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市場調查報告書
商品編碼
1801938
大尺碼服飾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Plus Size Clothing Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球大尺碼服飾市場規模達1,194億美元,預計到2034年將以5.5%的複合年成長率成長,達到2,024億美元。大尺碼服裝日益流行的主要原因是消費者不斷變化的時尚偏好,如今的消費者更青睞更具表現力、舒適度和適應性更強的款式,而非傳統且往往缺乏靈感的款式。這種轉變促使眾多時尚品牌擴大尺寸範圍,並將包容性尺寸直接融入其主打系列。可支配所得的增加也促使消費者尋求能夠體現個人身分、與各種體型相得益彰的時尚服飾。
包容性和積極倡導身材的概念日益增強,挑戰了過時的美學標準,也推動了大尺碼市場的穩定擴張。全球肥胖和超重人口比例的上升,也進一步擴大了潛在的消費者群體。網購的蓬勃發展進一步加速了這一成長,為消費者提供了實體零售店難以企及的豐富大尺碼選擇。一些頗具影響力的人物和線上社群也推動了大尺碼時尚的規範化,使其在主流文化中獲得了更高的曝光和認可。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 1194億美元 |
預測值 | 2024億美元 |
複合年成長率 | 5.5% |
2024年,休閒服飾市場價值為392億美元,預計到2034年將成長至719億美元。其主導地位歸功於其與強調靈活性、舒適性和休閒著裝的生活方式趨勢的契合。隨著越來越多的人採用混合辦公和遠距辦公環境,對休閒時尚服裝的需求激增。大尺碼消費者通常更喜歡休閒服裝,因為它們適合居家穿著,並且適合各種場合。隨著品牌不斷創新,將舒適性與現代美學融合的新款式,休閒服飾在日常生活和活動中的使用日益增多,進一步強化了這一趨勢。
2024年,合成纖維的產值達到763億美元,預計2025-2034年期間的複合年成長率將達到5.9%。這類布料憑藉著廣泛供應、價格實惠和功能多樣的優勢,在大尺碼服飾市場中佔據主導地位。合成纖維易於打理,輕盈透氣,穿著舒適。含有氨綸(或彈性纖維)的布料因其良好的彈性、回彈性和修身剪裁而備受歡迎。對於大尺碼消費者來說,用這些材料製成的服裝能夠提供舒適的穿著體驗,而這仍然是選擇時尚實用服裝的核心要求。
2024年,美國大尺碼服飾市場規模達373億美元,預計到2034年將以5.3%的複合年成長率成長。強勁的零售環境、圍繞尺寸包容性的文化勢頭以及高度多元化的人口結構,使美國成為該市場的主導者。日益成長的對各種體型的訴求,促使時尚公司採取更具包容性的做法。本土需求的促進因素包括:消費者的積極參與、社群平台對尺寸多樣性的放大,以及品牌和產品開發向包容性轉變的趨勢。
全球大尺碼服飾市場的主要參與者包括 Lane Bryant、Ashley Stewart、Mango、Arula、Ralph Lauren、City Chic、Adidas、ASOS、Billoomi Fashion、Aditya Birla Fashion、Hennes & Mauritz、Puma、FullBeauty Brands、Under Armour 和 Nike。大尺碼服裝市場的領導品牌正在擴大主要係列中的尺寸選擇,致力於消除過時的細分市場。許多品牌正在利用數位平台和資料分析來了解客戶偏好並提供量身定做的系列。與網紅和現實模特兒的合作幫助品牌更真實地反映多樣性。公司還優先使用支持不同體形的靈活布料來開發舒適而時尚的輪廓。對電子商務基礎設施和人工智慧驅動的尺寸工具的投資改善了客戶體驗並降低了退貨率。
The Global Plus Size Clothing Market was valued at USD 119.4 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 202.4 billion by 2034. The increasing popularity of plus size apparel is largely fueled by evolving fashion preferences, with consumers now favoring more expressive, comfortable, and adaptable styles over conventional, often uninspired choices. This shift has encouraged numerous fashion labels to broaden their size ranges and incorporate inclusive sizing directly into their primary collections. A rise in disposable income has also empowered consumers to seek fashion that reflects their personal identity and complements a range of body shapes.
The market's steady expansion is also being propelled by the growing impact of inclusivity and body-positive messaging, which challenge outdated beauty standards. The rising global rates of obesity and overweight individuals continue to enlarge the potential customer base. The boom of online shopping has further accelerated this growth, offering shoppers an unmatched variety of plus size options that are not always available in physical retail outlets. Influential personalities and online communities are also helping normalize plus size fashion, giving it more visibility and acceptance in mainstream culture.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $119.4 Billion |
Forecast Value | $202.4 Billion |
CAGR | 5.5% |
The casual wear segment held a value of USD 39.2 billion in 2024 and is forecasted to grow to USD 71.9 billion by 2034. Its dominance is attributed to its alignment with lifestyle trends emphasizing flexibility, comfort, and informal attire. With more people adopting hybrid and remote work environments, the demand for relaxed, stylish clothing has surged. Plus size consumers often prefer casual outfits due to their room fitness and wearability across various settings. The trend is further reinforced by the increasing use of casual wear in everyday life and events, as brands continue innovating with new styles that blend comfort with contemporary aesthetics.
Synthetic fabrics generated USD 76.3 billion in 2024 and are expected to grow at a CAGR of 5.9% during 2025-2034. This fabric category dominates the plus-size clothing market due to its widespread availability, affordability, and versatility. Synthetic materials are easy to care for and provide comfort with lightweight, breathable features. Fabrics incorporating spandex (or elastane) are especially popular for their stretch, resilience, and ability to provide a flattering fit. For plus size consumers, garments made with these materials offer ease of movement, which remains a core requirement when choosing stylish yet practical apparel.
United States Plus Size Clothing Market generated USD 37.3 billion in 2024 and is estimated to grow at a CAGR of 5.3% through 2034. A strong retail environment, cultural momentum around size inclusivity, and a highly diverse population have made the U.S. a dominant player in the market. A growing call for representation of all body types has pushed fashion companies to adopt more inclusive practices. The local demand is being driven by a combination of vocal consumers, social platforms amplifying size diversity, and a shift toward inclusive branding and product development.
Key players operating in the Global Plus Size Clothing Market include Lane Bryant, Ashley Stewart, Mango, Arula, Ralph Lauren, City Chic, Adidas, ASOS, Billoomi Fashion, Aditya Birla Fashion, Hennes & Mauritz, Puma, FullBeauty Brands, Under Armour, and Nike. Leading brands in the plus size clothing market are expanding their size offerings within main collections, focusing on eliminating outdated segmentation. Many are leveraging digital platforms and data analytics to understand customer preferences and deliver tailored collections. Collaborations with influencers and real-life models have helped brands reflect diversity more authentically. Companies are also prioritizing the development of comfortable yet fashionable silhouettes using flexible fabrics that support different body shapes. Investments in e-commerce infrastructure and AI-driven sizing tools have improved customer experience and reduced returns.