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市場調查報告書

商品編碼

1738598

產品資訊管理軟體市場（按組件、部署、公司規模、垂直產業和地區分類），2026 年至 2032 年

Product Information Management Software Market By Component, Deployment, Enterprise Size (Large Enterprises, Small & Medium Enterprises ), Industry Vertical, & Region For 2026-2032

出版日期: 2025年05月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

產品資訊管理軟體市場評估 - 2026-2032

隨著電子商務和線上市場的興起，產品資訊管理 (PIM) 軟體的需求正在快速成長。 PIM 軟體簡化了產品資料的管理和分發，從而帶來更流暢的客戶體驗。預計 2024 年市場規模將超過 97.2 億美元，到 2032 年將達到約 206.4 億美元。

產品目錄日益複雜，手動維護變得異常困難，尤其對於產品線廣泛且業務遍布全球的公司。 PIM 系統簡化了產品資料管理，提高了業務效率並減少了錯誤。數據主導決策的需求正推動 PIM 系統的採用。 PIM 軟體提供單一產品資訊存儲，幫助企業監控銷售趨勢、評估產品性能並最佳化產品系列。對經濟高效的產品資訊管理軟體的需求日益成長，推動市場在 2026 年至 2032 年期間的複合年成長率達到 9.87%。

產品資訊管理軟體市場：定義/概述

產品資訊管理軟體是一個在單一整合平台上組織和管理所有產品相關資料的系統。它充當一個綜合存儲庫，整合來自供應商、製造商和內部團隊等各種來源的產品資訊，以確保所有配銷通路的數據一致性和準確性。產品資訊管理軟體可以組織、豐富和分發產品訊息，包括產品描述、規格、照片和價格，從而提高產品管理效率，並促進多通路零售。

鑑於產品目錄日益複雜，以及對無縫全通路體驗的需求日益成長，PIM 軟體是一個前景光明的選擇。隨著電子商務和數位轉型的推進，企業將越來越依賴 PIM 系統來管理大量產品數據，並向客戶提供準確、即時的資訊。人工智慧、機器學習和自動化領域的創新預計將透過增強數據分析、個人化產品推薦和更有效率的營運來提升 PIM 功能。這項發展將有助於企業跟上現代消費者不斷變化的期望，同時保持競爭優勢。

電子商務的成長會推動產品資訊管理軟體市場嗎？

電子商務的快速擴張預計將推動產品資訊管理軟體市場的發展。到2021年，美國電子商務銷售額將成長至8,708億美元，凸顯了對跨眾多平台高效產品資訊管理日益成長的需求。這項擴張需要PIM軟體，它可以確保資料的完整性、準確性以及跨不同銷售平台的順暢整合，從而改進多通路零售策略，並滿足快速發展的數位市場的期望。

產品資訊管理軟體市場預計將隨著產品複雜性的不斷增加而成長。世界智慧財產權組織 (WIPO) 報告稱，2020 年國際專利申請量增加 4%，達到 275,900 件，凸顯了產品持續創新和複雜性的提升。隨著現代產品日益複雜，市場對先進的產品資訊管理 (PIM) 解決方案的需求日益成長，這些解決方案能夠妥善管理和簡化關鍵產品資訊，確保跨多個配銷通路的準確性和一致性。

資料遷移和整合會影響產品資訊管理軟體市場的成長嗎？

資料遷移和整合預計將影響產品資訊管理軟體市場的成長。隨著企業尋求整合來自不同平台的產品資料以最佳化業務，資料遷移和整合的複雜性正在推動對高級產品資訊管理 (PIM) 解決方案的需求。高效的產品資訊管理 (PIM) 軟體能夠輕鬆實現資料傳輸和整合，幫助企業在多個平台上保持資料的準確性和一致性。

初始投資可能會影響產品資訊管理軟體市場的成長。一些企業，尤其是資金有限的小型企業，可能會因為前期成本高而難以採用PIM解決方案。這種經濟因素可能會減緩採用率和市場成長。隨著PIM軟體的優勢日益凸顯，例如提高數據準確性、提升業務效率和改善客戶體驗，企業可能會開始將初始投資視為一項合理的支出，並將其視為支持長期成長和競爭優勢的合理支出。

The need for Product Information Management (PIM) software is quickly expanding due to the rise of e-commerce and online marketplaces have made it essential for businesses to maintain accurate and consistent product information across numerous channels. PIM software streamlines the management and distribution of product data, resulting in a smoother customer experience. The market size surpass USD 9.72 Billion valued in 2024 to reach a valuation of around USD 20.64 Billion by 2032.

The growing complexity of product catalogs, particularly for organizations with vast product lines or global operations, has made manual maintenance difficult. PIM systems simplify product data administration, increase operational efficiency, and decrease errors. The demand for data-driven decision-making has fueled the proliferation of PIM systems. PIM software helps firms monitor sales trends, assess product performance, and optimize product portfolios by offering a single store of product information. The rising demand for cost-effective and efficient product information management (PIM) software is enabling the market grow at a CAGR of 9.87% from 2026 to 2032.

Product Information Management (PIM) Software Market: Definition/ Overview

Product information management (PIM) software is a system that organizes and manages all product-related data on a single, integrated platform. It functions as a comprehensive repository, consolidating product information from a variety of sources, including suppliers, manufacturers, and internal teams, to ensure data consistency and accuracy throughout all sales channels. PIM software organizes, enriches, and distributes product information, such as descriptions, specifications, photos, and pricing, to improve product management efficiency and promote multi-channel retailing.

PIM software is promising, given the increasing complexity of product catalogs and the growing demand for seamless omnichannel experiences. As e-commerce and digital transformation progress, organizations will rely more on PIM systems to manage enormous amounts of product data and give accurate, real-time information to customers. Artificial intelligence, machine learning, and automation innovations are projected to improve PIM capabilities by allowing for enhanced data analytics, personalized product recommendations, and more efficient operations. This progression will enable businesses to maintain competitive advantages while meeting the changing expectations of modern consumers.

Will the E-commerce Growth Drive the Product Information Management (PIM) Software Market?

The rapid expansion of e-commerce will propel the Product Information Management (PIM) software market. The growth in e-commerce sales, which will reach USD 870.8 Billion in the US by 2021, underlines the growing need for efficient product information management across numerous platforms. This expansion involves PIM software to assure data integrity, accuracy, and smooth integration across various sales platforms, hence improving multi-channel retail strategies and fulfilling the expectations of a fast-developing digital marketplace.

The Product Information Management (PIM) software market will grow as products become more complicated. The World Intellectual Property Organization (WIPO) reports that international patent applications increased by 4% to 275,900 in 2020, highlighting continued product innovation and complexity. As modern products become more complex, advanced PIM solutions are required to properly manage and simplify important product information, assuring accuracy and consistency across numerous sales channels.

Will the Data Migration and Integration Impact the Growth of the Product Information Management (PIM) Software Market?

Data migration and integration will have an impact on the growth of the product information management (PIM) software market. As businesses attempt to combine product data from different platforms and optimize their operations, the complexity of moving and integrating this data fuels the demand for advanced PIM solutions. Effective PIM software enables easy data transfer and integration, allowing firms to retain data correctness and consistency across several platforms, hence enabling growth and operational efficiency.

The first investment will have an impact on the expansion of the Product Information Management (PIM) software market. Some firms, particularly small enterprises with limited finances, may find it difficult to use PIM solutions due to the high upfront expenses. This financial consideration may reduce adoption rates and market growth. As the benefits of PIM software become increasingly apparent, such as increased data accuracy, operational efficiency, and improved customer experience, businesses may see the initial investment as a reasonable spend that supports long-term growth and competitive advantage.

Category-Wise Acumens

How will the Product Catalogs and Global Operations Propel the Large Enterprises Segment Product Information Management (PIM) Software Market?

The segment of large enterprises is currently dominating the product information management PIM software market. Product catalogs and global operations will propel the Large Enterprises segment of the (PIM) software market. Large organizations frequently manage enormous product catalogs and operate in many global marketplaces, demanding powerful PIM solutions to ensure consistent and accurate product information across multiple locations and platforms. The requirement for streamlined management of complex product data, as well as the ability to efficiently support global operations, make PIM software crucial for these firms, fueling its growth in the large enterprise category.

The rising demand for efficiency will propel the Large Enterprises segment of the Product Information Management (PIM) software market. Large businesses require scalable and effective PIM solutions to manage massive amounts of product data and streamline complex operations. The ability to efficiently organize and manage substantial product information improves operational efficiency, minimizes errors, and increases data accuracy, making comprehensive PIM solutions critical for these firms. This demand for enhanced efficiency and data management skills will propel the PIM software market's large business sector further.

How do Smartphones and Laptops Raise the Telecom and IT Segment for the Product Information Management (PIM) Software Market?

The retail industry fastest-growing segment in the PIM software market. Smartphones and laptops will propel the Telecom and IT segment of the Product Information Management (PIM) software market. These devices generate and handle massive volumes of product data across multiple platforms and applications, demanding reliable PIM solutions to ensure accurate and consistent data. As telecom and IT firms broaden their product offerings and incorporate new technologies, the necessity for effective PIM solutions to handle and streamline complex data develops, driving demand in this category.

Multi-channel selling will propel the Telecom and IT segments of the Product Information Management (PIM) software market. Retailers who operate physical stores, online marketplaces, and their own websites must provide consistent and accurate product information to create a seamless customer experience across all channels. The complexity of managing and synchronizing product data across numerous sales platforms creates a demand for advanced PIM solutions that assist telecom and IT companies in maintaining data integrity and optimizing their multichannel strategies.

Country/Region-wise Acumens

Will the Large Enterprises in North America Regions Fuel the Product Information Management (PIM) Software Market?

North America is the dominating region in the PIM software market. Large North American firms will drive the Product Information Management (PIM) software market. According to the Census Bureau, there are roughly 20,139 major firms in the US. These organizations are early adopters of modern technology such as PIM solutions. The growing complexity of handling product data across numerous channels, combined with Forrester Research's projection of a 70% increase in digital sales by 2025, highlights the necessity for effective PIM systems. The COVID-19 epidemic has hastened digital transformation, increasing the demand for PIM solutions. As with the North American PIM market, growth is being driven mostly by large companies' emphasis on data-driven decision-making and investments in big data and AI.

The increased emphasis on e-commerce in North America will propel the Product Information Management (PIM) software market. The region's sophisticated e-commerce ecosystem, with U.S. online sales hitting USD 1.09 Trillion in 2022 and predicted to increase to 23.6% of total retail sales by 2025, necessitates the use of robust PIM systems to handle large product catalogs across many digital channels. The COVID-19 epidemic has increased this requirement, with considerable increases in online spending emphasizing the importance for firms to improve their online presence and properly manage product information. The North American PIM market is predicted to increase rapidly, from USD 9.0 Billion in 2020 to $16.0 billion by 2025, owing to the requirement for reliable and high-quality product data.

Will the Rapid Economic Growth Accelerate the Product Information Management (PIM) Software Market in the Asia Pacific Regions for?

The Asia-Pacific region is experiencing rapid growth in the PIM software market. Rapid economic growth will fuel Asia-Pacific's Product Information Management (PIM) software market. The region's robust economic performance, with growth rates of 4.8% in 2023 and 4.9% in 2024 forecast by the Asian Development Bank, is driving major digital transformation. According to International Data Corporation (IDC), digital transformation investment in Asia/Pacific will reach USD 1.2 Trillion by 2026, with a CAGR of 16.6% from 2021 to 2026. The economic boom and growing investment in digital strategies are driving the demand for efficient PIM solutions.

The Asia-Pacific region's diverse industrial landscape is a major driver of the Product Information Management (PIM) software market. The region's economic structure, with services accounting for 54.8% of GDP in 2022, followed by industry at 36.7% and agriculture at 8.5%, demonstrates the wide range of sectors that require effective product data management. The United Nations Industrial Development Organization (UNIDO) reported a 5.9% increase in manufacturing value added (MVA) in 2022, exceeding the global average, while eMarketer predicts retail e-commerce sales of USD 3.5 Trillion by 2024. The demand for advanced PIM systems to manage complex product data and enhance multichannel operations has driven significant growth in the region's PIM software market.

Competitive Landscape

The product information management (PIM) software market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include:

Oracle
IBM
Informatica
Akeneo
Inriver
Winshuttle
Riversand
SAP
Stibo Systems
Contentserv
Mobius
Perfium
Profishee

Latest Developments

In March 2024, N Brown announced a new PIM system to improve the consumer experience by offering more detailed product descriptions, including sizing, fabric details, and fit. The solution was designed to increase accuracy and consistency in pre-purchase messaging across all channels.
In December 2023, Bluarrows and Discover formed a partnership to transform product information management and marketing in India and the GCC. Discoverrr's PIMS platform streamlined the entire process, from catalog generation to buyer changes, resulting in a smooth and engaging product management experience.
In November 2023, Stibo Systems and CommerceIQ formed a strategic alliance to improve PIM through digital shelf analytics. This cooperation intended to improve performance for product detail pages while also providing brands with essential visibility into the success of their product data.

Product Information Management (PIM) Software Market, By Category

Component:
Software
Services
Deployment:
On-premise
Cloud
Enterprise Size:
Large Enterprises
Small & Medium Enterprises (SMEs)
End-User Industry:
Banking, Financial Services and Insurance (BFSI)
Retail
Manufacturing
Telecom and IT
Transportation and logistics
Media and entertainment
Region:
North America
Europe
Asia-Pacific
South America
Middle East & Africa
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1 INTRODUCTION OF GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, By COMPONENT:

5.1 Software
5.2 Services

6 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY DEPLOYMENT

6.1 On-premise
6.2 Cloud

7 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY ENTERPRISE SIZE

7.1 Large Enterprises
7.2 Small & Medium Enterprises (SMEs)

8 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY END-USER INDUSTRY

8.1 Banking, Financial Services and Insurance (BFSI)
8.2 Retail
8.3 Manufacturing
8.4 Telecom and IT
8.5 Transportation and logistics
8.6 Media and entertainment

9 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East

10 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 IBM
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 SAP
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Oracle
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Informatica
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Stibo Systems
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 EnterWorks
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Akeneo
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.8 Riversand
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments
11.9 Contentserv
- 11.11.1 Overview
- 11.11.2 Financial Performance
- 11.11.3 Product Outlook
- 11.11.4 Key Developments
11.10 inRiver
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments
11.11 Winshuttle
- 11.11.1 Overview
- 11.11.2 Financial Performance
- 11.11.3 Product Outlook
- 11.11.4 Key Developments
11.12 Mobius
- 11.12.1 Overview
- 11.12.2 Financial Performance
- 11.12.3 Product Outlook
- 11.12.4 Key Developments
11.13 Perfium
- 11.13.1 Overview
- 11.13.2 Financial Performance
- 11.13.3 Product Outlook
- 11.13.4 Key Developments
11.14 Profishee
- 11.14.1 Overview
- 11.14.2 Financial Performance
- 11.14.3 Product Outlook
- 11.14.4 Key Developments