智慧型手機衛星直連裝置 (D2D) 服務：案例研究與分析

Satellite D2D Services for Smartphones: Case Studies and Analysis

出版日期: 2025年12月16日 | 出版商:

Analysys Mason | 英文 25 Slides | 商品交期: 最快1-2個工作天內

價格

簡介目錄

"營運商通常清楚自己想要提供哪些 D2D 服務，但對於商業模式卻有很多疑問。"

本報告檢視並分析了全球智慧型手機衛星直連裝置 (D2D) 服務市場，並提供了 10 家目前正在提供或計畫提供衛星 D2D 服務的行動營運商和智慧型手機廠商的案例研究。報告也為營運商制定 D2D 服務商業策略提供了建議。

本報告解答的問題

營運商如何為 D2D 服務定價和定位？
營運商為何選擇特定的 D2D 服務商業策略？
我們可以從早期商業服務的推出中學到什麼？
營運商的策略與蘋果的策略有何不同？

個案研究

蘋果
Google
KDDI
一個紐西蘭
羅傑斯通訊公司（羅傑斯）
T-Mobile 美國
西班牙電信
澳洲電信
威瑞森
沃達豐

簡介目錄

"Operators typically know what D2D services they want to offer, but they have many questions about the commercial models."

This report provides case studies on ten mobile operators and smartphone vendors that have, or are planning, a satellite direct-to-device (D2D) service. The case studies provide details of the service, pricing and partners, as well as other commercial information, with a focus on smartphone services (rather than IoT). The report also provides recommendations for telecoms operators that are developing their commercial strategies for D2D services.

Questions answered in this report

How are telecoms operators pricing and positioning their D2D services?
Why have operators selected their commercial strategies for D2D services?
What can be learned from the initial commercial launches?
What are the differences between the strategies of telecoms operators and that of Apple?