電信業者的B2B成長策略：案例研究與分析（第三卷：北美電信業者）

儘管許多北美業者對IT服務的投資有限，但如果不擴展其IT產品組合，就很難實現可持續的B2B收入成長。

本報告分析了11家北美電信營運商的B2B業務，並提供了有關其B2B成長策略的信息，包括組織結構、合作夥伴關係、收購、業績和產品組合詳情。

報告解答的問題

• 電信業者在B2B市場的哪些領域（區隔市場、服務、地區）瞄準了收入成長？
• 電信業者在拓展B2B營收方面取得了多大成功？未來最有成長前景的領域是什麼？
• 現有業者如何因應傳統固網服務收入的下滑？
• 營運商在B2B組織架構方面採取了哪些策略（例如，設立獨立的IT部門）？

報告中包含的個案研究

"Investment in IT services is limited for many operators in North America, but achieving sustainable B2B revenue growth will be extremely challenging without a growing IT portfolio."

This report analyses the B2B activities of 11 operators in North America. It provides information about their B2B growth strategies including details of their portfolios, performance, acquisitions, partnerships and organisational structures.

The report identifies some of the strategic options that are available to operators to drive B2B revenue growth. It also highlights ideas and lessons that other operators can take.

The profiles are based on public sources, including financial reports, press releases and investor day presentations. We have also included insights from analyst briefings and events. Where possible, the profiles have been checked for accuracy directly with operators.

Questions answered in this report:

• In which areas of the B2B market (segments, services and geographies) are telecoms operators looking for revenue growth?
• How successful have operators been in growing B2B revenue and what are the best prospects for future growth?
• How are established operators managing the decline in legacy fixed connectivity services revenue?
• What strategies are operators adopting in terms of B2B organisational structure (for example, the creation of separate IT units)?

Case studies included in this report: