2026 年至 2032 年按使用者類型、平台類型、垂直產業和地區分類的視訊市場

視訊市場評估 - 2026-2032

近年來，由於各行各業對高品質影像內容的需求不斷成長，視訊素材市場顯著成長。該市場服務於各種各樣的用戶，包括電影製作人、廣告商、內容開發者和教育工作者，他們需要各種各樣的影片剪輯來完成計劃。 Shutterstock、Adobe Stock 和 Pond5 是行業領導者，擁有涵蓋各種主題和類型的龐大影像庫。對於希望提升視覺敘事能力的專業人士來說，影片素材已成為不可或缺的資源，無需進行昂貴且耗時的原創拍攝。預計這些因素將推動市場規模在 2024 年超過 59.9 億美元，到 2032 年達到約 99.8 億美元。

更高的視訊解析度和更快的網路速度等技術進步也推動了該產業的成長。如今，影片網站提供超高解析度（4K）甚至8K的影片片段，以滿足日益成長的高品質需求。此外，社群媒體和數位行銷的興起也增加了對有趣且動態內容的需求，進一步刺激了庫存影片市場的發展。不斷成長的視訊片段需求將推動該市場在2026年至2032年間以8.75%的複合年成長率成長。

視訊市場定義/概述

素材是預先錄製的素材，可供電影製作人、影片製作人和內容開發者授權使用。這些影片涵蓋了從自然景觀到城市景觀等各種主題和場景，可用於補充影片計劃，無需進行原始拍攝。素材可以快速提供高品質的視覺效果，從而節省時間和資源。

素材資源適應性強，可用於各種媒體計劃。它們無需專業拍攝成本，即可提供專業品質，進而提升行銷宣傳活動、社群媒體貼文和廣告的效果。電影製作人和影片開發者可以使用它們來製作幕後花絮、背景場景和視覺敘事。它們還可以用於教育影片、簡報和網站設計，讓您的觀眾保持參與並了解最新資訊。

影片素材有望改變內容開發方式，使其能夠快速、經濟高效地製作行銷、教育和娛樂內容。包括廣告和電影在內的眾多行業都受益於高品質影像增強的故事敘事能力。隨著人工智慧的進步，個人化、動態的素材影像將提升使用者體驗，並成為創作者和企業的得力工具。

對影像內容不斷成長的需求會推動視訊素材市場的發展嗎？

影像素材需求的不斷成長無疑是庫存視訊市場的主要驅動力。隨著數位平台的激增以及消費者越來越青睞基於影片的溝通方式，各種規模的企業都意識到，擁有引人入勝、能夠有效吸引觀眾的圖像至關重要。

視覺內容（包括影片）對於增強故事情節、清晰地傳達概念以及在海量的數位內容中吸引受眾注意力至關重要。企業在各種場合廣泛使用庫存影片，包括行銷宣傳活動、社交媒體貼文、網站、簡報和數位學習模組。與自行創作內容相比，庫存影片對許多組織來說是更方便、更經濟的選擇。

全球向遠端工作和虛擬通訊的轉變正在推動對數位內容（尤其是有助於有效線上互動和協作的素材）的需求。

隨著技術提升視訊品質和可訪問性，以及越來越多的平台將視訊融入用戶體驗，對多樣化、高品質庫存視訊素材的需求預計將持續成長。這一發展趨勢為庫存視訊公司和創作者創造了巨大的機會，使他們能夠提供創新服務，並根據全球企業和消費者不斷變化的需求實現成長。因此，不斷成長的影像內容需求是推動庫存視訊市場穩步擴張的關鍵因素。

日益增多的版權和授權問題是否會阻礙視訊素材市場的發展？

對版權和許可日益成長的擔憂可能會阻礙庫存影片市場的擴張。隨著對影像內容的需求不斷成長，保持法規和保護智慧財產權的需求也日益成長。

最迫切的問題之一是版權材料的非法使用。為了避免法律問題，素材庫機構必須仔細審查其所提供內容的所有者和許可權。同樣，使用素材庫的組織和製作人必須遵守​​授權條款，以避免侵犯版權，否則可能導致代價高昂的訴訟和聲譽損害。

再加上世界各地版權法的複雜性和各州法規的差異，國際庫存影片公司必須遵守許多法律規範，這可能會耗費大量時間且成本高昂。

深度造假和人工智慧生成材料等新興技術引發了嚴重的版權問題，在這個不斷變化的世界中，確保資訊的原創性和合法許可變得越來越重要。

儘管存在這些障礙，但積極主動的措施，例如強力的版權教育、清晰的授權合約以及用於追蹤和監控內容使用情況的技術工具，有助於降低風險。此外，產業相關人員、法律專家和政策制定者之間的合作，加快版權流程並加強執法力度，對於維護視訊素材市場的成長和完整性至關重要。

因此，儘管存在版權和許可挑戰，但有效管理這些問題可以保護市場並支持影像內容創作和傳播的持續創新和擴展。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 視訊市場按使用者類型

• 個人創作者
• 小型企業
• 大型組織
• 教育機構

第5章 依平台類型分類的視訊市場

• 視訊代理
• 使用者生成內容平台

第6章 按行業垂直分類的視訊市場

• 媒體和娛樂
• 企業和商業
• 教育
• 醫療保健和醫學

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Shutterstock, Inc.
• Adobe Inc.
• Getty Images, Inc.
• Pond5, Inc.
• iStock
• VideoBlocks
• Storyblocks, Inc.
• Dissolve, Inc.
• Depositphotos, Inc.
• MotionElements Pte. Ltd.

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Stock Video Market Valuation - 2026-2032

The Stock Video Market is growing significantly in recent years, due to rising demand for high-quality visual content across a wide range of businesses. This market serves a diversified set of users, including filmmakers, advertisers, content developers and educators who need a variety of video clips for their projects. Shutterstock, Adobe Stock and Pond5 are industry leaders, with huge footage libraries spanning a wide range of themes and genres. Stock videos have become an indispensable resource for professionals seeking to improve their visual storytelling without the need for expensive and time-consuming original shoots. These factors are likely to enable the market size surpass USD 5.99 Billion valued in 2024 to reach a valuation of around USD 9.98 Billion by 2032.

Technological advancements, such as higher video resolution and quicker internet speeds have also helped to drive industry growth. Stock video sites now offer clips in ultra-high resolution (4K) and even 8K meeting the growing demand for premium quality. Furthermore, the advent of social media and digital marketing is raising the demand for interesting and dynamic content, further propelling the Stock Video Market. The rising demand for Stock Video is enabling the market grow at a CAGR of 8.75% from 2026 to 2032.

Stock Video Market: Definition/ Overview

Stock video is pre-recorded material available for license to filmmakers, video producers and content developers. These movies include a wide range of subjects and scenarios, from natural scenes to urban landscapes and are utilized to supplement video projects without requiring original filming. Stock videos save time and resources by providing high-quality visuals quickly.

Stock video assets are adaptable and can be utilized in a variety of media projects. They improve marketing campaigns, social media postings and advertising by providing professional quality without the cost of specialized shoots. Filmmakers and video developers use them for B-roll, background scenes and visual storytelling. They can also be used in educational videos, presentations and website designs to interest and inform viewers.

Stock video offers the potential to transform content development by allowing for quick, cost-effective production in marketing, education and entertainment. It benefits a wide range of industries, including advertising and movies by strengthening storytelling with high-quality images. As AI progresses, personalized and dynamic stock footage will enhance user experiences making it a useful tool for both creators and corporations.

Will Increasing Demand for Visual Content Drive the Stock Video Market?

The growing need for visual material is definitely a key driver of the Stock Video Market. As digital platforms increase and consumers prefer video-based communication, businesses of all sizes recognize the importance of appealing images in engaging their audiences effectively.

Visual content, including stock videos is critical for improving storytelling, delivering concepts clearly and catching audience attention amidst a sea of digital content. Businesses utilize stock videos extensively in a variety of settings, including marketing campaigns, social media posts, websites, presentations and e-learning modules. When opposed to creating unique content, stock video is a more convenient and cost-effective option for many organizations.

The global shift toward remote work and virtual communication is driving demand for digital content, especially stock movies, to promote effective online interactions and collaborations.

As technology improves video quality and accessibility and more platforms incorporate video into their user experiences, the demand for diverse and high-quality stock video material is projected to rise. This development creates huge opportunity for stock video companies and creators to innovate and grow their offerings in response to the changing needs of businesses and consumers throughout the world. As such, rising demand for visual content is a key component driving the Stock Video Market's steady expansion.

Will Increasing Copyright and Licensing Issues Hamper the Stock Video Market?

Increasing copyright and licensing concerns can impede the expansion of the Stock Video Market. As the demand for visual content grows, so does the need of maintaining legal compliance and protecting intellectual property rights.

One of the most pressing concerns is the unlawful usage of copyrighted material. To prevent legal ramifications, stock video agencies must painstakingly verify the ownership and licensing rights of the content they supply. Similarly, organizations and producers using stock movies must follow license terms to avoid copyright infringement, which can result in costly lawsuits and reputational harm.

Furthermore, the complexities of worldwide copyright laws and varying restrictions across states add another layer of difficulty. International stock video firms have to traverse numerous regulatory frameworks, which can be time-consuming and costly.

Emerging technologies such as deepfakes and AI-generated material pose significant copyright concerns. In this changing world, it is increasingly important to ensure that information is original and legally licensed.

Despite these hurdles, proactive steps such as strong copyright education, explicit license agreements and technical tools for tracking and monitoring content usage can help to reduce hazards. Furthermore, cooperation among industry players, legal experts and politicians to expedite copyright processes and improve enforcement methods are critical for the Stock Video Market's growth and integrity.

Thus, while copyright and license concerns pose challenges, effectively managing these issues may protect the market and support continuous innovation and expansion in visual content creation and dissemination.

Category-Wise Acumens

Will Increasing Demand for High-Quality Footage Drive the User Type Segment?

The growing demand for high-quality footage by individual creators is bolstering the growth of Stock Video Market. This tendency is especially visible in business and large organizations, which demand a consistent flow of professional-grade material for a variety of reasons such as marketing, advertising, training and corporate communications. As these firms attempt to maintain a competitive edge and improve their brand image, the importance of visually appealing and engaging content grows.

Individual artists, like YouTubers, freelancers and small company owners are also seeing an increase in demand for high-quality footage. As content creation becomes more accessible and competitive, these users look for stock video to elevate their projects and help them stand out in crowded digital environments.

Individual artists may now create professional-looking video without investing heavily in equipment and production resources because to the availability of high-quality, low-cost stock footage.

Educational institutions also profit from this trend. With the growth of e-learning and online education, there is a greater demand for compelling, high-quality video content to supplement virtual classrooms and instructional materials. Stock film can help instructors generate appealing educational content more efficiently.

Overall, the rising need for high-quality footage is boosting the stock video industry across all user types, especially individual creators; thereby, enabling the region dominate the market.

Will Increasing Demand for Professional Content for Diverse Industries Drive the Platform Type?

The growing need for professional content across a variety of businesses is boosting platform types in the Stock Video Market. Stock video organizations, which specialize in curating and distributing high-quality, professionally produced material are seeing rising demand and use. It is such applications that are projected to allow the segment retain its dominance in the market. Industries such as advertising, media production, education and corporate communications rely largely on these organizations to provide visually appealing content that meets their specific requirements and standards.

Stock video agencies provide various benefits over user-generated content platforms in terms of quality, dependability, and license. Businesses and organizations favor these firms because they regularly offer professional-quality material that enhances rather than detracts from their brand's image and messaging. Additionally, agencies frequently provide a broader range of film classifications and hems, catering to diverse industry requirements and creative visions.

While user-generated content sites contribute to the stock video industry by delivering more economical and often niche-specific material, they may not always match the demanding quality and licensing standards of larger corporations and sectors. As the demand for polished, professional material grows in sectors such as advertising and education, stock video firms are well-positioned to profit on this trend by increasing their services and enhancing accessibility to meet the needs of a wide range of industries. This segment is expected to witness rapid growth over the forecast period.

Country/Region-wise Acumens

Will Increasing Robust Digital Marketing Industry Drive the Market in North America?

The growing strength of the digital marketing business in North America is propelling the market. As organizations prioritize digital platforms for marketing and communication, there is a rising need for high-quality visual content, such as stock videos. North America with its advanced digital infrastructure, major advertising agencies and countless media production companies, is likely to lead it's the way in consuming and generating such content.

Engaging images are critical in digital marketing because they catch and hold audience attention across multiple platforms such as social media, websites and digital adverts. Stock videos play an important part in this ecosystem since they provide ready-made, professionally produced content that boosts storytelling and brand messaging effectively.

Due to its technological and innovative leadership, North America will continue to be a hub for content development and dissemination. Major cities like Los Angeles, New York and San Francisco house several creative agencies, studios and IT enterprises that contribute significantly to the Stock Video Market's growth.

As digital marketing budgets grow and businesses seek to differentiate themselves in competitive online environments, the demand for diverse and high-quality stock video content in North America is expected to increase further, cementing the region's position as a global market leader.

Will Rising Number of Content Creators and Businesses Adopting Video Content Drive the Asia Pacific Region?

The growing number of content creators and businesses using video content is propelling the Asia-Pacific region, making it a key growth sector in the worldwide Stock Video Market. As digitization advances in countries such as China, India, Japan, South Korea and Southeast Asia, there is a noticeable move toward video as the preferred medium of communication, marketing and entertainment. Asia-Pacific's strong economic expansion, along with rising internet penetration and smartphone adoption rates, have culminated in a large audience for digital content consumption. Businesses are understanding the power of video in engaging audiences and are increasingly using it into their marketing plans to reach and interact with customers in meaningful ways. The region's robust start-up economy and developing creative industries are spawning a new generation of content creators who are generating high-quality videos for different reasons, including social media, e-learning and corporate communication.

Also, cultural variety in Asia-Pacific provides unique potential for stock video companies to respond to specific content needs, accelerating market growth. China and India, with their large populations and increasing middle class are fueling demand for both domestic and foreign video programming.

Overall, as more businesses and creators in Asia-Pacific adopt video as a strong communication tool, the region's Stock Video Market is expected to grow significantly, providing major potential for both industry players and investors.

Competitive Landscape

The Stock Video Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the Stock Video Market include

Shutterstock, Inc., Adobe, Inc., Getty Images, Inc., Ponds, Inc., iStock (by Getty Images), VideoBlocks, Storyblocks, Inc., Dissolve, Inc., Depositphotos, Inc., MotionElements Pte. Ltd.

Latest Developments

• In June 2018, Shutterstock partnered with Dronebase, Inc. to expand its video collection with professional quality 4K aerial footage.
• In May 2018, Shutterstock partnered with IBM Watson Content Hub to simplify media campaign creation. This relationship offers users in-platform access to professional photos, video clips, and music tracks, transforming content creation.

Stock Video Market, By Category

• User Type
• Individual Creators
• Small & Medium Enterprises
• Large Organizations
• Educational Institutions
• Platform Type
• Stock Video Agencies
• User-Generated Content Platforms
• Vertical Industries
• Media and Entertainment
• Corporate and Business
• Education
• Healthcare and Medical
• Geography
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Stock Video Market, By User Type

• Individual Creators
• Small & Medium Enterprises
• Large Organizations
• Educational Institutions

5. Stock Video Market, By Platform Type

• Stock Video Agencies
• User-Generated Content Platforms

6. Stock Video Market, By Vertical Industries

• Media and entertainment
• Corporate and Business
• Education
• Healthcare and Medical

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Shutterstock, Inc.
• Adobe Inc.
• Getty Images, Inc.
• Pond5, Inc.
• iStock
• VideoBlocks
• Storyblocks, Inc.
• Dissolve, Inc.
• Depositphotos, Inc.
• MotionElements Pte. Ltd.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References