內容分析全球市場研究報告——2023-2030 年行業分析、規模、份額、增長、趨勢和預測

全球對內容分析市場的需求將從 2022 年的 95.4 億美元增長到 2030 年的近 484.4 億美元，在 2023-2030 研究期間的複合年增長率為 22.52% 據推測，

內容分析是數字營銷的一個關鍵方面，可幫助公司了解哪些內容在其內容策略中有效。 從大量基於文本的數據（例如社交媒體帖子、客戶評論和網站內容）中分析和提取見解的過程，以評估您的內容策略的整體有效性。 它可用於了解用戶行為模式和趨勢，例如哪些類型的內容最受歡迎和共享。

市場動態：

由於數字媒體的普及及其產生的基於富文本的數據，預計市場增長將會加快。 企業中數據驅動決策的重要性日益增加，也推動了市場的增長。 通過提供可操作的見解並實現更明智的決策，內容分析已成為企業的當務之急。 此外，高級內容分析工具和技術的可用性使內容分析成為希望保持競爭力和推動增長的企業越來越受歡迎和有價值的工具。 然而，對能夠解釋數據並理解數據的熟練分析師的需求可能會限制市場的增長。

這份研究報告解釋了波特的五力模型、市場吸引力分析和價值鏈分析。 這些工具可幫助您清楚地了解您的行業結構並評估您在全球範圍內的競爭吸引力。 此外，這些工具還對全球內容分析市場的每個細分市場進行全面評估。 內容分析行業的增長和趨勢為這項研究提供了一種整體方法。

市場細分：

內容分析市場報告的這一部分提供了國家/地區級別細分市場的詳細數據，以幫助策略師確定各自產品或服務的目標受眾，並將他們與未來的商機聯繫起來。我會

按部署

• 雲
• 本地

按申請

• 文本分析
• 網絡分析
• 語音分析
• 社交媒體分析
• 其他

按行業

• 銀行金融服務保險
• 醫療保健
• 零售/消費品
• IT/電信
• 媒體和娛樂
• 旅遊與款待
• 政府
• 其他

按地區分析：

本部分介紹了區域前景，重點關注北美、歐洲、亞太地區、拉丁美洲、中東和非洲的內容分析市場當前和未來的需求。 此外，我們還關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的綜合概況和全球競爭格局的詳細視圖。 內容分析市場的主要參與者包括 Adob□□e Systems Inc.、Clarabridge Inc.、International Business Machines (IBM) Corporation、Microsoft Corporation、NICE Systems Ltd.、Oracle Corporation、OpenText Corporation、SAS Institute Inc.、SAP SE、Verint Systems Inc. . 本節概述了競爭格局，包括各種戰略發展，如主要併購、未來能力、合作夥伴關係、財務概覽、合作、新產品開發和新產品發布。

內容

第一章前言

• 報告內容
  • 目的
  • 目標受眾
  • USP（獨特的銷售建議）及其提供的內容
• 調查範圍
• 調查方法
  • 市場調研流程
  • 市場研究方法

第 2 章執行摘要

• 市場亮點
• 全球市場概況

第 3 章內容分析 - 行業分析

• 簡介 - 市場動態
• 市場驅動力
• 市場製約因素
• 機會
• 行業趨勢
• 波特的五力分析
• 市場吸引力分析
  • 按部署進行市場吸引力分析
  • 市場吸引力分析：按應用
  • 按行業劃分的市場吸引力分析
  • 市場吸引力分析：按地區

第四章價值鏈分析

• 價值鏈分析
• 原材料分析
  • 原材料清單
  • 原材料製造商列表
  • 主要原材料價格走勢
• 潛在買家名單
• 營銷渠道
  • 直接營銷
  • 間接營銷
  • 市場發展趨勢

第 5 章 COVID-19 爆發的影響分析

第 6 章全球內容分析市場分析：按部署

• 按部署匯總
• 過去和未來的數據
• 部署分析
• 雲
• 本地

第 7 章全球內容分析市場分析：按應用

• 總結：按應用
• 過去和未來的數據
• 分析：按應用
• 文本分析
• 網絡分析
• 語音分析
• 社交媒體分析
• 其他

第 8 章內容分析全球市場銷售分析：按行業

• 行業概覽
• 過去和未來的數據
• 行業分析
• 銀行金融服務保險
• 醫療保健
• 零售/消費品
• IT/電信
• 媒體和娛樂
• 旅遊與款待
• 政府
• 其他

第 9 章內容分析全球市場銷售分析：按地區

• 按地區進行的銷售前景分析
• 介紹銷售分析
• 北美銷售分析
  • 概覽、歷史和預測銷售分析
  • 北美各部門的銷售分析
  • 北美銷售分析
  • 美國銷售分析
  • 加拿大銷售分析
  • 墨西哥銷售分析
• 歐洲銷售分析
  • 概覽、歷史和預測銷售分析
  • 按細分市場進行的歐洲銷售分析
  • 按國家/地區劃分的歐洲銷售分析
  • 英國銷售分析
  • 法國銷售分析
  • 德國銷售分析
  • 意大利銷售分析
  • 俄羅斯銷售分析
  • 其他歐洲銷售分析
• 亞太地區銷售分析
  • 概覽、歷史和預測銷售分析
  • 亞太地區各部門的銷售分析
  • 亞太國家/地區銷售分析
  • 中國銷售分析
  • 印度銷售分析
  • 日本的銷售分析
  • 韓國銷售分析
  • 澳大利亞銷售分析
  • 其他亞太地區銷售分析
• 拉丁美洲銷售分析
  • 概覽、歷史和預測銷售分析
  • 拉丁美洲各部門的銷售分析
  • 拉丁美洲國家/地區的銷售分析
  • 巴西銷售分析
  • 阿根廷銷售分析
  • 秘魯銷售分析
  • 智利的銷售分析
  • 其他拉丁美洲銷售分析
• 中東和非洲銷售分析
  • 概覽、歷史和預測銷售分析
  • 中東和非洲各細分市場的銷售額分析
  • 中東和非洲國家/地區的銷售分析
  • 沙特阿拉伯銷售分析
  • 阿聯酋銷售分析
  • 以色列銷售分析
  • 南非銷售分析
  • 其他中東和非洲銷售分析

第 10 章內容分析公司的競爭格局

• 內容分析市場競爭
• 夥伴關係/協作/協議
• 併購
• 新產品發布
• 其他擴展

第11章公司簡介

• 前 10 名公司的市場份額分析
• 市場集中度
• Adobe 系統公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• 克拉拉布裡奇公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• 國際商業機器 (IBM) 公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• 微軟公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• NICE 系統有限公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• 甲骨文公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• OpenText 公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• SAS Institute Inc.
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• SAP SE
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢
• Verint 系統公司
  • 公司概況
  • 企業收入
  • 產品介紹
  • 近期趨勢

注意：公司簡介中的財務細節和近期發展基於可用信息，私營公司可能不包括在內。

The global demand for Content Analytics Market is presumed to reach the market size of nearly USD 48.44 BN by 2030 from USD 9.54 BN in 2022 with a CAGR of 22.52% under the study period 2023 - 2030.

Content analytics is an important aspect of digital marketing and can help businesses understand what is working in their content strategy. It is the process of analyzing and extracting insights from large amounts of text-based data, such as social media posts, customer reviews, and website content, and evaluating the overall effectiveness of a content strategy. It can be used to identify patterns and trends in user behaviour, such as which types of content are most popular or shared.

Market Dynamics:

The market growth is expected to rise due to the proliferation of digital media and the abundance of text-based data it generates. Also, the increasing importance of data-driven decision-making in businesses drives the market growth. By providing actionable insights and enabling businesses to make more informed decisions, content analytics has become essential for companies. In addition, the availability of advanced content analytics tools and technologies has made content analytics an increasingly popular and valuable tool for businesses looking to stay competitive and drive growth. However, the need for skilled analysts who can interpret and make sense of the data may limit the market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of content analytics. The growth and trends of content analytics industry provide a holistic approach to this study.

Market Segmentation:

This section of the content analytics market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Deployment

• Cloud
• On-Premises

By Application

• Text Analytics
• Web Analytics
• Speech Analytics
• Social Media Analytics
• Others

By Verticals

• Banking Financial Services, And Insurance
• Healthcare
• Retail & Consumer Goods
• IT And Telecom
• Media & Entertainment
• Travel & Hospitality
• Government
• Others

Regional Analysis:

This section covers the regional outlook, which accentuates current and future demand for the Content Analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the content analytics market include Adobe Systems Inc., Clarabridge Inc., International Business Machines (IBM) Corporation, Microsoft Corporation, NICE Systems Ltd., Oracle Corporation, OpenText Corporation, SAS Institute Inc., SAP SE, Verint Systems Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . CONTENT ANALYTICS - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Deployment
  • 3.7.2 Market Attractiveness Analysis By Application
  • 3.7.3 Market Attractiveness Analysis By Verticals
  • 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL CONTENT ANALYTICS MARKET ANALYSIS BY DEPLOYMENT

• 6.1 Overview by Deployment
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Deployment
• 6.4 Cloud Historic and Forecast Sales by Regions
• 6.5 On-Premises Historic and Forecast Sales by Regions

7 . GLOBAL CONTENT ANALYTICS MARKET ANALYSIS BY APPLICATION

• 7.1 Overview by Application
• 7.2 Historical and Forecast Data
• 7.3 Analysis by Application
• 7.4 Text Analytics Historic and Forecast Sales by Regions
• 7.5 Web Analytics Historic and Forecast Sales by Regions
• 7.6 Speech Analytics Historic and Forecast Sales by Regions
• 7.7 Social Media Analytics Historic and Forecast Sales by Regions
• 7.8 Others Historic and Forecast Sales by Regions

8 . GLOBAL CONTENT ANALYTICS MARKET SALES ANALYSIS BY VERTICALS

• 8.1 Overview by Verticals
• 8.2 Historical and Forecast Data
• 8.3 Analysis by Verticals
• 8.4 Banking Financial Services, And Insurance Historic and Forecast Sales by Regions
• 8.5 Healthcare Historic and Forecast Sales by Regions
• 8.6 Retail & Consumer Goods Historic and Forecast Sales by Regions
• 8.7 IT And Telecom Historic and Forecast Sales by Regions
• 8.8 Media & Entertainment Historic and Forecast Sales by Regions
• 8.9 Travel & Hospitality Historic and Forecast Sales by Regions
• 8.10. Government Historic and Forecast Sales by Regions
• 8.11 Others Historic and Forecast Sales by Regions

9 . GLOBAL CONTENT ANALYTICS MARKET SALES ANALYSIS BY GEOGRAPHY

• 9.1. Regional Outlook Sales Analysis
• 9.2. Introduction Sales Analysis
• 9.3. North America Sales Analysis
  • 9.3.1. Overview, Historic and Forecast Sales Analysis
  • 9.3.2. North America By Segment Sales Analysis
  • 9.3.3. North America By Country Sales Analysis
  • 9.3.4. United State Sales Analysis
  • 9.3.5. Canada Sales Analysis
  • 9.3.6. Mexico Sales Analysis
• 9.4. Europe Sales Analysis
  • 9.4.1. Overview, Historic and Forecast Sales Analysis
  • 9.4.2. Europe by Segment Sales Analysis
  • 9.4.3. Europe by Country Sales Analysis
  • 9.4.4. United Kingdom Sales Analysis
  • 9.4.5. France Sales Analysis
  • 9.4.6. Germany Sales Analysis
  • 9.4.7. Italy Sales Analysis
  • 9.4.8. Russia Sales Analysis
  • 9.4.9. Rest Of Europe Sales Analysis
• 9.5. Asia Pacific Sales Analysis
  • 9.5.1. Overview, Historic and Forecast Sales Analysis
  • 9.5.2. Asia Pacific by Segment Sales Analysis
  • 9.5.3. Asia Pacific by Country Sales Analysis
  • 9.5.4. China Sales Analysis
  • 9.5.5. India Sales Analysis
  • 9.5.6. Japan Sales Analysis
  • 9.5.7. South Korea Sales Analysis
  • 9.5.8. Australia Sales Analysis
  • 9.5.9. Rest Of Asia Pacific Sales Analysis
• 9.6. Latin America Sales Analysis
  • 9.6.1. Overview, Historic and Forecast Sales Analysis
  • 9.6.2. Latin America by Segment Sales Analysis
  • 9.6.3. Latin America by Country Sales Analysis
  • 9.6.4. Brazil Sales Analysis
  • 9.6.5. Argentina Sales Analysis
  • 9.6.6. Peru Sales Analysis
  • 9.6.7. Chile Sales Analysis
  • 9.6.8. Rest of Latin America Sales Analysis
• 9.7. Middle East & Africa Sales Analysis
  • 9.7.1. Overview, Historic and Forecast Sales Analysis
  • 9.7.2. Middle East & Africa by Segment Sales Analysis
  • 9.7.3. Middle East & Africa by Country Sales Analysis
  • 9.7.4. Saudi Arabia Sales Analysis
  • 9.7.5. UAE Sales Analysis
  • 9.7.6. Israel Sales Analysis
  • 9.7.7. South Africa Sales Analysis
  • 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE CONTENT ANALYTICS COMPANIES

• 10.1. Content Analytics Market Competition
• 10.2. Partnership/Collaboration/Agreement
• 10.3. Merger And Acquisitions
• 10.4. New Product Launch
• 10.5. Other Developments

11 . COMPANY PROFILES OF CONTENT ANALYTICS INDUSTRY

• 11.1. Top 10 Company Share Analysis
• 11.2. Market Concentration Rate
• 11.3. Adobe Systems Inc.
  • 11.3.1. Company Overview
  • 11.3.2. Company Revenue
  • 11.3.3. Products
  • 11.3.4. Recent Developments
• 11.4. Clarabridge Inc.
  • 11.4.1. Company Overview
  • 11.4.2. Company Revenue
  • 11.4.3. Products
  • 11.4.4. Recent Developments
• 11.5. International Business Machines (IBM) Corporation
  • 11.5.1. Company Overview
  • 11.5.2. Company Revenue
  • 11.5.3. Products
  • 11.5.4. Recent Developments
• 11.6. Microsoft Corporation
  • 11.6.1. Company Overview
  • 11.6.2. Company Revenue
  • 11.6.3. Products
  • 11.6.4. Recent Developments
• 11.7. NICE Systems Ltd.
  • 11.7.1. Company Overview
  • 11.7.2. Company Revenue
  • 11.7.3. Products
  • 11.7.4. Recent Developments
• 11.8. Oracle Corporation
  • 11.8.1. Company Overview
  • 11.8.2. Company Revenue
  • 11.8.3. Products
  • 11.8.4. Recent Developments
• 11.9. OpenText Corporation
  • 11.9.1. Company Overview
  • 11.9.2. Company Revenue
  • 11.9.3. Products
  • 11.9.4. Recent Developments
• 11.10. SAS Institute Inc.
  • 11.10.1. Company Overview
  • 11.10.2. Company Revenue
  • 11.10.3. Products
  • 11.10.4. Recent Developments
• 11.11. SAP SE
  • 11.11.1. Company Overview
  • 11.11.2. Company Revenue
  • 11.11.3. Products
  • 11.11.4. Recent Developments
• 11.12. Verint Systems Inc.
  • 11.12.1. Company Overview
  • 11.12.2. Company Revenue
  • 11.12.3. Products
  • 11.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Deployment (USD MN)
• Cloud Market Sales by Geography (USD MN)
• On-Premises Market Sales by Geography (USD MN)
• Analysis Market by Application (USD MN)
• Text Analytics Market Sales by Geography (USD MN)
• Web Analytics Market Sales by Geography (USD MN)
• Speech Analytics Market Sales by Geography (USD MN)
• Social Media Analytics Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Analysis by Verticals (USD MN)
• Banking Financial Services, And Insurance Market Sales by Geography (USD MN)
• Healthcare Market Sales by Geography (USD MN)
• Retail & Consumer Goods Market Sales by Geography (USD MN)
• IT And Telecom Market Sales by Geography (USD MN)
• Media & Entertainment Market Sales by Geography (USD MN)
• Travel & Hospitality Market Sales by Geography (USD MN)
• Government Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Content Analytics Market Sales by Geography (USD MN)
• North America Market Analysis (USD MN)
• United State Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate by Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Content Analytics Report
• Market Research Process
• Market Research Methodology
• Global Content Analytics Market Size, by Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Deployment
• Market Attractiveness Analysis by Application
• Market Attractiveness Analysis by Verticals
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Deployment (USD MN)
• Cloud Market Sales by Geography (USD MN)
• On-Premises Market Sales by Geography (USD MN)
• Global Market Analysis by Application (USD MN)
• Text Analytics Market Sales by Geography (USD MN)
• Web Analytics Market Sales by Geography (USD MN)
• Speech Analytics Market Sales by Geography (USD MN)
• Social Media Analytics Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Market Analysis by Verticals (USD MN)
• Banking Financial Services, And Insurance Market Sales by Geography (USD MN)
• Healthcare Market Sales by Geography (USD MN)
• Retail & Consumer Goods Market Sales by Geography (USD MN)
• IT And Telecom Market Sales by Geography (USD MN)
• Media & Entertainment Market Sales by Geography (USD MN)
• Travel & Hospitality Market Sales by Geography (USD MN)
• Government Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Market by Revenue
• North America Market by Revenue
• Europe Market by Revenue
• Asia Pacific Market by Revenue
• Latin America Market by Revenue
• Middle East & Africa Market by Revenue
• Recent Development in Industry
• Top Company Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.