumed primarily within South America, quinoa exports have expanded rapidly in recent years driven by its increasing demand from health-conscious consumers globally.

Market Dynamics:

The quinoa grain market is primarily driven by the rising demand for healthy and organic food products. As consumers become more conscious about their dietary choices, they are increasingly opting for natural and organic alternatives to traditional grains. Quinoa, with its numerous health benefits, fits perfectly into this trend. Growing prevalence of gluten intolerance and celiac disease has further fueled the demand for gluten-free grains like quinoa. Furthermore, the versatility of quinoa in various culinary applications has also contributed to its market growth. Quinoa can be used as a substitute for rice or pasta, can be added to salads, soups, and baked goods, or even used as a base for breakfast bowls and desserts. It's nutty flavor and unique texture make it a favorite among chefs and home cooks alike.

However, despite the numerous opportunities, the quinoa grain market also faces certain challenges. One of the key restraints is the limited availability of quinoa, as it is primarily grown in the Andean region of South America. This geographical concentration of production makes the market vulnerable to supply chain disruptions and price fluctuations. High cost of quinoa as compared to other grains can also hinder its widespread adoption.

Key features of the study:

• This report provides in-depth analysis of the global quinoa grain market, and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the quinoa grain market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Ancient Harvest, Andean Valley Corporation, Andean Naturals, Quinoa Foods Company, Northern Quinoa Production Corporation (NorQuin), The British Quinoa Company, Inca Organics, Alter Eco, COMRURAL XXI, and Irupana Andean Organic Food
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The quinoa grain market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the quinoa grain market

Detailed Segmentation:

• Global Quinoa Grain Market, By Type
  • White Quinoa
  • Red Quinoa
  • Black Quinoa
  • Tri-color Quinoa
  • Others (such as the less common varieties like orange quinoa)
• Global Quinoa Grain Market, By Application
  • Food & Beverage Industry
  • Breakfast cereals
  • Salads
  • Baking
  • Snacks
  • Beverages
  • Nutritional Supplements
  • Animal Feed
• Global Quinoa Grain Market, By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Retailers
  • Online Retail
  • Others (such as local markets and small-scale retailers)
• Global Quinoa Grain Market, By End User
  • Households
  • Restaurants
  • Food Processors
• Global Quinoa Grain Market, By Processing Type
  • Raw
  • Processed
• Global Quinoa Grain Market, By Organic vs. Conventional
  • Organic
  • Conventional
• Global Quinoa Grain Market, By Geography
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa
• Company Profiles
  • Ancient Harvest
  • Andean Valley Corporation
  • Andean Naturals
  • Quinoa Foods Company
  • Northern Quinoa Production Corporation (NorQuin)
  • The British Quinoa Company
  • Inca Organics
  • Alter Eco
  • COMRURAL XXI
  • Irupana Andean Organic Food

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Type
  • Market Snapshot, By Application
  • Market Snapshot, By Distribution Channel
  • Market Snapshot, By End User
  • Market Snapshot, By Processing Type
  • Market Snapshot, By Organic vs. Conventional
  • Market Snapshot, By Geography
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Health and nutrition trends
  • Price Fluctuations
  • New product development
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Quinoa Grain Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Quinoa Grain Market , By Type, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• White Quinoa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Red Quinoa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Black Quinoa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Tri-color Quinoa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Others (such as the less common varieties like orange quinoa)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)

6. Global Quinoa Grain Market , By Application, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Food & Beverage Industry
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Breakfast cereals
• Salads
• Baking
• Snacks
• Beverages
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Nutritional Supplements
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Animal Feed
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

7. Global Quinoa Grain Market , By Distribution Channel, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets/Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Specialty Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Online Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Others (such as local markets and small-scale retailers)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

8. Global Quinoa Grain Market , By End User, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Households
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Restaurants
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Food Processors
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

9. Global Quinoa Grain Market , By Processing Type, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Raw
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Processed
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

10. Global Quinoa Grain Market , By Organic vs. Conventional, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Organic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Conventional
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

11. Global Quinoa Grain Market , By Region, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Processing Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organic vs. Conventional, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Mn)
    • U.S.
    • Canada
• Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • Israel
  • South Africa
  • Central Africa
  • North Africa
  • Rest of Middle East

12. Competitive Landscape

• Ancient Harvest
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Andean Valley Corporation
• Andean Naturals
• Quinoa Foods Company
• Northern Quinoa Production Corporation (NorQuin)
• The British Quinoa Company
• Inca Organics
• Alter Eco
• COMRURAL XXI
• Irupana Andean Organic Food
• Analyst Views

13. Section

• Research Methodology
• About us