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市場調查報告書
商品編碼
1797898
全球預訂和線上預訂軟體市場:預測至 2032 年 - 按部署方法、客戶類型、功能、組織規模、定價模式、最終用戶和地區進行分析Reservation and Online Booking Software Market Forecasts to 2032 - Global Analysis By Deployment Type (Cloud-based, On-premises and Hybrid), Customer Type, Functionality, Organization Size, Pricing Model, End User and By Geography |
根據 Stratistics MRC 的數據,全球預訂和線上預訂軟體市場預計在 2025 年達到 62.6 億美元,到 2032 年將達到 136.7 億美元,預測期內的複合年成長率為 11.8%。
預訂和線上預訂軟體是一種數位解決方案,旨在幫助企業和服務供應商更有效率地管理預訂、預約和預約。客戶可以使用直覺且全天候開放的線上平台輕鬆預訂服務或預留位置。該軟體通常包含一些減少人為錯誤並提高業務效率的功能,例如日曆同步、自動確認郵件、即時空房情況更新以及支付整合。自動化預訂流程還可以提高客戶滿意度、更有效率地分配資源並增加整體銷售。在當今快節奏的數位經濟中,無論是飯店、餐廳、診所或活動策劃者,預訂和線上預訂軟體都已變得至關重要。
據美國旅遊協會稱,科技主導的預訂平台徹底改變了旅遊和酒店業,全球超過70%的旅客由於便利性和即時預訂資訊而傾向於在線預訂住宿設施和服務。該協會強調,行動和網路的普及直接推動了線上預訂系統的快速普及,使企業能夠提高業務效率並提升客戶滿意度。
向數位化、行動優先預訂的轉變
全球逐漸轉向數位優先的生活方式,徹底改變了客戶與服務提供者的互動方式。到2024年,預計將有超過53億人使用網際網路,其中超過60%的線上流量來自行動裝置。這種便利的存取方式也改變了消費者的期望,因為他們需要即時的行動預訂選項,從而免於打電話或面對面會議的麻煩。 Airbnb、Booking.com和OpenTable等公司已經為快速便捷的預訂體驗樹立了標桿,鼓勵中小企業採用類似的技術。此外,行動優先的預訂系統允許客戶在旅途中或移動中預訂服務,從而適應緊急決策。
整合和實施的前期成本高昂
雖然線上預訂軟體可以降低長期營運成本,但它也會帶來高昂的前期成本,尤其是企業級方案。公司可能需要支付員工培訓、資料遷移、軟體許可、客製化以及與付款閘道和 CRM 等現有系統整合的費用。這可能會阻礙中小企業採用線上預訂軟體,尤其是在利潤率較低的新興市場。此外,將預訂系統與傳統IT基礎設施整合的複雜性通常需要額外的諮詢服務和第三方中間件,這進一步增加了成本。
體驗和小眾預訂的成長
雖然飯店和機票等傳統預訂市場依然強勁,但對專注於體驗的專業預訂服務的需求也在成長。這些服務包括探險旅行、健康療養、私人教練、共用辦公空間預訂以及按需家務服務。平台可以透過提供即時時段分配、可自訂的預訂流程和精準行銷等功能來迎合這些利基市場,從而進入利潤率高、競爭較少的細分市場。此外,Booksy(美容服務)和 ClassPass(健身)等平台透過專注於專業垂直領域而非一般預訂,累積了龐大的用戶群。
依賴外部平台和演算法
許多企業依賴在第三方市場(例如 Google Hotel Finder、OTA(線上旅行社)和聚合應用程式)上發布其服務。這些平台的演算法、佣金計劃或政策變更會直接影響預訂量。例如,如果一家大型 OTA 選擇優先推廣其自有促銷房源,獨立服務供應商的知名度和收入可能會急劇下降。此外,這種依賴也會造成營運方面的漏洞,尤其是對於尚未建立健全直接預訂管道的企業而言。
COVID-19 疫情對預訂和線上預訂軟體市場產生了兩方面影響。首先,旅行限制、全球封鎖和保持社交距離的法律導致旅遊、酒店和活動行業的預訂量急劇下降,造成預訂取消和收益損失。為了繼續營運,該公司尋求非接觸式、遠端和自動化的預訂系統,加速了數位預訂解決方案的採用,尤其是在醫療保健、食品服務和本地體驗等行業。此外,線上預訂軟體已成為增強業務彈性和客戶便利性的重要工具,這得益於後疫情時代對靈活預訂選項、即時可用性、整合支付系統以及虛擬排隊和QR碼簽到等以安全為重點的功能的需求不斷成長。
預訂管理部門預計將成為預測期內最大的部門
預計預訂管理領域將在預測期內佔據最大的市場佔有率,這主要歸功於其能夠幫助企業有效管理跨通路的預訂、行程安排和空房情況。憑藉自動確認、即時庫存更新、取消管理以及與第三方平台整合等功能,該領域對於酒店、旅遊、活動和醫療保健等行業至關重要。此外,作為客戶與服務提供者之間的主要溝通管道,預訂管理領域因其對用戶體驗和收入成長的直接影響而佔據主導地位。
預計醫療保健產業在預測期內的複合年成長率最高
預計醫療保健垂直產業將在預測期內實現最高成長率,這得益於診所、診斷中心和醫院對遠端醫療、線上預約和數位健康解決方案的快速採用。疫情大大加速了健康體檢、疫苗接種和諮詢向非接觸式遠距預約系統的轉變,從而導致了患者行為的長期變化。為了提高患者滿意度並降低爽約率,醫療保健提供者擴大將預約平台與電子健康記錄(EHR)、付款閘道和自動提醒功能相結合。醫療保健預計將成為成長最快的垂直行業,這得益於對便利性、即時可用性和無摩擦數位互動日益成長的需求。
預計北美將在預測期內佔據最大市場佔有率,這得益於其先進的數位基礎設施、智慧型手機和網際網路的普及,以及活動、旅遊、酒店和醫療保健等領域對基於SaaS的解決方案的強勁應用。主要市場參與者的存在、安全線上支付方式的廣泛普及以及客戶對全天候自助預訂的偏好,進一步鞏固了該地區的主導地位。此外,北美還受益於發達的電商生態系統、成熟的旅遊業,以及人工智慧 (AI) 和分析等最尖端科技與預訂平台的緊密融合,使企業能夠提供高度個人化、高效且無縫的預訂體驗。
預計亞太地區將在預測期內實現最高的複合年成長率,這得益於數位化轉型步伐的加快、智慧型手機和網際網路的普及、中階的不斷壯大以及可支配收入的不斷成長。中國、印度、印尼和越南等國家在旅遊、飯店、醫療保健和娛樂領域的線上交易量正在成長。政府支持數位支付的舉措、超級應用程式的興起以及在地化預訂平台的出現正在加速數位支付的普及。此外,亞太地區擁有一群年輕且精通科技的人口,推動了對便利、行動優先服務的需求,使其成為線上預訂和預約解決方案成長最快的市場。
According to Stratistics MRC, the Global Reservation and Online Booking Software Market is accounted for $6.26 billion in 2025 and is expected to reach $13.67 billion by 2032 growing at a CAGR of 11.8% during the forecast period. Software for reservations and online bookings is a digital solution created to help companies and service providers manage appointments, reservations, and bookings more efficiently. Customers can easily reserve services or reserve spots using an intuitive online platform that is open around the clock. Features that decrease human error and increase operational efficiency are often included in this software, such as calendar synchronization, automated confirmation emails, real-time availability updates, and payment integration. Moreover, businesses can improve customer satisfaction, allocate resources more efficiently, and boost overall sales by automating the booking process. In today's fast-paced digital economy, reservation and online booking software has become indispensable, whether it is utilized by hotels, restaurants, clinics, or event planners.
According to the U.S. Travel Association, technology-driven booking platforms have significantly transformed the travel and hospitality industry, with over 70% of travelers worldwide preferring to book their accommodations and services online due to convenience and real-time availability. The association highlights that the rise in mobile and internet penetration has directly contributed to the rapid adoption of online booking systems, which enable businesses to increase operational efficiency and improve customer satisfaction.
Transition to digital and mobile-first reservations
Customer-provider interactions have been completely transformed by the gradual global shift toward a digital-first lifestyle. More than 5.3 billion people will be online by 2024, and over 60% of all online traffic will come from mobile devices. Because of this accessibility, consumers' expectations have changed, and they now want instantaneous, mobile booking options that eliminate the hassle of phone calls and in-person meetings. Establishing the standard for quick and easy booking experiences, companies like Airbnb, Booking.com, and OpenTable have encouraged smaller businesses to use comparable technology. Additionally, mobile-first booking systems accommodate last-minute decisions by enabling clients to reserve services while on the road or in transit.
High upfront costs for integration and implementation
Online booking software can lower long-term operating expenses, but it can come with a hefty upfront cost, particularly for enterprise-grade options. Companies may have to pay for staff training, data migration, software licensing, customization, and integration with pre-existing systems like payment gateways or CRMs. This may serve as a deterrent to adoption for SMEs, especially in developing markets where profit margins are narrow. Additionally, costs are further increased by the complexity of integrating the booking system with legacy IT infrastructure, which frequently calls for additional consulting services or third-party middleware.
Growth in experience-based and niche booking
The demand for specialized and experience-focused booking services is growing, even though traditional booking markets like hotels and flights are still robust. Adventure travel, wellness retreats, private coaching, booking a shared workspace, and on-demand home services are all included in this. Platforms can access high-margin, low-competition areas by catering to these niche markets with features like real-time slot allocation, customizable booking flows, and targeted marketing. Furthermore, platforms such as Booksy (beauty services) and ClassPass (fitness) have developed substantial user bases by concentrating on specialized industries rather than general reservations.
Reliance on external platforms and algorithms
A lot of companies depend on listing their services on third-party marketplaces like Google Hotel Finder, OTAs (Online Travel Agencies), or aggregator apps. Booking volumes may be directly impacted by modifications to these platforms' algorithms, commission plans, or policies. For instance, independent service providers may experience a sharp decline in visibility and income if a large OTA chooses to give priority to its own promoted listings. Moreover, operational vulnerability results from this reliance, particularly for companies that have not established robust direct booking channels.
The COVID-19 pandemic affected the reservation and online booking software market in two ways. First, it caused a steep drop in reservations in the travel, hospitality, and events sectors because of travel restrictions, worldwide lockdowns, and social distancing laws, which resulted in cancellations and revenue losses. In order to continue operating, businesses sought contactless, remote, and automated reservation systems, this accelerated the adoption of digital booking solutions, especially in industries like healthcare, food services, and local experiences. Additionally, online booking software has become a crucial tool for business resilience and customer convenience due to the increased demand for flexible booking options, real-time availability, integrated payment systems, and safety-driven features like virtual queues and QR code check-ins following the pandemic.
The reservation management segment is expected to be the largest during the forecast period
The reservation management segment is expected to account for the largest market share during the forecast period, motivated by its primary function of facilitating the effective management of reservations, scheduling, and availability across various channels for businesses. With features like automated confirmations, real-time inventory updates, cancellation management, and integration with third-party platforms, this section is crucial for sectors like hospitality, travel, events, and healthcare. Furthermore, its dominance results from its role as the main conduit between clients and service providers, which has a direct effect on user experience and income production.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, driven by the quick uptake of telemedicine, online appointment scheduling, and digital health solutions in clinics, diagnostic centers, and hospitals. Patients' long-term behavior changed as a result of the pandemic's dramatic acceleration of the move toward contactless, remote booking systems for health checkups, immunizations, and consultations. In an effort to improve patient satisfaction and lower no-show rates, healthcare providers are increasingly integrating booking platforms with electronic health records (EHRs), payment gateways, and automated reminders. Healthcare is the industry vertical with the fastest rate of growth due to the growing demand for convenience, real-time availability, and smooth digital interactions.
During the forecast period, the North America region is expected to hold the largest market share, driven by its sophisticated digital infrastructure, widespread use of smartphones and the internet, and robust uptake of SaaS-based solutions in sectors like events, travel, hospitality, and healthcare. The region's dominance has been strengthened by the existence of significant market players, the extensive use of safe online payment methods, and customer preference for self-service booking around the clock. Furthermore, North America enjoys the advantages of a developed e-commerce ecosystem, established travel and tourism industries, and robust integration of cutting-edge technologies like artificial intelligence (AI) and analytics into booking platforms, which allow companies to provide incredibly individualized, effective, and seamless reservation experiences.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by the quickening pace of digital change, the widespread use of smartphones and the internet, and the rise in the middle class and its rising disposable income. Online transactions in the travel, hospitality, healthcare, and entertainment sectors are on the rise in nations like China, India, Indonesia, and Vietnam. Adoption is accelerating due to government initiatives supporting digital payments, the emergence of super-apps, and localized booking platforms. Moreover, Asia-Pacific is the fastest-growing market for online reservation and booking solutions due to the region's youthful, tech-savvy population and rising demand for convenient, mobile-first services.
Key players in the market
Some of the key players in Reservation and Online Booking Software Market include Mindbody Software Pvt. Ltd, Checkfront Inc, Orbitz LLC, Bookerville LLC, Lodgify Technologies SL, Expedia Group Inc, Amadeus IT Group, Cleartrip Private Limited, Trivago N.V, Sabre Corporation, Booking Holdings Inc, Roomsy Inc, Etraviax Technologies, Starboard Suite Software Inc and Cloudbeds Inc.
In May 2025, Amadeus has signed an agreement with Google Cloud to use the latter's cloud and AI technology. As part of the agreement, Amadeus will be migrating some of its technical platform to Google Cloud, and will also build future services on the cloud platform, taking advantage of the company's AI offerings.
In April 2025, Sabre Corporation announced the signing of a definitive agreement under which TPG has agreed to acquire Sabre's Hospitality Solutions business ("Hospitality Solutions") for $1.1 billion in cash. TPG will invest in Hospitality Solutions through TPG Capital, the firm's U.S. and European private equity platform.
In July 2023, Victoria-based Checkfront is merging with Rezdy, an Australian company that operates in the same space. The merger deal closed in June for an undisclosed amount on the final day of the Arival conference in Bangkok, an event for businesses in the "in-destination" travel industry, which refers to travel and experiences within destination countries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.