內容分析的全球市場-規模·佔有率·趨勢分析:各部署,各用途,各業界,各地區,市場區隔預測(2022年~2030年)
市場調查報告書
商品編碼
1171173

內容分析的全球市場-規模·佔有率·趨勢分析:各部署,各用途,各業界,各地區,市場區隔預測(2022年~2030年)

Content Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, On-premise), By Application (Text Analytics, Web Analytics, Social Media Analytics), By Vertical, By Region, And Segment Forecasts, 2022 - 2030

出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

全球內容分析的市場規模在2022年~2030年間預計將以19.4%的年複合成長率增長,到2030年前將達到264億8,000萬美元。

政府部門的數位化的需求擴大,先進的分析的採用擴大,各種行業商務內容的擴大,雲端技術的發達,促進了市場成長。

本報告提供全球內容分析市場的相關調查,提供市場展望,市場分析,競爭情形等全面性資訊。

目錄

第1章 調查手法和範圍

  • 調查手法
    • 資訊分析
    • 市場形成和資料視覺化
  • 調查範圍與前提
  • 資料來源的清單
    • 2次資訊
    • 1次資訊

第2章 摘要整理

  • 市場概述
  • 市場區隔的概述
  • 競爭情形的概述

第3章 內容分析市場變數,趨勢,範圍

  • 市場區隔和範圍
  • 內容分析-市場規模與成長展望(100萬美元)
  • 價值鏈分析
  • 市場動態
    • 推動市場要素分析
    • 阻礙市場要素分析
  • 內容分析-滲透與成長的展望製圖
  • 波特的五力分析
    • 競爭企業間的敵對關係:高
    • 供應商的力量:低
    • 買方議價能力:中
    • 替代品的威脅:中
    • 新加入廠商者的威脅:中
  • PEST分析
    • 政治形勢
    • 經濟形勢
    • 社會形勢
    • 技術形勢
  • 主要交易和策略性聯盟的分析(2021年)

第4章 內容分析市場:展開的估計·趨勢分析

  • 內容分析市場:展開的變動分析
  • 內容分析趨勢(2021年):各部署
  • 內部部署
  • 雲端

第5章 內容分析市場:用途的估計·趨勢分析

  • 內容分析市場:用途的變動分析
  • 內容分析趨勢(2021年):各用途
  • 文本分析
  • 網站分析
  • 語音分析
  • 社群媒體分析
  • 其他

第6章 內容分析市場:產業的估計·趨勢分析

  • 內容分析市場:產業的變動分析
  • 內容分析趨勢(2021年):各業界
  • BFSI
  • 醫療
  • 零售·消費品
  • IT·電信
  • 媒體·娛樂
  • 旅遊、飯店
  • 政府
  • 其他

第7章 內容分析市場:地區的估計·趨勢分析

  • 內容分析市場:地區的展望
  • 內容分析市場:地區的變動分析(2022年及2030年)
  • 內容分析趨勢(2021年):各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲
  • 北美
    • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 亞太地區
    • 中國
    • 日本
    • 印度
  • 南美
    • 南美:重要點
    • 巴西
  • 中東·非洲
    • 中東·非洲:重要點

第8章 競爭情形

  • Adobe Systems Inc.
  • Clarabridge, Inc.
  • International Business Machines(IBM)Corporation
  • Microsoft Corporation
  • Nice Systems Ltd.
  • Oracle Corporation
  • Opentext Corporation
  • Sap Se
  • Sas Institute, Inc.
  • Verint Systems, Inc.
Product Code: GVR-4-68040-007-5

Content Analytics Market Growth & Trends:

The global content analytics market is expected to reach USD 26.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 19.4% from 2022 to 2030. The market is being driven ahead by the expanding demand for digitization in the government sector, the growing adoption of advanced analytics, and the significant expansion of business content across various business verticals.

Companies can use content analytics software to get various benefits such as quickly accessing and viewing information about the volume and nature of content creation and help them expand. Moreover, technological advancement by the key market players is expanding the content analytics market. For instance, In July 2020, LivePerson Inc., a provider of digital intelligence solutions, unveiled LP Insights, a text analytics tool that converts user-generated content and speech data into valuable insights.

Due to the increasing use of social media channels for customer outreach and advertising, social media analytics is anticipated to play a significant role in expanding the content analytics market over the forecast period. Furthermore, with the disruptive development of the Internet of Things (IoT) and big data technologies, the content analytics market is projected to experience substantial growth.

The development of cloud technologies is accelerating the growth of the content analytics industry. Many businesses are eager to acquire and deploy such software due to the ongoing changes in market trends for content analytics. Moreover, in comparison to all other market segments, cloud-based content analytics software is projected to grow with the largest market share over the forecasted period.

The increasing need for real-time content analytics by various companies is one of the significant prospects for the content analytics industry. Real-time content analytics help businesses understand consumer demand and market trends, enabling them to introduce their items to the market ahead of rivals. Moreover, players in the Content Analytics market are focusing on widening their portfolio to create novel solutions and technologies. This strategy helps them to proficiently cater to their end-users' requirements and gain an advantage over their competitors. For instance, in December 2020, Microsoft launched Opinion Mining and Async Offerings for Text Analytics. Opinion Mining is utilized in the sentiment analysis feature of text analytics, and it extracts information about a product or service and the opinions related to them.

Content Analytics Market Report Highlights:

  • The cloud segment accounted for a maximum share of 67.1% in 2021 and is likely to remain dominant throughout the forecast period. This can be attributed to the fact that the deployment via could is cost-effective, so even small and medium size organizations can easily afford it
  • Social media analytics is predicted to play a significant role in the expansion of the content analytics market and is projected to grow at the fastest CAGR of 20.7% over the forecasted period due to the increasing use of social media channels for advertising and customer outreach
  • The media & entertainment sector is projected to grow at the fastest CAGR of 24.2% over a forecasted period due to the development of big data and real-time data in the content analytics market
  • North America held the maximum revenue share of more than 54% in 2021, considering the disruptive development of big data technologies and the Internet of Things (IoT) in the region. Moreover, the growing e-commerce and rising presence of social networking in the area are expected to boost the market in the forecasted period

Table of Contents

Chapter 1 Methodology And Scope

  • 1.1 Research Methodology
    • 1.1.1 Information Analysis
    • 1.1.2 Market Formulation & Data Visualization
  • 1.2 Research Scope And Assumptions
  • 1.3 List Of Data Sources
    • 1.3.1 Secondary Sources
    • 1.3.2 Primary Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Content Analytics Market Variables, Trends & Scope

  • 3.1 Market Segmentation & Scope
  • 3.2 Content Analytics - Market Size And Growth Prospects (Usd Million)
  • 3.3 Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market Driver Analysis
    • 3.4.2 Market Restraints Analysis
  • 3.5 Content Analytics - Penetration & Growth Prospect Mapping
  • 3.6 Porter's Five Forces Analysis
    • 3.6.1 Competitive Rivalry: High
    • 3.6.2 Supplier Power: Low
    • 3.6.3 Buyer Power: Moderate
    • 3.6.4 Threat Of Substitutes: Moderate
    • 3.6.5 Threat Of New Entrant: Moderate
  • 3.7 Pest Analysis
    • 3.7.1 Political Landscape
    • 3.7.2 Economic Landscape
    • 3.7.3 Social Landscape
    • 3.7.4 Technology Landscape
  • 3.8 Major Deals & Strategic Alliances Analysis, 2021

Chapter 4 Content Analytics Market: Deployment Estimates And Trend Analysis

  • 4.1 Content Analytics Market: Deployment Movement Analysis
  • 4.2 Content Analytics Trends, By Deployment, 2021
  • 4.3 On-Premises
    • 4.3.1 Global On-Premises Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 4.4 Cloud
    • 4.4.1 Global Cloud Market Estimates And Forecast, 2017 - 2030 (USD Million)

Chapter 5 Content Analytics Market: Application Estimates And Trend Analysis

  • 5.1 Content Analytics Market: Application Movement Analysis
  • 5.2 Content Analytics Trends, By Application, 2021
  • 5.3 Text Analytics
    • 5.3.1 Global Text Analytics Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 5.4 Web Analytics
    • 5.4.1 Global Web Analytics Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 5.5 Speech Analytics
    • 5.5.1 Global Speech Analytics Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 5.6 Social Media Analytics
    • 5.6.1 Global Social Media Analytics Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 5.7 Others
    • 5.7.1 Global Others Market Estimates And Forecast, 2017 - 2030 (USD Million)

Chapter 6 Content Analytics Market: Verticals Estimates And Trend Analysis

  • 6.1 Content Analytics Market: Verticals Movement Analysis
  • 6.2 Content Analytics Trends, By Verticals, 2021
  • 6.3 Bfsi
    • 6.3.1 Global Bfsi Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.4 Healthcare
    • 6.4.1 Global Healthcare Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.5 Retail & Consumer Goods
    • 6.5.1 Global Retail & E-Commerce Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.6 It And Telecom
    • 6.6.1 Global It And Telecom Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.7 Media & Entertainment
    • 6.7.1 Global Media & Entertainment Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.8 Travel & Hospitality
    • 6.8.1 Global Travel & Hospitality Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.9 Government
    • 6.9.1 Global Government Market Estimates And Forecast, 2017 - 2030 (USD Million)
  • 6.10 Others
    • 6.10.1 Global Others Market Estimates And Forecast, 2017 - 2030 (USD Million)

Chapter 7 Content Analytics Market: Regional Estimates And Trend Analysis

  • 7.1 Content Analytics Market: Regional Outlook
  • 7.2 Content Analytics Market: Regional Movement Analysis, 2022 & 2030
  • 7.3 Content Analytics Trends, By Region, 2021
    • 7.3.1 North America
    • 7.3.2 Europe
    • 7.3.3 Asia Pacific
    • 7.3.4 South America
    • 7.3.5 MEA
  • 7.4 North America
    • 7.4.1 North America Marketplace
    • 7.4.2 North America Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
    • 7.4.3 North America Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.4.3.1 North America Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.4.4 U.S.
      • 7.4.4.1 U.S. Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.4.4.2 U.S.Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.4.4.3 U.S. Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.4.5 Canada
      • 7.4.5.1 Canada Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.4.5.2 Canada Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.4.5.3 Canada Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.4.6 Mexico
      • 7.4.6.1 Mexico Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.4.6.2 Mexico Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.4.6.3 Mexico Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
  • 7.5 Europe
    • 7.5.1 Europe Marketplace
    • 7.5.2 Europe Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
    • 7.5.3 Europe Content Analytics Market, By Application, 2017 - 2030 (USD Million)
    • 7.5.4 Europe Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.5.5 U.K.
      • 7.5.5.1 U.K. Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.5.5.2 U.K.Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.5.5.3 U.K. Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.5.6 Germany
      • 7.5.6.1 Germany Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.5.6.2 Germany Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.5.6.2.1germany Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.5.7 France
      • 7.5.7.1 France Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.5.7.2 France Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.5.7.3 France Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
  • 7.6 Asia Pacific
    • 7.6.1 Asia Pacific Marketplace
    • 7.6.2 Asia Pacific Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
    • 7.6.3 Asia Pacific Content Analytics Market, By Application, 2017 - 2030 (USD Million)
    • 7.6.4 Asia Pacific Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.6.5 China
      • 7.6.5.1 China Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.6.5.2 China Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.6.5.3 China Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.6.6 Japan
      • 7.6.6.1 Japan Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.6.6.2 Japan Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.6.6.3 Japan Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.6.7 India
      • 7.6.7.1 India Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.6.7.2 India Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.6.7.3 India Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
  • 7.7 South America
    • 7.7.1 South America Marketplace: Key Takeaways
    • 7.7.2 South America Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
    • 7.7.3 South America Content Analytics Market, By Application, 2017 - 2030 (USD Million)
    • 7.7.4 South America Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
    • 7.7.5 Brazil
      • 7.7.5.1 Brazil Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
      • 7.7.5.2 Brazil Content Analytics Market, By Application, 2017 - 2030 (USD Million)
      • 7.7.5.3 Brazil Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)
  • 7.8 Middle East & Africa (MEA)
    • 7.8.1 MEA Marketplace: Key Takeaways
    • 7.8.2 MEA Content Analytics Market, By Deployment, 2017 - 2030 (USD Million)
    • 7.8.3 MEA Content Analytics Market, By Application, 2017 - 2030 (USD Million)
    • 7.8.3 MEA Content Analytics Market, By Verticals, 2017 - 2030 (USD Million)

Chapter 8 Competitive Landscape

  • 8.1 Adobe Systems Inc.
    • 8.1.1 Company Overview
    • 8.1.2 Product Benchmarking
    • 8.1.3 Strategic Initiatives
  • 8.2 Clarabridge, Inc.
    • 8.2.1 Company Overview
    • 8.2.2 Product Benchmarking
    • 8.2.3 Strategic Initiatives
  • 8.3 International Business Machines (IBM) Corporation
    • 8.3.1 Company Overview
    • 8.3.2 Product Benchmarking
  • 8.4 Microsoft Corporation
    • 8.4.1 Company Overview
    • 8.4.2 Product Benchmarking
    • 8.4.3 Strategic Initiatives
  • 8.5 Nice Systems Ltd.
    • 8.5.1 Company Overview
    • 8.5.2 Product Benchmarking
    • 8.5.3 Strategic Initiatives
  • 8.6 Oracle Corporation
    • 8.6.1 Company Overview
    • 8.6.2 Financial Performance
    • 8.6.3 Product Benchmarking
    • 8.6.4 Strategic Initiatives
  • 8.7 Opentext Corporation
    • 8.7.1 Company Overview
    • 8.7.2 Product Benchmarking
  • 8.8 Sap Se
    • 8.8.1 Company Overview
    • 8.8.2 Product Benchmarking
  • 8.9 Sas Institute, Inc.
    • 8.9.1 Company Overview
    • 8.9.2 Financial Performance
    • 8.9.3 Product Benchmarking
    • 8.9.4 Strategic Initiatives
  • 8.10 Verint Systems, Inc.
    • 8.10.1 Company Overview
    • 8.10.2 Product Benchmarking
    • 8.10.3 Strategic Initiatives

List of Tables

  • Table 1 Key market driver impact
  • Table 2 Key market restraint impact
  • Table 3 Major Acquisitions and partnerships in the content analytics market
  • Table 4 Global on-premises market, by region, 2017 - 2030 (USD Million)
  • Table 5 Global cloud market, by region, 2017 - 2030 (USD Million)
  • Table 6 Global text analytics market, by region, 2017 - 2030 (USD Million)
  • Table 7 Global web analytics market, by region, 2017 - 2030 (USD Million)
  • Table 8 Global speech analytics market, by region, 2017 - 2030 (USD Million)
  • Table 9 Global social media analytics market, by region, 2017 - 2030 (USD Million)
  • Table 10 Global BFSI market, by region, 2017 - 2030 (USD Million)
  • Table 11 Global healthcare market, by region, 2017 - 2030 (USD Million)
  • Table 12 Globa retail & consumer goods market, by region, 2017 - 2030 (USD Million)
  • Table 13 Global it and telecom market, by region, 2017 - 2030 (USD Million)
  • Table 14 Global media and entertainment market, by region, 2017 - 2030 (USD Million)
  • Table 15 Global travel & hospitality market, by region, 2017 - 2030 (USD Million)
  • Table 16 Global government market, by region, 2017 - 2030 (USD Million)
  • Table 17 Global others market, by region, 2017 - 2030 (USD Million)
  • Table 18 North America content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 19 North America content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 20 North America content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 21 U.S. content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 22 U.S. content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 23 U.S. content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 24 Canada content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 25 Canada content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 26 Canada content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 27 Mexico content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 28 Mexico content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 29 Mexico content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 30 Europe content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 31 Europe content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 32 Europe content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 33 U.K. content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 34 U.K. content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 35 U.K. content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 36 Germany content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 37 Germany content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 38 Germany content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 39 France content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 40 France content analytics market by application, 2017 - 2030 (USD Million)
  • Table 41 France content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 42 Asia Pacific content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 43 Asia Pacific content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 44 Asia Pacific content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 45 China content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 46 China content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 47 China content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 48 Japan content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 49 Japan content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 50 Japan content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 51 India content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 52 India content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 53 India content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 54 South America content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 55 South America content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 56 South America content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 57 Brazil content analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 58 Brazil content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 59 Brazil content analytics market, by verticals, 2017 - 2030 (USD Million)
  • Table 60 MEA content analytics market by deployment, 2017 - 2030 (USD Million)
  • Table 61 MEA content analytics market, by application, 2017 - 2030 (USD Million)
  • Table 62 MEA content analytics market, by verticals, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Research Process
  • Fig. 2 Market Formulation
  • Fig. 3 Market snapshot, 2021
  • Fig. 4 Segmental insights (1/2)
  • Fig. 5 Segmental insights (2/2)
  • Fig. 6 Market segmentation & scope
  • Fig. 7 Content Analytics - Market size and growth prospects (USD Million)
  • Fig. 8 Value chain analysis
  • Fig. 9 Market dynamics
  • Fig. 10 Content Analytics - Penetration & growth prospect mapping
  • Fig. 11 Content Analytics Market share by deployment, 2021 & 2030 (USD Million)
  • Fig. 12 Content Analytics Market share by application, 2021 & 2030 (USD Million)
  • Fig. 13 Content Analytics Market share by verticals, 2021 & 2030 (USD Million)
  • Fig. 14 Content Analytics Market: Regional outlook, 2021 & 2030
  • Fig. 15 Content Analytics Market share by region, 2021 & 2030 (USD Million)
  • Fig. 16 North America marketplace
  • Fig. 17 Europe marketplace
  • Fig. 18 Asia Pacific marketplace
  • Fig. 19 South America marketplace
  • Fig. 20 MEA marketplace