圖片市場規模、佔有率及成長分析（依內容類型、授權模式、定價模式、應用程式、最終用戶、類別、解析度和地區分類）－2026-2033年產業預測

預計到 2024 年，全球庫存圖片市場規模將達到 64.7 億美元，到 2025 年將成長至 68.5 億美元，到 2033 年將成長至 109.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 6%。

全球圖庫圖片市場正經歷顯著成長，這主要得益於數位和社群媒體廣告對圖庫需求的不斷成長。隨著智慧型裝置和網路連線的持續普及，企業擴大利用社群媒體平台來增強行銷效果和客戶參與。視覺內容對於提升貼文曝光率和受眾互動至關重要，從而推動了市場的擴張。此外，攝影技術的進步，包括高性能相機和創新鏡頭的出現，使攝影師能夠克服各種挑戰並提高影像品質。無人機攝影等尖端攝影技術的應用，以及鮮豔和柔和色調的運用，進一步豐富了影像的多樣性，為圖庫圖片產業帶來了新的機會和發展動力。

推動全球圖片素材市場發展的因素

全球圖庫市場正經歷顯著成長，這主要得益於人們對真實感影像日益成長的需求。與數位生成或電腦生成的影像相比，觀眾往往更喜歡捕捉真實場景的圖庫照片。這種對真實視覺效果的偏好正在推動圖庫行業向前發展，因為企業和品牌都希望在行銷活動中傳達真實性和親和力。因此，對高品質、真實世界影像的重視正在重塑圖庫的格局，並進一步擴大其在全球各個領域的吸引力和相關性。

限制全球圖片素材市場的因素

全球圖片素材市場面臨許多限制因素，導致市場格局日益複雜。動盪的金融市場和新的地緣政治緊張局勢造成了不確定性和波動性，使商業策略更加複雜。日益嚴格的監管合規要求進一步加劇了這種複雜性，迫使企業在錯綜複雜的營運準則中摸索前進。此外，將氣候變遷因素納入財務決策的重要性日益凸顯，也為企業帶來了額外的壓力。隨著相關人員對透明度和永續性的要求不斷提高，企業必須適應這些挑戰，而這些挑戰可能會阻礙圖片素材市場的成長和創新。

全球圖片素材市場趨勢

全球圖庫圖片市場正經歷顯著成長，這主要得益於虛擬媒體宣傳活動需求的不斷成長以及高品質授權圖片帶來的許多好處。電子商務產業的快速發展進一步加速了這一趨勢，企業越來越依賴高品質的視覺素材來提升其線上影響力。然而，大量創新的免費圖庫圖片帶來的競爭也對市場擴張構成了挑戰。同時，已開發經濟體和新興經濟體網際網路普及率的不斷提高以及技術趨勢的演變，預計將為圖庫圖片市場創造盈利的機遇，從而推動持續創新和市場成長。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法
• 市場假設與限制

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術評估
• 監管環境

全球圖庫圖片市場規模（依內容類型分類）（2019-2032 年）

• 靜止影像
  • 照片
  • 標準照片
  • 編輯攝影
  • 寫實生活風格攝影
  • 抽象與概念攝影
  • 小眾攝影
  • 其他
  • 插圖和向量圖
  • 向量圖形
  • 插圖
  • 資訊圖表與數據視覺化
• 影片內容
  • 影片片段
  • 縮時攝影/逾時攝影
  • 航拍/無人機影像
  • 動畫圖形/動態圖像
• 音訊片段
  • 音樂曲目
  • 音效
• 其他

全球圖庫圖片市場規模（依授權模式分類）（2019-2032 年）

• 免版稅 (RF)
  • 標準射頻
  • 擴展/增強型免版稅
• 版權管理（RM）
  • 傳統RM
  • 編輯用途許可
• 訂閱模式
  • 每日/每月下載限制
  • 無限次下載
• 免費/公共領域/創新共享
  • 免費圖庫網站
  • 公共領域
  • 創新共享

全球圖片素材市場規模（依定價模式分類）（2019-2032 年）

• 微圖庫代理
• Macrostock/傳統代理
• 訂閱式平台
• 免費平台/社群主導
• 藝術家直銷市場
• 新聞和編輯機構
• 其他

全球圖片素材市場規模（依應用領域分類）（2019-2032 年）

• 商業用途
  • 廣告與行銷
  • 網站設計與開發
• 企業用途
  • 產品包裝​​設計
  • 電子商務
• 編輯用途
  • 新聞與新聞報道
  • 發布
  • 紀錄片和教育材料
• 個人/非商業用途
• 其他

全球圖片素材市場規模（依最終用戶分類）（2019-2032 年）

• 個人使用者/自由工作者
• 中小企業
• 大型公司/企業
• 創新代理商和行銷公司
• 出版商和媒體公司
• 教育機構
• 其他

全球圖庫圖片市場規模（按類別分類）（2019-2032 年）

• 人
• 自然/景觀
• 商業與金融
• 科技
• 食品/飲料
• 旅遊/文化
• 健康與保健
• 抽象畫/背景素材
• 季節與節日
• 概念
• 其他

全球圖片市場規模（按解析度分類）（2019-2032 年）

• 高解析度/列印質量
• 網路/數位解析度
• 優質/精選品質
• 其他

全球圖庫圖片市場規模（2019-2032 年）

• 北美（按內容類型、授權模式、定價模式、用途、最終用戶、類別和解析度分類）
  • 美國
  • 加拿大
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區（依內容類型、授權模式、定價模式、應用程式、最終使用者、類別和解析度分類）
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲（按內容類型、授權模式、定價模式、應用程式、最終用戶、類別和解析度分類）
  • 巴西
  • 墨西哥
  • 其他拉丁美洲地區
• 非洲（按內容類型、授權模式、定價模式、應用程式、最終用戶、類別和解析度分類）
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭對手儀錶板

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）

主要企業簡介

• Shutterstock（USA）
• Similar information will be covered for below listed companies
• Getty Images（USA）
• Adobe（USA）
• Alamy（UK）
• Dreamstime（USA）
• Depositphotos（USA）
• 123RF（Malaysia）
• Canva（Australia）
• Envato Elements（Australia）
• Freepik（Spain）
• Stocksy United（Canada）
• Dissolve（Canada）
• Storyblocks（USA）
• Westend61（Germany）
• Picfair（UK）
• Masterfile（Canada）
• Agence France-Presse（AFP）（France）
• AP Images（USA）
• Reuters Pictures（UK）
• Mambo Motion Studio（USA）

結論與建議

Global Stock Images Market size was valued at USD 6.47 Billion in 2024 and is poised to grow from USD 6.85 Billion in 2025 to USD 10.92 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The global stock images market is experiencing significant growth driven by the escalating demand for stock photography in digital and social media advertising. As the proliferation of smart devices and internet connectivity continues, businesses are increasingly leveraging social media platforms to enhance marketing and customer engagement. Visual content is vital for improving post visibility and audience interaction, fueling this market expansion. Additionally, advancements in photographic technology, including superior cameras and innovative lenses, are empowering photographers to overcome various challenges and elevate image quality. The adoption of cutting-edge photography techniques, such as drone photography and the use of vibrant and pastel color palettes, further enhances image diversity, creating new opportunities and driving momentum within the stock images sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stock Images market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stock Images Market Segments Analysis

Global Stock Images Market is segmented by Content Type, Licensing Model, Pricing Model, Application, End User, Category, Resolution and region. Based on Content Type, the market is segmented into Still Images, Motion Content, Audio Clips and Others. Based on Licensing Model, the market is segmented into Royalty-Free (RF), Rights-Managed (RM), Subscription Models and Free/Public Domain/Creative Commons. Based on Pricing Model, the market is segmented into Micro Stock Agencies, Macro Stock/Traditional Agencies, Subscription-Based Platforms, Free Platforms / Community-Driven, Direct-from-Artist Marketplaces, News & Editorial Agencies and Others. Based on Application, the market is segmented into Commercial Use, Corporate Use, Editorial Use, Personal/Non-Commercial Use and Others. Based on End User, the market is segmented into Individual Users/Freelancers, Small & Medium Enterprises (SMEs), Large Enterprises/Corporations, Creative Agencies & Marketing Firms, Publishers & Media Houses, Educational Institutions and Others. Based on Category, the market is segmented into People, Nature & Landscapes, Business & Finance, Technology, Food & Drink, Travel & Culture, Health & Wellness, Abstracts & Backgrounds, Seasonal & Holiday, Concepts and Others. Based on Resolution, the market is segmented into High-Resolution/Print Quality, Web/Digital Resolution, Premium/Curated Quality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stock Images Market

The global stock images market is experiencing significant growth driven by the increasing demand for authentic imagery. Viewers tend to respond more positively to stock photographs that capture real-life scenarios rather than those generated digitally or through computer graphics. This preference for genuine visuals is propelling the stock photography industry forward, as businesses and brands seek to convey authenticity and relatability in their marketing efforts. Consequently, the emphasis on high-quality, real-world images is shaping the landscape of stock photography, further expanding its appeal and relevance across various sectors worldwide.

Restraints in the Global Stock Images Market

The Global Stock Images market faces numerous constraints that contribute to an increasingly complex landscape. Fluctuating financial markets and emerging geopolitical tensions introduce uncertainty and volatility, complicating operational strategies. Additionally, the need for stricter regulatory compliance adds further layers of complexity, as companies must navigate a labyrinth of guidelines that govern their practices. Furthermore, the growing emphasis on incorporating climate change considerations into financial decision-making exerts additional pressure on businesses. As stakeholders demand greater transparency and sustainability, companies must adapt to these challenges, which could hinder market growth and innovation in the stock images sector.

Market Trends of the Global Stock Images Market

The global stock images market is experiencing significant growth, propelled by the rising demand for virtual media campaigns and the benefits associated with premium licensed images. The surge in the e-commerce industry further fuels this trend, as businesses increasingly rely on high-quality visuals to enhance their online presence. However, competition from an abundance of creative free stock images poses a challenge to market expansion. Conversely, enhanced internet penetration rates in both advanced and emerging economies, along with evolving technological trends, are anticipated to create lucrative opportunities for the stock images market, fostering continued innovation and market growth.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Assessment
• Regulatory Landscape

Global Stock Images Market Size by Content Type (2019-2032)

• Market Overview
• Still Images
  • Photographs
  • Standard Photography
  • Editorial Photography
  • Authentic/Lifestyle Photography
  • Abstract/Conceptual Photography
  • Niche Photography
  • Others
  • Illustrations & Vector Art
  • Vector Graphics
  • Illustrations
  • Infographics & Data Visualizations
• Motion Content
  • Video Clips
  • Time-lapse/Hyperlapse
  • Aerial/Drone Footage
  • Animated Graphics/Motion Graphics
• Audio Clips
  • Music Tracks
  • Sound Effects
• Others

Global Stock Images Market Size by Licensing Model (2019-2032)

• Market Overview
• Royalty-Free (RF)
  • Standard RF
  • Extended/Enhanced RF
• Rights-Managed (RM)
  • Traditional RM
  • Editorial Use License
• Subscription Models
  • Daily/Monthly Download Limits
  • Unlimited Downloads
• Free/Public Domain/Creative Commons
  • Free Stock Photo Sites
  • Public Domain
  • Creative Commons

Global Stock Images Market Size by Pricing Model (2019-2032)

• Market Overview
• Micro Stock Agencies
• Macro Stock/Traditional Agencies
• Subscription-Based Platforms
• Free Platforms / Community-Driven
• Direct-from-Artist Marketplaces
• News & Editorial Agencies
• Others

Global Stock Images Market Size by Application (2019-2032)

• Market Overview
• Commercial Use
  • Advertising & Marketing
  • Website Design & Development
• Corporate Use
  • Product Packaging & Design
  • E-commerce
• Editorial Use
  • News & Journalism
  • Publishing
  • Documentaries & Educational Materials
• Personal/Non-Commercial Use
• Others

Global Stock Images Market Size by End User (2019-2032)

• Market Overview
• Individual Users/Freelancers
• Small & Medium Enterprises (SMEs)
• Large Enterprises/Corporations
• Creative Agencies & Marketing Firms
• Publishers & Media Houses
• Educational Institutions
• Others

Global Stock Images Market Size by Category (2019-2032)

• Market Overview
• People
• Nature & Landscapes
• Business & Finance
• Technology
• Food & Drink
• Travel & Culture
• Health & Wellness
• Abstracts & Backgrounds
• Seasonal & Holiday
• Concepts
• Others

Global Stock Images Market Size by Resolution (2019-2032)

• Market Overview
• High-Resolution/Print Quality
• Web/Digital Resolution
• Premium/Curated Quality
• Others

Global Stock Images Market Size (2019-2032)

• North America (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • US
  • Canada
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025

Key Company Profiles

• Shutterstock (USA)
  • Company Overview
  • Product Portfolio Overview
  • Financial Overview
  • Key Developments
• Similar information will be covered for below listed companies
• Getty Images (USA)
• Adobe (USA)
• Alamy (UK)
• Dreamstime (USA)
• Depositphotos (USA)
• 123RF (Malaysia)
• Canva (Australia)
• Envato Elements (Australia)
• Freepik (Spain)
• Stocksy United (Canada)
• Dissolve (Canada)
• Storyblocks (USA)
• Westend61 (Germany)
• Picfair (UK)
• Masterfile (Canada)
• Agence France-Presse (AFP) (France)
• AP Images (USA)
• Reuters Pictures (UK)
• Mambo Motion Studio (USA)

Conclusion & Analyst Recommendations