短影片平台市場（按平台類型、收益模式和地區分類）

Short Video Platforms Market, By Platform Type, By Monetization Model, By Geography

出版日期: 2025年06月25日 | 出版商:

Coherent Market Insights | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

短影片平台市場規模預計在 2025 年達到 534.8 億美元，預計到 2032 年將達到 1062.2 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 10.3%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	534.8億美元
效能數據	2020-2024	預測期	2025-2032
預測期：2025-2032年	10.30%	2032年價值預測	1062.2億美元

該市場是一個快速發展的數位娛樂生態系統。這些平台託管和分發短影片內容，時長從15秒到幾分鐘不等，並已成為社群媒體的主導力量。智慧型手機普及率的提高和網路連線的改善，大大促進了這一細分市場的成長。短影片平台已成為品牌行銷、網紅商務、教育內容傳送和社交互動的有力工具。該市場包含各種類型的平台，包括獨立的短影片應用程式和整合到現有社交媒體網路中的功能。

市場動態

智慧型手機的高普及率和行動網際網路基礎設施的不斷完善，使得網際網路得以廣泛普及，用戶能夠輕鬆地創作、共用和消費短影片內容。尤其在年輕人群體中，人們對視覺敘事的偏好推動了平台的普及，而內容創作工具的普及也使數百萬用戶成為內容創作者。此外，人工智慧和機器學習演算法在個人化內容推薦方面的日益融合，顯著提高了用戶的參與度和留存率。然而，市場必須面對日益嚴格的監管審查、資料隱私和內容審核方面的挑戰，以及對數位成癮及其對心理健康影響的擔憂。

地緣政治緊張局勢也導致部分地區平台被禁，造成市場分散和用戶接受度下降。此外，現有市場飽和以及內容創作者收益計畫的巨額投資需求，為新興平台帶來了財務挑戰。儘管存在這些限制因素，但透過向尚未開發的地理市場擴張、與電商平台整合開展社交商務以及開發教育和專業內容等專業內容類別，該市場仍蘊藏著巨大的商機。虛擬實境 (VR) 和擴增實境)技術的興起，加上日益成長的直播整合趨勢，正在為平台差異化和產生收入新的機會。

研究的主要特點

本報告對全球短影片平台市場進行了詳細分析，並提供了預測期（2025-2032）的市場規模（十億美元）和年複合成長率（CAGR%），假設 2024 年為基準年。
它還強調了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數概述了全球短影片平台市場的主要企業。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過用於全球短影片平台市場分析的各種策略矩陣輕鬆做出決策。

介紹
北美洲
- 美國
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞國協
- 其他亞太地區
中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
非洲
- 南非
- 北非
- 中部非洲

第7章競爭態勢

ByteDance（TikTok）
YouTube Shorts（Google/Alphabet）
Instagram Reels（Meta）
Snapchat Spotlight
Triller
Kuaishou（Kwai）
MX TakaTak
Moj
Byte
Likee
Roposo
Dubsmash
Chingari
Firework
DramaBox

第 8 章分析師建議

機會
一致的機會地圖

第9章參考文獻與調查方法

參考
調查方法
關於出版商

簡介目錄

Product Code: CMI8155

Short Video Platforms Market is estimated to be valued at USD 53.48 Bn in 2025 and is expected to reach USD 106.22 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 53.48 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	10.30%	2032 Value Projection:	USD 106.22 Bn

The market represents a fast-evolving digital entertainment ecosystem. These platforms host and distribute brief video content, ranging from 15 seconds to several minutes, becoming a dominant force in the social media landscape. The popularity of smartphones, coupled with improved internet connectivity, has greatly added to the growth of this market segment. Short video platforms have become a powerful tool for brand marketing, influencer commerce, educational content delivery, and social interaction. The market includes many different platform types, including standalone short-form video applications and integrated features within existing social media networks.

Market Dynamics

The high adoption of smartphones and improved mobile internet infrastructure have created wide accessibility to internet, helping users easily create, share, and consume short-form video content. The preference for visual storytelling, especially in younger demographics, has added to platform adoption rates, while the democratization of content creation tools has allowed millions of users to become content creators. Additionally, the increasing integration of artificial intelligence and machine learning algorithms for personalized content recommendations has significantly enhanced user engagement and retention rates. However, the market will need to face intensifying regulatory scrutiny regarding data privacy, content moderation challenges, and concerns over digital addiction and mental health impacts.

Geopolitical tensions have also caused platform bans in some regions, creating market fragmentation and adoption barriers. Furthermore, the saturation of established markets and the substantial investment requirements for content creator monetization programs pose financial challenges for emerging platforms. Despite these constraints, the market presents substantial opportunities through the expansion into underserved geographical markets, integration with e-commerce platforms for social commerce, and the development of specialized content categories such as educational and professional content. The emergence of virtual and augmented reality technologies, coupled with the growing trend of live streaming integration, offers additional avenues for platform differentiation and revenue generation, while the increasing adoption of short video content by traditional media companies and brands for marketing purposes continues to drive advertising revenue growth.

Key Features of the Study

This report provides in-depth analysis of the global short video platforms market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global short video platforms market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include ByteDance (TikTok), YouTube Shorts (Google/Alphabet), Instagram Reels (Meta), Snapchat Spotlight, Triller, Kuaishou (Kwai), MX TakaTak, Moj, Byte, Likee, Roposo, Dubsmash, Chingari, Firework, and DramaBox
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global short video platforms market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global short video platforms market

Market Segmentation

Platform Type Insights (Revenue, USD Bn, 2020 - 2032)
- Mobile First Apps
- Web Based
- Smart TV Apps
Monetization Model Insights (Revenue, USD Bn, 2020 - 2032)
- Advertising Based
- Subscription Based
- Transactional
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- ByteDance (TikTok)
- YouTube Shorts (Google/Alphabet)
- Instagram Reels (Meta)
- Snapchat Spotlight
- Triller
- Kuaishou (Kwai)
- MX TakaTak
- Moj
- Byte
- Likee
- Roposo
- Dubsmash
- Chingari
- Firework
- DramaBox

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Short Video Platforms Market, By Platform Type
- Global Short Video Platforms Market, By Monetization Model
- Global Short Video Platforms Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Short Video Platforms Market, By Platform Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Mobile First Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Web Based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Smart TV Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Short Video Platforms Market, By Monetization Model, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Advertising Based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Subscription Based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Transactional
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Short Video Platforms Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

ByteDance (TikTok)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
YouTube Shorts (Google/Alphabet)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Instagram Reels (Meta)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Snapchat Spotlight
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Triller
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kuaishou (Kwai)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
MX TakaTak
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Moj
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Byte
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Likee
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Roposo
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dubsmash
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Chingari
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Firework
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
DramaBox
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies