行動食品服務市場（按產品類型、顧客細分、經營模式和地區）：未來預測（2026-2032 年）

行動食品服務市場評估（2026-2032）

消費者對便利、靈活餐飲選擇的需求不斷增加隨著都市化的加速，消費者忙碌的生活方式將推動對快速、便利餐飲解決方案的需求，使餐車和流動攤販成為一個有吸引力的選擇，預計到 2024 年將超過 59.9 億美元，到 2032 年將達到 98.3 億美元。

行動訂餐應用程式、GPS 定位追蹤以及非接觸式支付等技術進步，都體現了它們提升顧客便利性並推動市場發展。此外，人們對獨特、美味和健康食品的偏好不斷變化，使得行動食品服務成為食品業一個充滿活力且不斷擴張的細分市場，預計 2026 年至 2032 年的複合年成長率將達到約 6.37%。

行動食品服務市場定義/概述

流動食品服務是指餐飲供應商使用餐車、餐車和拖車等移動交通工具，將餐點送到不同地點的顧客手中。這類服務通常用於都市區、節慶活動和商業區，提供快速方便的餐飲服務。他們提供種類繁多的餐飲選擇，從快餐、街頭小吃到精緻美食和特色菜餚，既能滿足普通消費者的需求，也能滿足小眾餐飲市場的需求。得益於都市化、消費者對便利性的需求以及食品創新，流動食品服務的未來前景一片光明。

對方便快速的餐飲選擇日益成長的需求是否會推動行動食品服務市場的發展？

對便利餐飲選擇日益成長的需求是行動食品服務市場的主要驅動力。近年來，由於生活方式的改變、都市化以及現代生活的快節奏，這一趨勢進一步加速。消費者，尤其是都市區，不僅尋求便捷取得的多樣化優質食品，更希望獲得優質的餐飲選擇。根據美國餐飲協會2023年6月發布的報告，與疫情前相比，63%的成年人更有可能訂購外帶或外送服務。消費行為的這種變化為行動食品服務的蓬勃發展創造了有利環境。

2023年7月，百事公司宣布推出「Food for Good」舉措，該計劃將在都市區部署餐車，快速配送供應不足的餐點。這些舉措表明，從科技公司到地方政府再到大型企業，一系列相關人員正在響應並支持行動食品服務市場的成長，而這一成長是由消費者對便利餐飲選擇的需求所驅動的。

不斷增加的監管障礙是否有助於行動食品服務市場成長？

日益嚴格的監管障礙可能成為行動食品服務市場成長的主要障礙。隨著產業的發展，政府和地方政府不斷加強監管，以確保食品安全、管理城市空間並解決交通問題。這些法規通常包括複雜的許可程序、健康和安全檢查、分區規定、營業時間限制等等。對於經銷商，尤其是規模較小的業者來說，應對這些法律規範可能既耗時又耗資。

此外，日益增多的法規會導致營運效率低、成本增加，進而降低盈利。遵守食品安全標準、廢棄物管理和特定位置規則等法規需要在設備、培訓、文件等方面進行大量投資。隨著這些法規的增多，它們可能會提高新供應商的進入門檻，從而抑制市場創新和成長。雖然法規旨在確保品質和安全，但其日益複雜的特性可能會限制行動食品服務成功所需的靈活性和擴充性。

目錄

第1章 引言

• 市場定義
• 細分市場
• 分析方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 行動食品服務市場（依產品類型）

• 食物
• 飲料

第5章 行動食品服務市場依顧客細分

• 都市區專業人士
• 活動參與者
• 遊客和休閒旅客
• 居住區

第6章 行動食品服務市場（依經營模式）

• 獨立供應商
• 專利權
• 連鎖餐廳

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• 感染疾病 -19對市場的影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Subway IP LLC
• Kogi BBQ（美國）
• 盧克龍蝦控股有限公司（美國）
• 緬因龍蝦（美國）
• 甜點卡車工廠（美國）
• Don Chow Tacos（美國）
• Baby's Badass Burgers（美國）
• 飛豬卡車（美國）
• 卞當（美國）

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Mobile Food Services Market Valuation - 2026-2032

Rising consumer demand for dining options that are both convenient and flexible. As urbanization accelerates, consumers' busy lifestyles prompt them to seek quick and convenient meal solutions, making food trucks and mobile vendors appealing options surpassing USD 5.99 Billion in 2024 and reaching USD 9.83 Billion by 2032.

Mobile ordering apps, GPS-enabled location tracking, and contactless payments are all examples of technological advancements that improve customer convenience and drive the market forward. Furthermore, changing food preferences for unique, gourmet, and health-conscious options have transformed mobile food services into a dynamic and expanding segment of the food industry is expected to grow at a CAGR of about 6.37% from 2026 to 2032.

Mobile Food Services Market: Definition/ Overview

Mobile food services are food and beverage providers that operate from mobile vehicles such as food trucks, carts, or trailers, providing on-the-go meals to customers in a variety of locations. These services are commonly used in urban areas, festivals, events, and business districts to provide quick, convenient meals. They provide a wide range of food options, from fast food and street food to gourmet and specialty cuisine, catering to both regular consumers and niche food markets. The future of mobile food services looks bright, thanks to urbanization, consumer demand for convenience, and food innovation.

Will Rising Demand for Convenient and Quick dining options Drive the Mobile Food Services Market?

The growing demand for convenient and quick dining options is a major driver in the mobile food services market. This trend has accelerated in recent years, driven by changing lifestyles, urbanization, and the fast pace of modern life. Consumers, particularly in urban areas, are looking for food options that are not only quick and easy to access, but also diverse and high-quality. According to a report released by the National Restaurant Association in June 2023, 63% of adults are more likely to order takeout or delivery food now than they were before the pandemic. This shift in consumer behavior has created a favorable environment for mobile food services to thrive.

In July 2023, PepsiCo announced the launch of its "Food for Good" initiative, which includes deploying food trucks in underserved urban areas to provide quick, nutritious meals. These developments demonstrate how various stakeholders, ranging from technology companies to local governments and major corporations, are responding to and fueling the growth of the mobile food services market, which is driven by consumer demand for convenient and quick dining options.

Will Growing Stringent Regulatory Hurdles Help the Growth of the Mobile Food Services Market?

Growing regulatory hurdles can significantly impede the growth of the mobile food services market. As the industry grows, governments and local authorities tighten regulations to ensure food safety, manage urban space, and address traffic issues. These regulations frequently include complex permitting procedures, health and safety inspections, zoning restrictions, and operating time limits. Navigating these regulatory frameworks can be time-consuming and costly for mobile food vendors, especially small operators who may lack the resources to keep up with changing laws.

Furthermore, increased regulations can lead to operational inefficiencies and higher costs, reducing profitability. Compliance with regulations, such as food safety standards, waste management, and location-specific rules requires a significant investment in equipment, training, and documentation. As these regulations tighten, the barriers to entry for new vendors rise, potentially stifling market innovation and growth. While regulations are intended to ensure quality and safety, their increasing complexity may limit the agility and scalability that mobile food services require to thrive.

Category-Wise Acumens

Will Rising Demand for Food Service Drive the Mobile Food Services Market?

The increasing demand for food service is expected to drive significant growth in the mobile food services market. This trend is largely driven by rising consumer demand for convenience and on-the-go dining options, as well as the growing popularity of food trucks and mobile kitchens. According to Verified Market Research, the global mobile food services market was worth approximately USD 5.9 Billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.37% from 2026 to 2032. This surge is being driven by a shift in consumer behavior toward seeking diverse and unique dining experiences that mobile food services can provide, such as gourmet meals and specialty foods not typically found in traditional restaurants.

Furthermore, government initiatives are promoting this growth. In August 2024, The United States Small Business Administration (SBA) announced new grants to help small businesses, including mobile food services, with economic recovery and job creation. These developments suggest that the mobile food services market is well-positioned to capitalize on rising demand for flexible and convenient food options, as well as favorable regulatory and financial environments.

On the other hand, the drinks segment is expanding at the fastest rate, due to the growing popularity of mobile coffee, juice, and specialty beverage vendors. As consumers seek health-conscious and artisanal drink options, the drinks industry is expanding rapidly in both developed and emerging markets.

Will Rising Sakes through Independent Vendors Model Fuel the Mobile Food Services Market?

Rising sales through the independent vendor model are expected to drive the growth of the mobile food services market. Independent vendors benefit from flexibility, which enables them to respond quickly to consumer preferences and trends. These small-scale entrepreneurs frequently introduce innovative and unique food offerings, targeting niche markets that larger chains may overlook. In August 2023, the National Food Truck Association reported that independent food trucks in the United States saw a 15% increase in sales, driven by consumer demand for diverse and gourmet street food. Independent vendors can also operate in a variety of settings, from urban areas to local events and festivals, broadening their market reach.

In July 2024, the Canadian government announced new policies to reduce permit fees and streamline the food truck licensing process, with the goal of encouraging entrepreneurship and supporting small businesses. This regulatory relief is expected to increase the number of independent vendors entering the market, thereby contributing to its growth. As independent vendors gain popularity through social media marketing and partnerships with delivery platforms, their increasing sales will fuel the mobile food services market, positioning it as a key growth driver in the coming years.

However, the franchise industry is the fastest growing. As established restaurant brands expand into the mobile food space, franchises provide consistency and brand recognition, resulting in a loyal customer base. With rising consumer demand for convenient and familiar food options, more restaurant chains are embracing the mobile food model, resulting in rapid growth in the franchise segment.

Country/Region-wise

Will Rising Well-established Food Truck Culture in North America Drive the Mobile Food Services Market?

The well-established food truck culture in North America is a key driver of the mobile food services market. Food trucks have become a popular dining option in the United States, offering a diverse menu and low prices. This trend is fueled by consumers' growing desire for convenience, variety, and one-of-a-kind culinary experiences. According to an IBIS World report for 2023, the U.S. food truck industry has seen consistent growth, and this trend is expected to continue as cities such as Los Angeles, New York, and Austin embrace food trucks. Many operators are experimenting with fusion cuisines, gourmet offerings, and healthier alternatives, which will appeal to a wide range of consumers.

Government regulations have also helped to support the food truck industry. In June 2024, New York City passed legislation that reduced food truck permit requirements, allowing more vendors to enter the market. This move is expected to accelerate the expansion of mobile food services in July 2024, Technomic's research indicates that favorable policies, combined with increased use of mobile payment technologies, will continue to propel the food truck market. The established food truck culture, combined with new policies and technological advancements, establishes North America as a key player in the global mobile food services market.

Will Increasing Disposable Incomes in Asia-Pacific Propel the Mobile Food Services Market?

The rising disposable incomes in the Asia-Pacific region are a significant driver of the mobile food services market. As economic growth raises living standards in countries such as China, India, and Southeast Asia, consumers are more willing to spend on convenient and diverse food options, including those provided by mobile food services.

In April 2023, According to an Asian Development Bank report released, despite global economic challenges, the Asia-Pacific region's GDP is expected to grow by 4.8% in 2023, increasing to 4.9% in 2024. This economic growth translates directly into higher disposable incomes. In January 2023 in China, the National Bureau of Statistics reported that residents' per capita disposable income increased by 5.0% in real terms in 2022, reaching 36,883 yuan (approximately $5,700). This trend is shared by other rapidly developing economies in the region. As disposable incomes rise, consumers are more likely to try new cuisines and dining experiences, which directly benefits the mobile food services sector.

Competitive Landscape

The competitive landscape of the mobile food services market is characterized by a mix of local and regional food trucks, small to mid-sized enterprises, and independent mobile vendors. These players compete on factors like menu diversity, price, convenience, and location flexibility. Many smaller vendors leverage social media and mobile apps to attract customers, offering niche cuisines or specialty foods to differentiate themselves. Additionally, collaborations with local events, festivals, and pop-up markets have become essential for visibility and customer engagement.

Some of the prominent players operating in the mobile food services market include:

Subway IP LLC

Kogi BBQ

Luke's Lobster Holding LLC

Cousins Maine Lobster

Dessert Truck Works

Don Chow Tacos

Baby's Badass Burgers

Flying Pig Truck

Bian Dang

Latest Developments

In March 2024, Urban Eats, announced plans to open 50 new franchise locations in North America. The expansion is intended to capitalize on the growing demand for diverse and convenient dining options.

In February 2024, Foodie Wheels introduced a cutting-edge mobile ordering system, which improved customer interaction and streamlined order processing. The upgrade is part of the company's overall strategy to enhance user experience and operational efficiency.

In January 2024, Tasty Trails has formed alliances with local farmers to source fresh, organic ingredients. This move promotes local agriculture and meets the growing consumer demand for healthy, sustainable food options.

Mobile Food Services Market, By Category

• Type of Product:
• Food
• Drinks
• Clientele Group:
• Urban Professionals
• Attendees of the Event
• Travelers and Leisure Pursuers
• Residential places
• Business Model:
• Independent Vendors
• Franchises
• Restaurant Chains
• Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Mobile Food Services Market, By Type of Product

• Food
• Drinks

5. Mobile Food Services Market, By Clientele Group

• Urban Professionals
• Attendees of the Event
• Travelers and Leisure Pursuers
• Residential places

6. Mobile Food Services Market, By Business Model

• Independent Vendors
• Franchises
• Restaurant Chains

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Subway IP LLC
• Kogi BBQ (US)
• Luke's Lobster Holding LLC (US)
• Cousins Maine Lobster (US)
• DessertTruck Works (US)
• Don Chow Tacos (US)
• Baby's Badass Burgers (US)
• Flying Pig Truck (US)
• Bian Dang (US)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References