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消費者對衛星直連裝置的付費意願：消費者調查（2025 年）
市場調查報告書
商品編碼
1884184

消費者對衛星直連裝置的付費意願：消費者調查（2025 年）

Consumers' Willingness to Pay for Satellite Direct-to-Device Services: Consumer Survey 2025
出版日期: | 出版商: Analysys Mason | 英文 12 Slides | 商品交期: 最快1-2個工作天內

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簡介目錄

"衛星直連設備服務為營運商提供了開拓新收入來源的機會。高達 27% 的受訪者表示願意為這些服務支付額外費用。"

本報告調查了消費者對各類衛星直連設備的付費意願。報告詳細分析了不同人口統計群體的付費意​​願，比較了不同 ARPU 群體消費者願意支付的價格溢價，並探討了直連設備服務的潛在最佳定價點。

本次調查於 2025 年 7 月與 Dynata 合作進行。調查對象旨在代表各國的行動用戶群。調查配額根據年齡、性別和收入設定，沙烏地阿拉伯和阿聯酋各有 750 名受訪者，其他國家至少有 1000 名受訪者。

本報告解答的問題：

  • 消費者願意為各種D2D服務支付多少費用？具體來說，他們願意支付多少錢？
  • 哪些人口統計因素（例如性別、年齡、收入、地理位置和設備代數）與消費者對D2D服務的興趣最為密切相關？
  • 不同ARPU值水準下的支付意願如何改變？
  • 哪個D2D價格區間最有可能帶來最高收益？

目標區域：

  • 西歐：芬蘭、法國、德國、愛爾蘭、義大利、挪威、西班牙、瑞典、英國
  • 中歐和東歐：波蘭、土耳其
  • 北美：加拿大、美國
  • 已開發亞太地區：澳洲、紐西蘭
  • 新興亞太地區：菲律賓
  • 中東和北非：沙烏地阿拉伯、阿拉伯聯合大公國
  • 撒哈拉以南非洲：南非

目標受眾

  • 希望評估終端用戶對衛星D2D服務付費意願的行動電信商
  • 希望了解消費者對各種衛星服務的付費意願的D2D衛星營運商D2D 服務
  • 希望更了解衛星 D2D 服務的 OEM 和基礎設施供應商
簡介目錄

"Satellite D2D services offer opportunities for operators to tap new revenue streams: up to 27% of survey respondents are willing to pay extra for these services."

This survey report examines consumers' willingness to pay for different types of satellite direct-to-device (D2D) services. The report includes detailed analysis of willingness to pay across various demographic segments. Additionally, it compares the price premiums that consumers in different ARPU brackets are willing to pay and explores the potential optimal price point for D2D services.

The survey was conducted in association with Dynata in July 2025. The survey groups were chosen to be representative of the mobile-using population in selected countries around the world. We set quotas on age, gender and income. There were at least 1000 respondents per country, except in Saudi Arabia and the UAE, where there were 750 respondents.

Questions answered in this report:

  • How willing are consumers to pay for different types of D2D services, and how much are they willing to pay?
  • Which demographic features (for example, gender, age, income, rurality and handset generation) are most strongly associated with interest in D2D services?
  • How does willingness to pay vary between different ARPU levels?
  • What price point for D2D is likely to deliver the highest return?

Geographical coverage:

  • Western Europe (WE): Finland, France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia-Pacific (DVAP): Australia and New Zealand
  • Emerging Asia-Pacific (EMAP): Philippines
  • Middle East and North Africa (MENA): Saudi Arabia, UAE
  • Sub-Saharan Africa (SSA): South Africa

Who should read this report?

  • Mobile operators interested in assessing end-user willingness to pay for satellite D2D services
  • D2D satellite operators that wish to understand consumer willingness to pay for different types of satellite D2D services
  • Original equipment manufacturers (OEMs) and infrastructure vendors that wish to develop their understanding of satellite D2D services