寵物科技市場規模與預測

2024 年寵物科技市場規模價值 159.8 億美元，預計到 2032 年將達到 804.6 億美元，2026 年至 2032 年的複合年成長率為 24.7%。

寵物科技是指將科技應用於產品和服務，旨在改善寵物的健康、安全和整體福祉。這一快速成長的領域涵蓋了各種各樣的應用，包括健康監測設備、GPS追蹤器和智慧餵食系統。

智慧型項圈等穿戴式裝置可以追蹤寵物的位置和健康指標，而應用程式可以改善與獸醫的溝通或提供寵物活動水平的即時更新。

此外，人工智慧吠叫翻譯器和行為監視攝影機是寵物科技試圖彌合寵物與飼主之間溝通鴻溝的例子，從而提高雙方的生活品質。

全球寵物科技市場動態

影響寵物科技市場的關鍵市場動態是：

關鍵市場促進因素

寵物擁有量的成長和寵物人性化的趨勢：寵物擁有量的成長以及將寵物視為家庭成員的習慣正在推動對寵物科技產品的需求。根據美國寵物產品協會 (APPA) 2021-2022 年全國寵物主人調查，70% 的美國家庭擁有寵物，涉及 9,050 萬戶家庭。這一比例顯著高於 1988 年首次進行調查時的 56%。

寵物醫療保健支出增加：寵物飼主願意為寵物的健康和福祉投資，這推動了對寵物健康監測設備的需求。根據美國寵物產品協會的數據，2020年美國將在寵物身上花費1,036億美元，其中314億美元將用於獸醫護理和產品銷售。預計到2021年，這一數字將達到323億美元，顯示寵物健康相關技術的市場正在成長。

智慧家庭設備普及：智慧家庭科技的普及正在蔓延至寵物照護領域，加速了連網寵物設備的發展。根據 Verified Market Research 的數據，全球智慧家庭市場預計將從 2023 年的 2,223.8 億美元成長到 2032 年的 1,4872 億美元，複合年成長率為 23.6%。隨著智慧餵食器、寵物攝影機和自動貓砂盆的普及，智慧家庭應用的普及預計將使寵物科技市場受益。

主要問題

技術成本高昂：智慧項圈、GPS追蹤器和健康監測設備等現代化產品的高昂成本，對寵物科技市場構成了重大障礙。許多消費者，尤其是預算有限的消費者，發現這些產品價格過高，不願意投資這類技術。高成本限制了市場滲透，並減緩了潛在用戶對創新寵物科技解決方案的採用。

知識和教育程度低：寵物飼主對寵物科技缺乏認知和理解，限制了市場的成長。許多消費者不熟悉現有產品的功能和優勢，因此尚未準備好採用新技術。我們需要進行相關教育宣傳活動，讓寵物飼主了解這些設備如何改善寵物的健康和安全，進而提高寵物科技的接受度和使用率。

主要趨勢

健康保健解決方案需求不斷成長：寵物科技市場正明顯轉向關注健康保健。越來越多的寵物飼主開始使用能夠追蹤寵物健康指標的設備，包括健身追蹤器、智慧體重計和遠端醫療平台。這些技術創新推動了預防性醫療保健的發展，使其能夠早期診斷和快速干涉潛在疾病，從而改善寵物的整體健康狀況，讓飼主安心無憂。

人工智慧整合：人工智慧 (AI) 和機器學習與寵物科技設備的整合正日益普及。人工智慧產品可以學習​​並適應寵物的行為，從而提升其功能。例如，智慧餵食設備可以監測飲食習慣並調整餵食時間表，而自動貓砂盆則可以根據使用模式進行自我清潔。這一趨勢提升了客戶體驗，促進了高效的寵物護理管理，並吸引了精通科技的寵物飼主。

電子商務的興起：寵物科技市場正經歷著向電子商務的重大轉變，電子商務已成為其主要分銷管道。網路購物為寵物飼主提供了便利、更多選擇以及更便捷地獲取尖端寵物科技的機會。隨著人們越來越依賴數位平台購買寵物用品，這一趨勢正在推動銷售和市場的成長。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 寵物科技市場（按類型）

• RFID
• GPS
• 感應器
• 其他

第5章 寵物科技市場（按產品）

• 監控設備
• 追蹤設備
• 娛樂裝置
• 餵料設備
• 寵物穿戴裝置
• 其他

第6章 寵物科技市場（按應用）

• 寵物安全
• 寵物保健
• 通訊與娛樂

第7章 寵物科技市場（依最終用戶產業）

• 家庭使用
• 商業的

第8章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第9章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第10章 競爭格局

• 主要企業
• 市場佔有率分析

第11章 公司簡介

• Rheon Automatic Machinery Co., Ltd.
• Gaser
• Metalbud Nowicki
• Marel
• Provisur Technologies
• Formax（A Middleby Company）
• JBT Corporation
• Marlen International
• Gunther Maschinenbau GmbH
• Weber Inc.

第12章 市場展望市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第13章 附錄

• 簡稱列表
• 來源和參考文獻

Pet Tech Market size was valued at USD 15.98 Billion in 2024 and is projected to reach USD 80.46 Billion by 2032, growing at a CAGR of 24.7% from 2026 to 2032.

Pet Tech is the use of technology in products and services that aim to improve the health, safety, and overall well-being of pets. This burgeoning sector comprises a wide range of applications, such as health monitoring gadgets, GPS trackers, and smart feeding systems.

Wearables, such as smart collars, can track a pet's location and health indicators, whereas applications can improve contact with vets or provide real-time updates on a pet's activity levels.

Furthermore, AI-powered bark translators and behavioral monitoring cameras are examples of how Pet Tech attempts to bridge the communication gap between pets and their owners, resulting in a higher quality of life for both.

Global Pet Tech Market Dynamics

The key market dynamics that are shaping the pet tech market include:

Key Market Drivers:

Increasing Pet Ownership and Humanization of Pets: The expanding number of pet owners, combined with the habit of considering pets as family members, is boosting demand for pet tech products. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, accounting for 90.5 million homes. This is a considerable rise above 56% in 1988, the first year the survey was done.

Rising Pet Healthcare Expenditure: Pet owners are more prepared to invest in their pets' health and well-being, driving up demand for pet health monitoring gadgets. According to the American Pet Products Association, Americans spent USD 103.6 Billion on their pets in 2020, with USD 31.4 Billion going toward vet care and product sales. This value is expected to reach USD 32.3 Billion by 2021, indicating a growing market for pet health-related technologies.

Increasing Adoption of Smart Home Devices: The ubiquity of smart home technology is spreading to pet care, accelerating the development of linked pet equipment. According the Verified Market Research, the global smart home market is predicted to increase from USD 222.38 Billion in 2023 to $1048.72 billion by 2032, at a CAGR of 23.6%. This increase in smart home use is expected to benefit the pet tech market, as smart feeders, pet cameras, and automated litter boxes become more common.

Key Challenges:

High Cost of Technology: The expensive cost of modern items such as smart collars, GPS trackers, and health monitoring equipment creates a substantial hurdle for the Pet Tech market. Many consumers, particularly those on a tight budget, find these prices prohibitively expensive, making them reluctant to invest in such technologies. This high cost restricts market penetration and slows the adoption of innovative pet technology solutions by potential users.

Low Knowledge and Education: A lack of awareness and comprehension of pet technology among pet owners limits the market's growth. Many consumers are unfamiliar with the characteristics and benefits of existing products, reducing their readiness to adopt new technologies. Educational campaigns are needed to enlighten pet owners about how these devices improve their pets' health and safety, hence encouraging more acceptance and usage of pet tech.

Key Trends:

Growing Demand for Health and Wellness Solutions: There is an apparent shift in the Pet tech market that emphasizes health and wellness. Pet owners are growing interested in equipment that tracks their pets' health indicators, such as fitness trackers, smart scales, and telemedicine platforms. These innovations provide proactive health management, allowing for early diagnosis of possible disorders and prompt interventions, thereby improving pets' general well-being and bringing peace of mind to owners.

Integration of Artificial Intelligence: The integration of artificial intelligence (AI) and machine learning into Pet Tech devices is gaining popularity. AI-powered products can learn and adapt to pet habits, improving their functionality. Smart feeders, for example, may monitor eating habits and adapt feeding schedules, whilst automated litter boxes can clean themselves depending on usage patterns. This trend improves the customer experience and encourages efficient pet care management, appealing to tech-savvy pet owners.

Rise of E-Commerce: The Pet Tech market is experiencing a substantial movement toward e-commerce as the principal distribution channel. Online shopping provides convenience and a larger assortment of products for pet owners, making it easier to obtain cutting-edge pet technology. This trend is compounded by the growing reliance on digital platforms to buy pet supplies, resulting in greater sales and market growth.

Global Pet Tech Market Regional Analysis

Here is a more detailed regional analysis of the pet tech market:

North America:

According to Verified Market Research, North America is estimated to dominate the market during the forecast period. North America, especially the United States, has one of the world's highest pet ownership rates, which drives demand for pet tech goods. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, accounting for 90.5 million homes. Also, Americans spent $103.6 billion on their pets in 2020, with the figure expected to rise to USD 109.6 Billion by 2021, indicating a booming market for pet-related items and technologies.

Furthermore, the growing popularity of pet wearables for tracking health, location, and activity is a major driver in North America. According to Verified Market Research, the global pet wearable market is expected to be worth USD 1.5 Billion in 2023, with North America accounting for 38.2% of total revenues. From 2023 to 2032, the market is predicted to increase at a compound annual growth rate (CAGR) of 18.7%, with North America driving the majority of this growth.

Europe:

Europe region is estimated to exhibit substantial growth during the forecast period. Europe has one of the world's highest pet ownership rates, which drives demand for pet tech products. According to the European Pet Food Industry Federation (FEDIAF), 88 million families in the EU would possess a pet in 2021, accounting for 46% of all households. According to the same survey, Europeans spent €21.2 billion on pet-related items and services in 2020, representing a 5.3% rise over the previous year and suggesting a developing market for pet tech.

Furthermore, the longer lifespan of pets in Europe is fueling demand for health monitoring pet tech gadgets. A study published in the Journal of Feline Medicine and Surgery discovered that the average lifetime of cats in the United Kingdom increased from 11 years in 1995 to 14 years in 2015. This trend is anticipated to spread throughout Europe, resulting in increasing healthcare and monitoring needs for elderly pets, strengthening the pet tech market.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia Pacific region is experiencing a spike in smart device use, which includes pet tech products. According to the GSMA's The Mobile Economy Asia Pacific 2021 report, the area will have 1.2 billion IoT connections by 2025, rising at a 7% CAGR over 2020. This widespread acceptance of IoT technology is propelling the rise of connected pet products in the region, as pet owners seek smart solutions for pet care and monitoring.

Furthermore, the rising disposable incomes in the Asia Pacific region are driving up spending on pets, especially pet technology items. According to Research's Pet Industry White Paper 2020, the average yearly spending on pets in China reached 5,561 yuan (approximately $870) per pet in 2020, up 7% from 2019. According to the same survey, 95% of Chinese pet owners consider their pets to be family members, which is fueling demand for improved pet care solutions.

Global Pet Tech Market: Segmentation Analysis

The Global Pet Tech Market is segmented based on Type, Product, Application, End-User Industry, and Geography.

Pet Tech Market, By Type

• RFID
• GPS
• Sensors
• Others

Based on Type, the market is segmented into RFID, GPS, Sensors, and Others. The RFID segment is estimated to dominate the pet tech market owing to its capacity to provide reliable tracking and health monitoring for dogs. RFID technology accounted for more than 27% of the market in 2022, allowing pet owners and veterinarians to monitor important health data such as heart rate and temperature using integrated chips. This growing awareness and use of RFID solutions is likely to continue until 2035, as pet owners prioritize their pets' health and safety.

Pet Tech Market, By Product

• Monitoring Equipment
• Tracking Equipment
• Entertainment Equipment
• Feeding Equipment
• Pet Wearables
• Others

Based on Product, the pet tech market is segmented into Monitoring Equipment, Tracking Equipment, Entertainment Equipment, Feeding Equipment, Pet Wearables, and Others. The pet wearables segment is estimated to dominate the market over the forecast period. Pet wearables' popularity stems from their capacity to monitor pets' health and location, giving owners peace of mind and improving pet safety. This demand is projected to increase as pet owners emphasize their pets' well-being and security.

Pet Tech Market, By Application

• Pet Safety
• Pet Healthcare
• Pet Owner Convenience
• Communication & Entertainment

Based on Application, the market is divided into Pet Safety, Pet Healthcare, Pet Owner Convenience, and Communication & Entertainment. The pet healthcare segment is estimated to dominate the global market. This dominance is fueled by an increased emphasis on pet health and well-being, as pet owners are more likely to invest in technology that monitors and improves their pets' health. Devices such as fitness trackers, health monitoring systems, and telemedicine platforms provide proactive health management by detecting possible problems early and intervening promptly. This development reflects a rising understanding of pets as essential family members, urging owners to prioritize their health.

Pet Tech Market, By End-User Industry

• Household
• Commercial

Based on End-User Industry, the market is segmented into Household and Commercial. The household segment is estimated to dominate the market in the forecasted period. The growing number of pets in households, especially dogs and cats, has increased the need for smart gadgets specifically developed for these animals. Pet owners in this category are investing substantially in automated food distribution systems, smart collars, and other technologies that allow them to remotely monitor their pets' health and behavior, which is helping to drive the household segment of the Pet Tech market.

Pet Tech Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Pet Tech market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North American region is estimated to hold the largest share of the pet tech market owing to high disposable incomes and a strong preference for pet ownership. Consumers in this region are increasingly investing in smart pet products, such as GPS trackers and health monitoring gadgets, to improve their pets' health. The expanding prevalence of pet health issues, as well as the growing trend of adopting rescue pets, are driving demand for new pet technology solutions in North America.

Key Players

• The "Pet Tech Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Rheon Automatic Machinery Co., Ltd., Gaser, Metalbud Nowicki, Marel, Provisur Technologies, Formax (A Middleby Company), JBT Corporation, Marlen International, Gunther Maschinenbau GmbH, and Weber Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Pet Tech Market Recent Developments
• In March 2024, FitBark's latest health monitor announced the use of advanced analytics to detect irregularities in pet health and activity patterns. The device employs machine learning to anticipate health problems and provide preventive measures. FitBark's emphasis on data-driven insights reflects the trend toward individualized pet healthcare solutions.
• In May 2024, Tractive, which is well-known in Europe for its GPS pet trackers, announced its expansion into the United States. The updated GPS tracker provides better real-time tracking, user-friendly software, and longer battery life. Tractive's growth aims to increase its portion of the increasing North American market.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Pet Tech Market, By Type

• RFID
• GPS
• Sensors
• Others

5. Pet Tech Market, By Product

• Monitoring Equipment
• Tracking Equipment
• Entertainment Equipment
• Feeding Equipment
• Pet Wearables
• Other

6. Pet Tech Market, By Application

• Pet Safety
• Pet Healthcare
• Communication & Entertainment

7. Pet Tech Market, By End-User Industry

• Household
• Commercial

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Rheon Automatic Machinery Co., Ltd.
• Gaser
• Metalbud Nowicki
• Marel
• Provisur Technologies
• Formax (A Middleby Company)
• JBT Corporation
• Marlen International
• Gunther Maschinenbau GmbH
• Weber Inc.

12. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References