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市場調查報告書

商品編碼

1846107

線上影片平台市場按部署類型、應用程式、最終用戶產業和地區分類（2024-2031 年）

Online Video Platform Market By Deployment Type (Cloud-Based, On-Premises), Application (Video Content Management, Live Streaming), End-User Industry (Media and Entertainment, Education), & Region for 2024-2031

出版日期: 2025年09月23日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

線上影片平台市場評估 - 2024-2031

高速網路的普及推動了線上視訊平台的普及。視訊品質的提升和緩衝的減少提升了用戶體驗，預計到2024年，市場規模將超過114.4億美元，到2031年將達到約364.5億美元的估值。

此外，對原創內容的投資不斷增加也刺激了線上影片平台的採用，因為提供多樣化和獨家內容的平台吸引了更多的觀眾，市場從 2024 年到 2031 年的複合年成長率為 17.19%。

線上影片平台市場定義/概述

線上影片平台 (OVP) 是一種數位服務，旨在促進網路上影片內容的託管、串流媒體播放和共用。這些平台支援多種視訊格式，並提供內容管理、收益選項和詳細分析等關鍵功能。它們旨在滿足個人用戶和企業的需求，提供管理影片庫和提升受眾參與的工具。

OVP 在各個領域都有廣泛的用途。在娛樂領域，它們為 Netflix 和 YouTube 等串流服務提供支持，提供大量的電影、節目和用戶生成內容。在教育領域，Coursera 等平台利用影片進行線上學習和培訓。企業使用 OVP 進行行銷、提供產品展示和宣傳內容，社群媒體平台也整合影片以增加用戶互動和參與度。

OVP 的未來前景光明，它將增強互動性、AI主導的內容推薦、提升串流媒體品質並降低延遲。 5G 技術將提升串流媒體品質並降低延遲，而全球內容在地化將擴大受眾覆蓋範圍。資料隱私問題將導致更嚴格的安全措施和監管合規性。

串流內容日益成長的需求將如何推動線上視訊平台市場的成長？

串流內容需求的不斷成長是線上視訊平台市場的主要驅動力。根據美國人口普查局的數據，2021年85%的美國家庭訂閱了寬頻網際網路，這使得線上影片內容廣泛傳播。網路的高普及率導致各種裝置上的影片串流激增。新冠疫情進一步加速了這一趨勢，越來越多的人轉向線上平台獲取娛樂和資訊。線上影片平台也在不斷發展，透過改善用戶體驗和內容傳送來滿足這一需求。例如，YouTube在2024年3月宣布了一項新的人工智慧建議系統，以增強內容發現和用戶參與。

用戶生成內容和網紅行銷的興起正在推動線上影片平台市場的成長。美國勞工統計局報告稱，到2022年，將有超過20萬名自營業者從事「獨立藝術家、作家和表演者」類別的工作，其中許多人創作影片內容。這一趨勢推動了對支援內容創作、收益和分發的平台的需求。線上影片平台正在透過改進創作者工具和擴展收益選項來應對這一趨勢。例如，TikTok於2024年2月推出了全新的創作者基金2.0，旨在為其平台上的內容創作者提供更多獲利機會。

影片在商業溝通和行銷中的日益普及，推動了線上影片平台市場企業級細分市場的擴張。美國) 報告稱，到 2023 年，64% 的小型企業將在其行銷策略中使用影片內容。這一趨勢正推動線上影片平台開發更強大的企業友善功能，例如高級分析、安全的影片託管以及與其他商業工具的整合。遠距辦公的轉變也增加了對影片通訊解決方案的需求。

線上視訊平台的頻寬和基礎設施限制是否會阻礙市場成長？

線上視訊平台 (OVP) 市場面臨著許多阻礙其成長和發展的因素。其中一個關鍵挑戰是內容製作和授權的高成本。製作高品質原創內容和授權熱門媒體的高昂成本給平台，尤其是規模較小或新進入者帶來了財務壓力。這些成本通常會導致訂閱費用增加和對廣告收入的依賴，進而影響用戶的採用率和滿意度。

頻寬也構成了限制因素。儘管技術進步，但許多地區仍面臨網速緩慢和連接受限的問題。這可能導致串流媒體品質不佳和用戶體驗不佳，尤其是在農村和服務不足的地區。需要強大的基礎設施來支援高清和超高清內容，這仍然是一個障礙，阻礙了OVP服務的覆蓋範圍和可及性。

另一個挑戰是市場競爭日益激烈。眾多平台競相爭取觀眾的注意力，使得差異化競爭愈發艱難。 Netflix、Amazon Prime Video 和 YouTube 等大型公司佔據了市場主導地位，新興平台或利基平台難以獲得關注。這種競爭格局可能會限制新興 OVP 的成長機會和盈利。

此外，資料隱私和安全問題也日益成為限制因素。隨著開放平台 (OVP) 收集的用戶資料量不斷成長，資料外洩和濫用的風險也日益增加。遵守 GDPR 等嚴格的資料保護條例需要在安全措施和法規合規方面進行大量投資。如果無法充分解決這些問題，可能會導致法律處罰，並損害平台的聲譽，進而影響使用者的信任和參與。

YouTube LLC（Google）
Vimeo Inc.（InterActiveCorp）
Brightcove Inc.
Panopto Inc.
Kaltura Inc.
Akamai Technologies
Limelight Networks
Comcast Cable Communications Management, LLC
Endavo Media
Frame.io, Inc.
JW Player（Longtail Ad Solutions, Inc.）
Ooyala Inc.（Telstra）
MediaMelon Inc.
SpotX, Inc.
Wistia Inc.

第11章市場展望與機遇

新興技術
未來市場趨勢
投資機會

第12章附錄

簡稱列表
來源和參考文獻

簡介目錄

Product Code: 137339

Online Video Platform Market Valuation - 2024-2031

Increasing access to high-speed internet drives more users to online video platforms is propelling the adoption of online video platform. Improved video quality and reduced buffering enhance user experience is driving the market size surpass USD 11.44 Billion valued in 2024 to reach a valuation of around USD 36.45 Billion by 2031.

In addition to this, increasing investment in original content is spurring up the adoption of online video platform. Platforms offering diverse and exclusive content attract a wider audience, this is enabling the market to grow at a CAGR of 17.19% from 2024 to 2031.

Online Video Platform Market: Definition/ Overview

An Online Video Platform (OVP) is a digital service that facilitates the hosting, streaming, and sharing of video content over the internet. These platforms support a wide range of video formats and provide essential features such as content management, monetization options, and detailed analytics. They are designed to cater to both individual users and businesses, offering tools to manage video libraries and enhance viewer engagement.

OVPs have diverse applications across various sectors. In entertainment, the power streaming services like Netflix and YouTube, offering a vast array of movies, shows, and user-generated content. In education, platforms such as Coursera leverage video for online learning and training. Businesses use OVPs for marketing, delivering product demos and promotional content, while social media platforms integrate video to boost user interaction and engagement.

The future of OVPs is promising with enhanced interactivity, AI-driven content recommendations, improved streaming quality, and reduced latency. 5G technology will improve streaming quality and reduce latency, while global content localization will expand audience reach. Data privacy concerns will lead to stricter security measures and regulatory compliance.

How will Rising Demand for Streaming Content Drive the Online Video Platform Market Growth?

The increasing demand for streaming content is a major driver of the online video platform market. According to the U.S. Census Bureau, 85% of U.S. households had a broadband internet subscription in 2021, facilitating widespread access to online video content. This high internet penetration rate has led to a surge in video streaming across various devices. The COVID-19 pandemic further accelerated this trend, with more people turning to online platforms for entertainment and information. Online video platforms are continuously evolving to meet this demand with improved user experiences and content delivery. For instance, in March 2024, YouTube announced the launch of its new AI-powered recommendation system to enhance content discovery and user engagement.

The rise of user-generated content and influencer marketing is fueling growth in the online video platform market. The U.S. Bureau of Labor Statistics reported that in 2022, there were over 200,000 self-employed individuals working in the "independent artists, writers, and performers" category, many of whom create video content. This trend has led to increased demand for platforms that can support content creation, monetization, and distribution. Online video platforms are responding by offering more tools for creators and expanding their monetization options. For instance, TikTok introduced its new Creator Fund 2.0 in February 2024, aiming to provide more lucrative opportunities for content creators on its platform.

The growing adoption of video in business communication and marketing is driving expansion in the enterprise segment of the online video platform market. The U.S. Small Business Administration reported that in 2023, 64% of small businesses were using video content in their marketing strategies. This trend is pushing online video platforms to develop more robust features for businesses, including advanced analytics, secure video hosting, and integration with other business tools. The shift towards remote work has also increased the need for video communication solutions.

Will Bandwidth and Infrastructure Limitations Related to Online Video Platform Hinder the Market Growth?

The online video platform (OVP) market faces several constraints that impact its growth and development. One significant challenge is the high cost of content creation and licensing. Producing high-quality original content and acquiring licenses for popular media can be expensive, putting financial pressure on platforms, especially smaller or newer entrants. These costs often lead to increased subscription fees or reliance on advertising revenue, which can affect user adoption and satisfaction.

Bandwidth and infrastructure limitations also pose a constraint. Despite advancements in technology, many regions still struggle with slow internet speeds and limited connectivity. This can lead to poor streaming quality and user experience, particularly in rural or underserved areas. The need for robust infrastructure to support high-definition and ultra-high-definition content continues to be a barrier, hindering the reach and accessibility of OVP services.

Another challenge is the intense competition in the market. With numerous platforms vying for audience attention, distinguishing oneself becomes increasingly difficult. Major players like Netflix, Amazon Prime Video, and YouTube dominate the market, making it challenging for new or niche platforms to gain traction. This competitive landscape can limit growth opportunities and profitability for emerging OVPs.

Also, data privacy and security concerns are growing constraints. As the amount of user data collected by OVPs increases, so does the risk of data breaches and misuse. Compliance with stringent data protection regulations, such as GDPR, requires significant investment in security measures and legal compliance. Failure to address these concerns adequately can lead to legal penalties and damage to the platform's reputation, impacting user trust and engagement.

Category-Wise Acumens

Why Cloud-Based Online Video Platforms (OVPs) are Dominating the Market?

Cloud-based online Video Platforms (OVPs) are indeed dominating the online video platform market. Cloud-based OVPs are gaining traction due to their scalability and cost-effectiveness. According to the U.S. Bureau of Labor Statistics, employment in cloud computing is projected to grow 15% from 2021 to 2031, much faster than the average for all occupations. This growth reflects the increasing adoption of cloud technologies across industries, including video platforms. Cloud-based OVPs offer businesses the flexibility to handle varying amounts of video traffic without significant infrastructure investments. They also provide global content delivery capabilities, ensuring smooth streaming experiences for viewers worldwide. For instance, in February 2024, Amazon Web Services (AWS) announced major upgrades to its Elemental MediaLive service, enhancing its cloud-based video processing and delivery capabilities for broadcasters and content providers.

The rise of video analytics and AI-powered features is driving the dominance of cloud-based OVPs. The National Institute of Standards and Technology (NIST) reported that in 2022, 63% of U.S. businesses were using cloud-based AI services. Cloud-based OVPs leverage these technologies to offer advanced features such as automated video transcription, content recommendation engines, and real-time audience analytics. These capabilities help content creators and businesses optimize their video strategies and improve engagement. For instance, in March 2024, Google Cloud unveiled its new Video AI platform, offering state-of-the-art video analysis and personalization tools for streaming services and content creators.

Which Factors Enhance the Use of Online Video Platform in Media and Entertainment Industry?

The media and entertainment industry is indeed dominating the online video platform market. The explosive growth of streaming services is driving the dominance of the media and entertainment segment in the OVP market. According to the U.S. Bureau of Labor Statistics, employment in the motion picture and video industries is projected to grow 12% from 2021 to 2031, faster than the average for all occupations. This growth reflects the increasing demand for video content across various platforms. Streaming giants are investing heavily in content production and delivery infrastructure to meet viewer expectations. OVPs are crucial in this ecosystem, providing the technology backbone for content management and distribution.

Live streaming has become a key driver in the media and entertainment sector's dominance of the OVP market. The U.S. Copyright Office reported that in fiscal year 2022, there was a 27% increase in live stream registrations compared to the previous year. This surge highlights the growing popularity of live content across sports, entertainment, and news broadcasting. OVPs are adapting to this trend by offering advanced live streaming capabilities, including low-latency delivery and interactive features.

The rise of niche content and personalized viewing experiences is further cementing the Media and Entertainment industry's position in the OVP market. The National Telecommunications and Information Administration reported that in 2021, 75% of Americans aged 15 and older used video-on-demand services. This high adoption rate is driving the need for sophisticated content discovery and personalization features. OVPs are responding by integrating AI and machine learning capabilities to analyze viewer preferences and behavior. These technologies enable media companies to deliver tailored content recommendations and personalized user interfaces.

Gain Access into Online Video Platform Market Report Methodology

Country/Region-wise Acumens

Will High Internet Penetration in North America Driving the Online Video Platform Market Growth?

North America is indeed dominating the online video platform market. The high internet penetration and advanced digital infrastructure in North America are key factors driving its dominance in the OVP market. According to the U.S. Federal Communications Commission, as of 2022, 99% of Americans had access to broadband internet speeds of at least 25/3 Mbps. This widespread high-speed internet availability has fostered a robust ecosystem for online video consumption and creation. North American companies are at the forefront of OVP innovation, constantly introducing new features and technologies. The region's tech giants continue to invest heavily in video infrastructure and content.

The strong presence of major content producers and streaming services in North America contributes significantly to its OVP market leadership. The U.S. Bureau of Economic Analysis reported that in 2023, the information industry, which includes streaming services, contributed $1.2 trillion to the U.S. GDP. This substantial economic impact underscores the region's dominance in content production and distribution. North American OVPs benefit from close partnerships with these content powerhouses, driving innovation and market growth.

The advanced state of 5G deployment in North America is further solidifying its position in the OVP market. The U.S. Federal Communications Commission reported that by the end of 2022, 5G services were available to over 90% of the U.S. population. This next-generation network technology enables faster video streaming, lower latency, and improved mobile viewing experiences. OVPs in North America are leveraging these capabilities to offer more immersive and interactive video experiences. For instance, in January 2024, Verizon announced a partnership with a leading OVP to develop new 5G-optimized video streaming solutions, promising ultra-high-definition mobile streaming and advanced augmented reality features for content creators.

Will Rapid Adoption of 5G Technology Drive Online Video Platform Market Growth in Asia Pacific?

The Asia-Pacific region is indeed experiencing rapid growth in the online video platform market. The massive population and increasing internet penetration in Asia-Pacific are driving explosive growth in the OVP market. According to the International Telecommunication Union (ITU), internet users in Asia and the Pacific reached 2.9 billion in 2023, representing 68.5% of the region's population. This large and growing user base is fueling demand for diverse video content and streaming services. Local tech giants and startups are rapidly developing OVP solutions tailored to regional preferences and languages. The mobile-first nature of many Asian markets is shaping unique OVP features and consumption patterns. For instance, Bytedance, the parent company of TikTok, launched a new AI-powered video editing platform in March 2024, targeting content creators across Asia.

The rapid adoption of 5G technology in Asia-Pacific is set to revolutionize the OVP market in the region. According to the Global System for Mobile Communications Association (GSMA), 5G connections in Asia Pacific are expected to reach 1.6 billion by 2025, accounting for 44% of global 5G connections. This advanced network infrastructure will enable new video experiences, including 4K and 8K streaming, virtual reality content, and interactive live broadcasts. OVPs are racing to develop solutions that can leverage these capabilities.

Government initiatives promoting digital infrastructure are accelerating OVP market growth in Asia-Pacific. The Indian Ministry of Electronics and Information Technology reported that under its Digital India program, internet connections in rural areas increased by 200% between 2015 and 2023. This digital push is creating new opportunities for OVPs to reach previously underserved markets. The region is also seeing a surge in local content production, driving demand for robust content management and distribution platforms. For instance, In February 2024, Alibaba Cloud announced the expansion of its video streaming services across Southeast Asia, offering advanced analytics and AI-driven content recommendation features.

Competitive Landscape

The online video platform market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the online video platform market include:

YouTube
Netflix
Amazon Prime Video
Hulu
Disney+
Apple TV+
Vimeo
Twitch
HBO Max
Peacock
Paramount+
Snapchat
TikTok
Dailymotion
Brightcove
Kaltura
JW Player
Ooyala
Vidyard
Wistia

Latest Developments

In January 2024, Kaltura announced a partnership with Amazon Web Services (AWS) to integrate its video platform with AWS cloud services, aiming to improve scalability and performance for enterprise-level video streaming.
In February 2024, YouTube rolled out a new monetization framework for creators, including advanced interactive ad formats and premium subscription features to diversify revenue streams.
In March 2024, Wistia debuted a new video SEO toolkit designed to enhance the visibility and ranking of video content across search engines and social media platforms.