全球餐廳線上訂餐系統市場規模（依訂餐平台類型、部署模式、服務模式、區域覆蓋範圍和預測）

餐廳線上訂餐系統市場規模及預測

2024 年餐廳線上訂餐系統市場規模價值 346.7 億美元，預計到 2032 年將達到 823 億美元，2026 年至 2032 年的複合年成長率為 10.4%。

餐廳線上訂餐系統是一個數位平台，可讓消費者直接從餐廳網站、行動應用程式或第三方服務購買食品和飲料。這些系統可以減少電話和人工點餐的需求，進而加速餐廳的訂餐流程。顧客可以在家中或旅途中瀏覽菜單、客製化訂單並在線上付款。

隨著科技的進步，其應用範圍也越來越廣泛。其主要用途之一是提高便利性和可近性，允許消費者直接從餐廳網站或行動應用程式訂餐，無需再打電話訂餐，並允許顧客搜尋菜單、修改訂單並進行安全付款。

未來，餐廳線上訂餐系統可能會與科技更加融合，打造更個人化、更流暢的用餐體驗。人工智慧和機器學習或許可以用來預測消費者的偏好並提供客製化菜單。透過 Alexa 和 Google Home 等智慧助理進行語音訂餐也可能會變得更加普遍，讓顧客無需動手即可點餐。

全球餐廳線上訂餐系統市場動態

影響全球餐廳線上訂餐系統市場的關鍵市場動態是：

關鍵市場促進因素

消費者對便利性的需求日益成長：消費者越來越追求快速且有效率的用餐體驗，這推動了線上訂餐的興起。繁忙的日程安排和日益成長的按需服務需求，促使消費者開始享受透過行動電話和電腦在線上訂餐的便利。

行動和網路服務的技術發展：智慧型手機、高速網路和行動應用程式的廣泛普及極大地提高了線上訂購系統的可用性和可近性。這些技術提供即時追蹤、個人化推薦和便利的付款選項，從而提升了整體用戶體驗。

宅配服務的成長：Uber Eats、DoorDash 和 Grubhub 等第三方外送服務的擴張，在推動餐廳線上訂餐市場發展方面發揮著重要作用。這些平台擴大了商家的覆蓋範圍，即使是小型或獨立的餐廳也能從日益成長的宅配需求中獲利。

主要問題

技術和營運整合：將線上訂餐系統與餐廳現有基礎設施整合是一項巨大的挑戰。許多餐廳，尤其是小型或獨立餐廳，在將其POS（銷售點）系統、庫存管理和烹飪工作流程與線上平台整合時，都面臨許多挑戰。

競爭加劇，成本上升：隨著越來越多的餐廳接受線上訂單，競爭加劇，引發價格戰和大幅降價。此外，Uber Eats 和 DoorDash 等第三方外送平台收取高額費用，對餐廳本已緊張的利潤率帶來更大壓力。這些費用對小型企業來說可能是一筆沉重的負擔，迫使他們提高菜單價格，甚至陷入虧損。

資料安全與隱私：餐廳在使用線上訂餐系統時，必須保護敏感的客戶資料（例如個人資訊和付款詳情），防止潛在的洩漏和網路攻擊。確保遵守 GDPR 和 CCPA 等資料保護標準會增加複雜性，尤其對於在不同地區營運的餐廳而言。

主要趨勢

行動訂餐：最大的變化之一是使用行動裝置在餐廳訂餐。顧客享受著使用智慧型手機搜尋菜單、客製訂單、付款等便利。隨著行動應用程式變得越來越易用且功能越來越豐富，餐廳正在投資行動訂餐平台，以提升消費者體驗。

人工智慧與機器學習的融合：人工智慧 (AI) 和機器學習正在改變線上訂餐體驗。例如，人工智慧聊天機器人正被整合到餐廳網站和應用程式中，幫助消費者下單、提供產品推薦並即時解答疑問。

另一個重要的發展是非接觸式付款系統的使用日益成長，而新冠疫情的爆發更是加速了這一趨勢。消費者擴大選擇非接觸式付款方式，例如數位錢包、行動付款應用程式和基於2D碼的付款。

我們的報告包含可操作的數據和前瞻性的分析，可協助您制定宣傳方案、建立商業計劃、組織簡報或撰寫提案。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章。餐廳線上訂餐系統市集按訂餐平台類型

• 第三方聚合商
• 個別餐廳網站/應用程式
• 白牌解決方案

第5章餐廳線上訂餐系統市集（依部署模式）

• 雲端基礎
• 本地

第6章 餐廳線上訂餐系統市集（依服務模式）

• 基於訂閱
• 基於佣金
• 混合模式

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Swiggy
• Zomato
• DoorDash
• Takeaway.com
• Uber Eats
• Toast POS
• Olo
• MenuDrive
• Restolabs

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Restaurant Online Ordering System Market Size and Forecast

Restaurant Online Ordering System Market size was valued at USD 34.67 Billion in 2024 and is projected to reach USD 82.3 Billion by 2032, growing at a CAGR of 10.4% from 2026 to 2032.

A restaurant online ordering system is a digital platform that allows consumers to buy food and beverages directly from a restaurant's website, mobile app, or third-party service. These systems allow restaurants to expedite their ordering processes by reducing the need for phone calls and human order-taking. Customers may browse menus, personalize orders, and pay online all from the convenience of their own homes or while on the road.

They have a wide range of uses that are constantly expanding as technology advances. One of the key applications is allowing consumers to place meal orders straight from a restaurant's website or mobile app which increases convenience and accessibility. This eliminates the need for phone orders and enables customers to explore menus, modify orders, and pay securely.

Restaurant online ordering systems are likely to become more integrated with future technology, resulting in a more personalized and seamless dining experience. AI and machine learning could be used to forecast consumer preferences and provide tailored menu items, hence enhancing customer engagement and pleasure. Voice-activated ordering through smart assistants such as Alexa or Google Home may also gain popularity allowing customers to place orders hands-free.

Global Restaurant Online Ordering System Market Dynamics

The key market dynamics that are shaping the global restaurant online ordering system market include:

Key Market Drivers:

Increasing Consumer Demand for Convenience: Consumers are increasingly demanding expediency and efficiency in their eating experiences which is driving the increase of online ordering. Customers enjoy the convenience of ordering food online via their cellphones or computers due to their hectic schedules and increased need for on-demand services.

Technological Developments in Mobile and Internet Services: The widespread availability of smartphones, high-speed internet, and mobile apps has greatly improved the usability and accessibility of online ordering systems. These technologies provide real-time tracking, personalized recommendations, and convenient payment options improving the entire user experience.

Food Delivery Service Growth: The expansion of third-party delivery services such as Uber Eats, DoorDash, and Grubhub has played a big role in driving the restaurant online ordering market. These platforms expand businesses' reach and allow even tiny or independent eateries to capitalize on the growing demand for home-delivered meals.

Key Challenges:

Technical and Operational Integration: Integrating online ordering systems with a restaurant's existing infrastructure is a major problem. Many restaurants, especially smaller or independent businesses may struggle to integrate their point-of-sale (POS) systems, inventory management, and culinary workflows with online platforms.

Increased Competition and Costs: As more restaurants accept online orders, the competition heats up, resulting in price wars and aggressive discounts. Furthermore, third-party delivery platforms such as Uber Eats and DoorDash charge substantial commission fees which sometimes eat into businesses' already tight profit margins. These fees can be a significant burden for small businesses pushing them to raise menu pricing or suffer losses.

Data Security and Privacy: Restaurants must protect sensitive client data such as personal information and payment details from potential breaches or cyber-attacks while using online ordering systems. Ensuring compliance with data protection standards such as GDPR or CCPA increases complexity, especially for restaurants that operate in different regions

Key Trends:

Mobile Ordering: One of the most significant changes is an increased reliance on mobile devices to place restaurant orders. Customers enjoy the convenience of utilizing smartphones to explore menus, personalize orders, and pay. As mobile apps become more user-friendly and feature-rich, restaurants invest in mobile ordering platforms to improve the consumer experience.

Integration of AI and Machine Learning: Artificial intelligence (AI) and machine learning are transforming the online ordering experience. AI-powered chatbots, for example, are being integrated into restaurant websites and applications to help consumers place orders, recommend items, and answer queries in real-time.

Adoption of Contactless Payment Options: Another important development is the increased use of contactless payment systems which has been hastened by the COVID-19 epidemic. Consumers are increasingly choosing contactless payment options such as digital wallets, mobile payment apps, and QR code-based payments.

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Global Restaurant Online Ordering System Market Regional Analysis

Here is a more detailed regional analysis of the global restaurant online ordering system market:

North America:

North America dominates the restaurant online ordering system market owing to its robust digital infrastructure and high smartphone penetration rates. The region's supremacy is further bolstered by the largest percentage of internet users ordering meals online with the United States leading at 63% of individuals using food delivery apps by 2024. A primary market driver is the huge shift in customer behavior towards digital ordering, which was amplified by the pandemic and has continued thereafter.

According to the National Restaurant Association's 2024 State of the Restaurant Industry Report, 61% of adults are more likely to order takeout or delivery now than before the pandemic, and 54% regard restaurant takeout and delivery as "essential to their lifestyle." The Federal Reserve states that mobile payment usage in the United States increased by 41% between 2019 and 2022, with food orders ranking among the top categories for mobile payments. Another important consideration is labor cost efficiency, with businesses reporting an average 30% reduction in order processing time after deploying online ordering systems.

According to the US Bureau of Labor Statistics, restaurant labor expenses would rise by 13.2% in 2024, making automated ordering systems more appealing. Furthermore, the proliferation of ghost kitchens and virtual restaurants, which rely solely on internet ordering, has broadened the industry. According to data from the United States Department of Commerce, ghost kitchen enterprises expanded by 42% in 2022 compared to the previous year.

Asia Pacific:

The Asia Pacific restaurant online ordering system market is developing as the world's fastest-growing region fueled by rising digitalization in China, India, and Southeast Asian countries. This remarkable increase is primarily due to the region's widespread smartphone adoption and shifting consumer preferences toward digital ordering systems. The phenomenal growth in smartphone usage and internet penetration across Asia Pacific has been a major market driver.

According to GSMA Intelligence, mobile internet users in Asia Pacific will total 3.1 billion by 2025, representing 72% of the population, up from 61% in 2020. Nielsen found that 86% of Asian consumers who began utilizing internet services during the epidemic continued to do so even after limitations were relaxed. Furthermore, rising urbanization in the region has contributed to development with the UN projecting that 51% of Asia's population resided in cities in 2020, with the figure predicted to rise to 66% by 2050.

Another key driver is the growing use of digital payment methods. According to the Asian Development Bank, digital payments in Asia Pacific increased by 78% between 2020 and 2024, with mobile wallet transactions experiencing the fastest growth rate. The rise of a young, tech-savvy population is also driving market growth, with millennials and Generation Z accounting for 60% of the region's population.

Global Restaurant Online Ordering System Market: Segmentation Analysis

The Global Restaurant Online Ordering System Market is segmented based on Ordering Platform Type, Deployment Mode, Service Model, and Geography.

Restaurant Online Ordering System Market Segments Analysis

Restaurant Online Ordering System Market, By Ordering Platform Type

• Third-Party Aggregators
• Individual Restaurant Websites/Apps
• White-Label Solutions

Based on the Ordering Platform Type, the Global Restaurant Online Ordering System Market is bifurcated into Third-Party Aggregators, Individual Restaurant Websites/Apps, and White-Label Solutions. The third-party aggregators segment is dominant in the global restaurant online ordering system market. This dominance is attributed to their wide customer base, convenience, and extensive restaurant listings. Platforms like Uber Eats, DoorDash, and Grubhub provide a centralized hub where consumers can browse numerous restaurant options, making them highly appealing for users seeking variety. Their established brand recognition and marketing reach also drive customer traffic benefiting restaurants that partner with them.

Restaurant Online Ordering System Market, By Deployment Mode

• Cloud-Based
• On-Premises

Based on the Deployment Mode, the Global Restaurant Online Ordering System Market is bifurcated into Cloud-Based and On-Premises. The cloud-based deployment mode is dominant in the global restaurant online ordering system market. This is primarily due to its flexibility, scalability, and cost-effectiveness. Cloud-based systems allow restaurants to easily manage their online orders from multiple locations without the need for expensive hardware or maintenance. The ability to access the system remotely is especially beneficial for multi-branch operations offering real-time updates and integration with other platforms such as payment gateways and delivery apps. Additionally, cloud-based solutions offer seamless updates ensuring that restaurants can continuously improve their ordering systems without disruptions.

Restaurant Online Ordering System Market, By Service Model

• Subscription-Based
• Commission-Based
• Hybrid Models

Based on the Service Model, the Global Restaurant Online Ordering System Market is bifurcated into Subscription-Based, Commission-Based, and Hybrid Models. In the global restaurant online ordering system market, The commission-based model is dominant. This model thrives due to its flexibility and low upfront cost for restaurants, particularly small and medium-sized enterprises (SMEs) that may not have the capital for high subscription fees. In the commission-based system, restaurants pay a percentage of each order which aligns costs directly with revenue. This performance-driven approach makes it attractive for restaurants looking to scale without incurring fixed costs. Additionally, third-party platforms that operate on a commission basis often offer broad customer reach, integrated delivery services, and marketing support, further enhancing their appeal.

Restaurant Online Ordering System Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Restaurant Online Ordering System Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is dominating the global restaurant online ordering system market. This can be attributed to the high penetration of smartphones, widespread internet access, and a well-established food delivery infrastructure. Additionally, the region's tech-savvy population and the popularity of on-demand services have driven significant growth in online food ordering. Major players like Uber Eats, DoorDash, and Grubhub have solidified their presence contributing to the market's expansion.

Key Players

The "Global Restaurant Online Ordering System Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Swiggy, Zomato, DoorDash, Takeaway.com, Uber Eats, Toast POS, Olo, MenuDrive, and Restolabs.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Restaurant Online Ordering System Market Key Developments

• In December 2020, Restaurant Marketing Services created an online ordering system and food app to cater to restaurant operators and convert individuals into food customers.
• In September 2020, Amazon introduced Amazon Food, a food delivery service in select regions of Bangalore, India.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Restaurant Online Ordering System Market, By Ordering Platform Type

• Third-Party Aggregators
• Individual Restaurant Websites/Apps
• White-Label Solutions

5. Restaurant Online Ordering System Market, By Deployment Mode

• Cloud-Based
• On-Premises

6. Restaurant Online Ordering System Market, By Service Model

• Subscription-Based
• Commission-Based
• Hybrid Models

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Swiggy
• Zomato
• DoorDash
• Takeaway.com
• Uber Eats
• Toast POS
• Olo
• MenuDrive
• Restolabs

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References