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市場調查報告書
商品編碼
1776710

2032 年寵物科技市場預測：按產品類型、動物類型、通路、技術、最終用戶和地區進行的全球分析

Pet Tech Market Forecasts to 2032 - Global Analysis By Product, Animal Type, Distribution Channel, Technology, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球寵物科技市場預計在 2025 年達到 80.4 億美元，到 2032 年將達到 238.6 億美元，預測期內的複合年成長率為 16.8%。

「寵物科技」指將科技融入寵物照護產品和服務，旨在改善寵物的整體健康、安全、舒適度和幸福感。智慧項圈、GPS追蹤器、自動餵食器、寵物攝影機、健康監測設備以及用於營養、訓練和獸醫諮詢的智慧型手機應用程式只是眾多此類發展中的一小部分。對於寵物飼主來說，這些技術提供即時數據和便利性，促進更好的聯繫和主動護理。寵物的人性化和寵物飼養率的上升正在推動寵物科技行業的快速擴張。

增加寵物擁有量和人性化

隨著越來越多的人將寵物視為家庭的一部分，人們對能夠提升寵物便利性、安全性和健康的智慧型裝置的需求也日益成長。寵物飼主擴大尋求穿戴式健康監測器、自動餵食器和GPS追蹤器等技術解決方案。這種情感連結推動著人們購買尖端的客製化寵物科技產品。此外，連網、數據驅動的設備是Z世代和千禧世代的首要需求。為了滿足這些不斷變化的客戶需求，寵物科技公司正在迅速擴展其產品線。

技術複雜性與易用性

設備設定可能令人困惑，通常需要配套應用程式、頻繁的韌體升級以及藍牙或Wi-Fi連接。許多消費者難以理解這些設備提供的複雜活動和健康數據。由於與不同智慧型手機平台的互通性有限，潛在客戶也因此望而卻步。此外，在沒有客戶支援的情況下調試問題時，用戶可能會感到沮喪。所有這些因素都會降低用戶信任度，阻礙市場擴張。

新興國家和富人的崛起

隨著富裕程度的提高，在某些地區，飼養寵物並像對待家人一樣對待寵物正變得越來越普遍。寵物飼主數量的增加也推動了對尖端寵物護理產品（例如穿戴式技術、健康監測器和智慧餵食器）的需求。在這些國家，精通科技的年輕一代尤其推動著尖端寵物科技的應用。此外，電子商務平台的蓬勃發展使得取得和購買寵物高科技產品變得更加容易。所有這些因素共同推動了新興國家寵物科技市場的擴張。

負面的使用者看法

由於擔心資料隱私和間諜活動，寵物飼主不願使用智慧追蹤設備。有些人對自動化技術持謹慎態度，認為它會削弱人與動物之間的連結。關於設備不準確和故障的報道削弱了消費者對產品可靠性的信心。相對於預期效益而言，高昂的價格也阻礙了其更廣泛的應用。總體而言，負面情緒限制了市場成長，並阻礙了其普及。

COVID-19的影響

新冠疫情顯著加速了寵物科技市場的成長。由於封鎖延長和寵物收養的增加，寵物飼主開始使用智慧型裝置來遠端監控、追蹤寵物的健康情況並進行娛樂。電商平台對科技型寵物用品的需求激增。由於保持社交距離的規範，獸醫遠端醫療服務也變得流行。這些消費行為的變化促進了對寵物科技的投資，激發了創新，並重塑了寵物護理產業的格局。

監控設備市場預計將成為預測期內最大的市場

監測設備領域能夠即時追蹤寵物的健康、活動和位置，預計在預測期內將佔據最大的市場佔有率。這些設備提供GPS追蹤、心率監測和行為分析等功能，增強寵物的安全和照顧。越來越多的寵物飼主採用此類技術，以確保及早發現健康問題並預防緊急情況。人工智慧和物聯網與這些設備的整合進一步提高了準確性和用戶體驗。人們對此類智慧監測工具的日益依賴正在推動技術創新和市場擴張。

寵物美容和寄宿中心預計在預測期內將出現最高的複合年成長率

預計寵物美容和寄養中心領域將在預測期內實現最高成長率，這得益於智慧解決方案的採用，以提升寵物護理服務。這些中心正在使用自動美容工具、寵物監視錄影機和數位預訂系統等技術來提高效率和客戶滿意度。穿戴式裝置的整合有助於追蹤寵物在整個住宿期間的健康和行為，從而吸引精通科技的寵物飼主。先進的技術確保個人化護理，從而提高客戶的信任度和忠誠度。隨著對高階寵物服務的需求不斷成長，高科技中心將獲得競爭優勢並推動市場擴張。

比最大的地區

在預測期內，由於中國、日本和印度等國寵物擁有增加、可支配收入上升以及都市化進程加快，亞太地區預計將佔據最大的市場佔有率。智慧項圈、餵食器和健康監測器在精通科技的寵物飼主中越來越受歡迎。電子商務和社群媒體日益成長的影響力也加速了產品的認知和普及。此外，寵物日益人性化以及對即時健康追蹤的需求正在推動創新，使亞太地區成為寵物科技發展最具活力和前景的地區之一。

複合年成長率最高的地區：

受高階寵物照護需求強勁的推動，北美地區預計將在預測期內呈現最高的複合年成長率。消費者擴大尋求智慧解決方案，以保障寵物的健康、營養、安全和娛樂。主要市場參與者的湧現以及人工智慧寵物攝影機和健身追蹤器等持續的技術進步，正在提升產品的可用性和創新性。此外，人們對寵物肥胖和老化的擔憂日益加劇，這推動了對數據主導洞察的需求，使北美成為成熟且注重創新的寵物科技中心。

免費客製化服務：

訂閱此報告的客戶可享有以下免費自訂選項之一：

  • 公司簡介
    • 對最多三家其他市場公司進行全面分析
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  • 地理細分
    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 技術分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球寵物科技市場（按產品）

  • 監控設備
  • 追蹤裝置
  • 娛樂
  • 餵料設備
  • 寵物穿戴裝置
  • 其他產品

6. 全球寵物科技市場（依動物類型）

  • 狗
  • 貓
  • 鳥
  • 魚
  • 其他動物類型

第7章全球寵物科技市場（依通路）

  • 網路零售
  • 線下零售
  • 獸醫診所
  • 專賣店

8. 全球寵物科技市場（按技術）

  • IoT
  • AI
  • GPS
  • RFID
  • 藍牙和Wi-Fi

第9章 全球寵物科技市場（依最終用戶）

  • 私人寵物飼主
  • 獸醫診所
  • 寵物美容及寵物飯店中心
  • 動物收容所
  • 其他最終用戶

第 10 章全球寵物科技市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章：企業概況

  • Whistle Labs, Inc.
  • FitBark Inc.
  • Tractive GmbH
  • Garmin Ltd.
  • Petlibro, Inc.
  • Petcube, Inc.
  • Petnet Inc.
  • Invisible Fence Inc.
  • Loc8tor Ltd.
  • Invoxia
  • Felcana
  • CleverPet
  • Dogtra
  • Actijoy Solution
  • Supertails
  • Mammaly
  • PetSafe Brands
Product Code: SMRC30041

According to Stratistics MRC, the Global Pet Tech Market is accounted for $8.04 billion in 2025 and is expected to reach $23.86 billion by 2032 growing at a CAGR of 16.8% during the forecast period.The term "pet tech" describes the incorporation of technology into pet care goods and services with the goal of improving pets' general health, safety, comfort, and well-being. Smart collars, GPS trackers, automatic feeders, pet webcams, health monitoring gadgets and smartphone apps for nutrition, training, or veterinary access are just a few of the many developments that fall under this broad category. For pet owners, these technologies provide real-time data and ease, facilitating better connectivity and proactive care. The humanisation of pets and rising pet ownership are driving the fast expansion of the pet technology sector.

Market Dynamics:

Driver:

Rising pet ownership & humanization

The need for smart gadgets that improve pet convenience, safety, and health is rising as more people regard their pets like members of the family. Pet owners are increasingly looking for technological solutions like wearable health monitoring devices, automated feeding, and GPS trackers. This emotional connection is what motivates the purchase of cutting-edge, customised pet technology. Additionally, networked, data-driven devices are a top priority for Gen Z pet parents and millennials. In order to satisfy these changing customer demands, pet tech businesses are consequently quickly growing their product lines.

Restraint:

Technical complexity & usability

Companion apps, frequent firmware upgrades, and Bluetooth or Wi-Fi connectivity are often necessary for device setup, which might be perplexing. Many consumers find it difficult to understand the complicated activity or health data that these gadgets provide. Potential customers are further deterred by limited interoperability with various smartphone platforms. Furthermore, users may become frustrated when debugging problems without customer support. All of these elements work together to lower user confidence and impede market expansion.

Opportunity:

Emerging economies & rising affluence

Adopting pets and treating them like family members is becoming increasingly common in certain areas as wealth increases. The need for cutting-edge pet care products, including as wearable technology, health monitors, and smart feeders, is fuelled by the rising number of pet owners. The adoption of cutting-edge pet technologies is particularly being driven by tech-savvy younger generations in these nations. Additionally, accessing and buying pet tech items is made simpler by the growth of e-commerce platforms. All of these elements work together to drive the pet technology market's expansion in developing nations.

Threat:

Negative user perception

Pet owners are reluctant to use smart tracking devices due to worries about data privacy and spying. Some people are wary of automation because they believe it could weaken the link between humans and animals. Reports of inaccurate or malfunctioning devices undermine consumer confidence in the dependability of the product. High prices compared to perceived benefits also discourage wider acceptance. In general, unfavourable sentiment restricts market growth and hinders acceptance.

Covid-19 Impact

The Covid-19 pandemic significantly accelerated the growth of the Pet Tech Market. With extended lockdowns and increased pet adoptions, pet owners turned to smart devices for remote monitoring, health tracking, and entertainment for their pets. E-commerce platforms saw a surge in demand for tech-enabled pet products. Veterinary telehealth services also gained popularity due to social distancing norms. This shift in consumer behaviour boosted investments in pet technology, fostering innovation and reshaping the pet care industry landscape.

The monitoring equipment segment is expected to be the largest during the forecast period

The monitoring equipment segment is expected to account for the largest market share during the forecast periodby enabling real-time tracking of pets' health, activity, and location. These devices offer features like GPS tracking, heart rate monitoring, and behavior analysis, enhancing pet safety and care. Pet owners increasingly adopt such technologies to ensure early detection of health issues and prevent emergencies. The integration of AI and IoT in these devices further improves accuracy and user experience. This growing reliance on smart monitoring tools drives innovation and market expansion.

The pet grooming & boarding centerssegment is expected to have the highest CAGR during the forecast period

Over the forecast period, the pet grooming & boarding centers segment is predicted to witness the highest growth rateby adopting smart solutions to enhance pet care services. These centers use technologies like automated grooming tools, pet monitoring cameras, and digital booking systems to improve efficiency and customer satisfaction. Integration of wearable devices helps track pet health and behavior during stays, attracting tech-savvy pet owners. Advanced tech ensures personalized care, which builds trust and loyalty among customers. As demand for premium pet services grows, tech-enabled centers gain a competitive edge, driving market expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market sharedue toincreasing pet adoption, rising disposable incomes, and urbanization in countries like China, Japan, and India. Smart collars, feeders, and health monitors are gaining popularity among tech-savvy pet owners. The growing influence of e-commerce and social media also accelerates product awareness and adoption. Furthermore, the increasing humanization of pets and demand for real-time health tracking are fueling innovations, making Asia Pacific one of the most dynamic and promising regions for pet tech expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to a strong inclination toward premium pet care. Consumers increasingly seek smart solutions for pet health, nutrition, safety, and entertainment. The presence of major market players and ongoing technological advancements, such as AI-powered pet cameras and fitness trackers, enhance product availability and innovation. Additionally, rising concerns over pet obesity and aging have fueled demand for data-driven insights, positioning North America as a mature and innovation-focused pet tech hub.

Key players in the market

Some of the key players profiled in the Pet Tech Market includeWhistle Labs, Inc., FitBark Inc., Tractive GmbH, Garmin Ltd., Petlibro, Inc., Petcube, Inc., Petnet Inc., Invisible Fence Inc., Loc8tor Ltd., Invoxia, Felcana, CleverPet, Dogtra, Actijoy Solution, Supertails, Mammaly and PetSafe Brands.

Key Developments:

In May 2025, FitBark teamed up with animal health leader Elanco to integrate FitBark tracking data alongside Galliprant treatments in selected veterinary clinics across the U.S., aimed at enhancing canine health monitoring and care.

In February 2024, Tractive announced the pet insurance product in the UK, launched in partnership with Ignite (Verisk) and Covea Insurance, combining GPS tracker with up to £9 000 vet fees and round the clock FirstVet video consultations.

Products Covered:

  • Monitoring Equipment
  • Tracking Equipment
  • Entertainment Equipment
  • Feeding Equipment
  • Pet Wearables
  • Other Products

Animal Types Covered:

  • Dogs
  • Cats
  • Birds
  • Fish
  • Other Animal Types

Distribution Channels Covered:

  • Online Retail
  • Offline Retail
  • Veterinary Clinics
  • Specialty Stores

Technologies Covered:

  • Internet of Things
  • Artificial Intelligence
  • GPS
  • RFID
  • Bluetooth & Wi-Fi

End Users Covered:

  • Individual Pet Owners
  • Veterinary Clinics
  • Pet Grooming & Boarding Centers
  • Animal Shelters
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Technology Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Tech Market, By Product

  • 5.1 Introduction
  • 5.2 Monitoring Equipment
  • 5.3 Tracking Equipment
  • 5.4 Entertainment Equipment
  • 5.5 Feeding Equipment
  • 5.6 Pet Wearables
  • 5.7 Other Products

6 Global Pet Tech Market, By Animal Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Cats
  • 6.4 Birds
  • 6.5 Fish
  • 6.6 Other Animal Types

7 Global Pet Tech Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Retail
  • 7.3 Offline Retail
  • 7.4 Veterinary Clinics
  • 7.5 Specialty Stores

8 Global Pet Tech Market, By Technology

  • 8.1 Introduction
  • 8.2 Internet of Things
  • 8.3 Artificial Intelligence
  • 8.4 GPS
  • 8.5 RFID
  • 8.6 Bluetooth & Wi-Fi

9 Global Pet Tech Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Pet Owners
  • 9.3 Veterinary Clinics
  • 9.4 Pet Grooming & Boarding Centers
  • 9.5 Animal Shelters
  • 9.6 Other End Users

10 Global Pet Tech Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Whistle Labs, Inc.
  • 12.2 FitBark Inc.
  • 12.3 Tractive GmbH
  • 12.4 Garmin Ltd.
  • 12.5 Petlibro, Inc.
  • 12.6 Petcube, Inc.
  • 12.7 Petnet Inc.
  • 12.8 Invisible Fence Inc.
  • 12.9 Loc8tor Ltd.
  • 12.10 Invoxia
  • 12.11 Felcana
  • 12.12 CleverPet
  • 12.13 Dogtra
  • 12.14 Actijoy Solution
  • 12.15 Supertails
  • 12.16 Mammaly
  • 12.17 PetSafe Brands

List of Tables

  • Table 1 Global Pet Tech Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Tech Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Pet Tech Market Outlook, By Monitoring Equipment (2024-2032) ($MN)
  • Table 4 Global Pet Tech Market Outlook, By Tracking Equipment (2024-2032) ($MN)
  • Table 5 Global Pet Tech Market Outlook, By Entertainment Equipment (2024-2032) ($MN)
  • Table 6 Global Pet Tech Market Outlook, By Feeding Equipment (2024-2032) ($MN)
  • Table 7 Global Pet Tech Market Outlook, By Pet Wearables (2024-2032) ($MN)
  • Table 8 Global Pet Tech Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 9 Global Pet Tech Market Outlook, By Animal Type (2024-2032) ($MN)
  • Table 10 Global Pet Tech Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 11 Global Pet Tech Market Outlook, By Cats (2024-2032) ($MN)
  • Table 12 Global Pet Tech Market Outlook, By Birds (2024-2032) ($MN)
  • Table 13 Global Pet Tech Market Outlook, By Fish (2024-2032) ($MN)
  • Table 14 Global Pet Tech Market Outlook, By Other Animal Types (2024-2032) ($MN)
  • Table 15 Global Pet Tech Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 16 Global Pet Tech Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global Pet Tech Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 18 Global Pet Tech Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 19 Global Pet Tech Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 20 Global Pet Tech Market Outlook, By Technology (2024-2032) ($MN)
  • Table 21 Global Pet Tech Market Outlook, By Internet of Things (2024-2032) ($MN)
  • Table 22 Global Pet Tech Market Outlook, By Artificial Intelligence (2024-2032) ($MN)
  • Table 23 Global Pet Tech Market Outlook, By GPS (2024-2032) ($MN)
  • Table 24 Global Pet Tech Market Outlook, By RFID (2024-2032) ($MN)
  • Table 25 Global Pet Tech Market Outlook, By Bluetooth & Wi-Fi (2024-2032) ($MN)
  • Table 26 Global Pet Tech Market Outlook, By End User (2024-2032) ($MN)
  • Table 27 Global Pet Tech Market Outlook, By Individual Pet Owners (2024-2032) ($MN)
  • Table 28 Global Pet Tech Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 29 Global Pet Tech Market Outlook, By Pet Grooming & Boarding Centers (2024-2032) ($MN)
  • Table 30 Global Pet Tech Market Outlook, By Animal Shelters (2024-2032) ($MN)
  • Table 31 Global Pet Tech Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.