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市場調查報告書
商品編碼
1775466

全球精釀烈酒市場：2025-2030 年預測

Global Craft Spirits Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

精釀烈酒市場預計將從 2025 年的 329.19 億美元成長到 2030 年的 519.31 億美元，複合年成長率為 9.55%。

優質化和消費者需求

精釀烈酒市場蓬勃發展，得益於優質化，消費者，尤其是千禧世代和Z世代，更青睞高品質、正宗且風味獨特的烈酒。隨著消費者尋求引人入勝的品牌故事和在地採購烈酒，高階和手工產品的趨勢推動了2024年的顯著成長。精釀威士忌和金酒尤其因其多功能性和創新的生產方法（例如使用當地植物成分和陳釀工藝）而備受青睞。

雞尾酒文化的擴張

雞尾酒文化和調酒術的興起極大地推動了對精釀烈酒的需求。高級酒吧和餐廳，尤其是在都市區，正在使用精釀烈酒調製雞尾酒，從而鞏固了On-Trade管道的主導地位。 2023年，香港烈酒進口額達到7.79億美元，人們對雞尾酒的興趣日益濃厚以及旅遊業的復甦進一步推動了On-Trade消費。即飲雞尾酒（RTD）的流行，例如三得利於2025年在加州推出的“MARU-HI”，證實了這一趨勢。

增加可支配所得和都市化

中國、印度和巴西等新興市場的可支配收入不斷成長，推動了對高階精釀烈酒的需求。儘管預計到2023年，英國家庭可支配收入中位數將下降2.5%至34,500英鎊，但富裕的都市區消費者仍優先考慮奢華的飲酒體驗。都市化加劇了這一趨勢，年輕一代追求真實的體驗式產品，尤其是在亞太地區，中國和印度等市場正在經歷快速成長。

永續性和在地採購

永續性是關鍵促進因素，消費者青睞那些注重環保實踐的品牌。 2023年，布赫拉迪酒廠（Bruichladdich Distillery）為永續精釀烈酒生產樹立了標桿，透過重新設計包裝，使用60%的再生玻璃，將碳排放減少了65%。本地採購的原料和有機認證進一步提升了消費者的吸引力，尤其是在北美和歐洲。

市場限制

監理複雜性

手工釀酒廠面臨嚴格的監管障礙，包括不同地區的生產、分銷和標籤檢視要求。 2023年，美國菸酒稅及貿易局（TTB）將根據第62號公共命令提案強制執行過敏原標籤，這將增加小型生產商的合規成本。這些複雜的監管規定對市場准入構成了障礙，尤其對新進入者而言。

製造成本高

精釀烈酒的生產勞動密集，成本高昂，而且通常依賴當地原料，因此價格不斐。年產量不足75萬加侖的小型釀酒廠缺乏知名品牌的規模經濟效益，這限制了它們擴充性和進行價格競爭的能力。

與知名品牌的競爭

帝亞吉歐和保樂力加等大型跨國公司正在收購精釀啤酒品牌，以搶佔市場佔有率。帝亞吉歐於2023年收購了蔡斯酒廠（Chase Distillery），保樂力加則收購了Codigo 1530的多數股權，這加劇了分銷管道有限的小型生產商面臨的競爭。

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 研究範圍
  • 市場區隔

第3章 商業景氣

  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章全球精釀烈酒市場（依產品類型）

  • 介紹
  • 白蘭地
  • 琴酒
  • 威士忌酒
  • 蘭姆酒
  • 調味利口酒
  • 其他

第6章 全球精釀烈酒市場（依酒廠規模）

  • 介紹
  • 小的
  • 中等的
  • 大的

第7章 全球精釀烈酒市場（依銷售管道）

  • 介紹
  • On-Trade管道
  • Off-Trade管道

第8章全球精釀烈酒市場（按地區）

  • 介紹
  • 北美洲
    • 依產品類型
    • 酒廠規模
    • 按銷售管道
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依產品類型
    • 按酒廠規模
    • 按銷售管道
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 依產品類型
    • 酒廠規模
    • 按銷售管道
    • 按國家
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 其他
  • 中東和非洲
    • 依產品類型
    • 酒廠規模
    • 按銷售管道
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他
  • 亞太地區
    • 依產品類型
    • 按酒廠規模
    • 按銷售管道
    • 按國家
      • 日本
      • 中國
      • 印度
      • 韓國
      • 台灣
      • 泰國
      • 印尼
      • 其他

第9章競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • St. George Spirits
  • FEW Spirits
  • High West Distillery
  • Kings County Distillery
  • Sipsmith
  • Cotswolds Distillery
  • Shelter Point Distillery
  • Four Pillars Gin
  • Gin Mare
  • Distillerie de Paris

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061613604

The Global Craft Spirits Market is expected to grow from USD 32.919 billion in 2025 to USD 51.931 billion in 2030, at a CAGR of 9.55%.

Premiumization and Consumer Demand

The craft spirits market thrives on premiumization, with consumers, particularly millennials and Generation Z, favoring high-quality, authentic spirits with unique flavor profiles. In 2024, the trend toward premium and artisanal products drove significant growth, as consumers sought spirits with compelling brand narratives and local sourcing. Craft whiskey and gin, in particular, gained traction due to their versatility and innovative production methods, such as the use of regional botanicals and aged expressions.

Expansion of Cocktail Culture

The global rise of cocktail culture and mixology has significantly boosted demand for craft spirits. High-end bars and restaurants, especially in urban areas, leverage craft spirits to create bespoke cocktails, enhancing the on-trade channel's dominance. In 2023, Hong Kong's spirits imports reached USD 779 million, driven by increased interest in cocktails and a resurgence in tourism, further amplifying on-trade sales. The popularity of ready-to-drink (RTD) cocktails, such as Suntory's MARU-HI launched in California in 2025, underscores this trend.

Rising Disposable Incomes and Urbanization

Increasing disposable incomes in emerging markets like China, India, and Brazil have fueled demand for premium craft spirits. Despite a 2.5% decrease in UK median household disposable income in 2023 to £34,500, affluent urban consumers continue to prioritize luxury drinking experiences. Urbanization amplifies this trend, with younger demographics seeking authentic, experiential products, particularly in Asia-Pacific, where markets like China and India show rapid growth.

Sustainability and Local Sourcing

Sustainability is a key driver, with consumers favoring brands that prioritize eco-friendly practices. In 2023, Bruichladdich Distillery reduced carbon emissions by 65% through redesigned packaging using 60% recycled glass, setting a benchmark for sustainable craft spirits production. Locally sourced ingredients and organic certifications further enhance consumer appeal, particularly in North America and Europe.

Market Restraints

Regulatory Complexities

Craft distilleries face stringent regulatory hurdles, including production, distribution, and labeling requirements that vary by region. In 2023, the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) proposed mandatory allergen labeling under Notice No. 62, adding compliance costs for small producers. These complexities can hinder market access, particularly for new entrants.

High Production Costs

Craft spirits production is labor-intensive and relies on premium, often locally sourced ingredients, leading to high costs. Small distilleries, producing less than 750,000 gallons annually, lack the economies of scale of larger brands, limiting scalability and price competitiveness.

Competition from Large Brands

Large multinational companies, such as Diageo and Pernod Ricard, are acquiring craft-style brands to capture market share. In 2023, Diageo acquired Chase Distillery, and Pernod Ricard took a majority stake in Codigo 1530, intensifying competition for smaller producers with limited distribution networks.

Market Segmentation

By Product Type: Whiskey

Whiskey dominates the craft spirits market, holding a 45% revenue share in 2024 due to its versatility and consumer appeal. Innovations like DIAGEO India's India Rare Spirits cask program, launched in December 2024, highlight whiskey's premium positioning through personalized craftsmanship. Health-focused variants with polyphenols also drive demand, particularly in the U.S.

By Distillery Size: Small

Small distilleries are the backbone of the craft spirits market, driving innovation with limited-edition releases. In 2023, the U.S. had 3,069 active craft distilleries, with a market volume of 13.5 million cases, though growth slowed to -3.6% due to economic challenges.

By Sales Channel: On-Trade

On-trade channels, including bars and restaurants, accounted for 58% of craft spirits sales in 2023, driven by the resurgence of social drinking post-pandemic and the popularity of craft cocktails. Urban venues like mezcalerias and gin bars enhance consumer engagement.

By Geography: North America

North America leads with a 59.3% market share in 2024, driven by the U.S.'s robust craft distilling culture and supportive regulations like the Craft Beverage Modernization and Tax Reform Act. The region's vibrant cocktail scene and high consumer spending solidify its dominance.

Competitive Insights

Key players like Pernod Ricard, Diageo, and Constellation Brands dominate through strategic acquisitions and premium offerings. In 2023, Constellation Brands acquired High West Spirits, expanding its whiskey portfolio. Smaller distilleries counter competition through innovation, such as FEW Spirits' 2023 Mizunara oak-finished whiskey.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Craft Spirits Market Segmentation:

By Product Type

  • Brandy
  • Gin
  • Whiskey
  • Rum
  • Flavored Liqueurs
  • Others

By Craft Spirit Distilleries Size

  • Small
  • Medium
  • Large

By Sales Channel

  • On-Trade Channel
  • Off-Trade Channel

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL CRAFT SPIRITS MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Brandy
  • 5.3. Gin
  • 5.4. Whiskey
  • 5.5. Rum
  • 5.6. Flavored Liqueurs
  • 5.7. Others

6. GLOBAL CRAFT SPIRITS MARKET BY CRAFT SPIRIT DISTILLERIES SIZE

  • 6.1. Introduction
  • 6.2. Small
  • 6.3. Medium
  • 6.4. Large

7. GLOBAL CRAFT SPIRITS MARKET BY SALES CHANNEL

  • 7.1. Introduction
  • 7.2. On-Trade Channel
  • 7.3. Off-Trade Channel

8. GLOBAL CRAFT SPIRITS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product Type
    • 8.2.2. By Craft Spirit Distilleries Size
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product Type
    • 8.3.2. By Craft Spirit Distilleries Size
    • 8.3.3. By Sales Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product Type
    • 8.4.2. By Craft Spirit Distilleries Size
    • 8.4.3. By Sales Channel
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product Type
    • 8.5.2. By Craft Spirit Distilleries Size
    • 8.5.3. By Sales Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product Type
    • 8.6.2. By Craft Spirit Distilleries Size
    • 8.6.3. By Sales Channel
    • 8.6.4. By Country
      • 8.6.4.1. Japan
      • 8.6.4.2. China
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Thailand
      • 8.6.4.7. Indonesia
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. St. George Spirits
  • 10.2. FEW Spirits
  • 10.3. High West Distillery
  • 10.4. Kings County Distillery
  • 10.5. Sipsmith
  • 10.6. Cotswolds Distillery
  • 10.7. Shelter Point Distillery
  • 10.8. Four Pillars Gin
  • 10.9. Gin Mare
  • 10.10. Distillerie de Paris

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations