全球精釀烈酒市場規模：依酒廠規模、產品類型、通路、區域覆蓋範圍及預測

精釀烈酒市場規模及預測

預計2024年精釀烈酒市場規模將達160.2億美元，2031年將達到728.5億美元，2024年至2031年的複合年成長率為20.84%。

手工烈酒的獨特之處之一在於，它們經過精心製作，通常由優先使用本土原料和材料的小規模釀酒商製作。

精釀烈酒為飲料業帶來了前所未有的創新。從水果浸泡酒到風味獨特的烈酒，這些產品背後的創造力和獨創性令人嘆為觀止。

隨著永續性成為許多消費者的考慮因素，手工烈酒變得越來越受歡迎，這反映在許多手工烈酒品牌使用的包裝和材料上，以及他們對支持小型本地企業的承諾。

全球精釀烈酒市場動態

影響全球精釀烈酒市場的關鍵市場動態是：

關鍵市場促進因素

消費者對純正品質的需求日益成長：精釀烈酒市場蓬勃發展，這得益於這些高品質產品的獨特品質以及小規模生產的吸引力。精釀烈酒憑藉其傳統的生產流程和獨特的原料，區別於大量生產的酒品，從而帶來更複雜細膩的風味。這種獨特的釀造方式正受到那些注重純正工藝和客製化飲酒體驗的消費者的青睞。

口味創新不斷湧現：精釀烈酒市場目前正經歷顯著成長，這得益於消費者對純正、多樣化口味日益成長的需求。越來越多的人尋求獨特的限量版烈酒，這些烈酒能夠真實地展現酒的生產過程，並帶來更豐富多樣、風味更佳的品嚐之旅。這一趨勢凸顯了消費者越來越注重品質而非數量，越來越願意探索和投資獨特的手工產品，以區別於大量生產的替代品。

消費者環保意識不斷提升：日益增強的環保意識促使消費者在購買決策中優先考慮永續性，尤其是在精釀烈酒領域。這些趨勢包括有機種植、減少碳足跡以及使用永續包裝。這種對環保品牌的偏好正在推動精釀烈酒市場在該領域的成長。

主要挑戰

更高的製造成本影響市場發展－精釀烈酒的成本源自於其使用高品質原料（通常產自本地）以及注重卓越品質的精細製造流程。此外，對專業設備、成熟製程以及嚴格品質標準的需求也導致了成本的上升。精釀烈酒較高的價格分佈可能會限制其進入更廣泛的市場，尤其是在價格敏感的地區。

監管障礙阻礙市場成長：不同地區和國家的法規差異很大，涵蓋生產流程、標籤檢視要求以及分銷和銷售管道等許多方面。有效應對複雜的法律法規可能頗具挑戰性，尤其對於資源有限的小型生產者而言。此外，這些法規可能會對市場准入和擴張設置障礙，阻礙手工釀酒廠的成長和擴張，並限制其進入新市場。

市場快速飽和：鑑於各品牌之間的激烈競爭，手工釀酒廠很難脫穎而出，建立自己的獨特品牌。這種競爭格局使得新興品牌或規模較小的品牌難以在零售商處佔有一席之地，也難以在酒吧和餐廳獲得認可。市場飽和導致競爭加劇，利潤​​率不斷下降，使持續成功更加難以實現。

主要趨勢

低酒精度烈酒日益普及：隨著人們健康意識的增強，低酒精濃度精釀烈酒迅速流行起來。這些烈酒在保持卓越風味的同時，也能提供均衡的飲用體驗，尤其吸引那些追求社交飲酒和健康生活方式平衡的年輕消費者。精釀酒廠也紛紛推出低酒精濃度、口味濃郁複雜的烈酒。

強調傳承與故事敘述的重要性：在競爭激烈的精釀烈酒市場中，品牌更加重視其獨特的傳承和引人入勝的故事敘述，以與消費者建立更深的聯繫。酒廠利用其豐富的歷史、傳統的生產流程和產地獨特的風味，創造引人入勝的故事，與重視真實體驗和有意義購買的消費者建立深厚的聯繫。這一趨勢不僅提升了品牌吸引力，也使精釀烈酒在競爭激烈的市場中脫穎而出，並培養客戶忠誠度和參與度。

精釀雞尾酒潮流的興起：精釀雞尾酒潮流正推動人們對高階手工烈酒的需求。消費者和調酒師都在尋求獨特、風味濃郁的烈酒，以此作為調製創意、精緻雞尾酒的基酒。這股潮流催生了精釀雞尾酒吧和家庭調酒術的興起，這些酒吧和家庭調酒師非常注重所用烈酒的品質和獨特性。因此，精釀釀酒廠也從這股潮流的擴張中獲益，因為他們的產品經常被選來調製這些獨特的雞尾酒。

目錄

第1章 全球精釀烈酒市場簡介

• 市場概況
• 調查範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章：全球精釀烈酒市場展望

• 概述
• 市場動態
  • 驅動程式
  • 抑制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球精釀烈酒市場（依酒廠規模分類）

• 概述
• 大的
• 中等尺寸
• 小規模

第6章 全球精釀烈酒市場（依產品分類）

• 概述
• 威士忌酒
• 伏特加酒
• 琴酒
• 蘭姆酒
• 白蘭地
• 利口酒
• 其他

第7章全球精釀烈酒市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第8章：全球精釀烈酒市場的競爭格局

• 概述
• 各公司市場排名
• 主要發展策略

第9章：公司簡介

• Pernod Ricard
• Diageo plc
• Remy Cointreau
• Anchor Brewers & Distillers
• Rogue Ales
• William Grant & Sons

第10章 附錄

• 相關調查

Craft Spirits Market Size and Forecast

Craft Spirits Market size was valued at USD 16.02 Billion in 2024 and is projected to reach USD 72.85 Billion by 2031, growing at a CAGR of 20.84% from 2024 to 2031.

One of the unique aspects of craft spirits is that they are meticulously crafted and typically made by small distilleries that prioritize using indigenous ingredients and materials.

Craft spirits bring a level of innovation to the drinks industry that is unmatched. From fruit infusions to uniquely flavored spirits, the creativity and ingenuity behind these products is truly remarkable.

Craft spirits have become increasingly popular since a significant number of consumers are now considering sustainability, which is reflected in the packaging and materials used by many craft spirit brands, as well as the significance of supporting small local businesses.

Global Craft Spirits Market Dynamics

The key market dynamics that are shaping the global craft spirits market include:

Key Market Drivers

Rising Consumer Demand for Authenticity: The market for craft spirits is growing rapidly, driven by the unique and exceptional characteristics of these high-quality products, as well as the appeal of their small-scale production. Craft spirits stand out from mass-produced beverages due to their use of traditional methods and unique ingredients, resulting in flavors that are more complex and nuanced. This unique approach resonates with customers who value genuine craftsmanship and a tailored drinking experience.

Rising Innovation in Flavors: The craft spirits market is currently experiencing a remarkable surge, fuelled by the increasing desire of consumers for genuine and diverse flavors. More and more people are now looking for distinctive, limited-edition spirits that provide an authentic link to the manufacturing process and a more varied and flavorful tasting journey. This trend highlights a larger movement towards valuing quality over quantity, as consumers are increasingly open to discovering and investing in unique artisanal products that distinguish themselves from mass-produced alternatives.

Growing Environmental Awareness among Consumers: The growing awareness of environmental issues is driving consumers to prioritize sustainability in their purchasing decisions, particularly in the realm of craft spirits. This trend includes practices like organic farming, minimizing carbon footprints, and using sustainable packaging. This preference for environmentally responsible brands is driving the growth of the craft spirits market in this segment.

Key Challenges

Increasing Production Costs Affecting the Market Development -The costs associated with our products are a result of using high-quality ingredients, often sourced locally, and employing meticulous production methods that prioritize exceptional quality. In addition, the requirement for specific equipment, the aging of processes, and the need to adhere to strict quality standards all contribute to higher costs. Due to their higher price points, craft spirits may not be as accessible to a broader market, particularly in regions where price sensitivity is a concern.

Regulatory Hurdles Hindering Market Growth: Regulations can differ significantly across various regions and countries, encompassing a wide range of aspects such as production processes, labeling requirements, and distribution and sales channels. Compliance can be quite burdensome and time-consuming, particularly for small-scale producers who may struggle to effectively navigate these legal complexities due to limited resources. In addition, these regulations can pose obstacles to entering and expanding the market, which can hinder the growth and expansion of craft distilleries and limit their ability to reach new markets.

Rapidly Increasing Market Saturation: Given the fierce competition among various brands, it can be quite difficult for craft distilleries to stand out and carve out their own distinct identity. The competitive market landscape makes it challenging for newer or smaller brands to secure shelf space in retail stores and gain visibility in bars and restaurants. This level of market saturation can result in intense competition and lower profit margins, making it even more challenging to achieve sustained success.

Key Trends

Increasing Popularity of Low-ABV Spirits: The rise in health and wellness is driving a surge in the popularity of craft spirits with lower alcohol content. These spirits offer a balanced drinking experience while maintaining exceptional flavor, particularly appealing to younger consumers seeking a balance between social drinking and a healthier lifestyle. Craft distilleries are adapting by offering low-ABV options with rich, complex flavors.

Emphasizing the Importance of Heritage and Storytelling: In the competitive craft spirits market, brands are placing a greater emphasis on their distinctive heritage and captivating narratives to establish a more profound connection with consumers. Distilleries are capitalizing on their rich histories, traditional methods, and the unique local flavor of their origins to craft a captivating story that deeply connects with consumers who value genuine experiences and significance in their purchases. This trend not only boosts the attractiveness of the brand but also allows craft spirits to distinguish themselves in a competitive market, promoting customer loyalty and interaction.

Growing Trend of Craft Cocktails: The surging trend of craft cocktails is fueling a rising desire for top-notch, handcrafted spirits. Consumers and mixologists are in search of distinctive and flavorful spirits that form the basis for imaginative and refined cocktails. This trend has resulted in the emergence of craft cocktail bars and home mixology, where there is a strong emphasis on the quality and uniqueness of the spirits being used. As a result, craft distilleries are reaping the rewards of this expansion, as their products are frequently chosen for crafting these unique cocktail experiences.

Global Craft Spirits Market Regional Analysis

Here is a more detailed regional analysis of the global craft spirits market:

North America

North America is dominating the craft spirits market, with the United States being the largest contributor to the region's development.

There is a strong consumer demand for locally sourced, artisanal products, which has opened opportunities for small-scale distillers to enter the market.

Furthermore, the surge in demand for craft cocktails in North America has played a significant role in driving the expansion of the craft spirits market.

There is a significant presence of craft distilleries in the United States, with a wide distribution across the country. The country's rich culture of artisanal and locally sourced products has had a significant impact on the craft spirits industry.

Moreover, the United States boasts a vast and varied population, each with their own unique preferences and tastes in alcoholic beverages.

This has opened opportunities for craft distilleries to create a diverse range of products that appeal to various segments of the population.

Canada plays a significant role in the craft spirits market in North America. The country is experiencing a surge in the number of craft distilleries, offering a diverse selection of products such as vodka, gin, whiskey, and rum.

The craft spirits industry in Canada is still in its infancy, but it is poised for rapid growth in the coming years.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in the global craft spirits market, due to the significant contributions from Japan, Australia, and India.

The growth in this region is fueled by the surging demand for high-quality alcoholic beverages and the growing trend of artisanal cocktails.

Furthermore, the increasing number of middle-class individuals in the Asia-Pacific region is fueling the desire for top-notch, handcrafted goods.

Japan has emerged as a prominent player in the craft spirits market in the Asia-Pacific region, known for its rich tradition of producing top-notch and handcrafted products.

The country boasts a plethora of craft distilleries that offer an extensive range of products, such as sake, shochu, and whiskey.

Furthermore, the demand for craft cocktails is on the rise in Japan, opening doors for small-scale distillers to tap into the market.

Australia is a significant player in the craft spirits market in the Asia-Pacific region, boasting a burgeoning number of craft distilleries that offer a diverse array of products, such as gin, whiskey, and vodka.

The country's rich culture is evident in the craft spirits industry, which is known for its commitment to producing high-quality and artisanal products.

India's craft spirits market is poised for rapid growth in the coming years. The country is experiencing a significant increase in its middle-class population, which is fueling the demand for high-quality and handcrafted goods.

Moreover, the nation boasts a captivating past in the art of distilling, which is opening doors for aspiring small-scale distillers to make their mark in the industry.

Global Craft Spirits Market: Segmentation Analysis

The Global Craft Spirits Market is segmented based on Distiller Size, Product Type, Distribution Channel and Geography.

Craft Spirits Market, By Distiller Size

Large

Medium

Based on Distiller Size, the Global Craft Spirits Market is bifurcated into large and medium distillers. Large distillers are expected to dominating the market due to their significant economies of scale. Because to their large-scale production facilities, distillers can achieve a lower cost per unit compared to smaller operations. The importance of cost-effectiveness cannot be overstated in a fiercely competitive industry where consumer decisions can be greatly influenced by price sensitivity. In addition, the distillers possess the necessary financial means to invest in state-of-the-art equipment and innovative production methods, resulting in enhanced efficiency and improved output quality. This technical advantage not only boosts their manufacturing capacity, but also ensures a consistent product quality that is vital for maintaining consumer trust and loyalty.

Craft Spirits Market, By Product Type

Whiskey

Vodka

Gin

Rum

Brandy

Liqueur

Others

Based on Product Type, the Global Craft Spirits Market is bifurcated into whiskey, vodka, gin, rum, brandy, liqueur, others. Whiskey holds the largest share in the global craft spirits market, fueled by the growing desire for high-quality and handcrafted offerings. The surge in demand for craft whiskey has been remarkable in recent years, with consumers showing a willingness to invest in exceptional and distinctive products.. In the craft spirits market, whiskey currently dominates due to its strong heritage, diverse flavor profiles, and widespread consumer appeal. This segment benefits from a robust tradition and established demand, making it a leading choice among craft spirit enthusiasts. Following closely, gin is the fastest-growing segment, driven by its versatility and the rising trend of innovative gin-based cocktails. The growing interest in botanically infused spirits and craft mixology is fueling rapid expansion in the gin category, positioning it as a significant player in the evolving craft spirits landscape.

Craft Spirits Market, By Distribution Channel

On-Trade Channel

Off-Trade Channel

Based on Distribution Channel, the Global Craft Spirits Market is bifurcated into on-trade channel and off-trade channel. In the craft spirits market, the off-trade channel, which includes retail stores and online platforms, currently dominates due to its broad reach and convenience for consumers looking to purchase craft spirits for home consumption. This segment benefits from its accessibility and the growing trend of e-commerce. However, the on-trade channel, comprising bars, restaurants, and other establishments, is experiencing rapid growth as well, driven by the increasing popularity of craft cocktails and the consumer desire for unique, high-quality drinking experiences in social settings. This surge in on-trade consumption reflects the broader trend of premiumization in the beverage industry.

Craft Spirits Market, By Geography

North America

Europe

Asia Pacific

Rest of the world

Based on Geography, the Global Craft Spirits Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. In the craft spirits market, North America is the dominant region, largely due to its well-established craft spirit industry, high consumer demand, and significant presence of both large and small distilleries. The U.S., in particular, has a robust market for craft spirits driven by a strong culture of innovation and premium products. Meanwhile, the Asia Pacific region is experiencing rapid growth, fueled by increasing disposable incomes, a rising interest in premium and unique beverages, and expanding urbanization. This burgeoning interest in craft spirits in Asia Pacific reflects a growing appreciation for artisanal and high-quality products, making it a key area of expansion in the global market.

Key Players

The "Global Craft Spirits Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Pernod Ricard, Diageo plc, Remy Cointreau, Anchor Brewers & Distillers, Rogue Ales, and William Grant & Sons.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Craft Spirits Market Key Developments

• In March 2024, Himmaleh Spirits unveils Bandarful, a captivating artisanal cold-brew coffee liqueur that revolutionizes the Indian alco-bev scene with its unparalleled innovation. Expanding upon the achievements of its innovative product, Kumaon and I, India's inaugural Provincial Dry Gin, the distillery is at the forefront of defying conventions in the Indian alcoholic beverage sector.
• In February 2024, the Maryland craft beverage industry unveiled a thrilling collaboration with TBC, a renowned branding, advertising, and public relations agency based in Baltimore.
• In January 2024, ReserveBar, a leading e-commerce platform for premium and luxury beverage alcohol, announced a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery industry. With its cutting-edge technology infrastructure and expansive nationwide distribution network, ReserveBar is focused on expanding delivery.com's range of beverage alcohol products and retailer choices.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL CRAFT SPIRITS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL CRAFT SPIRITS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL CRAFT SPIRITS MARKET, BY DISTILLER SIZE

• 5.1 Overview
• 5.2 Large
• 5.3 Medium
• 5.4 Small

6 GLOBAL CRAFT SPIRITS MARKET, BY PRODUCT

• 6.1 Overview
• 6.2 Whiskey
• 6.3 Vodka
• 6.4 Gin
• 6.5 Rum
• 6.6 Brandy
• 6.7 Liqueur
• 6.8 Others

7 GLOBAL CRAFT SPIRITS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL CRAFT SPIRITS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Pernod Ricard
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Diageo plc
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Remy Cointreau
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Anchor Brewers & Distillers
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Rogue Ales
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 William Grant & Sons
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments

10 Appendix

• 10.1 Related Research