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市場調查報告書

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1782646

全球社交商務市場研究報告 - 產業分析、規模、佔有率、成長、趨勢及 2025 年至 2033 年預測

Global Social Commerce Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033

出版日期: 2025年08月01日 | 出版商:

Value Market Research | 英文 144 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

預計全球社交商務市場規模將從 2024 年的 1,2955.8 億美元成長到 2033 年的 15,6128.6 億美元，在 2026 年至 2033 年的預測期內，年複合成長率(CAGR) 將達到 31.86%。

隨著社群媒體平台日益整合購物功能，改變消費者發現和購買商品的方式，社群商務市場正經歷爆炸性成長。隨著 Instagram、Facebook 和 TikTok 等平台的興起，品牌正利用社群媒體直接與消費者互動，打造集娛樂與商務於一體的無縫購物體驗。這一趨勢對年輕族群尤其吸引，他們更喜歡在社群媒體動態中購物，而非瀏覽傳統的電商網站。隨著市場的不斷發展，社交購物功能的創新，例如可購買貼文和直播活動，預計將推動進一步的成長。

此外，社群媒體網紅和使用者生成內容的影響力日益增強，正在顯著塑造社交商務格局。隨著消費者尋求同齡人的真實推薦和評價，品牌正在與網紅合作，以更具親和力和吸引力的方式推廣其產品。這種以網紅為主導的行銷模式正在提升品牌知名度和可信度，從而提高轉換率。隨著社群商務市場持續擁抱這一趨勢，企業意識到利用社群媒體與目標受眾建立聯繫的價值，它很可能迎來持續成長。

此外，科技進步也增強了社群商務平台的功能。擴增實境 (AR) 和人工智慧 (AI) 等功能正融入社交購物體驗，使消費者能夠即時查看商品並獲得個人化推薦。這些科技創新不僅提升了整體購物體驗，也提升了消費者的參與和忠誠度。隨著社交商務市場不斷適應這些趨勢和技術進步，預計將鞏固其作為零售格局重要組成部分的地位。

我們的報告經過精心設計，旨在為客戶提供關於各個行業和市場的全面且切實可行的洞察。每份報告都包含幾個關鍵部分，以確保客戶全面了解市場格局：

市場概覽：市場的詳細介紹，包括定義、分類和行業現狀概述。

市場動態：深入分析影響市場成長的關鍵促進因素、限制因素、機會與挑戰。本部分探討技術進步、監管變化和新興趨勢等因素。

細分分析：根據產品類型、應用、最終用戶和地理位置等標準，將市場細分為不同的細分市場。此分析重點在於突出每個細分市場的表現和潛力。

競爭格局：對主要市場參與者的全面評估，包括其市場佔有率、產品組合、策略舉措和財務表現。本部分深入分析了競爭態勢以及領先公司採用的關鍵策略。

市場預測：根據歷史資料和當前市場狀況，對特定時期的市場規模和成長趨勢進行預測。這包括定量分析和圖形表示，以說明未來的市場發展軌跡。

區域分析：評估不同地理區域的市場表現，確定關鍵市場和區域趨勢。這有助於了解區域市場動態和機會。

新興趨勢與機會：識別當前及新興市場趨勢、技術創新以及潛在投資領域。本部分將深入探討未來市場發展與成長前景。

區域展望
介紹
北美銷售分析
- 概述、歷史和預測數據銷售分析
- 北美各細分市場銷售分析
- 北美各國銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概述、歷史和預測數據銷售分析
- 歐洲各細分市場銷售分析
- 歐洲各國銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概述、歷史和預測數據銷售分析
- 亞太地區分部銷售分析
- 亞太地區國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概述、歷史和預測數據銷售分析
- 拉丁美洲各細分市場銷售分析
- 拉丁美洲各國銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概述、歷史和預測數據銷售分析
- 中東和非洲分部銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東和非洲其他地區銷售分析

第9章：社交商務公司的競爭格局

社群商務市場競爭
合作/協作/協議
併購
新產品發布
其他發展

第10章：公司簡介

頂級公司市佔率分析
市場集中度
Etsy Inc.

公司概況
公司收入
產品
最新動態

Meesho

公司概況
公司收入
產品
最新動態

Meta Platforms Inc.

公司概況
公司收入
產品
最新動態

Pinduoduo Inc.

公司概況
公司收入
產品
最新動態

Pinterest Inc.

公司概況
公司收入
產品
最新動態

Poshmark

公司概況
公司收入
產品
最新動態

Roposo

公司概況
公司收入
產品
最新動態

Snap Inc.

公司概況
公司收入
產品
最新動態

Taobao

公司概況
公司收入
產品
最新動態

TikTok

公司概況
公司收入
產品
最新動態

Trell Shop

公司概況
公司收入
產品
最新動態

Twitter Inc.

公司概況
公司收入
產品
最新動態

WeChat

公司概況
公司收入
產品
最新動態

Xiaohongshu

公司概況
公司收入
產品
最新動態

Yunji

公司概況
公司收入
產品
最新動態

注意 - 在公司簡介中，財務細節和最新發展取決於可用性，對於私人公司，可能不予涵蓋

簡介目錄圖表

Product Code: VMR112110606

Global Social Commerce Market size is anticipated to grow from USD 1295.58 Billion in 2024 to USD 15612.86 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 31.86% during the forecast period of 2026 to 2033.

The social commerce market is experiencing explosive growth as social media platforms increasingly integrate shopping features, transforming the way consumers discover and purchase products. With the rise of platforms like Instagram, Facebook, and TikTok, brands are leveraging social media to engage with consumers directly, creating a seamless shopping experience that combines entertainment and commerce. This trend is particularly appealing to younger demographics, who prefer to shop within their social media feeds rather than navigating traditional e-commerce websites. As the market continues to evolve, innovations in social shopping features, such as shoppable posts and live-streaming events, are expected to drive further growth.

Moreover, the increasing influence of social media influencers and user-generated content is significantly shaping the social commerce landscape. As consumers seek authentic recommendations and reviews from their peers, brands are partnering with influencers to promote their products in a relatable and engaging manner. This shift towards influencer-driven marketing is enhancing brand visibility and credibility, leading to higher conversion rates. As the social commerce market continues to embrace this trend, it is likely to witness sustained growth, as businesses recognize the value of leveraging social media to connect with their target audiences.

Additionally, advancements in technology are enhancing the capabilities of social commerce platforms. Features such as augmented reality (AR) and artificial intelligence (AI) are being integrated into social shopping experiences, allowing consumers to visualize products in real-time and receive personalized recommendations. These technological innovations are not only improving the overall shopping experience but also driving consumer engagement and loyalty. As the social commerce market continues to adapt to these trends and technological advancements, it is expected to solidify its position as a vital component of the retail landscape.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Business Model

Business to Consumer (B2C)
Business to Business (B2B)
Consumer to Consumer (C2C)

By Product Type

Personal & Beauty Care
Apparels
Accessories
Home Products
Health Supplements
Food & Beverage
Others

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. SOCIAL COMMERCE INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Business Model
- 3.7.2 Market Attractiveness Analysis By Product Type
- 3.7.3 Market Attractiveness Analysis By Platform/Sales Channel
- 3.7.4 Market Attractiveness Analysis By Regions

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL SOCIAL COMMERCE MARKET ANALYSIS BY BUSINESS MODEL

5.1. Overview By Business Model
5.2. Historical and Forecast Data Analysis By Business Model
5.3. Business to Consumer (B2C) Historic and Forecast Sales By Regions
5.4. Business to Business (B2B) Historic and Forecast Sales By Regions
5.5. Consumer to Consumer (C2C) Historic and Forecast Sales By Regions

6. GLOBAL SOCIAL COMMERCE MARKET ANALYSIS BY PRODUCT TYPE

6.1. Overview By Product Type
6.2. Historical and Forecast Data Analysis By Product Type
6.3. Personal & Beauty Care Historic and Forecast Sales By Regions
6.4. Apparels Historic and Forecast Sales By Regions
6.5. Accessories Historic and Forecast Sales By Regions
6.6. Home Products Historic and Forecast Sales By Regions
6.7. Health Supplements Historic and Forecast Sales By Regions
6.8. Food & Beverage Historic and Forecast Sales By Regions
6.9. Others Historic and Forecast Sales By Regions

7. GLOBAL SOCIAL COMMERCE MARKET ANALYSIS BY PLATFORM/SALES CHANNEL

7.1. Overview By Platform/Sales Channel
7.2. Historical and Forecast Data Analysis By Platform/Sales Channel
7.3. Video Commerce (Live stream + Prerecorded) Historic and Forecast Sales By Regions
7.4. Social Network-led Commerce Historic and Forecast Sales By Regions
7.5. Social Reselling Historic and Forecast Sales By Regions
7.6. Group Buying Historic and Forecast Sales By Regions
7.7. Product Review Platforms Historic and Forecast Sales By Regions

8. GLOBAL SOCIAL COMMERCE MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE SOCIAL COMMERCE COMPANIES

9.1. Social Commerce Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF SOCIAL COMMERCE INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Etsy Inc.
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Meesho
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. Meta Platforms Inc.
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. Pinduoduo Inc.
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. Pinterest Inc.
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Poshmark
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Roposo
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments
10.10. Snap Inc.
- 10.10.1 Company Overview
- 10.10.2 Company Revenue
- 10.10.3 Products
- 10.10.4 Recent Developments
10.11. Taobao
- 10.11.1 Company Overview
- 10.11.2 Company Revenue
- 10.11.3 Products
- 10.11.4 Recent Developments
10.12. TikTok
- 10.12.1 Company Overview
- 10.12.2 Company Revenue
- 10.12.3 Products
- 10.12.4 Recent Developments
10.13. Trell Shop
- 10.13.1 Company Overview
- 10.13.2 Company Revenue
- 10.13.3 Products
- 10.13.4 Recent Developments
10.14. Twitter Inc.
- 10.14.1 Company Overview
- 10.14.2 Company Revenue
- 10.14.3 Products
- 10.14.4 Recent Developments
10.15. WeChat
- 10.15.1 Company Overview
- 10.15.2 Company Revenue
- 10.15.3 Products
- 10.15.4 Recent Developments
10.16. Xiaohongshu
- 10.16.1 Company Overview
- 10.16.2 Company Revenue
- 10.16.3 Products
- 10.16.4 Recent Developments
10.17. Yunji
- 10.17.1 Company Overview
- 10.17.2 Company Revenue
- 10.17.3 Products
- 10.17.4 Recent Developments