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汽車零件油漆

市場調查報告書

商品編碼

1845927

汽車OEM塗料市場（按類型、細分市場、車輛類型和地區分類），2024-2031年

Automotive OEM Coatings Market By Type (Primer, Basecoat, Electrocoat), Layer (Solvent-Bormne, Waterborne, Powdered), Vehicle Type (Passenger Cars, Commercial Vehicles), & Region for 2024-2031

出版日期: 2025年09月16日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

汽車OEM塗料市場評估 - 2024-2031

由於可支配收入的增加和都市化的推進，汽車需求不斷成長，從而帶動了汽車產量的增加，進而推動了對原廠塗料的需求。此外，隨著汽車製造商更加重視永續性和持久耐用的車身漆面，塗料技術的進步（例如環保耐用塗料的開發）也正在推動塗料行業的進步。此外，人們對更省油和輕量級汽車的需求推動了先進塗料的使用，這些塗料可在減輕重量的同時提高性能，從而推動了對高品質汽車原廠塗料的需求。這反過來又將進一步刺激對高性能半導體的需求，推動汽車原廠塗料的需求在2024年超過96億美元，到2031年將達到156.4億美元。

此外，電動車 (EV) 市場的擴張為滿足電動車特定要求的特種塗料創造了新的機遇，從而促進了整個汽車原廠塗料市場的成長。這些因素推動了汽車原廠被覆劑在各行各業的應用，預計 2024 年至 2031 年期間的複合年成長率將達到 6.30%。

汽車OEM塗料市場定義/概述

汽車原廠被覆劑是在汽車製造過程中塗裝的專用被覆劑，用於保護汽車並提升其外觀。這些塗料包括底漆、底塗層和透明塗層，具有耐久性、耐腐蝕性和美觀性。汽車原廠塗料用於各種類型的車輛，包括乘用車、商用車和電動車，在保護表面和延長其使用壽命方面發揮關鍵作用。受環保被覆劑的進步、電動車需求的不斷成長以及輕量化、高性能被覆劑技術的持續創新推動，汽車原廠被覆劑市場前景光明。隨著汽車製造商優先考慮永續性和性能，能夠在保持高品質標準和耐用性的同時減少環境影響的塗料越來越受到關注，從而帶來顯著的市場成長。

可支配收入的增加會推動汽車 OEM 塗料市場的發展嗎？

可支配收入的增加推動了汽車原廠被覆劑市場的發展。尤其是在新興國家，可支配收入的增加增加了消費者對汽車的需求，導致汽車產量激增，因為汽車製造商在努力實現生產目標的同時，也確保了車輛的高品質塗裝。隨著越來越多的消費者選擇美觀且持久耐用的汽車塗裝，汽車製造商正在投資先進的塗料，這些塗料不僅可以保護車輛，還能提升其美觀度，從而進一步推動市場成長。

此外，可支配收入的不斷成長也推動了消費者對高階和豪華汽車的偏好轉變。這些車輛通常需要具有耐用性、抗刮擦性和完美外觀的專用塗層。隨著豪華汽車需求的不斷成長，對滿足這些車輛嚴格品質要求的先進原廠塗料的需求也隨之成長。這一趨勢在經濟快速成長的地區尤其明顯，這些地區不斷壯大的中產階級推動了對更高階、外觀更精緻的汽車的需求，從而推動了汽車原廠塗料市場的發展。

此外，可支配收入的增加也推動了電動車（EV）的普及。由於環保意識增強和政府激勵措施，電動車正日益普及。隨著電動車產量的擴大，汽車製造商正致力於開發專用塗料，以滿足電動車的獨特需求，例如耐熱和節能塗料。隨著可支配收入的增加，電動車的普及為汽車原廠塗料市場開闢了新的成長途徑，因為製造商正在不斷創新以滿足汽車產業不斷變化的需求。

日益嚴格的環境法規會阻礙汽車 OEM 塗料市場的成長嗎？

日益嚴格的環境法規可能會阻礙汽車原廠塗料市場的成長。世界各國政府正在加強法規，以限制傳統汽車塗料中使用的揮發性有機化合物 (VOC) 和其他有害化學物質的排放。這些法規迫使製造商轉向更環保的水性低 VOC 塗料，但這些塗料的開發難度高且生產成本高。向環保塗料的過渡會減慢生產過程並增加成本，這可能會影響市場中企業的盈利。

此外，開發和推廣這些環保塗料需要大量的研發投入。中小企業尤其難以滿足遵守這些法規所需的資金需求，這可能導致市場整合，因為擁有更多資源的大型企業將主導市場。此外，為了適應新的塗料技術而重新配置製造流程和設備也增加了額外的複雜性和成本。這些因素構成了進入壁壘，可能會阻礙汽車原廠塗料市場的成長，尤其是在環境法規最嚴格的地區。

然而，更嚴格的法規雖然帶來挑戰，但也刺激了產業創新。成功適應新標準的公司將透過開發永續高效的被覆劑獲得競爭優勢。市場對環保產品的需求日益成長，能夠同時滿足監管要求和消費者對更環保解決方案偏好的製造商很可能找到新的成長機會。因此，雖然更嚴格的環境法規最初可能會阻礙成長，但對於有效創新的製造商來說，它們也可以成為長期市場發展和成功的催化劑。

The increasing demand for automobiles, driven by rising disposable incomes and urbanization, is leading to higher production volumes, which in turn boosts the need for OEM coatings. Additionally, advancements in coating technologies, such as the development of eco-friendly and durable coatings, are gaining traction as automakers focus on sustainability and long-lasting vehicle finishes. The push for more fuel-efficient and lightweight vehicles also encourages the use of advanced coatings that enhance performance while reducing weight, are driving the demand for high-quality automotive OEM coatings which further accelerated the demand for high-performance semiconductors, boosting the need for Automotive OEM Coatings is surpassing USD 9.60 Billion in 2024 and reaching USD 15.64 Billion by 2031.

Furthermore, the expansion of the electric vehicle (EV) market is creating new opportunities for specialized coatings that meet the unique requirements of EVs, contributing to the overall growth of the automotive OEM coatings market. These factors contribute to the increasing use of Automotive OEM Coatings in a variety of industries is expected to grow at a CAGR of 6.30 from 2024 to 2031.

Automotive OEM Coatings Market: Definition/ Overview

Automotive OEM Coatings refers to the specialized coatings applied during the manufacturing of vehicles to protect and enhance their appearance. These coatings include primers, basecoats, and clear coats that provide durability, corrosion resistance, and aesthetic appeal to vehicles. Applications of automotive OEM coatings span across various vehicle types, including passenger cars, commercial vehicles, and electric vehicles, where they play a crucial role in improving surface protection and longevity. The future of the automotive OEM coatings market is promising, driven by advancements in eco-friendly coatings, increasing demand for electric vehicles, and the continuous push for innovation in lightweight and high-performance coatings. As automakers prioritize sustainability and performance, the market is expected to see significant growth, with a focus on coatings that reduce environmental impact while maintaining high standards of quality and durability.

Will Increasing Disposable Incomes is Propelling the Automotive OEM Coatings Market?

The increasing disposable incomes are indeed propelling the automotive OEM coatings market. As disposable incomes rise, especially in emerging economies, consumers are more inclined to purchase vehicles, leading to a surge in automotive production. This growing demand for automobiles directly impacts the OEM coatings market, as manufacturers seek to meet production targets while ensuring vehicles have high-quality finishes. With more consumers opting for vehicles with superior aesthetics and longer-lasting finishes, automakers are investing in advanced coatings that not only protect the vehicle but also enhance its visual appeal, further driving the market's growth.

Additionally, rising disposable incomes are contributing to a shift in consumer preferences towards premium and luxury vehicles. These vehicles often require specialized coatings that offer enhanced durability, scratch resistance, and a flawless finish. As the demand for high-end vehicles increases, so does the need for advanced OEM coatings that meet the stringent quality requirements of these automobiles. This trend is particularly prominent in regions experiencing rapid economic growth, where a growing middle class is driving demand for more sophisticated and well-finished vehicles, thereby boosting the automotive OEM coatings market.

Furthermore, the increase in disposable incomes also supports the expansion of electric vehicles (EVs), which are gaining popularity due to environmental concerns and government incentives. As EV production scales up, automakers are focusing on developing specialized coatings that cater to the unique needs of these vehicles, such as coatings that offer better heat resistance and energy efficiency. The rise in EV adoption, fueled by higher disposable incomes, is opening new avenues for growth in the automotive OEM coatings market, as manufacturers innovate to meet the evolving demands of the industry.

Will Stricter Environmental Regulations Hamper the Growth of the Automotive OEM Coatings Market?

Stricter environmental regulations have the potential to hamper the growth of the automotive OEM coatings market. Governments across the globe are increasingly enforcing regulations to limit the emission of volatile organic compounds (VOCs) and other harmful chemicals used in traditional automotive coatings. These regulations require manufacturers to shift towards more eco-friendly, water-based, and low-VOC coatings, which can be challenging to develop and more costly to produce. The transition to environmentally compliant coatings can slow down production processes and increase costs, potentially affecting the profitability of companies within the market.

Moreover, the development and implementation of these eco-friendly coatings require significant investment in research and development. Smaller companies, in particular, may struggle to meet the financial demands of adhering to these regulations, which could lead to market consolidation as larger players with more resources dominate the market. Additionally, the need to reconfigure manufacturing processes and equipment to accommodate new coating technologies adds another layer of complexity and expense. These factors can create barriers to entry and hinder the growth of the automotive OEM coatings market, especially in regions with the most stringent environmental regulations.

However, while stricter regulations pose challenges, they also drive innovation in the industry. Companies that successfully adapt to the new standards by developing sustainable and efficient coatings can gain a competitive edge. The demand for environmentally friendly products is growing, and manufacturers that can meet both regulatory requirements and consumer preferences for greener solutions may find new opportunities for growth. In this way, although the initial impact of stricter environmental regulations may hamper growth, it can also serve as a catalyst for long-term market evolution and success for those who innovate effectively.

Category-Wise Acumens

Will Rising Consumer Purchasing for Basecoat Boost the Automotive OEM Coatings Market?

The rising consumer purchasing preferences for basecoats are expected to significantly boost the automotive OEM coatings market. As consumers increasingly prioritize the aesthetic appeal of their vehicles, the demand for high-quality basecoats that offer vibrant colors, metallic finishes, and enhanced visual effects is on the rise. Basecoats are essential in determining the vehicle's final appearance, which is a major factor influencing consumer decisions. Automakers are responding to this trend by offering a wider range of color options and investing in advanced basecoat technologies that provide not only a visually appealing finish but also durability and resistance to environmental factors like UV radiation and corrosion. This growing consumer interest in diverse and high-quality finishes directly drives the demand for basecoats, thereby propelling the overall automotive OEM coatings market.

Furthermore, the increasing customization trend in the automotive industry is further fueling the demand for basecoats. Consumers are willing to pay a premium for unique and personalized vehicle colors and finishes, which require specialized basecoat applications. As automakers expand their offerings to cater to these preferences, the need for innovative and high-performance basecoats continues to grow. This trend, coupled with advancements in basecoat formulations that enhance durability and environmental performance, is expected to contribute to sustained growth in the automotive OEM coatings market, making the basecoat segment a key driver of market expansion.

The electrocoat segment is the fastest growing segment, primarily due to its efficiency in providing corrosion protection. Electrocoating, which involves applying a primer using an electrically charged bath, is highly effective in reaching complex and hidden areas of vehicle bodies, ensuring comprehensive protection. This process is favored for its uniform application and environmental benefits, as it produces minimal waste and VOC emissions. The growing emphasis on sustainability and the need for enhanced corrosion resistance in automotive manufacturing contributes to the fast-paced growth of the electrocoat segment. However, the basecoat remains the dominant force in the market due to its critical role in vehicle aesthetics and surface protection.

Will Higher Volume of Passenger Car Fuel the Automotive OEM Coatings Market?

The higher volume of passenger cars is expected to fuel the automotive OEM coatings market significantly. Passenger cars represent the largest segment of the automotive industry, with millions of units produced annually. This high production volume drives substantial demand for OEM coatings, which are essential for providing both aesthetic appeal and protective qualities to vehicle surfaces. As automakers strive to meet consumer preferences for diverse colors and high-quality finishes, the need for advanced coatings that offer durability, scratch resistance, and UV protection increases. This growing demand for passenger vehicles directly translates into a robust market for automotive OEM coatings.

Furthermore, the continuous innovation and advancement in coating technologies, such as eco-friendly waterborne and high-performance basecoats, are being driven by the need to cater to the expanding passenger car market. With consumers increasingly seeking premium and customized vehicle finishes, automakers are investing in sophisticated coatings that enhance the visual appeal and longevity of their products. As the passenger car market continues to grow, it fuels the overall expansion of the automotive OEM coatings market, as manufacturers adapt to evolving consumer demands and regulatory requirements, ultimately driving increased production and technological advancements in coatings.

Commercial Vehicles are the fastest-growing segment. The increasing demand for commercial vehicles, driven by global economic growth, infrastructure development, and logistics expansion, is accelerating the growth of coatings used in these vehicles. Innovations in coatings that offer enhanced durability, resistance to harsh conditions, and longer-lasting finishes are contributing to the rapid growth of this segment. As industries invest more in commercial vehicle fleets, the need for specialized coatings to meet these demands is driving significant growth in this area.

Country/Region-wise

Will the Growing Vehicles Production in Asia Pacific Drive the Expansion of The Automotive OEM Coatings Market?

The growing vehicle production in Asia Pacific is a key driver for the expansion of the automotive OEM coatings market. Asia Pacific is home to some of the world's largest automotive manufacturing hubs, including China, Japan, South Korea, and India, where vehicle production volumes are consistently high. As the demand for both passenger cars and commercial vehicles continues to rise in these countries, driven by increasing disposable incomes, urbanization, and expanding middle-class populations, the need for high-quality OEM coatings also grows. These coatings are essential for enhancing the aesthetic appeal, durability, and corrosion resistance of vehicles, making them a critical component in the manufacturing process.

Furthermore, the region's automotive industry is increasingly adopting advanced coating technologies that comply with stricter environmental regulations and cater to evolving consumer preferences. This includes the shift towards eco-friendly coatings, such as waterborne and powder coatings, which reduce volatile organic compound emissions. The increasing focus on sustainability, coupled with the continuous growth in vehicle production, is expected to drive significant expansion in the automotive OEM coatings market in Asia Pacific. The region's strong automotive manufacturing infrastructure, combined with its growing market for vehicles, positions it as a major growth engine for the industry.

Will Increasing Investments in Middle East & Africa Propel the Automotive OEM Coatings Market?

Increasing investments in the Middle East and Africa are expected to propel the automotive OEM coatings market. As countries in this region, particularly in the Gulf Cooperation Council (GCC) area, continue to diversify their economies away from oil dependence, significant investments are being made in the automotive sector. This includes the development of manufacturing facilities, assembly plants, and infrastructure to support a growing automotive industry. With these investments, the demand for high-quality OEM coatings is rising, as manufacturers seek to produce vehicles that meet both international standards and the preferences of local consumers. This surge in automotive production and the need for specialized coatings that offer durability in harsh environmental conditions-such as extreme heat and sand abrasion-are driving the expansion of the OEM coatings market in the region.

Additionally, government initiatives aimed at boosting local manufacturing and attracting foreign investments further support the growth of the automotive industry in the Middle East and Africa. Countries like Saudi Arabia and the United Arab Emirates are positioning themselves as automotive hubs, drawing in global automakers and suppliers. As a result, the demand for advanced coatings that provide aesthetic appeal, corrosion resistance, and sustainability is increasing. The growing emphasis on environmentally friendly coatings, aligned with global trends, also propels market growth in this region. Overall, the influx of investments and the strategic focus on automotive manufacturing are key factors driving the expansion of the automotive OEM coatings market in the Middle East and Africa.

Competitive Landscape

The competitive landscape of the automotive OEM coatings market is characterized by a dynamic interplay of innovation, technological advancements, and strategic collaborations. Companies in this sector are increasingly focusing on developing advanced coating technologies that offer enhanced durability, sustainability, and aesthetic appeal. This includes investments in eco-friendly waterborne and powder coatings to comply with stringent environmental regulations and meet consumer demands for greener solutions. Additionally, there is a notable trend of strategic partnerships and joint ventures among coating manufacturers and automotive OEMs to co-develop specialized coatings that cater to evolving industry needs and preferences. Companies are also expanding their global footprint to tap into emerging markets and leverage local production capabilities, thereby strengthening their competitive positions in the market. This competitive environment is driving continuous innovation and improving the overall quality and performance of automotive OEM coatings.

Some of the prominent players operating in the automotive OEM coatings market include:

Bayer AG

AkzoNobel

Kansai Paint

Nippon Paint

Axalta Coating Systems

BASF SE

PPG Industries

Sherwin-Williams Company

KCC Paint

Arkema SA.

Latest Developments

In September 2024 AkzoNobel launched a new high-performance basecoat that offers improved resistance to scratches and UV radiation. This innovation targets the premium automotive segment, meeting the growing demand for advanced coating solutions.

In August 2024 Axalta Coating Systems completed the acquisition of a specialty coatings company specializing in high-performance coatings for electric vehicles. This acquisition enhances Axalta's portfolio and positions it to capitalize on the growing EV market.

In July 2024 PPG Industries announced the expansion of its coating production facilities in Asia to meet the rising demand for automotive coatings in the region. This move aims to increase production capacity and strengthen PPG's presence in the rapidly growing Asian automotive market.

In June 2024 BASF introduced a new line of waterborne coatings designed to reduce VOC emissions significantly. This technology aligns with stricter environmental regulations and aims to offer superior durability and aesthetic quality, enhancing BASF's competitive edge in the sustainable coatings market.

1 INTRODUCTION OF GLOBAL AUTOMOTIVE OEM COATINGS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL AUTOMOTIVE OEM COATINGS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL AUTOMOTIVE OEM COATINGS MARKET, BY LAYER

5.1 Overview
5.2 Waterborne
5.3 Solvent-Borne
5.4 Powdered
5.5 Others

6 GLOBAL AUTOMOTIVE OEM COATINGS MARKET, BY TYPE

6.1 Overview
6.2 Basecoat
6.3 Clearcoat
6.4 Electrocoat
6.5 Primer

7 GLOBAL AUTOMOTIVE OEM COATINGS MARKET, BY VEHICLE TYPE

7.1 Overview
7.2 Heavy Commercial Vehicles (HCV)
7.3 Light Commercial Vehicles (LCV)
7.4 Passenger Cars
7.5 Others

8 GLOBAL AUTOMOTIVE OEM COATINGS MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East & Africa

9 GLOBAL AUTOMOTIVE OEM COATINGS MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Bayer AG
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 AkzoNobel
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Kansai Paint
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Nippon Paint
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Axalta Coating Systems
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 BASF SE
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 PPG Industries
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Sherwin-Williams Company
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 KCC Paint
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Arkema SA.
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments