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ADAS

市場調查報告書

商品編碼

1846023

汽車數位駕駛座市場（按顯示器類型、顯示器尺寸、應用和地區分類），2024 年至 2031 年

Automotive Digital Cockpit Market By Display Type (LCD, OLED, TFT-LCD ), Display Size, Application (Instrument Cluster, Infotainment System, Heads-Up Display ), & Region for 2024-2031

出版日期: 2025年08月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

汽車數位駕駛座市場評估 - 2024-2031

快速的技術進步是主要驅動力，因為製造商和消費者需要更複雜的車載系統，以提升連接性、使用者體驗和安全性能。高解析度觸控螢幕、高級駕駛輔助系統 (ADAS) 和語音辨識等功能正在將傳統儀錶板轉變為尖端介面，推動市場成長，到 2024 年將達到 260.4 億美元，到 2031 年將達到 694.8 億美元。

此外，自動駕駛汽車和電動車的蓬勃發展也推動了對更現代化的數位駕駛座的需求，這些駕駛艙能夠支援複雜的功能並提供即時數據。隨著汽車製造商努力滿足消費者不斷變化的期望以及對車載安全和互聯互通的監管要求，對個性化和無縫用戶體驗的日益重視也推動了市場擴張。

汽車數駕駛座市場定義/概述

汽車數位駕駛座是一個整合式車輛系統，由數位顯示器和控制介面組成，透過提供即時資訊和無縫通訊來提升駕駛體驗。它整合了儀錶板、資訊娛樂系統和平視顯示器 (HUD) 等多個組件，以提供統一的數位介面。其主要應用包括導航、娛樂、車輛診斷以及對最新駕駛輔助系統的支援。隨著自動駕駛汽車、電動車和智慧技術的日益普及，使用者介面的改進、駕駛體驗的個人化以及安全功能的增強，汽車數位駕駛座的未來前景預計將大幅成長。

對先進車載技術日益成長的需求是否會推動汽車數位駕駛座市場的發展？

對先進車載技術日益成長的需求正在推動汽車數位駕駛座產業的發展。現代消費者要求他們的車輛配備尖端功能，以提升便利性、通訊和娛樂性。這一趨勢促使汽車製造商為其車輛配備日益先進的數位駕駛座技術。例如，梅賽德斯-奔馳於2024年3月推出了其全新的MBUX（梅賽德斯-奔馳用戶體驗）資訊娛樂系統。此舉彰顯了業界致力於滿足消費者對先進車載技術需求的決心，並正在推動數位駕駛座領域的擴展。

政府法規和產業標準也在推動創新車載技術的使用。許多國家正在頒布更嚴格的法律，要求車輛配備更先進的安全和互聯功能。 2024年2月，歐盟實施了一項新法律，要求所有新車必須配備高級駕駛輔助系統 (ADAS) 和增強的網路功能。這項監管舉措順應了將最新技術融入汽車的更廣泛趨勢，推動了對先進數位駕駛座的需求。

此外，技術進步正推動汽車公司融入最新創新以保持競爭力。特斯拉宣布將於2024年4月對其車載介面進行重大更新，引入更多新功能，例如響應速度更快的觸控螢幕、更廣泛的連接選項以及與智慧型裝置的更佳整合。這一趨勢反映了汽車行業在提供最現代化、方便用戶使用的數位駕駛座系統方面的競爭壓力，這正在推動市場成長。不斷提升的消費者期望、法律法規和技術發展，都促進了先進數位駕駛座在汽車中的普及和使用。

更嚴格的安全標準是否會阻礙汽車數位駕駛座市場的成長？

日益嚴格的安全標準可能會對汽車數位駕駛座市場產生影響，但目前尚不清楚這是否會阻礙其擴張。一方面，嚴格的要求可能會增加為數位駕駛座添加安全措施的成本和複雜性。例如，歐盟（EU）於2024年3月宣布，將要求所有新車都包含ADAS（高級駕駛輔助系統）和安全功能。這些標準將增加汽車製造商將新技術整合到數位駕駛座的成本，並可能影響利潤率和開發時間。

這些法規也可能刺激技術創新和商業性擴張。為了符合更嚴格的安全標準，製造商正在採用最尖端科技並改進其數駕駛座系統。例如，豐田於2024年5月宣布，將根據最新監管要求，在其資訊娛樂系統中整合一套新的安全技術，包括防撞和車道維持輔助。這凸顯了安全要求如何成為技術開發和升級的驅動力，推動更複雜的數位駕駛座技術的使用，並促進市場成長。

此外，嚴格的安全法規雖然增加了開發成本，但也帶來了新的商機。擅長將增強的安全措施融入數位駕駛座的公司可能會獲得競爭優勢，並佔領更大的市場佔有率。 2024年6月，通用汽車與一家科技公司合作，為其數駕駛座開發下一代安全功能。這種在滿足安全法規的同時改進技術的主動方法，有可能透過突破汽車安全和用戶體驗的極限，為汽車數位駕駛座市場帶來成長。

Rapid technological improvements are a primary driver, as manufacturers and consumers demand more complex in-car systems with improved connection, user experience, and safety features. The incorporation of features such as high-resolution touchscreens, advanced driver assistance systems (ADAS), and voice recognition is changing the classic dashboard into a cutting-edge interface boosting the market growth surpassing USD 26.04 Billion in 2024 and reaching USD 69.48 Billion by 2031.

Furthermore, the push for self-driving and electric vehicles is increasing demand for more modern digital cockpits that can support complicated features and deliver real-time data. The increased emphasis on personalized and seamless user experiences drives market expansion, as automakers attempt to fulfill changing consumer expectations and regulatory regulations for in-car safety and connectivity is expected to grow at a CAGR of about 13.05% from 2024 to 2031.

Automotive Digital Cockpit Market: Definition/ Overview

An automotive digital cockpit is a vehicle-integrated system of digital displays and control interfaces that improves the driver's experience by offering real-time information and seamless communication. It integrates multiple components, including the instrument cluster, infotainment system, and heads-up display (HUD), into a unified digital interface. The principal applications include navigation, entertainment, and car diagnostics, as well as support for modern driver assistance systems. The future scope of automobile digital cockpits is predicted to grow dramatically as autonomous vehicles, electric vehicles, and smart technologies become more prevalent, driving improvements in user interfaces, individualized driver experiences, and increased safety features.

Will Rising Demand for Advanced in Car-Technologies Propel the Automotive Digital Cockpit Market?

Rising demand for enhanced in-car technologies is driving the automotive digital cockpit industry. Modern consumers increasingly demand their vehicles to include cutting-edge features that improve convenience, communication, and entertainment. This trend is encouraging automakers to include increasingly advanced digital cockpit technologies into their vehicles. For example, in March 2024, Mercedes-Benz introduced their new MBUX (Mercedes-Benz User Experience) infotainment system, which includes enhanced speech recognition, augmented reality navigation, and an extremely user-friendly UI. This action demonstrates the industry's commitment to satisfying consumer demand for advanced in-car technology, which is driving the expansion of the digital cockpit sector.

Government restrictions and industry standards are also helping to drive the use of innovative in-car technologies. Many countries are enacting stronger legislation that require vehicles to have more advanced safety and connectivity features. In February 2024, the European Union implemented new legislation requiring all new automobiles to have advanced driver assistance systems (ADAS) and increased networking functions. This regulatory drive is consistent with the broader trend of incorporating modern technologies into automobiles, which fuels demand for sophisticated digital cockpits.

Furthermore, technological innovation is driving automobile companies to incorporate the most recent innovations in order to remain competitive. Tesla announced a big update to its in-car interface in April 2024, which included new features such a more responsive touchscreen, broader connectivity options, and improved integration with smart devices. This trend reflects the competitive pressure in the automotive sector to provide the most modern and user-friendly digital cockpit systems, which is driving market growth. Rising consumer expectations, legal regulations, and technology developments all contribute to the increased adoption and use of advanced digital cockpits in automobiles.

Will Growing Stringent Safety Standers Hinder the Growth of the Automotive Digital Cockpit Market?

Growing severe safety criteria are going to have an impact on the vehicle digital cockpit market, but whether they will stifle expansion is unclear. On the one hand, tight requirements might raise the cost and complexity of adding safety measures into digital cockpits. For instance, in March 2024 the European Union's new laws announced require advanced driver assistance systems (ADAS) and additional safety features on all new automobiles. These criteria may increase expenses for automakers as they integrate new technologies into their digital cockpits, thereby affecting profit margins and development timeframes.

These regulations may also serve as a spur for innovation and commercial expansion. To comply with stricter safety criteria, manufacturers are adopting cutting-edge technologies and improving their digital cockpit systems. For instance, in May 2024, Toyota debuted a new suite of safety technologies incorporated into its infotainment system, including collision prevention and lane-keeping assistance, in accordance with the most recent regulatory requirements. This highlights how safety requirements can drive technology developments and upgrades, resulting in market growth by encouraging the use of more complex digital cockpit technologies.

Furthermore, while stringent safety regulations raise development costs, they open up new business potential. Companies who excel at incorporating enhanced safety measures into their digital cockpits may acquire a competitive advantage and capture a larger portion of the market. In June 2024, General Motors established a cooperation with a technology firm to develop next-generation safety features for their digital cockpits, with the goal of meeting regulatory criteria while also increasing consumer appeal. This proactive approach to achieving safety regulations while improving technology has the potential to generate growth in the automotive digital cockpit market by pushing the envelope of what is achievable in vehicle safety and user experience.

Category-Wise Acumens

Will Rising Demand for TFT-LCD (Thin-Film- Transistor Liquid Crystal Display) Drive the Automotive Digital Cockpit Market?

Rising demand for TFT-LCD (Thin-Film Transistor Liquid Crystal Display) is propelling growth in the vehicle digital cockpit market. TFT-LCD displays are popular because they strike a compromise between performance and cost, providing high-resolution, bright, and clear pictures that improve the whole driving experience. As automakers attempt to provide innovative in-car technologies at cheap prices, TFT-LCD panels have become a popular choice due to their lower cost compared to newer display technologies such as OLED. For instance, in July 2024, Panasonic Automotive launched a new range of TFT-LCD panels aimed at improving image quality and durability, demonstrating their commitment to fulfilling the growing need for high-quality yet low-cost display solutions in automotive applications.

The rise in vehicle electrification and autonomous driving technologies is boosting demand for TFT-LCD displays. These technologies necessitate sophisticated and dependable display systems to show real-time data and vehicle diagnostics. In June 2024, LG Display launched a line of TFT-LCD panels intended exclusively for electric and self-driving automobiles, with a focus on increased durability and integration with advanced driver support systems. This approach is consistent with the industry's trend toward increasingly integrated and technologically advanced cockpit solutions.

Furthermore, as consumer expectations for improved in-car infotainment systems grow, TFT-LCD screens evolve to match those demands. Recent market trends indicate an increase in demand for multipurpose and configurable digital cockpit solutions, with TFT-LCDs providing a versatile and cost-effective platform. Denso Corporation increased its TFT-LCD production capacity in August 2024 to meet the growing needs of vehicle manufacturers, underlining the technology's importance in creating the future of digital cockpits. This growth underscores the company's continuous commitment to using TFT-LCD technology to improve vehicle cockpit experiences while balancing cost and performance.

However, the OLED (Organic Light-Emitting Diode) market is the fastest-growing, because to its superior display properties such as higher contrast ratios, brilliant colors, and flexibility. OLED technology is increasingly being used in high-end and luxury vehicles, resulting in more complex and visually appealing interfaces. As technology becomes more affordable and manufacturers strive to improve the visual appeal and usefulness of digital cockpits, OLED displays are expected to develop rapidly in the next years.

Will Rising Adoption of Infotainment System Fuel the Automotive Digital Cockpit Market?

The increasing adoption of infotainment systems is considerably driving the car digital cockpit market. Infotainment systems are increasingly important in current car design, providing a combination of entertainment, navigation, and connectivity elements that improve the entire driving experience. Consumer expectations for advanced, integrated technology that provides seamless connection with smartphones, real-time navigation, and a variety of entertainment alternatives are driving this surge in demand. BMW announced an upgrade to its infotainment system in April 2024, which includes better connection and artificial intelligence capabilities, demonstrating the trend toward more advanced in-car technology that promotes market growth.

Automakers are making significant investments in entertainment systems to accommodate changing consumer demands and regulatory constraints. Advanced features like speech recognition, augmented reality (AR) navigation, and over-the-air (OTA) upgrades are becoming more popular. In June 2024, Ford Motor Company debuted its new SYNC 5 infotainment system which includes augmented reality navigation and a highly customisable interface, underscoring the industry's desire for innovative infotainment solutions that boost digital cockpit adoption.

Government regulations and industry standards are also helping to drive the adoption of infotainment systems in automobiles. Many regions are enacting legislation requiring the incorporation of modern safety and connection features, which frequently rely on sophisticated infotainment systems. For instance, in May 2024, the European Union announced new regulations requiring all new automobiles to include advanced driver assistance systems (ADAS) and connectivity functions, hence increasing demand for complete infotainment systems. This regulatory drive is consistent with the broader trend of improving vehicle safety and connectivity, which is driving the expansion of the automotive digital cockpit industry.

Meanwhile, the fastest-growing segment is Heads-Up Display (HUD), which is driven by rising consumer demand for advanced driver assistance and augmented reality features. HUD technology displays vital driving information directly onto the windshield, improving safety by allowing drivers to focus on the road. As the automotive industry continues to innovate and prioritize driver safety and comfort, adoption of HUD technology is projected to accelerate.

Will Rising Adoption of Cutting-Edge Technologies in North America Drive the Automotive Digital Cockpit Market?

The increasing adoption of cutting-edge technology in North America is expected to considerably drive the automotive digital cockpit market. North America, notably the United States, is a vital location for automotive technological innovation, with a focus on incorporating advanced digital technologies into automobiles. For instance, in April 2024, General Motors introduced their new "Super Cruise" system, which improves the digital cockpit experience with hands-free driving and enhanced driver assistance features. This improvement reflects the expanding trend of embedding advanced technologies into automobiles, which drives demand for modern digital cockpit systems.

Government laws and incentives also have a significant impact on market dynamics. In March 2024, the United States Department of Transportation announced new regulations to encourage the use of sophisticated safety devices in automobiles. To meet increased safety standards, these laws require the integration of more complex digital cockpit systems, which increases demand for such technologies. To meet these regulatory requirements, automakers must enhance their digital cockpit solutions, which fuels industry growth.

Furthermore, the competitive atmosphere in North America forces businesses to innovate regularly. In May 2024, Ford announced a collaboration with a leading technology company to create next-generation infotainment systems and digital interfaces for its forthcoming cars. This collaboration demonstrates the tremendous focus on using cutting-edge technologies in order to remain competitive in the market. The increased emphasis on high-tech features, combined with regulatory pressures, is propelling the vehicle digital cockpit market in North America, establishing the area as a prominent player in the evolution of automotive technology.

Will Significant Investments from Automotive Industries in Asia-Pacific Propel the Automotive Digital Cockpit Market?

Significant expenditures from automotive businesses in Asia-Pacific are likely to drive the vehicle digital cockpit market. Asia-Pacific, with its booming automotive sector, has witnessed significant investments in in-car technologies. For example, in January 2024, Hyundai announced a $1 billion investment in South Korean R&D facilities to focus on next-generation digital cockpit technologies. This investment demonstrates the region's commitment to being a leader in automotive technology, which will increase demand for advanced digital cockpit solutions.

Government initiatives in Asia-Pacific also play an important role in driving market expansion. In February 2024, the Chinese government announced new subsidies and incentives for vehicle manufacturers to invest in innovative technologies such as digital cockpits. These initiatives are part of a larger effort to encourage technological innovation and improve vehicle safety and comfort. As a result, manufacturers are increasingly focusing on incorporating cutting-edge digital features into their vehicles, driving up demand for automotive digital cockpit systems in the region.

Furthermore, the competitive landscape in Asia-Pacific is pushing quick progress and market expansion. Toyota, a Japanese carmaker, announced a new suite of digital cockpit technology in March 2024, in collaboration with a major tech company. This introduction illustrates the fierce competition among the region's car manufacturers to adopt the most recent digital advances. The infusion of investments and the push for technological developments are likely to accelerate the automotive digital cockpit market in Asia-Pacific, cementing the region's position as a significant worldwide growth driver.

Competitive Landscape

The competitive landscape of the automotive digital cockpit market is dynamic and characterized by rapid technological advancements and innovation. Companies are focusing on integrating advanced features such as augmented reality, artificial intelligence, and multi-touch displays to enhance user experience and vehicle connectivity. There's a strong emphasis on developing customizable and scalable solutions that can be adapted to various vehicle types and consumer preferences. The market is also seeing increased collaboration between technology firms and automotive manufacturers to create seamless infotainment systems and improve overall vehicle ergonomics. Additionally, the drive towards electric and autonomous vehicles is influencing the design and functionality of digital cockpits, pushing for more sophisticated and integrated interfaces that support these emerging trends.

Some of the prominent players operating in the automotive digital cockpit market include:

Robert Bosch GmbH

Denso Corporation

Visteon Corporation

Panasonic automotive

Aptiv PLC.

Latest Developments

In June 2024, Bosch revealed its next digital cockpit platform, which includes advanced driving assistance systems (ADAS) and improved connectivity. The new platform combines a high-resolution display with real-time data processing capabilities to enhance driving safety and user experience.

In August 2024, Continental debuted an AI-powered infotainment system that uses machine learning to customize user experiences in the digital cockpit. This system includes predictive navigation, voice recognition, and adaptive user interfaces that are tailored to driver preferences.

In September 2024, NVIDIA and Volvo Cars established a partnership to create next-generation digital cockpit solutions based on NVIDIA's advanced computer platforms. The collaboration aims to integrate high-performance graphics and AI technology to create more immersive and interactive in-car experiences.