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消費者對衛星D2D服務的興趣：消費者調查
市場調查報告書
商品編碼
1856021

消費者對衛星D2D服務的興趣：消費者調查

Consumer Interest in Satellite Direct-to-Device Services: Consumer Survey
出版日期: | 出版商: Analysys Mason | 英文 18 Slides | 商品交期: 最快1-2個工作天內

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簡介目錄

"全球19,500名消費者調查證實，消費者對基於衛星的D2D服務的興趣日益增長"

本報告基於對全球19,500名消費者的調查，深入分析了不同人群對直接到設備（D2D）服務的興趣和付費意願。

超過90%的受訪者表示對至少一種衛星D2D服務有興趣。行動網路業者（MNO）應考慮採用D2D服務，以提高客戶留存率、吸引競爭對手用戶並創造追加銷售機會。 MNO也應根據不同族群的興趣和付費意願，提供量身訂做的服務。

本報告解答的問題

  • 消費者對各類D2D服務的興趣程度如何？他們願意為此付費嗎？
  • 哪些人口統計特徵（例如性別、年齡、收入、地區、手機世代）與消費者對D2D服務的興趣最為密切相關？
  • 消費者的興趣在不同國家有何差異？
  • 美國主要業者正在採取哪些策略？其他市場的業者可以從中藉鏡哪些經驗？
簡介目錄

"Our survey of 19 500 consumers worldwide identifies a growing interest in satellite D2D services."

This report draws on our survey of 19 500 consumers worldwide to offer a detailed analysis of consumer interest in, and willingness to pay for, direct-to-device (D2D) services across various demographic segments in 19 countries.

Over 90% of respondents to our survey are interested in at least one type of satellite D2D service. Mobile network operators (MNOs) should consider adopting D2D to boost customer retention, attract rivals' users and create upselling opportunities. Additionally, MNOs need to tailor their offerings based on consumers' interest and willingness to pay across different demographic groups.

Questions answered in this report:

  • How interested are consumers in different types of D2D services and how willing are they to pay for them?
  • What demographic features (such as gender, age, income, rurality and handset generation) are most strongly associated with interest in D2D services?
  • How does consumer interest vary by country?
  • What approaches have major MNOs in the USA adopted and what lessons can be learned by operators in other markets?