社交商務市場規模、佔有率、成長分析、按經營模式、按產品類型、按平台/銷售管道、按地區 - 產業預測 2025-2032

2023 年全球社交商務市場規模價值為 5,932 億美元，預計將從 2024 年的 7,822.5 億美元成長到 2032 年的 9,4332.5 億美元，預測期內（2025-2032 年）的複合年成長率為 31.87%。

電子商務透過重新定義社交商務和擴大消費者的可近性，在零售領域變得越來越重要。自 21 世紀初以來，隨著網路的普及和智慧型手機的普及，人們對便利性的需求不斷增加，網路購物也隨之激增。社交商務已經成為一個重要的市場，讓客戶可以探索大量的產品並享受折扣、現金回饋和快速送貨等便利。 AR（擴增實境）和AI（人工智慧）等科技創新正在提升購物體驗，推動美國社交商務銷售額達到366.2億美元，預計將成長35%以上。 Facebook、Twitter 和 Pinterest 等平台正在透過將消費者與當地零售商聯繫起來，促進市場擴張和客戶參與，重塑零售業的動態。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 技術進步

社交商務市場規模（以經營模式和複合年成長率） (2025-2032)

• 市場概覽
• 企業對企業（B2B）
• 企業對消費者（B2C）
• 消費者對消費者（C2C）

社交商務市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 個人護理和美容護理
• 服飾
• 配件
• 首頁 產品
• 健康補充品
• 飲食
• 其他

社群商務市場規模（依平台/銷售管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 視訊商務（直播+預錄）
• 社交網路主導的商業
• 社交轉售
• 團購
• 產品評論平台

社交商務市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Facebook（United States）
• Instagram（United States）
• TikTok（China）
• Pinterest（United States）
• Twitter（United States）
• YouTube（United States）
• Amazon（United States）
• Poshmark Inc.（United States）
• Etsy Inc.（United States）
• PayPal Holdings, Inc.（United States）
• iQIYI（China）
• Sina Corporation（China）
• Microsoft Corporation（United States）
• Verint Systems Inc.（United States）
• Fashnear Technologies Private Limited（Meesho）（India）
• Roposo（India）
• Snap Inc.（United States）
• Alibaba Group（China）
• Rakuten（Japan）
• Shopify Inc.（Canada）

結論和建議

Global Social Commerce Market size was valued at USD 593.2 billion in 2023 and is poised to grow from USD 782.25 billion in 2024 to USD 9433.25 billion by 2032, growing at a CAGR of 31.87% during the forecast period (2025-2032).

E-commerce is increasingly pivotal in the retail sector, redefining social commerce and expanding consumer accessibility. Since the early 2000s, the surge in online shopping has been fueled by widespread internet access and the ubiquity of smartphones, catering to the demand for convenience. Social commerce has emerged as a significant market, allowing customers to explore vast product selections and enjoy conveniences such as discounts, cashback, and rapid delivery options. Innovations in technology, including augmented reality and AI, are enhancing the shopping experience, driving projected growth in U.S. social commerce sales to USD 36.62 billion, marking over 35% increase. By connecting consumers with local retailers, platforms like Facebook, Twitter, and Pinterest facilitate market expansion and customer engagement, reshaping retail dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segments Analysis

Global Social Commerce Market is segmented by Business Model, Product Type, Platform/Sales Channel and region. Based on Business Model, the market is segmented into Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage and Others. Based on Platform/Sales Channel, the market is segmented into Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying and Product Review Platforms. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Commerce Market

The Global Social Commerce market is propelled by various factors, one of which is the increasing reliance of businesses on social media to engage with both existing and potential customers. Studies indicate that individuals now spend over two hours daily on these platforms, highlighting their pervasive influence. Unlike traditional e-commerce, social commerce offers a more interactive shopping experience, encouraging user participation and enhancing sales conversions. This interactive nature, coupled with the growing number of users on social media networks over the past decade, contributes significantly to the surge in online purchasing activity, making these platforms essential marketing tools for enterprises.

Restraints in the Global Social Commerce Market

The Global Social Commerce market faces significant challenges due to concerns over data security and privacy. As hackers increasingly target social media platforms that manage vast amounts of sensitive information, including personal and financial data, the risk of data breaches escalates. Such incidents not only jeopardize corporate reputations but also inflict emotional and financial harm on individuals. Additionally, the potential for data misuse adds to the anxiety surrounding these platforms. Consequently, businesses operating within the social commerce sphere must prioritize robust data protection strategies and implement comprehensive backup systems to safeguard critical information. Furthermore, many governments have introduced data security and privacy regulations to address these pressing issues.

Market Trends of the Global Social Commerce Market

The Global Social Commerce market is witnessing a significant trend towards the integration of AI and big data technologies to enhance service offerings and customer engagement. Businesses are leveraging extensive datasets derived from both offline and online sources to analyze historical trends and derive actionable insights into consumer behavior. This data-driven approach facilitates improved customer satisfaction by personalizing shopping experiences and streamlining operations. As companies harness the power of big data, they unlock opportunities to boost sales, attract new clientele, and optimize efficiency, positioning themselves competitively in a rapidly evolving marketplace where social interactions increasingly influence purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement

Global Social Commerce Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global Social Commerce Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others

Global Social Commerce Market Size by Platform/Sales Channel & CAGR (2025-2032)

• Market Overview
• Video Commerce (Live stream + Prerecorded)
• Social Network-led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Global Social Commerce Market Size & CAGR (2025-2032)

• North America (Business Model, Product Type, Platform/Sales Channel)
  • US
  • Canada
• Europe (Business Model, Product Type, Platform/Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Product Type, Platform/Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Product Type, Platform/Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Product Type, Platform/Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poshmark Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fashnear Technologies Private Limited (Meesho) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roposo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations