項鍊市場規模、佔有率、成長分析、按產品、類型、分銷管道、地區 - 產業預測，2025-2032 年

2023年全球項鍊市場規模為41億美元，從2024年的43.4億美元成長到2032年的68.1億美元，複合年成長率預計為5.8%。

頸飾在休閒裝愛好者中越來越受歡迎，因為它們給人精緻、精緻的感覺，而且需求可能會增加。銀行員工、媒體相關人員和學生等主要消費群體預計將進一步推動市場成長。為了吸引新客戶，製造商正在透過各種顏色、圖案、材料和設計進行創新。領帶與休閒服飾搭配的趨勢預計將對市場動態產生正面影響。為了適應各種場合，製造商提供花卉和裝飾藝術圖案的設計以及拉絨法蘭絨、石南花紗、多尼戈爾羊毛、針織物和青年布等柔軟觸感材料。該品種旨在增強消費者吸引力並促進市場進入。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

頸飾市場規模：依產品分類

• 市場概況
• 領帶
• 領結
• 其他

項鍊市場規模：依類型

• 市場概況
• 自繫帶
• 結 結

項鍊市場規模：依通路分類

• 市場概況
• 離線
• 線上

領帶市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Charvet（France）
• Hermes（France）
• Kiton（Italy）
• Borrelli（Italy）
• E. Marinella（Italy）
• Brioni（Italy）
• Stefano Ricci（Italy）
• Nicky Milano（Italy）
• Drake's（United Kingdom）
• Turnbull & Asser（United Kingdom）
• Holliday & Brown（United Kingdom）
• Canali（Italy）
• Ermenegildo Zegna（Italy）
• Paul Smith（United Kingdom）
• Charles Tyrwhitt（United Kingdom）
• Robert Talbott（United States）
• Brooks Brothers（United States）
• Ralph Lauren（United States）
• Ben Silver（United States）
• Randa Apparel & Accessories（United States）

結論和建議

Global Neckwear Market size was valued at USD 4.1 billion in 2023 and is poised to grow from USD 4.34 billion in 2024 to USD 6.81 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The demand for neckpieces is set to rise, driven by their increasing popularity among casual wear enthusiasts, as they lend an air of sophistication and polish. Key consumer segments, including bankers, media professionals, and students, are expected to propel market growth further. To attract new customers, manufacturers are innovating through diverse colors, patterns, materials, and designs. The trend of pairing ties with casual outfits is predicted to positively influence market dynamics. To cater to various occasions, producers are offering designs featuring floral and art deco patterns, as well as soft-touch materials such as brushed flannel, heathered yarns, Donegal wools, knits, and chambray. This variety aims to enhance consumer appeal and drive engagement within the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Neckwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Neckwear Market Segmental Analysis

Global Neckwear Market is segmented by Product, Types, Distribution Channel and region. Based on Product, the market is segmented into Neckties, Bow Ties and Others. Based on Types, the market is segmented into Self-Tied and Pre-Tied. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Neckwear Market

The demand for neckwear has been steadily increasing, driven by its ability to enhance a person's professional appearance, instill confidence, and convey authority. Key consumers include professionals from sectors such as media, hospitality, judiciary, education, and finance. Manufacturers are focusing on creating neckwear with innovative designs, diverse shapes, and vibrant colors, utilizing superior textiles. Looking ahead, the anticipated introduction of innovative and customized neckwear options is expected to significantly boost market growth. Notable materials being introduced include chambray, knits, heathered yarns, and brushed flannel, which cater to evolving consumer preferences and styles in the global neckwear market.

Restraints in the Global Neckwear Market

The Global Neckwear market is currently facing several restraints, primarily due to changing dress codes across various industries. In numerous countries, many companies have adopted a more relaxed approach to employee attire, permitting staff to forgo neckties. This shift has affected not only corporate environments but also the medical field, where the tradition of senior medical staff wearing neckties has significantly diminished in recent years. This change stems from increasing concerns regarding hygiene and safety, ultimately leading to a decline in the demand for neckwear and impacting the overall market dynamics.

Market Trends of the Global Neckwear Market

The Global Neckwear market is experiencing a notable trend towards innovation and personalization, driven by consumer demand for distinctive designs, textures, and fabrics. Companies are increasingly focusing on crafting neckwear items with unique shapes, colors, and premium materials such as chambray, knits, heathered yarns, and brushed flannel. This shift towards tailored and bespoke offerings is expected to significantly bolster market growth, as consumers seek to express their individuality through fashion accessories. As brands invest in creative designs and high-quality textiles, the appeal of customized neckwear continues to rise, making it a key driver for the market's expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Neckwear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Neckties
• Bow Ties
• Others

Global Neckwear Market Size by Types & CAGR (2025-2032)

• Market Overview
• Self-Tied
• Pre-Tied

Global Neckwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Neckwear Market Size & CAGR (2025-2032)

• North America (Product, Types, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Charvet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiton (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borrelli (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. Marinella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brioni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stefano Ricci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nicky Milano (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drake's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turnbull & Asser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holliday & Brown (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canali (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Smith (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Tyrwhitt (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Talbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Brothers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ben Silver (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Randa Apparel & Accessories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations