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市場調查報告書
商品編碼
1738615
2026 年至 2032 年快時尚市場類型、通路與地區分佈Fast Fashion Market By Type (Men, Women, Children), Distribution Channel (Offline, Online), Region For 2026-2032 |
快時尚產品一般比慢時尚產品便宜,因此平價策略將推動市場規模快速成長,2024 年將超過 1,346.4218 億美元,2032 年將達到 2913.5754 億美元。
社群媒體的普及對快時尚消費產生了顯著影響。因此,在社群媒體和網紅行銷的推動下,2026年至2032年,快時尚市場將以10.13%的複合年成長率成長。
快時尚市場定義/概述
快時尚是全球時尚產業中日益成長的趨勢,專注於生產和銷售價格實惠且緊跟最新時尚潮流的服飾。與每季推出新款式的傳統時尚週期不同,快時尚加速了這一流程,通常只需幾週即可將最新設計推向市場。這種快速的生產和周轉旨在滿足消費者對低價時尚服裝的需求。
快時尚模式依賴大規模生產,即快速、連續地生產大量服飾。這使得品牌能夠頻繁更新其係列,鼓勵消費者不斷購買新品,而不是囤積那些耐穿的舊衣服。快時尚背後的商務策略強調衣服不應重複穿著,鼓勵過度消費和不斷購買新品。
此外,快時尚的產品生命週期非常短,而慢時尚和永續時尚則強調耐用性和環保性。電子商務的興起進一步推動了快時尚產業的發展,讓世界各地的人們更容易買到潮流服飾,消費者只需點擊幾下滑鼠就能購買最新款式。然而,這種趨勢也引發了人們對其環境影響及其在強化一次性文化方面所扮演的角色的擔憂。
青年人口與時尚意識不斷增強 根據聯合國人口司預測,2022 年全球青年人口(15-24 歲)將達到 12.1 億,佔總人口的 15.5%。這一人群是快時尚的主要動力。國際紡織和工業聯合會 (ITMF) 2021 年的一項調查發現,68% 的 18-24 歲消費者每月至少購買一次快時尚商品。全球社群媒體用戶數量從 2020 年的 36 億增加到 2024 年的 44.8 億。根據 Fashion Revolution 2022 年的報告,45% 的千禧世代和 Z 世代消費者表示他們的時尚購買受到社群媒體內容的影響。
新冠疫情加速了人們向網路購物的轉變。聯合國貿易和發展會議(UNCTAD)報告稱,全球電子商務佔零售額的比重將從 2019 年的 14% 上升到 2022 年的 19%。歐洲電子商務協會的數據顯示,尤其是在時尚領域,從 2020 年到 2024 年,快時尚商品的線上銷售額年均成長 21%。快時尚品牌不斷提高其供應鏈效率。世界貿易組織(WTO)報告稱,快時尚商品的平均上市時間已從 2020 年的五週縮短到 2024 年的三週。艾倫·麥克阿瑟基金會的一項研究顯示,這種快速轉變使快時尚零售商能夠將每年的系列數量從 2020 年的平均 24 個增加到 2024 年的 32 個。
消費者越來越意識到快時尚對環境的影響,進而做出更理性的購買決策。根據聯合國環境規劃署 (UNEP) 2021 年的報告,時尚產業造成了全球 8-10% 的二氧化碳排放和 20% 的污水。麥肯錫 2020 年的一項調查發現,67% 的消費者認為使用永續材料是重要的購買因素。
二手服裝和租賃服務的日益普及正在影響快時尚的銷售。 Thred Up 的 2022 年轉售報告預測,到 2026 年全球二手服飾市場將成長 127%,達到 2,180 億美元。艾倫麥克阿瑟基金會 2021 年的一項研究發現,僅將服裝的平均壽命延長 9 個月,就能減少 20-30% 的碳、水和廢棄物足跡。人們越來越意識到快時尚供應鏈中惡劣的工作條件,這正在影響消費者的行為。消費者越來越意識到快時尚品質較低、壽命較短,並青睞更耐用的服裝。埃森哲 2020 年的一項研究發現,67% 的消費者在購買服飾時會考慮服裝的耐用性。
Fast fashion products are typically cheaper than slow fashion items. Thus, the affordable pricing strategies surge the growth of market size surpassing USD 134642.18 Million in 2024 to reach the valuation of USD 291357.54 Million by 2032.
The proliferation of social media has significantly impacted fast fashion consumption. Thus, the rise of social media and influencer marketing enables the market to grow at a CAGR of 10.13% from 2026 to 2032.
Fast Fashion Market: Definition/ Overview
Fast fashion is a growing trend in the global fashion industry that focuses on producing and selling clothing items that are both affordable and in line with the latest fashion trends. Unlike traditional fashion cycles that may introduce new styles seasonally, fast fashion accelerates this process by quickly bringing the newest designs to market, often within weeks. This rapid production and turnover aim to satisfy consumer demand for trendy clothing at lower prices.
The fast fashion model relies on bulk production, where large quantities of clothing are manufactured in quick succession. This enables brands to update their collections frequently and entice consumers to continuously purchase new items, rather than holding on to older, long-lasting garments. The business strategy behind fast fashion emphasizes that clothing should not be worn repeatedly, encouraging over-consumption and a constant flow of new purchases.
In addition, to slow or sustainable fashion, which emphasizes durability and environmentally friendly practices, fast fashion has a much shorter product lifecycle. The rise of e-commerce has further boosted the fast fashion industry by making trendy clothing more accessible to a global audience, allowing consumers to buy the latest styles with just a few clicks. However, this trend has also raised concerns about its environmental impact and its role in promoting disposable culture.
Growing youth population and increased fashion consciousness. The United Nations Population Division reported that the global youth population (aged 15-24) reached 1.21 billion in 2022, representing 15.5% of the total population. This demographic has been a key driver for fast fashion. A 2021 survey by the International Textile Manufacturers Federation (ITMF) found that 68% of consumers aged 18-24 purchased fast fashion items at least once a month. The number of social media users worldwide increased from 3.6 billion in 2020 to 4.48 billion in 2024. A 2022 report by the Fashion Revolution found that 45% of millennials and Gen Z consumers said their fashion purchases were influenced by social media content.
The COVID-19 pandemic accelerated the shift towards online shopping. The United Nations Conference on Trade and Development (UNCTAD) reported that the global e-commerce share of retail sales rose from 14% in 2019 to 19% in 2022. In the fashion sector specifically, online sales of fast fashion items grew by 21% annually from 2020 to 2024, according to data from the European E-commerce Association. Fast fashion brands have continuously improved their supply chain efficiency. The World Trade Organization (WTO) reported that the average time-to-market for fast fashion items decreased from 5 weeks in 2020 to 3 weeks in 2024. This rapid turnaround allowed fast fashion retailers to increase their number of collections per year from an average of 24 in 2020 to 32 in 2024, as per a study by the Ellen MacArthur Foundation.
Consumers are becoming increasingly aware of the environmental impact of fast fashion, leading to more conscious purchasing decisions. According to a 2021 report by the United Nations Environment Programme (UNEP), the fashion industry is responsible for 8-10% of global carbon emissions and 20% of global wastewater. A 2020 survey by McKinsey found that 67% of consumers consider the use of sustainable materials to be an important purchasing factor.
The growing popularity of second-hand clothing and rental services is impacting fast fashion sales. Thred Up's 2022 Resale Report projected that the global second-hand apparel market will grow 127% by 2026, reaching USD 218 Billion. A 2021 study by the Ellen MacArthur Foundation found that extending the average life of clothes by just nine months would reduce their carbon, water, and waste footprints by 20-30%. Increased awareness of poor working conditions in fast fashion supply chains is influencing consumer behavior. Consumers are becoming more aware of the low quality and short lifespan of fast fashion items, leading to a preference for more durable clothing. A 2020 survey by Accenture found that 67% of consumers consider longevity when purchasing clothing items.
The women's segment dominates the fast fashion market, fueled by various styles, trends, and a rapidly changing fashion landscape. Women's fast fashion continues to be the largest segment, driven by consumers' desire for frequent wardrobe updates and affordable access to the latest designs. Fast fashion brands cater to a diverse range of preferences, offering everything from casual wear to office attire, and this broad appeal keeps the demand for women's clothing consistently high.
Key trends shaping the women's fast fashion segment include the rise of body-positive and inclusive fashion, where brands increasingly offer sizes and styles that cater to a wider range of body types. Additionally, the movement towards sustainable and ethical fashion has gained traction, as more consumers demand eco-friendly options in response to the environmental concerns associated with fast fashion. The influence of social media and fashion influencers further accelerates this growth, as trends spread rapidly online, encouraging impulse shopping.
The increasing number of women in the workforce is also a significant market driver, as it creates a higher demand for affordable, versatile fashion suitable for various occasions. Moreover, the fast fashion industry itself is heavily dominated by women, both as consumers and employees, making it a key demographic for growth. The growing trend of impulse shopping among women also significantly contributes to the market's expansion.
The online segment has emerged as dominant in the fast fashion market, experiencing rapid growth due to technological advancements, increased internet access, and evolving consumer preferences. With the convenience and accessibility offered by e-commerce platforms, mobile apps, and social media channels, more consumers are shifting to online shopping for their fashion needs. This trend is especially prevalent in the fast fashion sector, where quick access to the latest trends and competitive pricing are key market drivers.
E-commerce websites and dedicated mobile apps allow consumers to browse vast collections of fashion items, often with personalized recommendations based on their preferences. The integration of AI-powered algorithms and data analytics has further enhanced the online shopping experience, providing curated suggestions and targeted promotions. Social media platforms like Instagram, TikTok, and Facebook have also played a critical role in driving this shift, as influencers and brands leverage these platforms to showcase new collections and engage with customers directly.
The rise of online shopping is further facilitated by the growing number of digital buyers, driven by increased access to smartphones and high-speed internet. Social media shopping, in particular, has become a significant driver of growth, with users making purchases directly through platforms. This seamless integration of fashion discovery, engagement, and purchasing has reshaped the fast fashion landscape, positioning the online segment as a key player in the industry's future growth.
Asia Pacific substantially dominates the fast fashion market owing to the increasing disposable income and expanding middle class in Asia Pacific countries are driving demand for affordable fashion. According to the World Bank, China's GNI per capita increased from $10,390 in 2020 to $11,890 in 2021, indicating growing purchasing power. A 2022 report by McKinsey & Company projected that 1.2 billion people in Asia will join the global middle class by 2032, with the majority coming from China and India. Urbanization is leading to increased exposure to global fashion trends and changing consumer behavior.
The United Nations reported that the urban population in Asia Pacific reached 2.3 billion in 2019 and is projected to grow to 3.5 billion by 2050. A 2021 study by Euromonitor International found that 58% of urban consumers in Asia Pacific consider themselves "fashion-forward," compared to 40% globally. The expansion of e-commerce platforms and increasing internet penetration are facilitating easier access to fast fashion products. A 2022 report by Google, Temasek, and Bain & Company revealed that Southeast Asia's internet economy is expected to reach $1 trillion by 2032, with e-commerce as a key driver.
North America is anticipated to witness the fastest growth in the fast fashion market during the forecast period. The pervasive use of social media platforms and influencer marketing in North America drives fast fashion consumption by constantly exposing consumers to new trends. According to a 2022 report by Statista, 82% of the U.S. population had a social networking profile, with Instagram and TikTok being particularly popular among fashion-conscious youth. A 2021 study by the National Retail Federation found that 97% of Gen Z consumers use social media as their top source of shopping inspiration.
North American consumers, particularly younger demographics, prioritize having a variety of trendy clothing options at accessible price points. The U.S. Bureau of Labor Statistics reported that in 2021, the average annual expenditure on apparel and services for consumers under 25 was $1,497, with a significant portion going toward fast fashion purchases. A 2022 survey by First Insight revealed that 62% of Gen Z shoppers prefer to buy from sustainable brands, yet 67% of the same group admit to purchasing fast fashion items due to affordability.
The well-developed e-commerce ecosystem in North America, coupled with efficient logistics networks, facilitates quick and convenient fast fashion purchases. The U.S. Census Bureau reported that e-commerce sales in the United States reached USD 870.8 Billion in 2021, a 14.2% increase from 2020, with clothing and accessories being one of the top categories. According to a 2024 report by Shopify, 53% of North American consumers expect delivery within 3-5 days, encouraging fast fashion retailers to maintain quick turnaround times.
The Fast Fashion Market is highly competitive, characterized by rapid product turnover, aggressive pricing strategies, and a relentless focus on staying ahead of the latest trends.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the fast fashion market include: