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封面
市場調查報告書
商品編碼
2031187

消費者對直接衛星通訊的調查：各國結果

Satellite Direct-to-Device Consumer Survey: Country-level Results
出版日期: | 出版商: Analysys Mason | 英文 | 商品交期: 最快1-2個工作天內

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簡介目錄

“D2D 服務在菲律賓、南非和中東等市場吸引了大量消費者的興趣，但在包括德國和芬蘭在內的一些歐洲市場，這種興趣有限。”

本研究報告檢驗了各國消費者對直接髮送通訊（D2D）的興趣。報告概述了19個國家的D2D市場，並按國家、通訊業者和人口統計特徵分析了消費者對D2D通訊的興趣和付費意願。

本報告解答的問題

  • 各市場衛星D2D運輸的最新趨勢為何？
  • 消費者對 D2D 即時通訊的興趣程度如何？他們願意為使用該服務付費的程度如何？
  • 在性別、年齡、收入、居住地區（都市區/農村）和設備代數等人口統計特徵中，哪一項與對 D2D通訊的興趣關聯最強？
  • 不同國家和通訊業者的消費者興趣程度和支付意願有何不同？

目標區域

  • 西歐（WE）：芬蘭、法國、德國、愛爾蘭、義大利、挪威、西班牙、瑞典、英國
  • 中東歐（CEE）：波蘭、土耳其
  • 北美洲（NA）：加拿大、美國
  • 亞太先進地區（DVAP）：澳洲、紐西蘭
  • 新興亞太地區（EMAP）：菲律賓
  • 中東和北非地區（MENA）：沙烏地阿拉伯、阿拉伯聯合大公國
  • 撒哈拉以南非洲（SSA）：南非
簡介目錄

"D2D services have sparked high consumer interest in markets such as the Philippines, South Africa and the Middle East, but interest is limited in certain European markets such as Germany and Finland."

This survey report examines consumer interest in satellite direct-to-device (D2D) messaging at a country level. It provides an overview of the D2D market across 19 countries and analyses consumer interest in, and willingness to pay for, D2D messaging by country, operator and demographic features.

Questions answered in this report

  • What are the recent activities regarding satellite D2D in different markets?
  • How interested are consumers in D2D messaging and how willing are they to pay for it?
  • What demographic features, such as gender, age, income, rurality and handset generation, are most strongly associated with interest in D2D messaging?
  • How do consumer interest and willingness to pay vary by country and by operator?

Geographical coverage

  • Western Europe (WE): Finland, France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia–Pacific (DVAP): Australia and New Zealand
  • Emerging Asia–Pacific (EMAP): Philippines
  • Middle East and North Africa (MENA): Saudi Arabia, UAE
  • Sub-Saharan Africa (SSA): South Africa