亞太虛擬電廠（VPP）市場：按應用、產品和國家分類的分析和預測（2025-2035 年）

亞太虛擬電廠（VPP）市場預計將從2024年的2.554億美元成長到2035年的64.095億美元。

預計在2025年至2035年的預測期內，其年複合成長率將達到 32.23%。

分散式能源的加速普及、對軟體賦能和數位化電網柔軟性的日益依賴，以及電氣化和可變再生能源發電帶來的電網可靠性挑戰，推動亞太地區虛擬電廠（VPP）市場的快速擴張。隨著亞太地區的公用事業公司和輸配電業者尋求大規模電網升級的經濟替代方案，VPP 正成為一種擴充性、可快速部署的解決方案，能夠整合屋頂光伏、電池儲能、電動汽車充電基礎設施、智慧家電和靈活的工業負載，提供可調度的電力容量。分散式發電預計將推動技術應用，這主要得益於需量反應舉措的擴展和多資產 VPP 模式的普及。儘管存在監管分散、電網數位化程度不均以及網路安全方面的擔憂，但政府的支持性政策、試驗計畫以及不斷成長的電網負載已使 VPP 成為該地區構建靈活、低碳電力系統的關鍵基礎技術。

市場概覽

在建築、工業和運輸領域電氣化和再生能源應用日益普及的推動下，亞太地區的虛擬電廠（VPP）市場預計將在該地區快速變化的能源格局中佔據關鍵地位。中國、印度、日本、澳洲和韓國等國家迅速擴展分散式能源，包括屋頂光伏發電、電池儲能系統、電動車以及靈活的工商業負載。這種擴張給本已因都市化、工業成長和再生能源發電量波動而承受巨大壓力的電網帶來了額外的負擔。

虛擬電廠（VPP）透過數位化整合多個分散式資產，使其成為一個能夠實現系統平衡、尖峰負載管理和輔助服務的單一協調資源，應對這些挑戰。為了提高電網韌性、促進再生能源併網並延緩資本密集型輸配電網路擴建，亞洲各地的公用事業公司、電網營運商和獨立聚合商逐步部署虛擬電廠平台。目前，大多數部署的虛擬電廠以分散式發電主導，需量反應計畫和用戶側儲能的日益普及（尤其是在澳洲和日本）進一步推動了這一趨勢。

政府主導的試驗計畫、智慧電網計畫和儲能獎勵大大加速了虛擬電廠的市場普及。然而，亞太地區的虛擬電廠市場也面臨著許多挑戰，例如智慧電錶普及率不均衡、法規結構分散、網路安全威脅以及開發中國家消費者認知度較低等。儘管存在這些障礙，但電力行業的持續改革、技術價格的下降以及對電網柔軟性的日益成長的需求，使得虛擬電廠全部區域構建可靠、高效、低碳能源系統的關鍵推動因素。

市場區隔:

細分 1：依最終用戶

• 產業
• 商業
• 住宅

細分2：依技術

• 分散式發電
• 需量反應
• 複雜資產

細分3：按供應來源

• 再生能源
• 能源儲存系統
• 汽電共生

細分 4：依地區

• 亞太地區：中國、日本、韓國、印度、澳洲等地區

本報告調查了亞太地區的虛擬電廠（VPP）市場，並總結了關鍵趨勢、市場影響因素分析、法律制度、市場規模趨勢和預測、按各個細分市場、地區/主要國家進行的詳細分析、競爭格局以及主要企業的概況。

目錄

執行摘要

第1章 市場：產業展望

• 趨勢：現況及未來影響評估
  • 以電池為基礎的虛擬電廠參與度快速成長
  • 將虛擬電廠擴展到電動車充電與出行生態系統
  • 人工智慧驅動的預測和自主需求柔軟性
• 供應鏈概覽
  • 價值鏈分析
  • 市場地圖
• 價格預測
• 專利申請趨勢（依國家和公司）
  • 專利申請趨勢（依國家）
  • 公司專利申請趨勢
• 市場動態
  • 市場促進因素
  • 市場挑戰
  • 市場機會
• 監管狀態
  • 中國：政府主導的虛擬電廠發展
  • 印度：再生能源採購的虛擬購電協議框架
  • 澳洲：批發市場整合（近期改革）
• 相關利益者分析
  • 用例分析
  • 最終用戶和採購標準
• 不同類型虛擬電廠的比較分析
• 案例研究
  • AGL住宅虛擬電源計劃（澳洲）
  • 東京電力公司 + 日產電動車 V2G VPP（日本）

第2章 區域

• 區域概況
• 亞太地區
  • 區域概覽
  • 用途：最終用戶
  • 產品：科技
  • 產品：來源
  • 亞太地區（依國家）

第3章 市場：競爭基準化分析與公司概況

• 競爭格局
  • Origin Energy Limited

第4章 調查方法

This report can be delivered in 2 working days.

Introduction to Asia-Pacific Virtual Power Plant Market

The Asia-Pacific virtual power plant market is projected to reach $6,409.5 million by 2035 from $255.4 million in 2024, growing at a CAGR of 32.23% during the forecast period 2025-2035. The accelerated deployment of distributed energy resources, growing reliance on software-enabled and digital grid flexibility, and growing grid reliability issues associated with electrification and variable renewable generation are all driving the rapid expansion of the virtual power plant (VPP) market in the Asia-Pacific region. VPPs are becoming a scalable and quick-to-implement solution that combines rooftop solar, battery storage, EV charging infrastructure, smart appliances, and flexible industrial loads into dispatchable capacity as utilities and grid operators throughout APAC look for affordable alternatives to extensive network upgrades. With the help of expanding demand response initiatives and mixed-asset VPP models, distributed generation is anticipated to drive technological adoption. Despite regulatory fragmentation, uneven grid digitalization, and cybersecurity concerns, supportive government policies, pilot programs, and escalating grid stress position VPPs as a critical enabler of flexible and low-carbon power systems across APAC.

Market Introduction

The market for virtual power plants (VPPs) in Asia-Pacific (APAC) is becoming an important part of the region's quickly changing energy landscape, which is being fueled by the expansion of electrification in buildings, industry, transportation, and renewable energy deployment. Distributed energy resources, such as rooftop solar photovoltaics, battery energy storage systems, electric vehicles, and flexible commercial and industrial loads, are rapidly expanding in nations including China, India, Japan, Australia, and South Korea. Power grids, which are already under stress from urbanization, industrial growth, and fluctuating renewable output, are under further strain as a result of this expansion.

Virtual power plants address these issues by digitally combining several distributed assets into a single, dispatchable resource capable of grid balancing, peak load management, and auxiliary services. In order to increase grid resilience, improve renewable integration, and postpone capital-intensive transmission and distribution expansions, utilities, system operators, and independent aggregators around Asia are progressively implementing VPP platforms. Deployments are currently dominated by distributed generation-led VPPs, which are bolstered by the growing use of demand response programs and behind-the-meter storage, especially in Australia and Japan.

Market adoption is being accelerated in large part by government-led pilot programs, smart grid efforts, and energy storage incentives. However, the APAC VPP market also has to contend with issues like inconsistent smart meter adoption, disjointed regulatory frameworks, cybersecurity threats, and low consumer awareness in developing nations. Despite these obstacles, virtual power plants are positioned as a critical enabler of reliable, effective, and low-carbon energy systems throughout the Asia-Pacific region due to ongoing power sector reforms, falling technology prices, and rising need for grid flexibility.

Market Segmentation:

Segmentation 1: by End User

• Industrial
• Commercial
• Residential

Segmentation 2: by Technology

• Distribution Generation
• Demand Response
• Mixed Asset

Segmentation 3: by Source

• Renewable Energy
• Energy Storage Systems
• Cogeneration

Segmentation 4: by Region

• Asia-Pacific: China, Japan, South Korea, India, Australia, and Rest-of-Asia-Pacific

APAC Virtual Power Plant Market trends, Drivers and Challenges

Market Trends

• Rapid expansion of distributed energy resources (DERs) driven by rooftop solar growth in China, India, Australia, and Southeast Asia
• Increasing deployment of battery energy storage systems (BESS) supporting grid balancing and peak demand management
• Rising adoption of electric vehicles and smart charging infrastructure as flexible, controllable VPP assets
• Growth of utility-led and government-backed VPP pilot projects across developed and emerging APAC markets
• Wider use of AI-, IoT-, and cloud-based energy management platforms for real-time monitoring and asset orchestration
• Increasing focus on commercial and industrial (C&I) demand response due to higher load flexibility and faster monetization

Market Drivers

• Accelerating electrification of transport and industry increasing demand for grid flexibility
• Strong government push for renewable energy integration and energy security across major APAC economies
• Rising grid congestion and reliability challenges in fast-growing urban and industrial regions
• Declining costs of solar PV, energy storage, and digital control technologies improving VPP viability
• Policy support through demand response programs, storage incentives, and smart grid initiatives
• Growing interest from utilities to defer network investments and improve system resilience

Market Challenges

• Fragmented regulatory frameworks and inconsistent market rules across APAC countries
• Limited recognition of aggregators and VPPs in wholesale electricity markets in some regions
• Uneven smart meter penetration and grid digitalization, especially in emerging economies
• Cybersecurity and data privacy concerns related to aggregated, customer-owned assets
• Low customer awareness and participation, particularly in residential segments
• Interoperability issues across diverse devices, platforms, and grid standards

How can this report add value to an organization?

Product/Innovation Strategy: This report provides in-depth insight into evolving virtual power plant (VPP) technologies and aggregation models, enabling organizations to align their product strategies with emerging grid needs. It examines innovations such as AI-driven DER orchestration, advanced forecasting algorithms, bi-directional EV charging, IoT-enabled device control, and grid-aware optimization engines that enable real-time coordination of distributed energy resources (DERs). These advancements are reshaping the VPP landscape by improving flexibility, reducing grid congestion, and enabling automated participation in energy, capacity, and ancillary service markets. The report highlights how modular VPP platforms, capable of aggregating batteries, solar PV, smart appliances, industrial loads, and EV chargers, offer scalability and adaptability across residential, commercial, and industrial applications. By identifying key technology trends, regulatory enablers, and competitive product benchmarks, the report supports R&D planning, platform development, and long-term innovation road mapping for stakeholders in energy markets.

Growth/Marketing Strategy: The APAC virtual power plant market presents significant growth opportunities for utilities, technology developers, aggregators, and hardware manufacturers. Key strategies shaping this market include large-scale DER aggregation programs, strategic partnerships between utilities and tech firms, expansion of residential and commercial battery orchestration, and geographic scaling of pilot programs into full commercial deployments. Companies are increasingly investing in AI-based optimization, smart meter integration, EV charging control, and advanced demand-response capabilities to enhance VPP performance and unlock new revenue streams. The growing need for grid flexibility, rising penetration of distributed generation, and regulatory support are accelerating market adoption across APAC and emerging economies. These developments enable new customer acquisition models, demand-side monetization, and expanded platform offerings across multiple end-user segments.

Competitive Strategy: The report profiles key players in the VPP ecosystem, including aggregators, DER technology providers, battery and inverter manufacturers, demand-response specialists, and advanced analytics firms. The competitive landscape includes strategic partnerships, utility collaborations, multi-region deployments, hardware-software integration initiatives, and grid services contracts. This analysis enables stakeholders to identify high-growth market segments and refine their competitive positioning through technology differentiation, geographic expansion, regulatory alignment, and customer-side innovation. As VPPs become increasingly vital for grid stability and decarbonization, competition is intensifying around orchestration sophistication, data intelligence, interoperability, and the ability to scale DER aggregation across diverse markets and regulatory frameworks.

Table of Contents

Executive Summary

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Rapid Growth of Battery-Based VPP Participation
  • 1.1.2 Expansion of VPPs into EV Charging and Mobility Ecosystems
  • 1.1.3 AI-Enabled Forecasting and Autonomous Demand Flexibility
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
  • 1.2.2 Market Map
• 1.3 Pricing Forecast
• 1.4 Patent Filing Trend (by Country and Company)
  • 1.4.1 Patent Filing Trend (by Country)
  • 1.4.2 Patent Filing Trend (by Company)
• 1.5 Market Dynamics
  • 1.5.1 Market Drivers
    • 1.5.1.1 Growing Penetration of Distributed Renewable Energy
    • 1.5.1.2 Regulatory Push for DER Aggregation and Grid Services
    • 1.5.1.3 Rising Grid Stress and Reliability Demands
  • 1.5.2 Market Challenges
    • 1.5.2.1 Fragmented Interconnection Standards and Grid Protocols
    • 1.5.2.2 Limited Consumer Awareness and Participation Incentives
    • 1.5.2.3 Cybersecurity, Data-Privacy, and Operational Risk Concerns
  • 1.5.3 Market Opportunities
    • 1.5.3.1 Utility Partnerships for Grid Modernization
    • 1.5.3.2 Monetization of Residential and Small Commercial Flexibility
    • 1.5.3.3 Integration of VPPs with Microgrids and Community Energy Systems
• 1.6 Regulatory Landscape
  • 1.6.1 China: Government-Directed VPP Development
  • 1.6.2 India: Virtual PPA Framework for Renewable Procurement
  • 1.6.3 Australia: Wholesale Market Integration (Recent Reforms)
• 1.7 Stakeholder Analysis
  • 1.7.1 Use Case Analysis
  • 1.7.2 End Users and Buying Criteria
• 1.8 Comparative Analysis of Different Types of Virtual Power Plants (VPPs)
• 1.9 Case Studies
  • 1.9.1 AGL Residential VPP (Australia)
  • 1.9.2 TEPCO + Nissan EV V2G VPP (Japan)

2 Region

• 2.1 Regional Summary
• 2.2 Asia-Pacific
  • 2.2.1 Regional Overview
    • 2.2.1.1 Driving Factors for Market Growth
    • 2.2.1.2 Factors Challenging the Market
  • 2.2.2 Application: End User
  • 2.2.3 Product: Technology
  • 2.2.4 Product: Source
  • 2.2.5 Asia-Pacific (by Country)
    • 2.2.5.1 China
      • 2.2.5.1.1 Application: End User
      • 2.2.5.1.2 Product: Technology
      • 2.2.5.1.3 Product: Source
    • 2.2.5.2 Japan
      • 2.2.5.2.1 Application: End User
      • 2.2.5.2.2 Product: Technology
      • 2.2.5.2.3 Product: Source
    • 2.2.5.3 South Korea
      • 2.2.5.3.1 Application: End User
      • 2.2.5.3.2 Product: Technology
      • 2.2.5.3.3 Product: Source
    • 2.2.5.4 India
      • 2.2.5.4.1 Application: End User
      • 2.2.5.4.2 Product: Technology
      • 2.2.5.4.3 Product: Source
    • 2.2.5.5 Australia
      • 2.2.5.5.1 Application: End User
      • 2.2.5.5.2 Product: Technology
      • 2.2.5.5.3 Product: Source
    • 2.2.5.6 Rest-of-Asia-Pacific
      • 2.2.5.6.1 Application: End User
      • 2.2.5.6.2 Product: Technology
      • 2.2.5.6.3 Product: Source

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Competitive Landscape
  • 3.1.1 Origin Energy Limited
    • 3.1.1.1 Overview
    • 3.1.1.2 Top Products/Product Portfolio
    • 3.1.1.3 Top Competitors
    • 3.1.1.4 Target Customers
    • 3.1.1.5 Key Personnel
    • 3.1.1.6 Analyst View
    • 3.1.1.7 Market Share, 2024

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Asia-Pacific Virtual Power Plant Market (by Scenario), $Million, 2025, 2030, and 2035
• Figure 2: Asia-Pacific Virtual Power Plant Market, 2024 and 2035
• Figure 3: Virtual Power Plant Market, $Million, 2024 and 2035
• Figure 4: Asia-Pacific Virtual Power Plant Market (by Application), $Million, 2024, 2030, and 2035
• Figure 5: Asia-Pacific Virtual Power Plant Market (by Technology), $Million, 2024, 2030, and 2035
• Figure 6: Asia-Pacific Virtual Power Plant Market (by Source), $Million, 2024, 2030, and 2035
• Figure 7: AGL Residential VPP (Australia)
• Figure 8: TEPCO + Nissan EV V2G VPP (Japan)
• Figure 9: China Virtual Power Plant Market, $Million, 2024-2035
• Figure 10: Japan Virtual Power Plant Market, $Million, 2024-2035
• Figure 11: South Korea Virtual Power Plant Market, $Million, 2024-2035
• Figure 12: India Virtual Power Plant Market, $Million, 2024-2035
• Figure 13: Australia Virtual Power Plant Market, $Million, 2024-2035
• Figure 14: Rest-of-Asia-Pacific Virtual Power Plant Market, $Million, 2024-2035
• Figure 15: Strategic Initiatives, January 2022-August 2025
• Figure 16: Data Triangulation
• Figure 17: Top-Down and Bottom-Up Approach
• Figure 18: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Competitive Landscape Snapshot
• Table 3: Trends: Current and Future Impact Assessment
• Table 4: Market Map
• Table 5: Annual Average Pricing Forecast (2024-2035), $/W
• Table 6: Drivers, Challenges, and Opportunities, 2024-2035
• Table 7: Comparative Analysis of Different Types of VPPs
• Table 8: Virtual Power Plant Market (by Region), $Million, 2024-2035
• Table 9: Virtual Power Plant Market (by Region), MW, 2024-2035
• Table 10: Asia-Pacific Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 11: Asia-Pacific Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 12: Asia-Pacific Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 13: Asia-Pacific Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 14: Asia-Pacific Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 15: Asia-Pacific Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 16: China Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 17: China Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 18: China Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 19: China Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 20: China Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 21: China Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 22: Japan Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 23: Japan Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 24: Japan Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 25: Japan Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 26: Japan Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 27: Japan Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 28: South Korea Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 29: South Korea Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 30: South Korea Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 31: South Korea Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 32: South Korea Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 33: South Korea Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 34: India Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 35: India Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 36: India Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 37: India Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 38: India Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 39: India Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 40: Australia Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 41: Australia Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 42: Australia Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 43: Australia Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 44: Australia Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 45: Australia Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 46: Rest-of-Asia-Pacific Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 47: Rest-of-Asia-Pacific Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 48: Rest-of-Asia-Pacific Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 49: Rest-of-Asia-Pacific Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 50: Rest-of-Asia-Pacific Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 51: Rest-of-Asia-Pacific Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 52: Company Market Share, 2024