全球項鍊市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢與預測

預計到 2032 年，全球頸飾市場需求將從 2023 年的 59.6 億美元達到近 78.6 億美元的市場規模，2024-2032 年研究期間的複合年成長率為 3.12%。

頸飾包括各種戴在脖子上用於裝飾或功能目的的配件。此類別包括領帶、領結、圍巾、領帶和項鍊，通常作為時尚宣言或搭配正裝佩戴。這些配件有各種材質、款式和圖案，使個人能夠表達自己的風格並為自己的服裝增添魅力。

市場動態

不斷變化的時尚格局和不斷變化的工作場所著裝規範推動了對領帶作為正裝和職業裝必不可少的配件的需求。領帶仍然是公司場合的必備品，而圍巾和項鍊則為日常著裝增添了一抹精緻和個性。此外，文化影響和社會規範極大地影響了領帶趨勢，因為不同地區和人群對領帶款式、顏色和圖案有不同的偏好。例如，西方時尚流行色彩和圖案大膽的領帶，而東方文化則青睞精緻的圍巾和珠寶。此外，季節性趨勢和場合推動了對領帶的需求，因為消費者尋求與特定主題或活動（例如婚禮、假期和節日慶典）相得益彰的配件。此外，線上零售平台和社交媒體影響者的興起擴大了市場准入和消費者選擇，使購物者能夠探索各種項鍊選擇並發現新的款式和趨勢。

此外，人們對永續發展和道德時尚實踐的認知不斷增強，推動了市場對環保和道德來源的領帶材料的需求，例如有機棉、再生布料和公平貿易珠寶。此外，策略行銷舉措以及時尚品牌與名人或影響者之間的合作提高了市場知名度和消費者參與度，推動了市場成長。然而，不斷變化的時尚趨勢和偏好以及來自其他配件的日益激烈的競爭可能會挑戰未來幾年的市場成長。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球項鍊市場的各個細分市場進行了包容性評估。領帶產業的成長和趨勢為本研究提供了整體方法。

市場區隔

項鍊市場報告的這一部分提供了國家和地區層面細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人群以及即將到來的機會。

按產品分類

• 領帶
• 領結
• 其他

依穿著類型

• 自繫式
• 預綁

區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲領帶市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。領帶市場的主要參與者包括 Brooks Brothers Group, Inc.、Giorgio Armani SpA、Ralph Lauren Corporation、PVH Corp.、LVHM、Brackish Brand、Vineyard Vines、The Tie Bar、Turnbull & Asser 和 Battistoni。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

目錄

第1章：前言

• 報告說明
  • 客觀的
  • 目標受眾
  • 獨特的銷售主張 (USP) 和產品
• 研究範圍
• 研究方法論
  • 市場研究過程
  • 市場研究方法論

第 2 章：執行摘要

• 市場亮點
• 全球市場概況

第 3 章：頸飾 - 產業分析

• 簡介 - 市場動態
• 市場促進因素
• 市場限制
• 機會
• 產業動態
• 波特五力分析
• 市場吸引力分析
  • 按產品分類的市場吸引力分析
  • 按穿著類型分析市場吸引力
  • 市場吸引力分析：按地區

第 4 章：價值鏈分析

• 價值鏈分析
• 原料分析
  • 原料清單
  • 原料廠商清單
  • 主要原物料價格走勢
• 潛在買家名單
• 行銷管道
  • 直效行銷
  • 間接行銷
  • 行銷通路發展趨勢

第 5 章：全球頸飾市場分析：依產品分類

• 按產品概述
• 歷史和預測數據
• 按產品分析
• 領帶
• 領結
• 其他

第 6 章：全球頸飾市場分析：依配戴類型

• 按佩戴類型概述
• 歷史和預測數據
• 依佩戴類型分析
• 自繫式
• 預綁

第 7 章：全球項鍊市場分析：依地理位置

• 區域展望
• 介紹
• 北美銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 北美按細分市場銷售分析
  • 北美按國家銷售分析
  • 美國銷售分析
  • 加拿大銷售分析
  • 墨西哥銷售分析
• 歐洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 歐洲按細分市場銷售分析
  • 歐洲按國家銷售分析
  • 英國銷售分析
  • 法國銷售分析
  • 德國銷售分析
  • 義大利銷售分析
  • 俄羅斯銷售分析
  • 歐洲其他地區銷售分析
• 亞太地區銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 亞太地區按細分市場銷售分析
  • 亞太地區國家/地區銷售分析
  • 中國銷售分析
  • 印度銷售分析
  • 日本銷售分析
  • 韓國銷售分析
  • 澳洲銷售分析
  • 東南亞銷售分析
  • 亞太地區其他地區銷售分析
• 拉丁美洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 拉丁美洲按細分市場銷售分析
  • 拉丁美洲按國家銷售分析
  • 巴西銷售分析
  • 阿根廷銷售分析
  • 秘魯銷售分析
  • 智利銷售分析
  • 拉丁美洲其他地區銷售分析
• 中東和非洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 中東和非洲按細分市場銷售分析
  • 中東和非洲國家銷售分析
  • 沙烏地阿拉伯銷售分析
  • 阿拉伯聯合大公國銷售分析
  • 以色列銷售分析
  • 南非銷售分析
  • 中東其他地區和非洲銷售分析

第 8 章：項鍊公司的競爭格局

• 項鍊市場競爭
• 夥伴關係/協作/協議
• 併購
• 新產品發布
• 其他發展

第 9 章：公司簡介

• 頂級公司市佔率分析
• 市場集中度
• Brooks Brothers Group Inc.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Giorgio Armani SpA
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Ralph Lauren Corporation
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• PVH Corp.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• LVHM
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Brackish Brand
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Vineyard Vines
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• The Tie Bar
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Turnbull & Asser
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Battistoni
• 公司簡介
• 公司收入
• 產品
• 最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

The global demand for Neckwear Market is presumed to reach the market size of nearly USD 7.86 Billion by 2032 from USD 5.96 Billion in 2023 with a CAGR of 3.12% under the study period 2024 - 2032.

Neckwear encompasses a wide range of accessories worn around the neck for decorative or functional purposes. This category includes neckties, bow ties, scarves, cravats, and necklaces, often worn as fashion statements or to complement formal attire. These accessories come in various materials, styles, and patterns, enabling individuals to express their style and add flair to their outfits.

MARKET DYNAMICS

The evolving fashion landscape and changing workplace dress codes drive the demand for neckwear as essential accessories for formal and professional attire. Neckties remain a staple in corporate settings, while scarves and necklaces add a touch of sophistication and individuality to everyday outfits. Moreover, cultural influences and social norms significantly shape neckwear trends, as different regions and demographics have distinct preferences for neckwear styles, colors, and patterns. For example, neckties in bold colors and patterns are popular in Western fashion, while delicate scarves and jewelry are favored in Eastern cultures. Furthermore, seasonal trends and occasions drive demand for neckwear as consumers seek accessories that complement specific themes or events, such as weddings, holidays, and festive celebrations. Additionally, the rise of online retail platforms and social media influencers expands market accessibility and consumer choice, enabling shoppers to explore a wide range of neckwear options and discover new styles and trends.

Additionally, the growing awareness of sustainability and ethical fashion practices drives market demand for eco-friendly and ethically sourced neckwear materials, such as organic cotton, recycled fabrics, and fair trade jewelry. Furthermore, strategic marketing initiatives and collaborations between fashion brands and celebrities or influencers enhance market visibility and consumer engagement, driving market growth. However, changing fashion trends and preferences and increasing competition from other accessories may challenge market growth in the coming years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of neckwear. The growth and trends of neckwear industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the neckwear market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

• Neckties
• Bowties
• Others

By Wearing Type

• Self-Tied
• Pre-Tied

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Neckwear market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Neckwear market include Brooks Brothers Group, Inc., Giorgio Armani S.p.A., Ralph Lauren Corporation, PVH Corp., LVHM, Brackish Brand, Vineyard Vines, The Tie Bar, Turnbull & Asser, and Battistoni. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . NECKWEAR - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Product
  • 3.7.2 Market Attractiveness Analysis By Wearing Type
  • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . GLOBAL NECKWEAR MARKET ANALYSIS BY PRODUCT

• 5.1 Overview by Product
• 5.2 Historical and Forecast Data
• 5.3 Analysis by Product
• 5.4 Neckties Historic and Forecast Sales by Regions
• 5.5 Bowties Historic and Forecast Sales by Regions
• 5.6 Others Historic and Forecast Sales by Regions

6 . GLOBAL NECKWEAR MARKET ANALYSIS BY WEARING TYPE

• 6.1 Overview by Wearing Type
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Wearing Type
• 6.4 Self-Tied Historic and Forecast Sales by Regions
• 6.5 Pre-Tied Historic and Forecast Sales by Regions

7 . GLOBAL NECKWEAR MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2. North America By Segment Sales Analysis
  • 7.3.3. North America By Country Sales Analysis
  • 7.3.4. United State Sales Analysis
  • 7.3.5. Canada Sales Analysis
  • 7.3.6. Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2. Europe by Segment Sales Analysis
  • 7.4.3. Europe by Country Sales Analysis
  • 7.4.4. United Kingdom Sales Analysis
  • 7.4.5. France Sales Analysis
  • 7.4.6. Germany Sales Analysis
  • 7.4.7. Italy Sales Analysis
  • 7.4.8. Russia Sales Analysis
  • 7.4.9. Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2. Asia Pacific by Segment Sales Analysis
  • 7.5.3. Asia Pacific by Country Sales Analysis
  • 7.5.4. China Sales Analysis
  • 7.5.5. India Sales Analysis
  • 7.5.6. Japan Sales Analysis
  • 7.5.7. South Korea Sales Analysis
  • 7.5.8. Australia Sales Analysis
  • 7.5.9. South East Asia Sales Analysis
  • 7.5.10. Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2. Latin America by Segment Sales Analysis
  • 7.6.3. Latin America by Country Sales Analysis
  • 7.6.4. Brazil Sales Analysis
  • 7.6.5. Argentina Sales Analysis
  • 7.6.6. Peru Sales Analysis
  • 7.6.7. Chile Sales Analysis
  • 7.6.8. Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2. Middle East & Africa by Segment Sales Analysis
  • 7.7.3. Middle East & Africa by Country Sales Analysis
  • 7.7.4. Saudi Arabia Sales Analysis
  • 7.7.5. UAE Sales Analysis
  • 7.7.6. Israel Sales Analysis
  • 7.7.7. South Africa Sales Analysis
  • 7.7.8. Rest Of Middle East And Africa Sales Analysis

8 . COMPETITIVE LANDSCAPE OF THE NECKWEAR COMPANIES

• 8.1. Neckwear Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9 . COMPANY PROFILES OF NECKWEAR INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Brooks Brothers Group Inc.
  • 9.3.1. Company Overview
  • 9.3.2. Company Revenue
  • 9.3.3. Products
  • 9.3.4. Recent Developments
• 9.4. Giorgio Armani S.p.A.
  • 9.4.1. Company Overview
  • 9.4.2. Company Revenue
  • 9.4.3. Products
  • 9.4.4. Recent Developments
• 9.5. Ralph Lauren Corporation
  • 9.5.1. Company Overview
  • 9.5.2. Company Revenue
  • 9.5.3. Products
  • 9.5.4. Recent Developments
• 9.6. PVH Corp.
  • 9.6.1. Company Overview
  • 9.6.2. Company Revenue
  • 9.6.3. Products
  • 9.6.4. Recent Developments
• 9.7. LVHM
  • 9.7.1. Company Overview
  • 9.7.2. Company Revenue
  • 9.7.3. Products
  • 9.7.4. Recent Developments
• 9.8. Brackish Brand
  • 9.8.1. Company Overview
  • 9.8.2. Company Revenue
  • 9.8.3. Products
  • 9.8.4. Recent Developments
• 9.9. Vineyard Vines
  • 9.9.1. Company Overview
  • 9.9.2. Company Revenue
  • 9.9.3. Products
  • 9.9.4. Recent Developments
• 9.10. The Tie Bar
  • 9.10.1. Company Overview
  • 9.10.2. Company Revenue
  • 9.10.3. Products
  • 9.10.4. Recent Developments
• 9.11. Turnbull & Asser
  • 9.11.1. Company Overview
  • 9.11.2. Company Revenue
  • 9.11.3. Products
  • 9.11.4. Recent Developments
• 9.12. Battistoni
  • 9.12.1. Company Overview
  • 9.12.2. Company Revenue
  • 9.12.3. Products
  • 9.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Product (USD MN)
• Neckties Market Sales by Geography (USD MN)
• Bowties Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Analysis Market by Wearing Type (USD MN)
• Self-Tied Market Sales by Geography (USD MN)
• Pre-Tied Market Sales by Geography (USD MN)
• Global Neckwear Market Sales by Geography (USD MN)
• North America Market Analysis (USD MN)
• United State Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate by Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Neckwear Report
• Market Research Process
• Market Research Methodology
• Global Neckwear Market Size, by Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Product
• Market Attractiveness Analysis by Wearing Type
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Product (USD MN)
• Neckties Market Sales by Geography (USD MN)
• Bowties Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Market Analysis by Wearing Type (USD MN)
• Self-Tied Market Sales by Geography (USD MN)
• Pre-Tied Market Sales by Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Companies Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.